Social Marketing

Teens, Social Media and Technology 2022 [REPORT]

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today.

2022 Connectivity and Mobile trends [REPORT]

Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds.

Twitter is the go-to social media site for U.S. journalists, but not for the public

More than nine-in-ten journalists in the United States (94%) use social media for their jobs, according to a recent Pew Research Center survey of reporters, editors and others working in the news industry. But the sites that journalists use most frequently differ from those that the public turns to for news.

Latin2Latin Marketing + Communications wins 2 Telly 2022 Awards

Latin2Latin Marketing + Communications (L2L)’s Por Los Nuestros" Voices of our Community, a unique integrated campaign targeting Hispanics in Kansas received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category.

Building better connections – Using influencers to grow your brand [REPORT]

Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection.

Radio Partnerships with Brands on Social Media Matter

By now, we should all be familiar with branded content on social media platforms like Facebook and Instagram. Ticket giveaways, opportunities to meet well-known radio personalities, gift cards to favorite local restaurants and many more are now offered by radio stations through both live broadcasts and affiliated social media accounts, which are “presented by” a sponsor.

Social Media Advertising Market Size, Share & Trends Analysis

The global social media advertising market size was valued at USD 103.20 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.4% from 2021 to 2028. The increasing internet penetration rate, coupled with the rising number of social media users across the globe, is propelling the market growth.

Multicultural Women in Media: Creating Space to be Seen and Heard [PODCAST]

We will share strategies for how to confidently overcome the challenges of sexism, ageism, racism, the fear of failure, as well as the lack of representation, funding, and support in their fields. These trailblazing female entrepreneurs will not only share their stories, but also how they're using their trending publisher and creator platforms to share the stories of other female entrepreneurs who are working hard, loving hard, and creating a sisterhood to help break down barriers in their industries.

UNC-Chapel Hill and Winston Family Foundation launch national center to study effects of technology, social media on child brain development

A new research center at the University of North Carolina at Chapel Hill will examine the long-term effects of technology and social media use on teen social and emotional development

US time spent with social increased in 2021, but growth was slow

The forecast: Growth in time spent with social networks among US users will taper to 94 minutes in 2023 following a huge uptick in 2020. This comes after US social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020.

User Generated Content Advertising in 2022 [INFOGRAPHIC]

Consumer Acquisition today published an infographic revealing insights on the state of User Generated Content (UGC) Advertising in 2022. UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers.

How marketers can successfully leverage social media influencers in their campaigns

Influencer endorsements validate a brand’s offerings in the eyes of trusting consumers—but strategic influencer selection and campaign execution can’t be overlooked in the push to jump on this trend.

New trend report: Into the Metaverse [REPORT]

Wunderman Thompson Intelligence presents "Into the Metaverse," a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape.

Ranked: The World’s Most Popular Social Networks, and Who Owns Them

Currently, there are over 4.5 billion people around the world who use some form of social media—about 57% of the global population.

Video Ads Conqueror Over All Other Forms of Social Ads

StitcherAds announced the results of a new commissioned study on how social media advertising influences purchasing habits across generations, analyzing 500 US-based respondents, ages 18 and over.

Most Used Apps

The World’s Most Used Apps, by Downstream Traffic

2020 Hispanic Content, Data & Social Marketing Report – Available for Download – FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

What Influencers Wish Brands Knew About Sponsored Content Partnerships

Though it may not cost as much, working with bloggers and influencers requires you to do more homework. Here’s what influencers and bloggers want you to know about the best way to work with them on your sponsored content.

Does advertising on the ‘Actual Internet’ even matter?

We spend an awful lot of time talking about Cookiepocalypses and Apple ID nightmares and the end of the open web- when brands don’t seem to care.  By Mike Shields / Founder of Shields Strategic Consulting.

Around the World with … Social Media Moderation: Keeping marketers and influencers in check [PODCAST]

On today’s episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

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