News
Latinas as Power Brokers: Redefining Economic & Cultural Influence
Latinas are no longer on the sidelines of the U.S. story they’re right at the center of it. Across the country, they’re launching businesses at a remarkable pace, driving household decisions, and setting cultural trends that ripple far beyond their communities. Yet when you look at advertising and media, the full picture of who Latinas are today often doesn’t show up. By Sylvia Vidal
WIN more Pitches: The Pitch Calendar
Successful pitch management depends on solid project management skills and planning. A good Pitch Timeline becomes your roadmap to a more successful pitch.
AD Club of NY Icon: Gilbert Davila
Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition to these achievements, his Board membership includes Banner Health, Arizona from 2005-2025, ANA’s AIMM since 2018, Cracker Barrel since 2020, and the Los Angeles Alliance Foundation, Los Angeles, CA since 2022.
UNITED COLLECTIVE names Paul Miser President and Chief Strategy Officer
UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos, announced the appointment of Paul Miser as its new President and Chief Strategy Officer.
LatiNation Media and Entravision Launch Desmadre Live! — A Live, Opinionated, Culture-Refining House Party Across Radio, TV, and Streaming
LatiNation Media and Entravision are turning up the volume on Latino pop culture with the launch of Desmadre Live!, a one-hour weekly simulcast that fuses the high-energy spirit of radio with the raw visual storytelling of streaming. The show premieres Tuesday, October 21st, at 7:00 p.m. PT, airing live on select Fuego stations, including Phoenix 106.7 FM, Sacramento 101.9 FM, El Paso 94.7 FM, and McAllen 99.5 FM, the LATV broadcast network, and streaming exclusively on the LatiNation and ElBoton App.
‘ELECTION OUTLOOK’ REPORT: 2026 MIDTERMS PROJECTED TO BE THE MOST EXPENSIVE IN HISTORY
Assembly North America released its 2026 Election Outlook Report, predicting the most expensive midterms in U.S. history. Built using Assembly’s proprietary Assembly Market Intensity Index (AMII), the report forecasts a record $10.1 billion in political advertising spend during the 2025–2026 cycle — a 15% increase from the last midterms in 2022.
Strategic Reset.
Strategy is “future competitive advantage”. What will the people we sell to need in the future? Who will we be competing with in the future? Given these people needs and competitors what advantage will we provide? A case can be made that every organization and every individual who has not updated their strategy in the past three years must do so with urgency because we are seeing the contours of the future shift dramatically. By Rishad Tobaccowala
Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the fragmented nature of media investments and the resulting measurement challenges. This fragmentation makes it harder to get a unified view of return on investment (ROI), leaving many advertisers struggling to understand the true impact of their campaigns.
The State of the Hispanic-American Consumer 2025 [REPORT]
As the Hispanic population continues to shape the America's cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever.
TV DECONSTRUCTED: INSIDE HISPANIC TV VIEWING [REPORT]
The ARF DASH TV Universe Study captures in detail how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 offer a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15% of US households.
And the best part: I get to do it with Argentine Beef — my dream account.
This new work from BBQ Agency feels a little more personal. It’s inspired by comments I often get from fellow Argentines ever since I got used to eating my beef less done. By Pablo Buffagni
So why does digital still lag traditional media from a marketing effectiveness POV?
It feels like all we do is spend time with digital media - social, apps, online browsing, streaming etc. So why does digital still lag traditional media from a marketing effectiveness POV? By Kevin Goodwin - SVP of Strategy & Growth @ New Engen
CFOs and B2B Marketers Are Aligned on Growth, But Not on Brand
In B2B companies, CFOs and marketers are often at odds over brand. Marketing leaders push for investment in awareness, storytelling, and reputation-building, while finance executives question the tangible return on those dollars.
2024 New Foreign-Born Population by Generation Data Tables
The Census Bureau released new data tables from the 2024 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). These tables provide information on employment status, education, occupation, household income, poverty status, race, age and sex, and other social and economic statistics for the foreign-born population by generation.
NBCUniversal Telemundo Enterprises Chairman Urges Google CEO to Address YT Issues Impacting U.S. Hispanic Audiences
Given the ongoing carriage dispute between NBCUniversal and YouTube TV, Telemundo, a division of NBCUniversal, faces the possibility of being removed from the platform. This would deprive millions of Latino and Hispanic viewers of access to essential news, sports, and entertainment.
2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth [REPORT]
The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad spend, opportunities, and challenges for 2025. It provides revised market- and channel-level forecasts for 2025, plus insights into how buyers expect the imposed/proposed tariffs to affect ad spend.
Most sponsorship proposals fail because they’re sales decks, not stories.
Too many rightsholders still lead their proposals with what they have to sell — logo placements, hospitality, social media slots. But brands don’t buy assets. They buy outcomes.
THE LATINO ROI in 3.5 hours of authenticity, passion & CULTURE:
Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny's final concert in his Puerto Rico residency on September 20, 2025. By Jennifer Wynns, M.A. - Vice President of Digital & Multimedia Sales, US| Data Driven| Solutions Catalyst| Consultant| DEI Advocate
Radio Pumps Up Marketing Effectiveness
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing's value, according to "CMSWire's 2025 State of the CMO Report." Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
