Resources for Crafting Your Social Media Strategy in 2023

By Inspira Marketing

Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels.

The audience is similarly fractured, meaning firepower is less important than accuracy when it comes to getting your message and your brand out there. The good news is that there’s a social media platform for every audience, and most platforms will help you find your audience (with a little expertise).

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Courtesy of Association of National Advertisers