Social Marketing

What Brands Misunderstand About Influencers

The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.

Media effectiveness: The role of social media in the advertising ecosystem [REPORT]

Understand the role of social in your media strategy and discover three dynamics to improve its impact.

Top 3 2023 Social & Influencer Trends

Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant. In 2023, we can expect to see a lot of new developments in the world of social media & followers expecting even more from brands. From new platforms to innovative features on existing ones, these top 2023 social media trends will help you stand out!


2022 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

For shopping, phones are common and influencers have become a factor – especially for young adults

From ordering household items to purchasing the latest fashions, the internet has reshaped how, when and where people can make purchases. At the same time, social media has become an important tool for consumers, with some Americans – particularly younger adults – following and turning to influencers for recommendations, according to a Pew Research Center survey conducted in July.

Connection, Creativity and Drama: Teen Life on Social Media in 2022 [REPORT]

Majorities of teens credit social media with strengthening their friendships and providing support while also noting the emotionally charged side of these platforms

2/3 of Latinas Influencers feel underrepresented in marketing campaigns [REPORT]

SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators.

Viral Trend in Global Marketing

Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost.

The Role of Alternative Social Media in the News and Information Environment [REPORT]

Free speech ideals, heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans

Social currency: How much is a World Cup influencer worth?

The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.

Social Media and News Fact Sheet

Digital news has become an important part of Americans’ news media diets, with social media playing a crucial role in news consumption. Today, half of U.S. adults get news at least sometimes from social media.

Ad Spending Per User On Mobile Social Media To Grow By 19% In 2022 [REPORT]

Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37 per internet user to advertise on mobile social media in 2022.

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability [REPORT]

Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency.

Teens, Social Media and Technology 2022 [REPORT]

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today.

2022 Connectivity and Mobile trends [REPORT]

Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds.

Twitter is the go-to social media site for U.S. journalists, but not for the public

More than nine-in-ten journalists in the United States (94%) use social media for their jobs, according to a recent Pew Research Center survey of reporters, editors and others working in the news industry. But the sites that journalists use most frequently differ from those that the public turns to for news.

Latin2Latin Marketing + Communications wins 2 Telly 2022 Awards

Latin2Latin Marketing + Communications (L2L)’s Por Los Nuestros" Voices of our Community, a unique integrated campaign targeting Hispanics in Kansas received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category.

Building better connections – Using influencers to grow your brand [REPORT]

Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection.

Radio Partnerships with Brands on Social Media Matter

By now, we should all be familiar with branded content on social media platforms like Facebook and Instagram. Ticket giveaways, opportunities to meet well-known radio personalities, gift cards to favorite local restaurants and many more are now offered by radio stations through both live broadcasts and affiliated social media accounts, which are “presented by” a sponsor.

Social Media Advertising Market Size, Share & Trends Analysis

The global social media advertising market size was valued at USD 103.20 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.4% from 2021 to 2028. The increasing internet penetration rate, coupled with the rising number of social media users across the globe, is propelling the market growth.

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