Sports

The U.S. Evolution of Soccer into Fútbol [REPORT]

Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.

Washington Nationals & Costa Media Team Up for Spanish-language Radio broadcasts in DC

The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting, and player interviews.

Boden: Women History Month

This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.

Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans

In this episode of The New Mainstream podcast, Jesus Chavez, co-founder and CEO of CABRA Sports, delves into Latino sports fandom, exploring the strategies and cultural insights driving the industry’s evolution.

Atlanta Hawks & Gray’s Telemundo Atlanta to broadcast First-Ever Spanish Language Game

The Atlanta Hawks will broadcast their first-ever Spanish-language game over the air on Telemundo Atlanta (WKTB). The March 10th broadcast, which will simulcast in English on Peachtree TV (WPCH), celebrates Hispanic Heritage Night Presented by CareSource as the Hawks take on the New Orleans Pelicans at 6 p.m. at State Farm Arena.

TelevisaUnivision’s first Super Bowl Broadcast sets a Spanish-language Audience Record with 2.3 Million Viewers

TelevisaUnivision’s production of Super Bowl LVIII delivered the most-watched Super Bowl ever in Spanish-language.

Celebrity Diversity Dominates 2024 Super Bowl Ad Lineup

While you could count the number of explicitly multicultural spots with one hand (Doritos Dinamita, Jesus gets Us, Google’s Guided Frame, NFL Programs, Microsoft Copilot—did I miss anything?), the most diverse element of this year’s ads is the countless number of self-deprecating celebrity cameos on display.  By Javier San Miguel, Group Creative Director, Sensis

A Tick Toward Inclusion but Many Opportunities Are Missed

Unfortunately, like every other year, 2024’s Big Game ads made us ask the same question, "where's the diverse talent?" behind and on screen – and more importantly, does it feel authentic? This year felt the same and while some creatives combined culture, impact, and inclusion and sparked interest, most fell flat as just the same ol’.  By Darren Martin, Jr., Founder and CEO, Bold Culture

Super Bowl 2024 Creative Effectiveness [REPORT]

Super Bowl LVIII was one for the books. From the ultimate football sweetheart moment to some truly funny ads, 2024’s Big Game brought us lots of laughs and reconnected us with some core memories – and clarity on the turn selfward.

Telemundo announces coverage of FIFA BEACH SOCCER WORLD CUP

Telemundo, the exclusive Spanish-language home of FIFA through 2026, announced coverage plans and full match schedule for the FIFA Beach Soccer World Cup UAE 2024 Dubai™ kicking off Thursday, February 15 at 6 a.m. ET with a dedicated pregame show and matches airing LIVE on Telemundo, Universo and the Telemundo app.

2020s: The Decade of US Soccer

The 2026 FIFA World Cup is fast approaching and it will be the second time hosting for the USA after first hosting in 1994. And to this day it is still the most successful iteration of the World Cup, with record attendance (3.6M) and World Cup Final viewership (1.5B) – despite having only 52 games.  By Arthur Forcione, Amrak Solutions Strategic Planner

Nissan thrills sports fans with first in-culture, in-language Latino ‘big game’ experience

Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.

FIFA World Cup 2026 Miami Host Committee announces co-chairs to support FIFA World Cup 26

Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort.

2024 sports industry outlook [REPORT]

As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for a “new normal” in college athletics.

The return of “Chicharito”, the prodigal son!

With 46,000 of his closest friends in attendance, Chivas de Guadalajara, the most popular fútbol team in Mexico, welcomed back Javier Hernández “Chicharito” (Little Pea), the top scorer in the history of the Mexico national Team, and the biggest export of this club that unlike all the others in its league, plays only with Mexicans. In his first remarks in fact “Chicharito” said: “Chivas tiene los huevos de jugar con puros mexicanos” (Chivas has the balls to play only with Mexican players).  By Luis Miguel Messianu, President-Chief Creative Officer MEL

THE SUPER PARADOX

We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006.

Nueva Network renews Los Jefes nationally syndicated sports show with Alvaro Morales

Nueva Network, a Spanish Language media company, 100% Minority Owned and Operated announced today they renewed their Affiliation and Sales agreement with ESPN’s sports commentator Alvaro Morales and his radio show “Los Jefes.”

Telemundo presents exclusive coverage of all CHIVAS home marches for Liga MX’S Clausura 2024 Tournament

Telemundo, the home of Chivas de Guadalajara in the U.S., will present coverage of all Chivas home matches across Telemundo, Universo, and Peacock throughout the Liga MX Clausura 2024 tournament with a 1-hour pregame show and 30-minute postgame show for every match.

Telemundo introduces FIFA U-17 WORLD CUP 2023 programming & schedule

Telemundo, the Spanish-language home of the FIFA U-17 World Cup Indonesia 2023™, unveils its complete broadcast lineup and announce teams ahead of the opening match which airs live this Friday, November 10 on Universo and the Telemundo App.

Telemundo signs multi-year rights for exclusive Home of Chivas in the U.S.

Telemundo and Chivas announced multi-year and multi-platform media rights agreement whereby Telemundo continues to be the exclusive home of Las Chivas de Guadalajara in the U.S. in Spanish and English. The agreement will include coverage of all home matches and key friendlies in the U.S. across Telemundo, Universo and Peacock, and all Telemundo digital platforms.

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