News

Addressing the unprecedented behavioral-health challenges facing Generation Z

Nearly two years after the COVID-19 pandemic began in the United States, Gen Zers, ranging from middle school students to early professionals, are reporting higher rates of anxiety, depression, and distress than any other age group. The mental-health challenges among this generation are so concerning that US surgeon general Vivek Murthy issued a public health advisory on December 7, 2021, to address the “youth mental health crisis” exacerbated by the COVID-19 pandemic.

EstrellaTV premiers MasterChef Latinos

EstrellaTV will premiere the original cooking competition series MasterChef Latinos on Thursday, February 10, with weekly two-hour episodes airing at 8 p.m./7 p.m. CT.

C-Suite Outlook 2022: Reset and Reimagine [REPORT]

Inflation concerns are skyrocketing. Labor shortages are driving talent retention and recruitment to the top of the CEO agenda in 2022. How do CEOs plan to seize the opportunities?

Univision and Volkswagen Collaborate on #MovermeEsMiPasion Campaign

Univision and Volkswagen recently joined forces for #MovermeEsMiPasion, a unique campaign designed to reach the Hispanic community through a custom content series in support of the launch of the 2022 Volkswagen Taos SUV.

Mental Health in the US Hispanic Creative Industry

Those of us in the advertising industry are aware that the job means constant pressure. Every day, we must demonstrate that we have the talent and skills necessary to solve the creative problems that come across our desks. And our work is always subject to scrutiny, approval, and the opinions of many during the entire creation and production process. This causes intense stress that can threaten our mental health.

The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium

The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity

Doing More With Less Isn’t A Strategy

Nearly all agencies and firms I come across who have downsized have charged their remaining teams with"doing more with less." They feel their better people can handle larger workloads with greater efficiency. That's probably true for a while, and perhaps it's sustainable if the work is heavily process-oriented and repetitive.

Noticias Telemundo announces New Leadership Team

Noticias Telemundo announced the appointment of its senior news leadership team under the news division’s new head, Patsy Loris. The announcement comes as the award-winning news organization expands its multiplatform news coverage delivering comprehensive news and information for the Hispanic community.

Beware the Streetlight Effect

The information age began in the 1950s with the invention of transistor technology, then hop-skipped through the miniaturization of computer technology in the 1980s. Today, it’s marked by, well, too much information. With increasingly rich data from a dizzying array of sources, marketers can now capture more information on customers and competitors than ever before and use that data to drive actionable insights.

“YES! to Census 2020” Campaign for City of Houston and Harris County Continues to Earn Accolades

The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion in an Integrated Campaign.

Video streaming: a complex and ever-evolving market [REPORT]

As the video streaming market grows more complex and dynamic, the greater the value of audience measurement.

5 keys to a successful digital marketing transformation [REPORT]

Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.

What Marketers Don’t Know About People With Disabilities

People with disabilities don’t want to be defined by the stigma of being differently abled. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine.

Inflation Worries Hurt Consumer Confidence Among Hispanics [REPORT]

U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power.

64% of Consumers Try to Keep Work and Personal Lives Separate During Pandemic

Sixty-four percent of consumers have identified trying to keep their work-self and personal-self separate, according to Gartner, Inc. A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022.

U.S. Retail Sales Top $5,570 Billion

Retail sales (NAICS 44-45) for the nation increased 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020, according to new estimates from the U.S. Census Bureau’s 2020 Annual Retail Trade Survey (ARTS).

If we’re all so busy, why isn’t anything getting done?

With endless meetings, incessant emails, and casts of thousands, companies have mastered the art of unnecessary interactions. Winning in the next normal requires much more focus on true collaboration.

Estrella Media signs multi-year Nielsen Local TV Measurement agreement

Nielsen and Estrella Media, Inc. announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix, and San Francisco.

NBC Universal Telemundo introduces Tplus

NBCUniversal Telemundo Enterprises announced the launch of Tplus, a new content brand designed to super serve the full spectrum of today’s U.S. Hispanics for years to come.

Univision and Televisa to Produce a Vicente Fernández Biopic Series

Univision Communications Inc. announced a joint production with Televisa about the life of Vicente Fernández Gómez, “El Charro de Huentitán,” an icon of Mexican music as well as a successful composer, businessman, record producer and actor.

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