News
NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Agreement Through 2030
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation are doubling down on one of the fastest-growing audiences in American sports, extending their Spanish-language media rights partnership through 2030 as the sport’s momentum accelerates ahead of a defining decade in the United States.
Jameson highlights Community & Connections behind Soccer Fan Culture
Jameson, the Official Whiskey of Major League Soccer (MLS), launched “It’s What You Bring,” the brand’s new platform that celebrates soccer fandom in all forms. Throughout the MLS season, and in advance of this summer’s global soccer tournament, “It’s What You Bring” will come to life through music, fashion, and community activations that honor how fans express themselves through the sport.
How Los Angeles fans Will Experience Global Soccer in 2026. [REPORT]
International soccer tournaments often appear as global spectacles on television. In reality, the fan experience is much more local, social, and layered with digital touchpoints. A new study conducted by ThinkNow among soccer fans in Los Angeles shows that anticipation is already high and that the event will unfold across multiple screens, platforms, and social spaces.
LATINATION MEDIA brings on Monica Collins as VP of Business Development to Drive Multicultural Brand Growth
LatiNation Media, the independent Latino-owned, English-language connected media network, has named multicultural media executive Monica Collins Vice President of Business Development. In the role, Collins will lead strategic partnerships and brand collaborations designed to help advertisers authentically connect with LatiNation’s bilingual and English-first Latino audiences. She will work across LatiNation’s LATV broadcast cable network, the LatiNation app, and its digital platforms.
The New Playbook for Reaching Latinx Sports-Viewing Fans
Horowitz Research’s latest findings highlight how Latinx audiences are engaging with sports, with streaming at the center of that experience.
Cultural Capability is Growth Architecture in Healthcare
The next competitive advantage in healthcare is bigger than better data. It is the interpretation and application of human context, and it is quickly becoming a balance sheet issue. Healthcare organizations are investing heavily in growth, access, digital engagement, and patient experience. Yet one of the most significant growth opportunities remains structurally underleveraged: the multicultural consumer. By Donnie Broxson - CEO & Cultural Intelligence Leader
Growing Up Between Two Worlds: What Healthcare Brands Need to Understand About Latino Youth and Mental Health
There’s a particular kind of pressure that comes with growing up Latino in the United States right now. You’re navigating a world that moves fast, looks different than our parents’ experience, and often sends mixed signals about who you’re supposed to be. At home, there may be an unspoken rule that you stay strong and keep moving forward. Outside, the conversation around mental health is louder than ever. And somewhere in the middle of all that, a lot of young people are quietly struggling. By Samantha Martinez - Account Supervisor, The Axis Agency
Salma Gottfried announces Retirement after more than 40 Years shaping Multicultural Advertising
After an extraordinary career spanning more than four decades, Salma Gottfried, Founder and Chief Brand Officer of BeautifulBeast, has announced her retirement, closing a chapter defined by leadership, creativity, and lasting impact on the advertising industry.
José Villafañe departs Nueva Network…….
José Villafañe has announced his departure as CEO of Nueva Network, the company owned by MLC Media and North Atlantic Media.
Finding Ourselves – Inside the Cuban Heritage Collection
Some stories are not found. They find us. I’ve come to believe that over a lifetime spent listening—to others, and eventually, to my own. I arrived in the United States from Cuba as a child, part of a generation carried across uncertainty with little more than what our families could hold onto—memories, values, fragments of a life left behind. Like many who came in those years, we moved forward quickly. We built lives, careers, families. We adapted. By Tony Hernandez - The Immigrant Archive
Understanding the current moment in multicultural marketing. [PODCAST]
In the latest episode of The New Mainstream, Mario Xavier Carrasco sits down with Ingrid Otero, President and CEO of Casanova McCann, to discuss how multicultural marketing is evolving and what is shaping brand decision making today.
Big Dreams, Bigger Barriers: U.S. Hispanics More Optimistic About Future Despite More Debt
National Debt Relief released findings from a new survey conducted in partnership with Talker Research, revealing Hispanic Americans experience greater financial pressure than non-Hispanics, including higher rates of debt, greater debt-related stress and reduced access to financial education. Yet, they remain more optimistic about achieving the American Dream, underscoring a resilience that persists despite challenges.
Book Review: Who Owns Salsa? The Story They Keep Getting Wrong
How César Miguel Rondón’s The Book of Salsa rewrote New York’s music history, erasing the community that built it. A firsthand account from inside the salsa movement challenges decades of misinformation, reclaiming the story from those who got it wrong. By Aurora Flores Hostos
Marina Filippelli departs Orci …..
Marina Filippelli has announced her departure from Los Angeles ad agency based Orci, where she was the CEO.
Antonio Lucio named CMO of PayPal
PayPal Holdings, Inc. announced a strategic reorganization of its business and executive leadership team to accelerate execution of its long-term growth priorities, streamline decision-making, and drive innovation. Antonio Lucio joins PayPal as Chief Marketing & Corporate Affairs Officer.
AI, drunk drivers and the “relaxed body theory”.
You might have heard the urban myth: drunk drivers tend to have a higher survival rate than sober ones in comparable accidents. Poetic injustice. It is sometimes deemed “the relaxed body theory”. By Gonzalo López Martí
Leagues Cup Unveils Cross-Border Brand Evolution by Latino-Led Content CO
Leagues Cup has unveiled a new cross-border brand evolution developed by Orlando-based Content CO in partnership with Monterrey-based agency Copa Entertainment - marking the latest milestone in a three-year collaboration rooted in data, cultural insight, and a product-driven approach to content.
Modelo brings the “Sabor” with Launch of First High-ABV Offering: Modelo Chelada Suprema
Modelo is unveiling its first high-ABV offering: Modelo Chelada Suprema. With a mix of Mexican beer and blended fruit flavors at 8% ABV – Modelo Chelada Suprema is brewed with the same quality and authenticity as all Modelo Cheladas, now with a higher ABV. Launching nationwide, Modelo Chelada Suprema is a bold new format created to set the tone for a night out.
The Advertising Industry Is Doing a Gilded Age Reenactment and Nobody Wants to Talk About It
A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. (Interesting, but long read)
The Dating Economy Is Rewiring Value—And Multicultural Consumers Are Leading the Shift
Dating has always reflected the broader economy. But what we’re seeing now is different. This isn’t just inflation showing up on a dinner bill—it’s a structural shift in how younger consumers assign value to relationships, experiences, and themselves. By Gabriela Alcántara-Diaz, founder and President, Semilla Multicultural, Inc.
