Sports
‘Puerto Rico’s Day at the Ballpark’ Continues Series in 2024
PRCDA (Puerto Rico Convention District Authority) has officially signed on as the presenting sponsor of the Puerto Rico day at the Ballpark to be celebrated at Yankee Stadium on April 25th when Yankee starting pitcher Marcus Stroman will be honored before the game.
Latinos in Sports launches
Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami's Formula 1 weekend.
Frito-Lay and Rockstar Energy Drink announce Sponsorship of Leagues Cup Tournament
Lay's, Sabritas, Gamesa, and Rockstar® Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX.
Batter Up! America’s Pastime Is Back
Sports fans across the nation are eagerly awaiting the first pitch of the 2024 Major League Baseball (MLB) season. From Tampa Bay to Toronto, all 30 teams will play ball on opening day.
An Olympic-Sized Opportunity for Brands
The Paris 2024 Olympic and Paralympic Games offer opportunities for brands to connect with global audiences
Miami Dolphins to Expand Marketing Efforts in Argentina, Colombia and Mexico
The NFL announced that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also span four Spanish-speaking countries – more than any other NFL team – and Brazil, where Portuguese is the primary language.
FDP RADIO to broadcast CONCACAF Nations League Matches from Dallas, Texas
FDP announced its exclusive broadcasts of the highly anticipated Concacaf Nation's League matches, live from Dallas, TX. The semifinals and final, plus the play-in for Copa America promises to deliver moments of drama as the nation’s battle for glory in the heart of Texas.
The U.S. Evolution of Soccer into Fútbol [REPORT]
Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.
Washington Nationals & Costa Media Team Up for Spanish-language Radio broadcasts in DC
The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting, and player interviews.
Boden: Women History Month
This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.
Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans
In this episode of The New Mainstream podcast, Jesus Chavez, co-founder and CEO of CABRA Sports, delves into Latino sports fandom, exploring the strategies and cultural insights driving the industry’s evolution.
Atlanta Hawks & Gray’s Telemundo Atlanta to broadcast First-Ever Spanish Language Game
The Atlanta Hawks will broadcast their first-ever Spanish-language game over the air on Telemundo Atlanta (WKTB). The March 10th broadcast, which will simulcast in English on Peachtree TV (WPCH), celebrates Hispanic Heritage Night Presented by CareSource as the Hawks take on the New Orleans Pelicans at 6 p.m. at State Farm Arena.
TelevisaUnivision’s first Super Bowl Broadcast sets a Spanish-language Audience Record with 2.3 Million Viewers
TelevisaUnivision’s production of Super Bowl LVIII delivered the most-watched Super Bowl ever in Spanish-language.
Celebrity Diversity Dominates 2024 Super Bowl Ad Lineup
While you could count the number of explicitly multicultural spots with one hand (Doritos Dinamita, Jesus gets Us, Google’s Guided Frame, NFL Programs, Microsoft Copilot—did I miss anything?), the most diverse element of this year’s ads is the countless number of self-deprecating celebrity cameos on display. By Javier San Miguel, Group Creative Director, Sensis
A Tick Toward Inclusion but Many Opportunities Are Missed
Unfortunately, like every other year, 2024’s Big Game ads made us ask the same question, "where's the diverse talent?" behind and on screen – and more importantly, does it feel authentic? This year felt the same and while some creatives combined culture, impact, and inclusion and sparked interest, most fell flat as just the same ol’. By Darren Martin, Jr., Founder and CEO, Bold Culture
Super Bowl 2024 Creative Effectiveness [REPORT]
Super Bowl LVIII was one for the books. From the ultimate football sweetheart moment to some truly funny ads, 2024’s Big Game brought us lots of laughs and reconnected us with some core memories – and clarity on the turn selfward.
Telemundo announces coverage of FIFA BEACH SOCCER WORLD CUP
Telemundo, the exclusive Spanish-language home of FIFA through 2026, announced coverage plans and full match schedule for the FIFA Beach Soccer World Cup UAE 2024 Dubai™ kicking off Thursday, February 15 at 6 a.m. ET with a dedicated pregame show and matches airing LIVE on Telemundo, Universo and the Telemundo app.
2020s: The Decade of US Soccer
The 2026 FIFA World Cup is fast approaching and it will be the second time hosting for the USA after first hosting in 1994. And to this day it is still the most successful iteration of the World Cup, with record attendance (3.6M) and World Cup Final viewership (1.5B) – despite having only 52 games. By Arthur Forcione, Amrak Solutions Strategic Planner
Nissan thrills sports fans with first in-culture, in-language Latino ‘big game’ experience
Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.
FIFA World Cup 2026 Miami Host Committee announces co-chairs to support FIFA World Cup 26
Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort.
