Sports
NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Agreement Through 2030
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation are doubling down on one of the fastest-growing audiences in American sports, extending their Spanish-language media rights partnership through 2030 as the sport’s momentum accelerates ahead of a defining decade in the United States.
Jameson highlights Community & Connections behind Soccer Fan Culture
Jameson, the Official Whiskey of Major League Soccer (MLS), launched “It’s What You Bring,” the brand’s new platform that celebrates soccer fandom in all forms. Throughout the MLS season, and in advance of this summer’s global soccer tournament, “It’s What You Bring” will come to life through music, fashion, and community activations that honor how fans express themselves through the sport.
How Los Angeles fans Will Experience Global Soccer in 2026. [REPORT]
International soccer tournaments often appear as global spectacles on television. In reality, the fan experience is much more local, social, and layered with digital touchpoints. A new study conducted by ThinkNow among soccer fans in Los Angeles shows that anticipation is already high and that the event will unfold across multiple screens, platforms, and social spaces.
The New Playbook for Reaching Latinx Sports-Viewing Fans
Horowitz Research’s latest findings highlight how Latinx audiences are engaging with sports, with streaming at the center of that experience.
Leagues Cup Unveils Cross-Border Brand Evolution by Latino-Led Content CO
Leagues Cup has unveiled a new cross-border brand evolution developed by Orlando-based Content CO in partnership with Monterrey-based agency Copa Entertainment - marking the latest milestone in a three-year collaboration rooted in data, cultural insight, and a product-driven approach to content.
Telemundo Rolls Out New World Cup Campaign Spots and Telemundo’s Official World Cup Song “Somos Más” Behind-the-Scenes as 60-Day Countdown to FIFA World Cup 2026™ Begins
With 60 days to go until the kickoff of FIFA World Cup 2026™ on June 11, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., today released two new marketing spots as part of its World Cup campaign followed by the release of a behind-the-scenes video showcasing the making of its official World Cup song, “Somos Más” on Monday, April 13.
Estamos Bien to Somos America: How Bad Bunny Elevated Culture as a Channel at the Halftime Show. [INFOGRAPHIC]
After months of spirited conversation and speculation, Bad Bunny’s performance at the Super Bowl LX’s halftime show made one thing clear: for brands to grow, they need to build relationships with the consumers of tomorrow today.
The 2026 World Baseball Classic: How National Pride Unlocks Revenue
The 2026 WBC transcended sports, becoming a vivid showcase of cultural pride across nations, with players elevating national jerseys above club glory and fans fueling a spending surge. Players from powerhouse and underdog nations alike voiced raw passion for representing their flags, often ranking WBC above World Series triumphs.
Three Flags, One Beautiful Game!
100 days before World Cup 2026, Mexico, the U.S. and Canada offer brands a once in a lifetime chance to turn multicultural unity into more than a slogan. By Luis Miguel Messianu
Telemundo launches Café Golazo,
Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide.
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Telemundo Releases “Somos Más” – The Official Anthem of its FIFA World Cup 2026™ Coverage. [VIDEO]
Telemundo officially releases “Somos Más,” the anthem for the network’s coverage of the FIFA World Cup 2026™, bringing together global music stars Carlos Vives, Emilia, Wisin and Xavi for the first time. The song, now available on all major music streaming platforms, captures the spirit of unity and celebration that defines the World Cup.
Telemundo Unveils Most Extensive Spanish-language FIFA World Cup™ Presentation in Broadcast Television History as It Marks 100-day Countdown to FIFA World Cup 2026™
With 100 days to go until the kickoff of FIFA World Cup 2026™ on June 11, 2026, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., unveiled its most expansive coverage plan ever—featuring 700 hours of programming highlighting a fully live on-site presence at all 104 matches, coupled with dedicateddailyshows and an unprecedented streaming and digital footprint. The network celebrated the key milestone with the release of its official World Cup song “Somos Más” and the launch of a new phase of its marketing campaign on the road to the World Cup.
MediaCo’s EstrellaTV Aanounces Spanish-language Broadcast and Streaming Schedule for COMBATE GLOBAL 2026 Season
MediaCo Holding Inc. announced the official U.S. Spanish-language broadcast and streaming schedule for the COMBATE GLOBAL 2026 season on EstrellaTV, giving fans a clear destination to watch every moment of the Mixed Martial Arts (MMA) fight action live across television and digital platforms.
Latina Fandom Report. [REPORT]
Latina fans do not experience culture in isolation. They experience it collectively. They share recommendations in group chats. They bring products into family conversations. They turn brand discovery into communal validation. Culture does not stop with them, it moves through them.
How Brands Can Win Big in 2026. [REPORT]
The Big Game may be over, but the real story is just getting started. The creative ideas that captured attention and sparked conversation were a masterclass in what’s working with today’s audiences.
Telemundo Delivers Most-Watched Super Bowl in Spanish-Language Broadcast History
Telemundo delivered the most-watched Super Bowl in Spanish-language broadcast history, delivering 3.3 million total viewers, marking a milestone moment for Spanish-language television while solidifying the network’s leadership in live sports. The game topped the prior Spanish-language Super Bowl record by +47%, ranking as the highest-rated non-soccer sporting event in Spanish-language television history, according to Nielsen.
Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish
Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sofía Vergara, airing right after Bad Bunny’s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26™ in Spanish. The spot signals the start of the networks’ road to the World Cup, inviting audiences to experience the tournament through the emotion, culture, and expertise that define Spanish-language soccer coverage.
Explaining WHY the NFL decided to have Bad Bunny headline the Super Bowl Halftime Show [FABULOSO !!!!]
Just received these examples of people on Instagram explaining WHY the NFL decided to have Bad Bunny lead this years Super Bowl Halftime show. I hope there are many more, just the facts.
