Music can affect audience emotions and make your ad memorable. Used wisely, brave and bold choices can help you differentiate, re-brand and set your advertising apart from the crowd.
Despite a much larger English-speaking market, Latin American artists are taking the world by storm faster than some of the world’s top superstars.
Bad Bunny created a YouTube account in 2014, and in half the time has reached views superior to Taylor Swift's while approaching Justin Bieber and Ed Sheeran's. Those artists have been on YouTube since around 2006-2007.
Estrella Media adds ket execs to Music Division
Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company's Estrella Media Music Entertainment (EMME) division.
The 2022 BILLBOARD LATIN MUSIC AWARDS on Telemundo
Telemundo announced the first line-up of stars who will be performing at the 2022 Billboard Latin Music Awards. Camilo, Carlos Vives, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar and Tini promise astounding performances at the prestigious awards show, which will broadcast live on Telemundo on Thursday, September 29 at 7pm/6c from Watsco Center in Coral Gables, Florida.
Estrella Media’s ‘PREMIOS DE LA RADIO’ returns to Mexico City
Estrella Media will bring its Premios de la Radio awards ceremony back to Mexico City on Thursday, November 3. The original Regional Mexican music awards show will air and stream on EstrellaTV channels in the U.S. and will be simulcast in Mexico on broadcast partner TV Azteca’s Azteca Uno.
RANKED Music launches to help grow Artists
RANKED MUSIC, a Miami based digital music marketing consultancy whose mission is to help independent artists, record labels and artist managers move the needle to help build successful musical careers, officially launched.
Mid-Year 2021 Recording Industry Association of America (RIAA) Latin Revenue Statistics [REPORT]
Revenues for Latin music in the U.S. grew 37% to $407 million in the first half of 2021 (1H 2021), continuing their recovery. Latin music’s growth outpaced that of overall U.S. music revenues, growing in share to 5.8%. Revenues from streaming formats grew 37% versus the prior year, and at $393 million comprised 96% of total revenues.
Telemundo to broadcast 2021 Billboard Latin Music Awards
Telemundo and Billboard announced the date and venue for the 2021 edition of the Billboard Latin Music Awards, produced by MBS Special Events and Telemundo, will feature live performances by today’s top Latin artists to celebrate the best in Latin music.
Torres named Director at Canela Music
Canela Media announced the appointment of Mario Torres to lead Canela Music, which is set to launch in the fall. Canela announced the forthcoming launch of Canela Music during their first-ever Upfront presentation on May 17th.
The Latin Recording Academy announces new leadership
The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.
The Rise of Regional Latin Music [SERIES]
Interesting set of articles detailing The Rise of Regional Latin Music.
Tanya Ramos-Puig named Latin Grammy Cultural Foundation President
The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Tanya Ramos-Puig as President of the organization, effective immediately.
Inclusion in the Recording Studio? [REPORT]
The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.
How We Listen to Music Is Rapidly Changing
Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.
‘The Warrior Women of Afro-Peruvian Music’ [VIDEO[
Often overshadowed by their male counterparts in Peruvian culture, these talented women are deserving of the spotlight. The women — vocalists, Araceli Poma, Rosa Guzmán, Charo Goyoneche, Sofía Buitrón, Maricarmen Padilla, Milagros Guerrero, Victoria Villalobos, percussionists, Catalina Robles and Gisella Giurfa — aspire to a future free of racism and sexism in Peru.
2020 RIAA Mid-Year Latin Music Revenue Statistics [REPORT]
In the first half of 2020, revenues from Latin music in the U.S. grew 18.6% to $296.1 million at retail value, the fourth consecutive year of double digit percentage growth. Latin music continued to grow its share of overall U.S. music revenues to 5.2%.
Record Industry Celebrates the Vibrance of Hispanic Heritage Month
The Recording Industry Association of America and its members announced a new multimedia campaign recognizing and celebrating Hispanic artists, their music, and the genre’s overall impact on U.S. society and culture.
Music Videos Should Not Be Overlooked by Advertisers
Music videos began airing first on cable TV in 1981, eventually becoming a driving force in popular culture and delivering some of the larger cable audiences. With the help of music videos’ popularity, multichannel pay-TV services driven by cable would go on to demonstrate tremendous power for marketers trying to reach meaningful audiences and build brands through the first decade of the 21st century. They became a natural complement to broadcast TV and would eventually become a foundational component of media plans. Music videos were important to the growth of cable and pay-TV.
Univision’s Uforia to launch Uforia Hangout Sessions
Uforia will kick off a weekly digital livestream series of unfiltered and unforgettably intimate at-home experiences with Latin music’s biggest stars starting May 6th at 8 p.m. ET with Manuel Turizo and host Jackie Guerrido
Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers
Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.