News
TelevisaUnivision and Disney Entertainment Announce New Distribution Partnership
TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership, empowering Spanish-speaking consumers with more choice and accessibility.
ANA/4As Client-Agency AOR Relationship Tenure [REPORT]
In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. What defines a "long-term" partnership in today's industry? How has the average client-agency relationship tenure changed?
Holdco clients: take charge in 2025
The world of large agency holding companies has lost its collective mind in the past 6 to 12 months. By Steve Boehler
TELEMUNDO dominates Primetime ……
Telemundo claimed the #1 spot in Spanish-language primetime television on Monday night across all key demos, driven by the highly anticipated premiere of Velvet El Nuevo Imperio. According to Nielsen, the network delivered an impressive average of 407,000 adults 18-49, 149,000 adults 18-34, and 1.37 million total viewers, outperforming Univision by +52%, +41% and +61%, respectively.
PerfectLink Media announces strategic alliance with Hispanic Group
PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media's capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.
From Surveys to Predictions: How Predictive Market Research is Shifting the Industry
For decades, the foundation of market research rested on one powerful tool: the survey. It was the standard way to understand consumers, what they like, want, and feel. Researchers spent years mastering the art of crafting questions, selecting the right sample, and interpreting the answers. And for a long time, that worked well.
Why C-Suite Execs Should Listen to Their Creatives on Generative AI
Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools.
Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty
A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% of consumers will have elected to delay a major purchase. And by the end of the year, Gartner predicts 60% of consumers will buy on secondhand and peer-to-peer marketplaces.
2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue
CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets represented 7.7% of overall company revenue
Marketers Need a Fresh Playbook for New Media Models
The media landscape is undergoing a seismic shift. Traditional media pillars are crumbling, giving way to a dynamic new ecosystem populated by influencers, creators, and niche players. Once-straightforward paths to consumers have splintered into a complex web of platforms, personalities, and algorithms.
The Digital Economy Surges to $4.9 Trillion, Supporting 28.4 Million Jobs Nationwide [REPORT}
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, led by John Deighton, Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Population Growth Reported Across Cities and Towns in All U.S. Regions
Cities of all sizes grew on average from 2023 to 2024 with Southern and Western cities experiencing accelerated growth. Topping the list of fastest-growing cities was Princeton, Texas with a remarkable 30.6% growth rate, according to the U.S. Census Bureau’s Vintage 2024 estimates released today. New York City, Houston and Los Angeles saw the greatest numeric gains during this time and some cities in the Northeast and Midwest marked their first population increase in recent years.
New Back To The Office Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road
What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-8, 2025 and the results were compared to seven Advertiser Perceptions studies conducted every six months beginning in April 2022.
APR’s 2025 Marketing Production Trends Report
In the current state of marketing production, marketers must consider ways to keep up with competition and produce high volumes of content while maintaining quality and effectiveness. APR sought to highlight such considerations and more in its annual report, "2025 Marketing Production Trends."
What Latin Music’s Global Rise Teaches Us About Culture, Consumers, and the Future of Marketing
In this episode of The New Mainstream podcast, Jose Abreu, Vice President of Digital Marketing & Streaming, Latin Iberia Region, at Sony Music Entertainment, explores how technology, culture, and consumer behavior are reshaping the future of music and what brands can learn from it.
Understanding Usage and Attitudes on Broker/Agent Versus Principal Media Buying Models
For decades advertising and media agencies have acted as brokers/agents for their clients. An agent is authorized to act on another's behalf, with their best interests in mind and in a transparent manner. Increasingly, agencies are now offering services where they (or their affiliates) suggest that they are acting as "principals" rather than brokers/agents. That would mean they purchase media in advance of client demand and achieve lower rates that enable them to re-sell the media to their clients at a non-disclosed profit. If they are unable to sell the acquired media, they suffer the loss.
Six ways to lead in an age of debossification
Companies, brands, and individuals which succeed are ones that differentiate themselves. By Rishad Tobaccowala
MAGNA Media Trials and GSTV Reveal the Impact of Video On-the-Go in Driving Consumer Action [REPORT]
MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive real action, particularly for brands in verticals like dining and retail seeking to attract customers to their physical locations.
