Agency
Need to know: What is share of voice?
How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the spotlight are easier to notice than those sharing the stage with dozens of their competitors.
Only 50 U.S. Counties Had Populations Over a Million in 2024
Fifty or 1.6% of the United States’ 3,144 counties had at least one million people on July 1, 2024, more than double the number (23) in 1970.
Scaling a Digital Agency: When to Expand, Outsource, or Automate?
Scaling a digital agency is both an exciting opportunity and a complex challenge. As demand grows, agency leaders must decide when and how to expand while maintaining efficiency, profitability, and service quality. The key question is: Should you hire in-house talent, outsource to specialized partners, or invest in automation? Each approach has its advantages and trade-offs, and choosing the right one depends on your agency's goals, budget, and operational needs.
The Modern CMO: Driving Transformation in an Era of Complexity
Adapt or become irrelevant. That's the harsh reality facing today's CMOs. In a marketplace defined by rapid technological shifts, evolving customer expectations, and relentless competition, marketing leaders are no longer just responsible for brand awareness — they're accountable for driving growth, building trust, and transforming their organizations from the inside out.
What Age Do People Around the World Think Is Best to Reach Major Life Milestones? [REPORT]
When is the right time in life to get married or have a child? What is the best age to buy a home? Is there an ideal age for retirement? We asked adults in 18 mostly middle-income countries what they think is the best age to reach these life milestones. Overall, there is a lot of agreement around the world.
What Agencies Get Wrong About Strategy (and How to Fix It)
At Fazer, we like to think of ourselves as “cheerful contrarians.” That is, we have a healthy disdain for the marketing status quo. But we’re not simply contrary or negative. If you want to say “no” at Fazer, you need to provide a better alternative. So here we go.
Need to know: What is a Designated Market Are (DMA), and why does it matter?
As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that audience preferences and behaviors can vary dramatically not just between major markets, but even within individual neighborhoods of the same city. Understanding these nuanced local differences is key to crafting messages that truly resonate. But how do you achieve that deep understanding?
Nielsen Launches its 2025 Global Media Planning Report [REPORT]
Nielsen released its 2025 global media planning report. With the media landscape now so fragmented and complex, the report aims to help advertisers and publishers navigate their way through an ecosystem that is more nuanced and multifaceted than ever before.
Latinas in advertising: The untapped powerhouse agencies can’t afford to ignore
There are 20,000 General Market advertising agencies in the U.S. Today, only 511 of them are led by women. Now, let’s talk about an even smaller fraction: How many of these agencies are led by Latinas?
Acento is Empowered by Women
March is Women's History Month, and here at Acento, we couldn't be more excited—or honestly, more qualified—to celebrate it. With a leadership team that's 60% female and proudly Hispanic, we're not just celebrating history; we're living proof of the power women bring to the table (and trust us, our tables are always buzzing with big ideas, coffee cups, and decisiveness).
Gen Z: A Generation That Shapes Culture in Real Time Through Streaming & Scrolling
A new study from Horowitz Research highlights the behaviors and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption, and social identity. As the generation that scrolls, streams, and shapes trends in real time, Gen Z is redefining the way brands, media, and influencers engage with audiences at the intersection of media, culture, and identity.
The Essential Elements of Agency Credibility: Why Proof Points Matter
In the competitive advertising landscape, potential clients are bombarded with many similar promises and pitches. There’s not a lot of “new” in the noise, and what does it all mean to a team that doesn’t truly know your agency yet?
The Power of Culture in Latinx Media and Music Consumption
According to Horowitz Research’s FOCUS Latinx: Social, Cultural & Political Shifts study, culture is at the core of Latinx consumers’ media and music habits. As a Latina, I see this firsthand in the way I engage with content—it’s not just entertainment; it’s a reflection of my identity. By Adriana Waterston
How Is the Creative Muse Changing for Marketers?
Since time immemorial, ad creative has been fueled by gut instinct, conceiving and developing messaging that both the client and agency hope will resonate with their audiences and drive legitimate business results. However, these days, amid the law of diminishing attention spans and a furiously atomized media environment, consumers now expect the unexpected — a jolt, a pleasant surprise, an exclusive invite — to put them in engagement and/or purchasing mode. Marketers who master this balance between spontaneity and strategy are redefining the creative muse.
Marketers Innovation at the Speed of Success
An ancient Chinese proverb counsels its audience that "when the winds of change blow, some people build walls and others build windmills." Innovation thus necessitates the ability to recognize such changes in real time, the courage to eschew defensiveness in the face of them, and, indeed, the wisdom to discern the opportunities lying nascent in them, as well as the creative adaptability to capitalize on those opportunities.
The Gender Gap in Teen Experiences [REPORT]
American teens face a host of challenges these days – both inside and outside the classroom. A new Pew Research Center survey of U.S. teens ages 13 to 17 finds that, while there is some common ground, many of the problems and pressure points teens are dealing with differ significantly for boys and girls. In addition, many teens see imbalances in how boys and girls are experiencing school and how they’re performing academically.
Growth in Metro Areas Outpaced Nation
Population growth in U.S. metro areas as a whole was faster between 2023 and 2024 than in the previous year and outpaced that of the nation. Additionally, some metro areas that experienced population declines during the COVID-19 pandemic are now observing population gains, according to Vintage 2024 estimates of population totals and components of change released today by the U.S. Census Bureau.
THE LATIN RECORDING ACADEMY® ANNOUNCES NEW TRUSTEES
The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the organization and ensure its continued success.
The Evolution of Soccer into Fútbol [REPORT]
With the MLS season having kicked off this past weekend, the U.S. soccer landscape is hotter than ever. Driven by a younger and more diverse fanbase, U.S. Hispanic fans are playing a pivotal role in the explosion of fútbol fandom that’s permeating throughout the U.S.. With the 30% Latino fanbase of MLS, the 60 million fans of the National Mexican team here in the U.S. and the growing Hispanic cohort gearing up to root for their home countries during the upcoming 2026 FIFA World Cup, the rise of the Hispanic population has been instrumental in driving soccer’s mass appeal.
Women Held 1 in 5 Radio GM Roles in 2024, MIW Study Finds
Mentoring and Inspiring Women in Radio‘s annual Gender Analysis Study reveals mixed results for female leadership in radio management. While there was marked growth in sales roles, Program Director positions remain a hurdle.
