TelevisaUnivision’s first Super Bowl Broadcast sets a Spanish-language Audience Record with 2.3 Million Viewers
TelevisaUnivision’s production of Super Bowl LVIII delivered the most-watched Super Bowl ever in Spanish-language.
While you could count the number of explicitly multicultural spots with one hand (Doritos Dinamita, Jesus gets Us, Google’s Guided Frame, NFL Programs, Microsoft Copilot—did I miss anything?), the most diverse element of this year’s ads is the countless number of self-deprecating celebrity cameos on display. By Javier San Miguel, Group Creative Director, Sensis
Unfortunately, like every other year, 2024’s Big Game ads made us ask the same question, "where's the diverse talent?" behind and on screen – and more importantly, does it feel authentic? This year felt the same and while some creatives combined culture, impact, and inclusion and sparked interest, most fell flat as just the same ol’. By Darren Martin, Jr., Founder and CEO, Bold Culture
Telemundo, the exclusive Spanish-language home of FIFA through 2026, announced coverage plans and full match schedule for the FIFA Beach Soccer World Cup UAE 2024 Dubai™ kicking off Thursday, February 15 at 6 a.m. ET with a dedicated pregame show and matches airing LIVE on Telemundo, Universo and the Telemundo app.
The 2026 FIFA World Cup is fast approaching and it will be the second time hosting for the USA after first hosting in 1994. And to this day it is still the most successful iteration of the World Cup, with record attendance (3.6M) and World Cup Final viewership (1.5B) – despite having only 52 games. By Arthur Forcione, Amrak Solutions Strategic Planner
Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.
Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort.
As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for a “new normal” in college athletics.
With 46,000 of his closest friends in attendance, Chivas de Guadalajara, the most popular fútbol team in Mexico, welcomed back Javier Hernández “Chicharito” (Little Pea), the top scorer in the history of the Mexico national Team, and the biggest export of this club that unlike all the others in its league, plays only with Mexicans. In his first remarks in fact “Chicharito” said: “Chivas tiene los huevos de jugar con puros mexicanos” (Chivas has the balls to play only with Mexican players). By Luis Miguel Messianu, President-Chief Creative Officer MEL
We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006.
Nueva Network, a Spanish Language media company, 100% Minority Owned and Operated announced today they renewed their Affiliation and Sales agreement with ESPN’s sports commentator Alvaro Morales and his radio show “Los Jefes.”
Telemundo presents exclusive coverage of all CHIVAS home marches for Liga MX’S Clausura 2024 Tournament
Telemundo, the home of Chivas de Guadalajara in the U.S., will present coverage of all Chivas home matches across Telemundo, Universo, and Peacock throughout the Liga MX Clausura 2024 tournament with a 1-hour pregame show and 30-minute postgame show for every match.
Telemundo, the Spanish-language home of the FIFA U-17 World Cup Indonesia 2023™, unveils its complete broadcast lineup and announce teams ahead of the opening match which airs live this Friday, November 10 on Universo and the Telemundo App.
Telemundo and Chivas announced multi-year and multi-platform media rights agreement whereby Telemundo continues to be the exclusive home of Las Chivas de Guadalajara in the U.S. in Spanish and English. The agreement will include coverage of all home matches and key friendlies in the U.S. across Telemundo, Universo and Peacock, and all Telemundo digital platforms.
Futbol de Primera Inc (FDP RADIO) the Official Spanish Audio partner of the FIFA World Cup 2026 has acquired the exclusive Spanish language audio and streaming rights for the 48th edition of CONMEBOL Copa América 2024.
Telemundo wraps up its exclusive Spanish-language coverage of the FIFA Women’s World Cup Australia & New Zealand 2023 with historic milestone wins across all platforms
Entravision Communications Corporation will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL for the 2023-24 season. For the 9th consecutive season, Entravision will broadcast 51 prime NFL games in Spanish across its US owned-and-operated radio stations and in key markets through affiliate partnerships that include Latino Media Network.
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, presents coverage of a historic Final featuring two teams who have reached the championship for the first time. Coverage of Spain vs. England begins on Sunday, August 20 starting at 5 a.m. ET with the Final match kicking-off at 6 a.m. ET LIVE on Telemundo, Universo and Peacock.