Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.
Outdoor
Marcelo Fiore named Business Development Director for USA / LatAm at LATCOM
Latcom, a specialist company in Out of Home, with more than 200 collaborators globally, with a presence in the United States and Canada, with operations in its hub in New York, Los Angeles and Chicago, and in Toronto and Montreal, continues to strengthen his team with the incorporation of Marcelo Fiore as Business Development Director USA LATAM.
Out of Home Advertising up 20.7%, Exceeding Revenue Record Set Pre-COVID in 2019
Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. The news aligns with recent research from Magna, which shows that OOH produced greater growth than any other core ad medium in the past year.
Out of Home Ads Drive Real-World Action
In the marketing world, social media, podcasts, search engine ads, and AI-created ad copy generate a good deal of buzz. Yet, when it comes to courting consumers, a more traditional medium reigns supreme: out of home (OOH) advertising. According to new survey results from the Out of Home Advertising Association of America (OAAA) and Morning Consult, nine in ten adults (88%) notice OOH ads and nearly 80% of those viewers are inspired to take action.
Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in 2022, Driven by 36.9% Growth in the US; Poised for Faster Growth in 2023
Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at an accelerated 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from leading media economist PQ Media.
#WeAre21 reaches NYC Subways
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system
OOH delivers audience ROI of Most Major Media Channels
In their latest review of major media CPMs, Solomon Partners, a leading financial advisory firm, found that out of home ad buys provide significantly more value in terms of reach versus television, radio, and print, as well as most online advertising.
96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity and Enabling Brands to Engage with More Defined Audiences
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship.
Advertising Executives Plan to Dramatically Increase Digital Out of Home (DOOH) Advertising Spending
Out-of-Home Advertising Is the Ultimate Contextual Medium
Out of home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades. Today’s OOH is as hyper-focused as any highly contextual media channel that uses data to inform campaign objectives to reach distinct audiences. Recognized historically by consumers for larger-than-life physicality, OOH offers advertisers much more with an ever-expanding array of formats and placements that reach busy consumers with relevant messages on their path to purch
Why Video Out-of-Home Can’t Be Overlooked
Four reasons brands should incorporate digital VOOH into their media buys
Digital Video Out Of Home Buyers’ Guide [REPORT]
The Out of Home Advertising Association of America (OAAA), released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits.
A Bright Outlook for Digital Out-of-Home Advertising
Sharper metrics should help to prime the DOOH market for post-pandemic growth
Why Do Advertisers Still Find OOH Exciting?
Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums.
Focus Media Group to provide Transit Benches to the City of Garden Grove
Focus Media Group announced it was awarded a 10-year contract to provide new, all-metal benches and bus stop maintenance services to the City of Garden Grove.
CONTENT ON THE GO: A LOOK AT VIEWING TRENDS AMONG OUT-OF-HOME CONSUMERS
Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about.
Can outdoor take advantage of digital’s disarray?
The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.
Pinta launches Bodega Media
Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers.
Roots Media Inc. to offer Food Truck Advertising & Experiential Opportunities
Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.
Digital to Account for 40% of Out-of-Home Ad Spending in 2015
Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.
Effectiveness of Digital Billboards
Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen.
