News
La Pluma del Circulo – Victor Vetancourt ”Sin cura algunA”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Victor Vetancourt ”Sin cura algunA”
MediaCo’s, Estrella TV, Continues to Build Prime Time Momentum with Double-Digit Growth in Key Demo
MediaCo announced a strong second quarter, with EstrellaTV delivering year-over-year monthly growth for 5 of the last 7 months, including each month in Q2—a major milestone showing sustained momentum.
LIGA MX ON TELEMUNDO: EXPANDED APERTURA 2025 SCHEDULE WITH COVERAGE BEGINNING JULY 11
Telemundo announces the expansion of its Fútbol Estelar Liga MX coverage for the Apertura 2025 tournament with the addition of Tigres and Juárez men’s and women’s home matches, joining Chivas de Guadalajara in the network’s robust lineup. Coverage will span across Telemundo, Universo and Peacock, including the network’s signature pre- and post-game program, Fútbol Estelar Liga MX Extra.
The Impact of Immigration Enforcement on Hispanic Communities and Businesses
As a Hispanic agency based in Los Angeles, we’re not just observing what’s happening—we’re living it alongside our families, neighbors, clients, and colleagues. The recent immigration enforcement activity across many cities in the U.S. has disrupted lives, created fear, and sparked protest. It’s affected people where they live, work, and shop.
Latino Entrepreneurs, Mexico, and the Market Opportunity Brands Can’t Ignore [PODCAST]
In this new episode of The New Mainstream podcast, Israel Serna, entrepreneur and Partner Marketing Manager at Autodesk, shares how his work in digital education, entrepreneurship, and cross-border collaboration is reframing what it means to do business in a global, multicultural economy.
Adapt or Fall Behind: Why Flexibility in Ad Operations Is Now a Strategic Imperative
The past few years have required media executives to navigate some of the most unpredictable conditions our industry has ever seen. A CPM freefall in 2023. A $10 billion surge in political advertising in 2024. Mounting pressure to deliver faster, cheaper, better — on every screen, all at once.
Streaming Surpasses Linear – But TV Is Not Dead Yet
For the first time in the four-year history of Nielsen’s monthly TV consumption report, The Gauge, streaming has officially overtaken cable and broadcast combined. In May’s dataset, streaming captured 44.8% of total U.S. TV usage, while cable and broadcast together accounted for 44.2%, down significantly from their positions at the report’s launch in May 2021. That shift is the headline, and it’s deserved. Streaming is now the single largest format in American television consumption.
Cannes artists: the rise and rise of fake award entries.
By Gonzalo López Martí - Creative Director What is false and what is real in 2025? Would you break up with your significant other because they have fake breasts, fake nose, fake hair, fake teeth, a fake waistline, Turkish hair plugs or a Brazilian butt lift? Welcome to the French Riviera.
83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV
Is streaming king? Most Americans (83%) say they watch streaming services, with Netflix and Amazon Prime Video being especially common. Far fewer – 36% – say they currently subscribe to cable or satellite TV at home, according to a new Pew Research Center survey.
La Pluma del Circulo – Luar Zorrillo ”La Plaza de la Peste”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving
The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) announced the launch of a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behavior at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver.
How Brands Should Navigate Recession Anxiety on Social Media
For brands, 2025 has posed a critical moment. Economic uncertainty has become a constant backdrop to consumer life, and it's showing up online as recession anxiety, shaping what people post, how they shop, and whom they trust. From the return of "victory gardens" as emblems of resilience to the continuing spread of #recessioncore memes on TikTok, social media is where collective anxiety is meeting cultural expression.
Audio Brings Better Moods, Joy, Coping to Gen Z [REPORT]
The Gen Z Audio Report includes a new online survey of more than 2,000 listeners ages 13-24 and reveals not only how Gen Z discovers new content and what they consume, but how audio enhances their lives.
Median Age in 192 Metro Areas Higher Than National Median of 39.1
Between April 2020 and July 2024, the median age rose in 329 of the nation’s 387 metro areas. At the same time, 47 metro areas experienced a decline in median age — many of which were in the South, including some in Florida.
Even States Like Florida With High Median Ages Have Counties Younger Than the National Median
Many assume Florida is one of the nation’s oldest states and Utah to be among the younger. But while a retirement magnet, not every corner of the Sunshine (or any other) state is “old” or, for that matter, “young.” Some older states like Florida have counties with much younger populations, while some counties within the youngest states like Utah are graying fast. In both instances, these intra-state discrepancies are driven by migration patterns combined with the numbers of births and deaths.
From 2023 to 2024, the Hispanic or Latino population increased by 1.9 million; this gain was larger than the change for all other race and ethnicity groups combined.
The U.S. population age 65 and older rose by 3.1% (to 61.2 million) while the population under age 18 decreased by 0.2% (to 73.1 million) from 2023 to 2024, according to the Vintage 2024 Population Estimates released today by the U.S. Census Bureau.
