News
Jumex Becomes First Mexican Brand to Sponsor a Division I Athletics Program
In a historic move for college sports and Hispanic representation, Vilore Foods announced the beloved Mexican juice and nectar brand known for its iconic blue can, Jumex, is now an official sponsor of The University of Texas at San Antonio's (UTSA) athletic program—making it the first Mexican brand ever to sponsor an NCAA Division I athletics program.
𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 “𝗜𝗻𝘃𝗲𝗿𝘀𝗲-𝗗𝗼𝘂𝗯𝗹𝗲-𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆” 𝗥𝘂𝗹𝗲 𝘁𝗵𝗮𝘁 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝗜𝗺𝗽𝗮𝗰𝘁𝘀 𝗟𝗮𝗿𝗴𝗲 𝗕𝗿𝗮𝗻𝗱𝘀
Everyone is familiar with the Double Jeopardy rule, first discovered and fully explained in the early 1960s. In its application to brands, small brands suffer twice. They have fewer customers, and those customers are slightly less loyal. But there's another sort of "inverse" Double Jeopardy rule that negatively impacts larger brands over small brands that's never been explicitly discussed before.
The State of US Feminism in 2025
What does feminism mean to U.S. women in 2025? The #MeToo movement is waning while toxic masculinity appears ascendant. Will the gains made by previous generations be lost? Our latest nationally representative survey of 739 women aged 18 and older uncovers a complex and often divided landscape. Views on feminism, gender equality, and social progress are shaped by significant generational, cultural, and racial differences. While the term “feminist” remains contentious, its ideals are supported by a vast majority of women.
UNIVERSITY OF FLORIDA WINS GOLD IN INAUGURAL STUDENT CATEGORY OF THE 2025 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of Miami won Silver and University of Texas-Austin (UTNY Program) won Bronze.
Growth in 2025 & beyond ……
As corporate America continues to consider how/if to move forward by including all segments in their ads, strategies and programs, I have one word that says it all: growth. Reaching segments in culture - and by that I mean all segments, including White Non-Hispanic, Hispanic, Black, Asian, LGBTQ, MENA and others, is important to all segments. In fact, 55% of consumers believe it's very or extremely important for brands to authentically reflect and and every consumer in their advertising. This means that 5x more consumers are likely to purchase from a brand that authentically reflects each and every consumer, than those less likely to do so. Cultural inclusivity drives both long and short term growth. By Lisette ArsuagaLisette Arsuaga - Co-President, Co-CEO DMI Consulting, Co-Founder at Alliance for Inclusive and Multicultural Marketing
How Americans View Journalists in the Digital Age [REPORT]
As Americans navigate an often-overwhelming stream of news online – some of it coming from nontraditional news providers – what it means to be a journalist has become increasingly open to interpretation.
When Culture and Marketing Explode: Selena Gomez launches Beauty product inspired by Tajín
In its unstoppable penetration of the U.S. and global markets, Tajín, the iconic Mexican seasoning, has now been chosen by world mega-star phenomenon, Selena Gomez, who has launched a Tajín-inspired beauty product under her Rare Beauty cosmetic brand, founded by the 33-year-old actress, singer, songwriter, producer and billionaire businesswoman who has amassed 477 million social media followers.
After GOP Gains, Democrats Reinvesting in Spanish Radio
Following a historic Republican showing among Latino voters in the 2024 presidential election, Democrats appear to be turning to one of the most trusted media sources in the Hispanic community to regain lost ground: Spanish-language radio.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings... By Andrew Tindall
Claudia Garcia Stone passes …….
Claudia was born June 24th, 1962, in Houston, Texas, to Claudio and Alicia Garcia. Claudia was a Houstonian graduating from Lamar High School. She worked for Tichenor Media System at KLAT AM and KLTN FM for over thirteen years from 1981 to 1994, where she met, fell in love with, and married her husband, Gary Stone.
U.S. Unauthorized Immigrant Population Reached a Record 14 Million in 2023 [REPORT]
The number of unauthorized immigrants in the United States reached an all-time high of 14 million in 2023 after two consecutive years of record growth, according to a new Pew Research Center estimate. The increase of 3.5 million in two years is the biggest on record. Data from 2023 is the most recent available for developing a comprehensive and detailed estimate.
Pitaya Entertainment Partners with Canela Media to Bring Top Shows to Canela.TV
Pitaya Entertainment has partnered with Canela Media to bring many of Pitaya’s most important podcast series to Canela.TV, the free streaming platform offering culturally relevant, on-demand and live content across verticals including Canela Music, Canela Kids, Canela Deportes, Canela News, as well as a rich library of novelas and classic Mexican films.
It’s Time to Drive Organic Agency Growth
The current economic outlook can seem frightening. P&G Chief Financial Officer Andre Schulten recently noted, “Consumers on both ends of the spectrum—low income and higher income—are reacting to the current volatility they are experiencing. We see consumption trends consistently decelerating.” P&G Chief Executive Jon Moeller added, “This new behavior is driven by worries about the future, whether over immigration policies, inflation, or how tariffs will filter down to consumers.”
Building Trust — Two New Reports Demonstrate Ethical Accountability
It may sound obvious. Trust isn't just a nice thing to have — it's a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. The key is ethical marketing. The Association of National Advertisers (ANA) continues to set the industry benchmark for ethical marketing through strong self-regulation, clear enforcement programs, and powerful compliance tools. The ANA Center for Ethical Marketing ("The Center") turns these principles into action — by reporting on and mediating disputes to fortify trust between brands and consumers.
New Research Designed To Help Marketers Better Under The Evolving Latino Community
We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of Hispanic Publications. The NAHP is the oldest & largest Latino media organization in the USA, representing over 770 Latino newspapers, magazines, podcasts, websites, enews, and more, and weekly reaches a unique audience of 15.4 million across the USA. The research will be presented by Kirk Whisler President of LatinoLYTICS and Anita Grace, MBA, CEO of Grace Multicultural.
PRSA-LA HONORS PR TRAILBLAZERS ADVANCING INCLUSION AT 7TH ANNUAL SUNRISE HONORS
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond during its seventh annual Sunrise Honors on Thursday, August 14 at the Los Angeles River Center & Gardens.
MAGNA Media Trials and The Shade Room Reveal How Black Culture Shapes Modern Brand Strategy [REPORT]
Black culture has long been the driving force behind what’s next —setting trends across music, food, fashion, technology, and more. Today, MAGNA Media Trials, in partnership with The Shade Room, the most engaged media platform covering Black culture, releases “Cultural Capital: What Black Culture Means for Modern Brands,” a global study that explores how Black culture influences consumer behavior and what it means for brands aiming to connect with today’s consumers.
Brian Fisher Elevated to Chief Revenue Officer at MediaCo
MediaCo Holding Inc.announced the promotion of Brian Fisher to Chief Revenue Officer (CRO). In this role, Fisher will lead revenue-generating functions across the portfolio, including national and local sales for linear, audio, events, and digital.
Canela Media’s Data Science Team Takes Home Digiday Technology Award
Canela Media, a leading technology and innovation multicultural media company, announced that its Data Science Team has been recognized in the category of Best Data Team in the 2025 Digiday Technology Awards. The Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation.
