Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers.
Outdoor
Pinta launches Bodega Media
Roots Media Inc. to offer Food Truck Advertising & Experiential Opportunities
Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.
Digital to Account for 40% of Out-of-Home Ad Spending in 2015
Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.
Effectiveness of Digital Billboards
Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen.
Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame
Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015.
OOH connecting with Consumers near Point of Purchase
A new study released by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.
Cano named President of AP&P Solutions
AP&P Solutions announced the appointment of Mike Cano as President.
7%-9% Ratings Lift from Out-Of-Home [INSIGHT]
Nielsen unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.
Rockwell named EVP-US at LATCOM
LATCOM announced that they have named Arthur Rockwell as Executive Vice President, US effective June 30, 2014
Brown named CMO at Delta Media
Delta Media announced the promotion of Hal Brown IV from VP, National Sales to the position of Chief Marketing Officer.
Robertson named Creative Director at Delta Media
Delta Media announced that Sean Robertson will be joining their team as Creative Director effective February 18, 2014.
Times Square Moment: A Digital Gallery.
Billboards in Times Square will explode with Chicago artist Takeshi Murata’s psychedelic colors this November as part of the Times Square Moment: A Digital Gallery, a monthly program that transforms New York City’s iconic digital signs into cutting edge works of art.
Hispanic Buying Power on the Rise & Open to Mobile Offers. [INSIGHTS]
With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.
Airports deliver the most attractive Audience to Advertisers.
A nationwide Scarborough research survey found that Business Frequent Flyers are 83 percent more likely than all American adults to be the first to try or buy new products and services.
Saks Fifth Avenue Snowflake & the Bubble
Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
