News

Media in 2023 [REPORT]

With many uncertainties ahead for the media industry, one thing is certain - adaptability and innovation will be key. We hope to provide a sense of clarity and optimism for businesses as we uncover the challenges and opportunities in our 2023 Media Trends & Predictions Report.

2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD

HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.

2022 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.

Health Insurance by Race and Hispanic Origin

The U.S. Census Bureau released a brief on health insurance coverage and the rate of uninsured in the United States by race and Hispanic origin. The brief uses 2021 American Community Survey (ACS) 1-year estimates to describe how health care coverage — whether people have health insurance as well as the type of coverage they hold — varies across groups.

Estimates on America’s Families and Living Arrangements

The U.S. Census Bureau released estimates showing there were 10.9 million one-parent family groups with a child under the age of 18 in 2022. Data from the annual release of America’s Families and Living Arrangements also show that 80% of one-parent family groups were maintained by a mother.

Are brand buyers loyal, habitual, or just accidental?

The other day, I came across this post on LinkedIn from Ethan Decker asking if buyers were brand loyal or brand habitual. The post references data from a survey of UK shoppers by Bain which finds that on average across a range of different product categories people buy different 3 brands. Ethan uses the data to assert that we are not brand loyal, we a brand habitual. I am not going to deny that habits have a huge amount of influence, particularly when it comes to low risk, repeated purchases.  By Nigel Hollis

TelevisaUnivision announces Omnicom Media Group integrates Hispanic Household Data Graph

TelevisaUnivision announced Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the fast-growing U.S. Hispanic population. Now covering nearly 100% of U.S. Hispanic Households, TelevisaUnivision’s propriety data graph will integrate with OMG’s identity solution, Omni ID, via privacy-oriented clean room technology to power its targeting, optimization, and measurement for always on activation across the entirety of its brands.

Mexican National Team & AT&T World Cup TV Spot

The World Cup kicked-off this Sunday and millions will be streaming the action over smart TV’s, phones, tablets and more – we are bringing to life how AT&T Fiber powers everyone in the family, no matter how they connect to all things World Cup.

PEACOCK goes Grande for FIFA WORLD CUP QATAR 2022™ in Miami & New York

Peacock is channeling fan fervor for the FIFA World Cup Qatar 2022™ to New York City and Miami with a larger-than-life responsive soccer ball and free viewing events open to the public throughout next week’s group stage matches.

AMOR Y TRAICIÓN to premiere on Telemundo

Telemundo announced the premiere of Amor y Traición (Love and Betrayal) slated for Monday, November 28 at 10pm/9C. The series stars beloved Turkish actor Akin Akinözü, who previously stole the hearts of Telemundo’s audience in Hercai: Love and Vengeance, alongside an all-star cast including Öykü Karayel, Sarp Apak, and Meriç Aral. This new powerful and moving drama is a story of love, forgiveness, and redemption, where everyone has a secret and a chance at a new beginning.

2023 Outlook Survey: Ad Spend, Opportunities, and Strategies for Growth [REPORT]

This 2023 Outlook Survey was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2023 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies.

What football’s growing popularity in North America means for 2026 World Cup sponsors

In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look.

5 World Cup Pitfalls Marketers Should Avoid

If you are a soccer fan like me, you are probably very excited about the upcoming 2022 FIFA World Cup. I've been following the FIFA World Cup since my childhood in Brazil, and I had the privilege of working in two World Cups (1990 and 1998). During my career, I have also worked on several different soccer-related programs directly or indirectly.  By Isaac Mizrahi - Co-President of ALMA

Pepe Aguilar named Executive Creative Director at GALLEGOS United

In this role, Aguilar will be based on the company’s Huntington Beach, California campus, and head up all creative on both campuses of GALLEGOS United, which is part of the independently owned UNITED COLLECTIVE communications group. He’ll also work closely with the leaders of fellow UNITED COLLECTIVE agencies, digital agency CANVAS United and public relations firm ROX United.

Only 2 days to go: our rankings, predictions and insights – 2022 World Cup

We’ve gathered our predictions, analyzed standings, tracked the most influential players and collected fan insights to provide you with an interactive experience ahead of the 2022 FIFA World Cup™.

Latinos remain underrepresented on Fortune 1000 Boards [REPORT]

Despite increasingly loud calls for improved diversity on boards, U.S. Latino directors hold only 3.7 percent of Fortune 1000 board seats, according to new findings from Latino Representation on Fortune 1000 Boards, 2022 edition. Since the first report was released in 2019, the number of boards with a Latino director has increased by only 1 percentage point.

Albert Rodriguez – President & COO of Spanish Broadcasting System is inducted into the American Advertising Federation (AAF)

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced that Albert Rodriguez, President & Chief Operating Officer has been inducted to the American Advertising Federation (AAF). The fundamental purpose of the AAF is to protect and promote the well-being of the advertising industry and unite professionals of all disciplines and career levels to deliver creative business solutions. With the induction into the AAF, Mr. Rodriguez has demonstrated his leadership abilities in the field of technology and advertising. Througout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues.

Marketing Relationship Survey: Agency-Client Relationship in 2022

For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.

Connection, Creativity and Drama: Teen Life on Social Media in 2022 [REPORT]

Majorities of teens credit social media with strengthening their friendships and providing support while also noting the emotionally charged side of these platforms

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