Social Marketing

Resources for Crafting Your Social Media Strategy in 2023

Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels.

Threads and the Future of the Social Media Landscape

Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.

What New Social Media Laws Mean for Brands

Federal and state laws regulating social media for teens and children could have repercussions for advertisers

What is social media?

Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.

Why Can’t We Connect with People as Strongly as We Do with Our Devices?

Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each other again. So were brands and agencies, who spent the time alone from customer interaction retooling their industries to become fully digital.

No Turning Back: AI Is the Future of Social Media

Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the Internet, and in the coming years it's going to shape social media, and the way people use it, more than any other variable.

BODEN Helps Brands Tap the Power of the Mamiverse

Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home.

Facebook Waning, TikTok Gaining Among U.S. Moms [REPORT]

It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from Edison’s Infinite Dial® (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. One top-of-mind finding fresh from this latest report is that fewer Social Media Moms are using Facebook most. Among Moms who use any social media, 54% say they use Facebook most. Notably, back in 2017, a solid 72% of Social Media Moms cited they used Facebook most. As the graph below illustrates, Facebook’s dominance has been trending downward.

Internet Usage Among U.S. Moms is Up as they Rely on Tech and Flock to TikTok [REPORT]

Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more, according to this year’s Moms and Media 2023 report from Edison Research.

Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI

Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalization in search results.

What Brands Misunderstand About Influencers

The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.

Media effectiveness: The role of social media in the advertising ecosystem [REPORT]

Understand the role of social in your media strategy and discover three dynamics to improve its impact.

Top 3 2023 Social & Influencer Trends

Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant. In 2023, we can expect to see a lot of new developments in the world of social media & followers expecting even more from brands. From new platforms to innovative features on existing ones, these top 2023 social media trends will help you stand out!


2022 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

For shopping, phones are common and influencers have become a factor – especially for young adults

From ordering household items to purchasing the latest fashions, the internet has reshaped how, when and where people can make purchases. At the same time, social media has become an important tool for consumers, with some Americans – particularly younger adults – following and turning to influencers for recommendations, according to a Pew Research Center survey conducted in July.

Connection, Creativity and Drama: Teen Life on Social Media in 2022 [REPORT]

Majorities of teens credit social media with strengthening their friendships and providing support while also noting the emotionally charged side of these platforms

2/3 of Latinas Influencers feel underrepresented in marketing campaigns [REPORT]

SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators.

Viral Trend in Global Marketing

Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost.

The Role of Alternative Social Media in the News and Information Environment [REPORT]

Free speech ideals, heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans

Social currency: How much is a World Cup influencer worth?

The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.

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