Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.
Out of home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades. Today’s OOH is as hyper-focused as any highly contextual media channel that uses data to inform campaign objectives to reach distinct audiences. Recognized historically by consumers for larger-than-life physicality, OOH offers advertisers much more with an ever-expanding array of formats and placements that reach busy consumers with relevant messages on their path to purch
Sharper metrics should help to prime the DOOH market for post-pandemic growth
Focus Media Group announced it was awarded a 10-year contract to provide new, all-metal benches and bus stop maintenance services to the City of Garden Grove.
Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about.
The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.
Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.
Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.
Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame
Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015.
A new study released by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.
Nielsen unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.