Organizations
ARE YOUR MARKETING STRATEGIES READY FOR THE MULTICULTURAL MAJORITY?
For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials and together forming a multicultural super-segment. These two transformative generations are wielding enormous power and influence on today’s American mainstream. Just how much? The Hispanic Marketing Council (HMC) will have those answers and more with its latest study, “IT’S TIME: The Growing Power of the Multicultural Majority.” On October 4, HMC will host a free event in New York City to reveal the top insights of the study and host a Q&A session—the event also will be live streamed. For more information, and to register for the in-person event or the simulcast.
2023 ANNUAL MOSAIC AWARDS Winners
The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives.
2023 HMC – Hispanic Market Guide explores Inclusivity, Intersectionality, Trust, Bingeability in Entertainment, Media Consumption & More …. [DOWNLOAD REPORT HERE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data as well as in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity. Latinos are driving a cultural and demographic transformation as the U.S. heads towards a multicultural majority—already a reality for people under 35. With $2.8 trillion in Hispanic buying power, there are deep implications for marketers who must lead with cultural insights to create effective and relevant campaigns that connect with today’s multicultural mainstream. This new publication, geared towards newcomer and veteran brands alike, is available to view online or download for free.
Stephen Chavez – CEO of ChavezPR appointed Chair of Latino Equality Alliance (LEA)
The Latino Equality Alliance (LEA), a leading Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, is thrilled to announce the appointment of Stephen Chavez, CEO of ChavezPR, as the new Chair of its Community Advisory Board.
The Hispanic Organization of Latin Actors announces 22nd Hola Awards
The Hispanic Organization of Latin Actors (HOLA), announced the return of the HOLA Awards Gala Benefit to New York City. The 22nd annual ceremony will take place Monday, October 16th at the legendary The Players NYC Club House in Manhattan. The gala benefit honors top Latino and Hispanic talents who have shown excellence in film, television, and theater.
AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.
TWO TOP HISPANIC TV LEADERS KEYNOTE AT 21ST ANNUAL HISPANIC TV SUMMIT – WEDNESDAY, SEPTEMBER 13, 2023, IN NYC
The 21st Annual Hispanic Television Summit, programmed by Schramm Marketing Group, will feature two distinct one-on-one keynote interviews by two of today’s leading executives in Hispanic television. The morning keynote interview features Beau Ferrari, the Chairman of NBCUniversal Telemundo Enterprises. The Summit’s afternoon will open with a keynote conversation with Ignacio “Nacho” Meyer, the President of Televisa Univision Networks. The Annual Hispanic Television Summit is the premier event for those in the business of television for Hispanic audiences, worldwide.
National Hispanic Network of Volunteers HLX+ Launches
As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more.
2023 U.S. HISPANIC YOUNG LIONS WINNERS ANNOUNCED
Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2023 U.S. Hispanic Young Lions competition.
Save the Children presents “Lluvia” (Rain)
In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2023 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of the jury—Pablo Buffagni, President, Creative Director, BBQ Agency and Director of Círculo Creativo USA; Alice Ovadia, Vice President of Media Strategy, TRUth; Nuria Santamaria Wolfe, Director, Strategic Audience Partnerships, Meta; and Amilynn Soto, Industry Business Solutions – Strategist, Leading eCommerce, TikTok—presented the awards and discussed the depth, breadth and diversity of the submissions and what went into selecting the most effective and engaging campaigns.
GLORIA CONSTANZA INDUCTED INTO THE HISPANIC MARKETING COUNCIL HALL OF FAME
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.
C-SUITE LEADERS FROM CIRCLE K, HYUNDAI, MEDIALINK, MOLSON COORS, STATE FARM & TELEVISAUNIVISION HEADLINE 2023 HMC ANNUAL SUMMIT
Business leaders, award-winning creatives, newsmakers and influencers will cover the most pressing topics in marketing at the Hispanic Marketing Council’s 2023 Annual Summit with one thing in common: a laser focus on Hispanic marketing. The HMC Annual Summit, developed by industry leaders with multicultural expertise, is the only Hispanic-centric marketing conference in the U.S. This year's summit will feature powerful sessions headlined by the CEOs and CMOs of Circle K, Hyundai, Medialink, Molson Coors, State Farm and TelevisaUnivision, as well as rapid-fire panels featuring top brands and research think tanks.
Raúl Alarcón to be inducted into AAF – Advertising Hall of Fame
Raúl Alarcón is a veteran of the entertainment industry and the chief architect behind the creation of one of the nation’s largest Hispanic-owned and operated multi-media companies. Today, that entity, Spanish Broadcasting System (“SBS”), caters to millions of listeners and viewers and thousands of advertisers seeking an entrée into this burgeoning market sector.
HMC honors Molson Coors with 2023 Marketer of The Year
The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s 2023 Annual Summit on April 27 in New York City and discuss how leading with in-culture Hispanic insights and investing in original multicultural work has paid dividends.
Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.
The National Association of Hispanic Journalists names AOR
The National Association of Hispanic Journalists (NAHJ) has announced the selection of Tapiz Media Group as their Agency of Record for communications and social media and Iván Briones as Director of Communications as part of the organizations revamped strategic communications strategy effective March 1, 2023.
AIMM host Diverse Owned & targeted Media GROWTHFRONTS
The ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), announces its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City. The event brings together diverse owned and targeted media entities with buyers and advertisers, increasing visibility and access for media entities including Black, Hispanic, Asian, Indigenous, and LGBTQ+ who own video, digital, print, audio and/or content integration platforms.
HPRA USA announces 2023-2025 Board of Directors
The Hispanic Public Relations Association (HPRA) announced its 2023-2025 board of directors. The organization also announced expansions of both its local and student chapters in key markets, allowing HPRA to better serve current and future multicultural communicators.
Lopez Negrete Communications Takes Home Coveted Mosaic Award for Diversity for their Walmart Holiday House Social Media Campaign at the 61st Annual American Advertising Federation
Lopez Negrete Communications, Inc. announced today they were awarded a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including a coveted "Best of Show" for the 18th time.
