Music can affect audience emotions and make your ad memorable. Used wisely, brave and bold choices can help you differentiate, re-brand and set your advertising apart from the crowd.
Music
Mic Drop: Global Artist Camilo Joins Ritmo y Color McDonald’s, Inviting Fans Nationwide to Vote for Concert Destinations

Fans across the country are in for the hottest music and art mashup of the summer with the return of Ritmo y Color. This year, McDonald’s USA is taking the third annual celebration of Latino pride and culture to a whole new level with a fiery lineup featuring three headline performances by Colombian singer-songwriter and five-time Latin GRAMMY® winner, Camilo, plus augmented reality art installations by seven visual artists across select U.S. McDonald’s restaurants.
AM16 Agency launches

NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA's capabilities with NEON16's innovative approach to cultural storytelling and experiential activations.
THE END OF AN ERA : Eduardo Caballero passes

Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry has passed. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.
Despite a much larger English-speaking market, Latin American artists are taking the world by storm faster than some of the world’s top superstars.

Bad Bunny created a YouTube account in 2014, and in half the time has reached views superior to Taylor Swift's while approaching Justin Bieber and Ed Sheeran's. Those artists have been on YouTube since around 2006-2007.
Estrella Media adds ket execs to Music Division

Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company's Estrella Media Music Entertainment (EMME) division.
The 2022 BILLBOARD LATIN MUSIC AWARDS on Telemundo

Telemundo announced the first line-up of stars who will be performing at the 2022 Billboard Latin Music Awards. Camilo, Carlos Vives, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar and Tini promise astounding performances at the prestigious awards show, which will broadcast live on Telemundo on Thursday, September 29 at 7pm/6c from Watsco Center in Coral Gables, Florida.
Estrella Media’s ‘PREMIOS DE LA RADIO’ returns to Mexico City

Estrella Media will bring its Premios de la Radio awards ceremony back to Mexico City on Thursday, November 3. The original Regional Mexican music awards show will air and stream on EstrellaTV channels in the U.S. and will be simulcast in Mexico on broadcast partner TV Azteca’s Azteca Uno.
Can anybody hear me? The power of music in advertising
RANKED Music launches to help grow Artists
RANKED MUSIC, a Miami based digital music marketing consultancy whose mission is to help independent artists, record labels and artist managers move the needle to help build successful musical careers, officially launched.
Mid-Year 2021 Recording Industry Association of America (RIAA) Latin Revenue Statistics [REPORT]
Revenues for Latin music in the U.S. grew 37% to $407 million in the first half of 2021 (1H 2021), continuing their recovery. Latin music’s growth outpaced that of overall U.S. music revenues, growing in share to 5.8%. Revenues from streaming formats grew 37% versus the prior year, and at $393 million comprised 96% of total revenues.
Telemundo to broadcast 2021 Billboard Latin Music Awards
Telemundo and Billboard announced the date and venue for the 2021 edition of the Billboard Latin Music Awards, produced by MBS Special Events and Telemundo, will feature live performances by today’s top Latin artists to celebrate the best in Latin music.
Torres named Director at Canela Music
Canela Media announced the appointment of Mario Torres to lead Canela Music, which is set to launch in the fall. Canela announced the forthcoming launch of Canela Music during their first-ever Upfront presentation on May 17th.
The Latin Recording Academy announces new leadership
The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.
The Rise of Regional Latin Music [SERIES]
Interesting set of articles detailing The Rise of Regional Latin Music.
Tanya Ramos-Puig named Latin Grammy Cultural Foundation President
The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Tanya Ramos-Puig as President of the organization, effective immediately.
Inclusion in the Recording Studio? [REPORT]
The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.
How We Listen to Music Is Rapidly Changing
Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.
‘The Warrior Women of Afro-Peruvian Music’ [VIDEO[
Often overshadowed by their male counterparts in Peruvian culture, these talented women are deserving of the spotlight. The women — vocalists, Araceli Poma, Rosa Guzmán, Charo Goyoneche, Sofía Buitrón, Maricarmen Padilla, Milagros Guerrero, Victoria Villalobos, percussionists, Catalina Robles and Gisella Giurfa — aspire to a future free of racism and sexism in Peru.
2020 RIAA Mid-Year Latin Music Revenue Statistics [REPORT]
In the first half of 2020, revenues from Latin music in the U.S. grew 18.6% to $296.1 million at retail value, the fourth consecutive year of double digit percentage growth. Latin music continued to grow its share of overall U.S. music revenues to 5.2%.
Record Industry Celebrates the Vibrance of Hispanic Heritage Month
The Recording Industry Association of America and its members announced a new multimedia campaign recognizing and celebrating Hispanic artists, their music, and the genre’s overall impact on U.S. society and culture.