Agency
Embrace the “Netaverse”
While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast to what the pandemic opened our eyes to: the importance of humanity, the resilience of humankind, the rearrangement of our priorities: health, family, home, kindness, transparency, and harmony. by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma
2022 Trust Barometer [REPORT]
The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce reskilling and addressing racial injustice.
A comprehensive guide to brand equity and growth [REPORT]
Brand equity is one of your business’s most valuable assets. Our many studies have proven that the stronger the brand, the more superior the shareholder returns, and the greater the contribution to a business’s cash flow.
2022 media planning: why brands need to understand consumer sentiment
As we look toward a third year of living with COVID-19, savvy marketers know that meaningful, personal connections will be the key to long-term brand health. For that, they’ll need to focus on building and maintaining trust with their audiences—as well as which channels to leverage in those efforts.
Build trust in diversity, equity, and inclusion commitments
Since the spring of 2020, many organizations have made public commitments to address societal disparity and injustice, and established or expanded diversity, equity, and inclusion (DEI) initiatives for their current and future workforce. After more than a year of accelerated efforts, the questions arise: Do workers trust their organizations’ commitment and efforts thus far? And how might this change going forward?
Retail predictions for 2022 [PODCAST]
Reda says 2022 is poised to be a great year for retail. Customers are excited to return to stores, and retailers are focused on new ways to make the in-store experience even better.
Latinos See U.S. as Better Than Place of Family’s Ancestry for Opportunity, Raising Kids, Health Care Access [REPORT]
For many Latinos, the United States offers a chance at a better life than the place their Latino ancestors came from in several ways.
Addressing the unprecedented behavioral-health challenges facing Generation Z
Nearly two years after the COVID-19 pandemic began in the United States, Gen Zers, ranging from middle school students to early professionals, are reporting higher rates of anxiety, depression, and distress than any other age group. The mental-health challenges among this generation are so concerning that US surgeon general Vivek Murthy issued a public health advisory on December 7, 2021, to address the “youth mental health crisis” exacerbated by the COVID-19 pandemic.
C-Suite Outlook 2022: Reset and Reimagine [REPORT]
Inflation concerns are skyrocketing. Labor shortages are driving talent retention and recruitment to the top of the CEO agenda in 2022. How do CEOs plan to seize the opportunities?
Univision and Volkswagen Collaborate on #MovermeEsMiPasion Campaign
Univision and Volkswagen recently joined forces for #MovermeEsMiPasion, a unique campaign designed to reach the Hispanic community through a custom content series in support of the launch of the 2022 Volkswagen Taos SUV.
Mental Health in the US Hispanic Creative Industry
Those of us in the advertising industry are aware that the job means constant pressure. Every day, we must demonstrate that we have the talent and skills necessary to solve the creative problems that come across our desks. And our work is always subject to scrutiny, approval, and the opinions of many during the entire creation and production process. This causes intense stress that can threaten our mental health.
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity
Doing More With Less Isn’t A Strategy
Nearly all agencies and firms I come across who have downsized have charged their remaining teams with"doing more with less." They feel their better people can handle larger workloads with greater efficiency. That's probably true for a while, and perhaps it's sustainable if the work is heavily process-oriented and repetitive.
Beware the Streetlight Effect
The information age began in the 1950s with the invention of transistor technology, then hop-skipped through the miniaturization of computer technology in the 1980s. Today, it’s marked by, well, too much information. With increasingly rich data from a dizzying array of sources, marketers can now capture more information on customers and competitors than ever before and use that data to drive actionable insights.
“YES! to Census 2020” Campaign for City of Houston and Harris County Continues to Earn Accolades
The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion in an Integrated Campaign.
Video streaming: a complex and ever-evolving market [REPORT]
As the video streaming market grows more complex and dynamic, the greater the value of audience measurement.
5 keys to a successful digital marketing transformation [REPORT]
Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.
What Marketers Don’t Know About People With Disabilities
People with disabilities don’t want to be defined by the stigma of being differently abled. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine.
Inflation Worries Hurt Consumer Confidence Among Hispanics [REPORT]
U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power.
64% of Consumers Try to Keep Work and Personal Lives Separate During Pandemic
Sixty-four percent of consumers have identified trying to keep their work-self and personal-self separate, according to Gartner, Inc. A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022.
