2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.

Albert Rodriguez – President & COO of Spanish Broadcasting System is inducted into the American Advertising Federation (AAF)

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced that Albert Rodriguez, President & Chief Operating Officer has been inducted to the American Advertising Federation (AAF). The fundamental purpose of the AAF is to protect and promote the well-being of the advertising industry and unite professionals of all disciplines and career levels to deliver creative business solutions. With the induction into the AAF, Mr. Rodriguez has demonstrated his leadership abilities in the field of technology and advertising. Througout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues.

2022 NAHP Annual Convention in Denver

The National Association of Hispanic Publications (“NAHP”) will kick off their 40th Anniversary celebration in the “Mile High City” during this year’s Annual Convention and Business Expo.


The Human Rights Foundation and its agency TAXI (a VMLY&R company) won the Best in Show award in the 2022 ANA Multicultural Excellence Awards competition for the campaign “Uncomfortable Truth.”

ZUBI’S Isabella Sanchez named New Chair of the Hispanic Marketing Council

The Hispanic Marketing Council (HMC) announced Isabella Sanchez, Vice President of Media Integration at Zubi will serve as its new chair effective today. Sanchez, who previously served as HMC Treasurer, takes the helm from GroupM Multicultural President Gonzalo Del Fa. Elected as the new treasurer is Gian Pablo Kates, VP of Network Sales at Telemundo. In addition, Luis Miguel Messianu, Founder-Chairman, Alma; Steve Mandala, Chief Revenue & Local Media Officer, Estrella Media; Simon El Hage, Executive Group Account Director, Lopez Negrete Communications; Marina Filippelli, CEO, Orci; and Lisa Torres, President, Multicultural Practice, Publicis Media will also join the HMC board.

Raquel “Rocky” Egusquiza joins The Latin GRAMMY Cultural Foundation® As Executive Director

The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Raquel “Rocky” Egusquiza as Executive Director of the organization, effective immediately.

Broadcasters Foundation of America Delivers Emergency Aid to Radio & TV Colleagues in Puerto Rico, Florida, and the Carolinas

The Broadcasters Foundation of America is providing emergency aid to qualifying colleagues in the radio and TV industry who have been personally hit hard by Hurricanes Fiona and Ian. So far, requests have come in from individuals who work at Spanish Broadcasting System, America CV Station Group, Telemundo, and Univision, with the first of those checks going out to qualifying individuals this week!

Hispanic Public Relations Association announces 2022 National ¡Bravo! Award Winners

The Hispanic Public Relations Association (HPRA) announces winners of the 2022 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country.

Hispanics feel Invisible & Stereotyped in TV & Movies

This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry

Enrique Pérez named Head of Partnerships & Client Solutions at The Latin Recording Academy

The Latin Recording Academy has appointed Enrique Pérez to lead its newly-formed Partnerships and Client Solutions team at the organization, effective immediately. As part of this new structure, he will be tasked with growing existing partnerships with corporate clients and brands, as well as expanding and developing new marketing properties and platforms.

HMC devotes a week of its annual summit to latest multicultural research

As more brands commit to DEI practices and increases in multicultural investment, the Hispanic Marketing Council (HMC) has devoted a week of its free and virtual 2022 Annual Summit to business-building multicultural research, featuring leaders from Kantar, ThinkNow and Claritas. Moderated by HMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC, these webinars will cover inclusive advertising, investing and money management, and consumer behavior.

Hispanic Marketing Council announces winners of 2022 Strategic Excellence Awards

The Hispanic Marketing Council (HMC) announced the 2022 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Casanova//McCann took Best in Show with a Gold for Best Cultural Insight for its Mucinex campaign with Zubi also winning a Gold in that category for its work with Lincoln Motor Company. Anomaly won two Gold awards--one for Best Mainstream Impact for its Don Julio campaign and another for Best Impact on Innovation for its MELĒ campaign. Other agencies recognized include Alma, Captura Group, INNOCEAN USA, Inspire Agency and Lopez Negrete Communications.

FOLLOW THE GROWTH: Engage The U.S. Hispanic Audience To Achieve DEI at Scale [ VIEW WEBINAR HERE FOR FREE]

The 2020 Census made it crystal clear that the time to act is now. Companies who aren’t engaging Hispanics with targeted efforts are at risk of being left behind. At the same time, brands and their agencies are dealing with the complex challenges of finding premium supply, achieving scale, and doing all of that in a culturally-relevant way. Join this C-suite panel as they discuss the challenges and opportunities they face in activating Hispanic audiences for critical business growth.


The Hispanic Marketing Council (HMC) has opened registration to its 2022 Annual Summit, taking place virtually beginning April 12 through the end of June. With a theme of WE ARE NOW, marketers will have unprecedented access to Hispanic thought leadership at no cost.

Hispanic Public Relations Association’s Miami Chapter Reveals 2022-23 Board of Directors

The Hispanic Public Relations Association (HPRA) Miami Chapter announced its new Board of Directors today. The organization for Hispanic public relations practitioners announced that Daniela Martucci of DMH Americas will serve as president of the HPRA Miami Chapter for its 2022-2023 term.


For the first time, thanks to our generous sponsors, we are offering our jam-packed agenda filled with CEOs and CMOs, fresh insights, new research and case studies from leading brands and agencies in Hispanic marketing... FOR FREE. Now your entire team will have access to all of the insights at none of the cost.

Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards

ANA's AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar's Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences.

Unlocking the core antagonists of resilience: The personal realm

How self-awareness and self-mastery are paramount in C-suite leadership


The Hispanic Marketing Council (HMC) announced President/CEO of Casanova//McCann Ingrid Otero-Smart has rejoined its Board of Directors, as well as newcomers Albert Rodriguez, president & COO of Spanish Broadcasting System, and José Villa, founder, president and chief strategy officer for Sensis. These members will work closely with the HMC’s governing bodies, executive committee and the executive director to support the organization’s strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialist.

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