Agency

What Marketers Don’t Know About People With Disabilities

People with disabilities don’t want to be defined by the stigma of being differently abled. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine.

Inflation Worries Hurt Consumer Confidence Among Hispanics [REPORT]

U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power.

64% of Consumers Try to Keep Work and Personal Lives Separate During Pandemic

Sixty-four percent of consumers have identified trying to keep their work-self and personal-self separate, according to Gartner, Inc. A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022.

U.S. Retail Sales Top $5,570 Billion

Retail sales (NAICS 44-45) for the nation increased 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020, according to new estimates from the U.S. Census Bureau’s 2020 Annual Retail Trade Survey (ARTS).

If we’re all so busy, why isn’t anything getting done?

With endless meetings, incessant emails, and casts of thousands, companies have mastered the art of unnecessary interactions. Winning in the next normal requires much more focus on true collaboration.

Estrella Media signs multi-year Nielsen Local TV Measurement agreement

Nielsen and Estrella Media, Inc. announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix, and San Francisco.

NBC Universal Telemundo introduces Tplus

NBCUniversal Telemundo Enterprises announced the launch of Tplus, a new content brand designed to super serve the full spectrum of today’s U.S. Hispanics for years to come.

Consumer Media Usage Growth Slowed to 1.6% in 2021 – Media Consumption to Grow Faster in 2022

Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation began to emerge, according to new research released by PQ Media.

Consumer Demand For Private Brands [REPORT]

Historically, consumers have navigated to store brands, also referred to as private brand or private label products, during challenging economic times. Current inflation and economic uncertainty would indicate that growth of private brands should be outpacing that of name brand products, but that’s not the case.

Chemistry CULTURA launches

Pinta announced the completion of its sale to Chemistry. As part of the merger, Pinta has rebranded to its new name Chemistry Cultura.

Reinforcing first-party data strategies is essential for securing consumers’ loyalty

By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a catalyst when it came to developing impactful campaigns and sustaining long-term business growth.

Become a World-Class CMO [CHECKLIST]

As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision.

Current State of Video Advertising and Brand Suitability [REPORT]

This much needed study, The Maturation of Brand Suitability, covers the evolution of brand safety and suitability and features insights from over 325 marketing decision-makers who oversee video advertising strategies across industries in the US and the UK.

Telemundo Streaming Studios announces “Historia de un Clan”

Telemundo Streaming Studios announced the cast for its new miniseries (title to be confirmed) currently in production, an adaptation of the hit Argentinian series, Historia de un Clan

Univision announces team for Streaming Platform

Univision Communications Inc. announced the addition of four new seasoned executives to its streaming team, in preparation for the launch of its two-tiered global platform. These new senior leaders will contribute to the new streaming service that will deliver high quality Spanish-language content to more than 600 million Spanish speakers worldwide.

Marketing Predictions 2022: Forging New Connections [eBOOK]

What does the future of marketing look like? CMOs face a perfect storm of budget cuts, operational disruption and social unrest. The ability to build new, vital connections with customers, employees and business partners is central to thriving across a range of unpredictable scenarios.

Media Buying ‘Toon’ Up: How to Achieve Better Outcomes Through Digital Media Assurance [REPORT]

Every successful endeavor starts by building a strong foundation, yet millions of dollars have been invested in digital advertising without a foundation of digital media assurance, which has led to ad fraud, lack of transparency, and quality publishers competing with other websites that run ads.

The Programmatic POOP Funnel

Today, we're going to make a nice colorful funnel using the latest data from some of the ad industry's most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, crooks, and the Bermuda Triangle.

How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs

I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting.

Time to get serious in 2022 ……..

A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:

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