Agency
Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media
As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty practices are deeply connected to cultural identity, family traditions, and a growing interest in natural, evidence-based skincare solutions. Social media platforms such as Instagram and TikTok have brought a renewed focus on Latina skincare, influencing younger generations like Gen Z. This article explores how culture and social platforms influence consumer behavior and product preferences, offering insights for brands looking to engage with this dynamic and influential group.
Earning trust as gen AI takes hold: 2024 Connected Consumer
In this fifth edition of Deloitte’s Connected Consumer study,1 we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, use of generative AI, and trust in tech companies.
Two out of three (65%) marketers expect business to improve next year while a third (34%) expect marketing budgets to increase
Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a new report by WARC released today based on an in-depth survey of more than 1,000 marketers worldwide.
Empathy and AI Shape Today’s Leading Customer Experiences [REPORT]
Top performing US companies in customer experience leverage values-based empathy, personalization, AI, and other innovative technologies to gain a competitive edge, according to the new KPMG US Customer Experience Excellence (CEE) report.
MUJERES LATINAS EN ACCIÓN: A Story 50 Years in the making ……
After an exclusive premiere in Chicago, Illinois, Mujeres Latinas en Acción (Mujeres) is elated to announce the first official Puerto Rico screening of the documentary, Mujeres Latinas en Acción: A Story 50 Years in the Making by filmmaker, Glorimar Marrero-Sánchez at the Caribbean Cinemas Fine Arts Miramar on Wednesday, December 11, 2024.
Entravision’s White House Correspondent Stephanie Ochoa Honored with 2024 Foreign Press Excellence Award
Entravision is proud to announce that Stephanie Ochoa, its White House News Correspondent, will be awarded the prestigious 2024 Foreign Press Excellence Award by the Association of Foreign Press Correspondents in the USA (AFPC-USA).
Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving
Unveiled during National Impaired Driving Prevention Month, the new campaign encourages football fans to make responsible choices and plan to never drive impaired
How Music is Listened to in the U.S.
What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music.
The real cost of business abandoning inclusion
Following Walmart and others’ withdrawal from DEIB initiatives, consultant Lisette Arsuaga explains how these businesses are out of sync with real Americans’ expectations. By Lisette Arsuaga, Co president and co CEO
WARC Teams With Audacy To Address ‘Audio Investment Gap’
Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by tackling several “misperceptions” driving what the company that recently emerged from bankruptcy protections says are “driving the under-utilization of audio by marketers.” By Adam Jacobson
The Home Depot as Official Home Improvement Retail Supporter for FIFA World Cup 26 in North America
FIFA and The Home Depot are teaming up to bring the excitement of the FIFA World Cup 26™ to life across North America. As the world's largest home improvement retailer, with stores throughout Canada, Mexico and the USA where the tournament is to take place, The Home Depot will be the Official Home Improvement Retail Supporter in the region.
ANA EDUCATIONAL FOUNDATION encourages Giving Back to Marketing Industry’s Next Generation
Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program. The ANA Educational Foundation’s Give the Gift of ANA University Membership program allows organizations to donate an ANA membership to a school of their choice. These memberships enable both professors and students to tap into the vast network of industry programs, speakers, and curricula that the ANA and the AEF offers academia and future talent.
The future of media agencies: Is long-overdue innovation on its way?
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
‘Get me on Rogan!’: PR scrambles to navigate new media
Corporate executives and other public figures emerged from this month’s election with a new task for their handlers: urgently figure out how to make them more like the loose, podcast-friendly Donald Trump, and less like the scripted and corporate Kamala Harris.
Latino Wealth Journey [REPORT]
The biggest opportunity within the wealth accumulation journey for Hispanics/Latinos lies with Emerging Affluents, according to a new report The Latino Wealth Journey: Understanding How to Expand Multigenerational Wealth Accumulation from Morgan Stanley’s Institute for Inclusion (NYSE: MS) and Hispanic Executive.
The Long Tail of the Advertising Business
To remain relevant — and profitable — agencies must regularly reevaluate their offerings to ensure they are optimizing the dynamics of the long tail of the advertising business.
Rolling Back DEI Initiatives
I considered writing a think piece on what Walmart rolling back its DEI initiatives means, but as I started, it hit me: they were never really about DEI. By Mario Xavier Carrasco / ThinkNow
Marketing is dead. Advertising is deader. Long live growth hacking? Part 3
By Gonzalo López Martí - Creative Director
- Many growth hacks are glorified, carefully orchestrated bait & switch maneuvers.
- Throw in a little word of mouth* and BINGO.
2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
