The Future-Ready Agency: How to Achieve Long-Term Success
April 17, 2024
By Scott Blessman, Tracy Broderick, Amy O’Hara, Elizabeth “EZ” Zupkow
According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape.
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Courtesy of The Association of National Advertisers
