Outdoor

#WeAre21 reaches NYC Subways

The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system

OOH delivers audience ROI of Most Major Media Channels

In their latest review of major media CPMs, Solomon Partners, a leading financial advisory firm, found that out of home ad buys provide significantly more value in terms of reach versus television, radio, and print, as well as most online advertising.

96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity and Enabling Brands to Engage with More Defined Audiences

Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship.

Advertising Executives Plan to Dramatically Increase Digital Out of Home (DOOH) Advertising Spending

Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.

Out-of-Home Advertising Is the Ultimate Contextual Medium

Out of home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades. Today’s OOH is as hyper-focused as any highly contextual media channel that uses data to inform campaign objectives to reach distinct audiences. Recognized historically by consumers for larger-than-life physicality, OOH offers advertisers much more with an ever-expanding array of formats and placements that reach busy consumers with relevant messages on their path to purch

Why Video Out-of-Home Can’t Be Overlooked

Four reasons brands should incorporate digital VOOH into their media buys

Digital Video Out Of Home Buyers’ Guide [REPORT]

The Out of Home Advertising Association of America (OAAA), released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits.

A Bright Outlook for Digital Out-of-Home Advertising

Sharper metrics should help to prime the DOOH market for post-pandemic growth

Why Do Advertisers Still Find OOH Exciting?

Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums.

Focus Media Group to provide Transit Benches to the City of Garden Grove

Focus Media Group announced it was awarded a 10-year contract to provide new, all-metal benches and bus stop maintenance services to the City of Garden Grove. 

CONTENT ON THE GO: A LOOK AT VIEWING TRENDS AMONG OUT-OF-HOME CONSUMERS

Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about.

Can outdoor take advantage of digital’s disarray?

The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.

Pinta launches Bodega Media

Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers. 

Roots Media Inc. to offer Food Truck Advertising & Experiential Opportunities

Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.

Digital to Account for 40% of Out-of-Home Ad Spending in 2015

Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.

Effectiveness of Digital Billboards

Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen.

Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame

Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015.

OOH connecting with Consumers near Point of Purchase

A new study released by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.

Cano named President of AP&P Solutions

AP&P Solutions announced the appointment of Mike Cano as President.

7%-9% Ratings Lift from Out-Of-Home [INSIGHT]

Nielsen  unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.

Skip to content