Sports

Telemundo kicks off “EL CAMPEÓN EN TI 2022”

NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, "El Campeón En Ti" ("The Champion In You"), to build on its longstanding commitment to inspire Hispanic youth to discover -- through soccer -- the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022™, serving as a second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.

What fans want from the FIFA World Cup 2022 [REPORT]

Anticipation couldn’t be higher for the FIFA World Cup 2022—nor could the stakes for brands, broadcasters and platforms looking to show up big.

Culture and Opportunity Drives Surge in Hispanic Boxing Fandom [PODCAST]

Roberto Andrade, a feature writer at ESPN, joins us on The New Mainstream podcast for a casual conversation about Hispanics and boxing and why pairing the two just make sense.

Sports fandom is increasing, powered by new digital platforms [REPORT]

Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games.

Apple and Major League Soccer to present all MLS matches beginning in 2023

Apple and Major League Soccer announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023.

Luis Silberwasser departs Televisa Univision for Warner Bros. Discovery Sports

Warner Bros. Discovery announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros. Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy.

The Champions League: How media rights deals are shaping the global soccer landscape

The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world’s most-viewed annual sporting events. And viewers aren’t the only ones rallying; sports are a huge draw for media buyers and the payoffs for rights holders are rising.

Telemundo Deportes presents INDY 500

Telemundo Deportes presents the 106th Running of the Indianapolis 500 this Sunday, May 29 at 11 a.m. ET airing live on Universo, TelemundoDeportes.com and Telemundo Deportes app. This will be the first time that “The Greatest Spectacle in Racing” will be broadcast on a domestic Spanish-language network.

5 Questions advertisers want answered [REPORT]

Advertisers need to track their entire ad spend with comparable metrics across platforms to get the full performance picture.

ViX present Brasileirão Championship in the U.S.

TelevisaUnivision’s ViX will bring to the U.S. comprehensive coverage of the top Brazilian soccer tournament, Brasileirão Championshipy. As part of a multi-year deal that will deliver live soccer matches from the Campeonato Brasileirão on ViX, fans will be able to stream all Série A games starting April 9 through November 13.

UEFA Champions League Quarterfinals Round on Univision, TUDN, and Galavisión Networks

Thrilling First-leg Action Includes Manchester City vs. Atlético de Madrid, Benfica vs. Liverpool, Chelsea vs. Real Madrid, and Villarreal vs. Bayern

Telemundo and U.S. Soccer Foundation Team Up to Celebrate FIFA World Cup Qatar 2022

Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which provides free or low-cost soccer programs during and after school at more than 250 sites nationally.

LAFC & Estrella Media Team Up again for 2022

The Los Angeles Football Club (LAFC) announced that Estrella Media will continue as the Club’s Official Spanish Broadcast TV Partner for the 2022 season in the Greater Los Angeles market.

Breaking the bias against women’s sport: the impact of equal opportunity for athletes, fans and sponsors

Gender equity in sports still has a long way to go, but research from Nielsen Sports highlights the extent to which fans want change sooner rather than later.

Fans are changing the game [REPORT]

Change is certainly nothing new, but its impact is seldom as sizable—or accelerated—as what the world has experienced over the past two years. For the sports industry, the return of fans at live events midway through 2021 was cheered by all, yet life has evolved too much during the pandemic for the sports industry to simply snap back to a mirror image of its pre-COVID self.

Consumer behavior shifts and new experiences are broadening fan engagement

Few industries have been immune to the effects of the global pandemic, but the impact has been particularly notable for global sports. While the return of fans at live events midway through 2021 was cheered by all, behaviors have evolved too much for the sports industry to simply snap back to a mirror image of its pre-COVID self, particularly with respect to how fans engage with sports content.

Talento Unlimited signs Two-time Olympic Medalist and new L.A. Dodger Eddy Alvarez

Talento Unlimited has confirmed its first athlete with the addition of two-time Olympic silver medalist Eddy Alvarez to its growing roster of talent partners, creators and events.

Who’s Watching and Where Are They Buying Snacks?

The big game arrives this Sunday as the Los Angeles Rams and Cincinnati Bengals face off at SoFi Stadium in Inglewood, Calif. How many consumers say they will watch, what will they be tuning in for, what will they spend and where will they buy the foods they consume during the game?

Telemundo surrounds Super Bowl LVI coverage

Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.

Telemundo Deportes drops Futbol spot to promote the 2022 FIFA WORLD CUP QATAR during Super Bowl LVI

Telemundo Deportes will run a fútbol commercial promoting the 2022 FIFA World Cup Qatar™ during the broadcast of Super Bowl LVI on NBC, Telemundo and Universo and streamed on Peacock on Sunday, Feb. 13.

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