Social Marketing

New trend report: Into the Metaverse [REPORT]

Wunderman Thompson Intelligence presents "Into the Metaverse," a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape.

Ranked: The World’s Most Popular Social Networks, and Who Owns Them

Currently, there are over 4.5 billion people around the world who use some form of social media—about 57% of the global population.

Video Ads Conqueror Over All Other Forms of Social Ads

StitcherAds announced the results of a new commissioned study on how social media advertising influences purchasing habits across generations, analyzing 500 US-based respondents, ages 18 and over.

Most Used Apps

The World’s Most Used Apps, by Downstream Traffic

2020 Hispanic Content, Data & Social Marketing Report – Available for Download – FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

What Influencers Wish Brands Knew About Sponsored Content Partnerships

Though it may not cost as much, working with bloggers and influencers requires you to do more homework. Here’s what influencers and bloggers want you to know about the best way to work with them on your sponsored content.

Does advertising on the ‘Actual Internet’ even matter?

We spend an awful lot of time talking about Cookiepocalypses and Apple ID nightmares and the end of the open web- when brands don’t seem to care.  By Mike Shields / Founder of Shields Strategic Consulting.

Around the World with … Social Media Moderation: Keeping marketers and influencers in check [PODCAST]

On today’s episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Big Tech struggles to control narrative as antitrust bills aim to level the playing field for innovation

The news: The House Judiciary Committee took up legislation Wednesday targeting the monopolistic and anticompetitive practices of US tech giants, per Bloomberg. This first notable bipartisan push is aimed at reigning in Amazon, Apple, Facebook, and Google’s market dominance. Big Tech lobbyists argue that, if passed into law, the bills would curtail innovation and could upend user privacy, as well as hurt small businesses relying on their services

Influence, not Influencers! [PODCAST]

Building influence is an online and offline activity that a business or organization needs to develop to create effective persuasion. It all starts with the context of the ask and the planning of the campaign.

10 Steps to Prepare for a Social Media Crisis

A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p

2021 NY Latino Festival selects Talento Unlimited for Sponsorship Sales & Content Campaign Management

The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.

The world regulates Big Tech while U.S. dithers

Tech giants are facing increasingly hostile foreign governments that are taxing their profits, attempting to halt their acquisitions, labeling them as monopolies and passing laws to limit their powers.  Why it matters: Big Tech’s international policy challenges mean companies are positioning themselves for regulatory fights overseas while the U.S. is still struggling to figure out what it wants to do.

Social Media Use in 2021 [REPORT]

Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults.
Growing share of Americans say they use YouTube; Facebook remains one of the most widely used online platforms among U.S. adult

Network hubs cease to be influential in the presence of low levels of advertising [REPORT]

Attempts to find central “influencers,” “opinion leaders,” “hubs,” “optimal seeds,” or other important people who can hasten or slow diffusion or social contagion has long been a major research question in network science.

More than two-thirds of US marketers will use influencer marketing

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

WhatsApp gives users an ultimatum: Share data with Facebook or stop using the app

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

TECH Congress has failed to pass Big Tech legislation in 4 years leading up to the next election

  • Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency.
  • Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread disinformation on social media to meddle in U.S. elections.

How to Find and Hire Social Media Influencers [INFOGRAPHIC]

Influencer marketing can be an effective way to boost brand awareness and exposure, and reach highly targeted groups that will likely be interested in your brand. And that’s particularly relevant among younger audiences – according to research, 70% of teens now trust influencers more than they do traditional celebrities.

Sensis Enlisted to Manage State Department’s Spanish-language Social Media

The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.

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