OOH connecting with Consumers near Point of Purchase

A new study released by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.

Cano named President of AP&P Solutions

AP&P Solutions announced the appointment of Mike Cano as President.

7%-9% Ratings Lift from Out-Of-Home [INSIGHT]

Nielsen  unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.

Rockwell named EVP-US at LATCOM

LATCOM announced that they have named Arthur Rockwell as Executive Vice President, US effective June 30, 2014

Brown named CMO at Delta Media

Delta Media announced the promotion of Hal Brown IV from VP, National Sales to the position of Chief Marketing Officer.

Robertson named Creative Director at Delta Media

Delta Media announced that Sean Robertson will be joining their team as Creative Director effective February 18, 2014.

Times Square Moment: A Digital Gallery.

Billboards in Times Square will explode with Chicago artist Takeshi Murata’s psychedelic colors this November as part of the Times Square Moment: A Digital Gallery, a monthly program that transforms New York City’s iconic digital signs into cutting edge works of art.

Hispanic Buying Power on the Rise & Open to Mobile Offers. [INSIGHTS]

With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.

Airports deliver the most attractive Audience to Advertisers.

A nationwide Scarborough research survey found that Business Frequent Flyers are 83 percent more likely than all American adults to be the first to try or buy new products and services.

Saks Fifth Avenue Snowflake & the Bubble

Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

6 in 10 U.S. Adults have viewed Place-Based Digital Ads.

Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI.

Media Planners embrace Digital Out-of-Home.

eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of outdoor to the daily lives of consumers as well as the growing share of spending devoted to newer forms of outdoor ads that are themselves digital media.

On-the-Go ad exposures are On the Rise.

From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home locations like bars, restaurants, retail stores and other place-based venues.

2011 Digital Out-of-Home Outlook & Planning Guide.

The 2011 Digital OOH Outlook and Planning Guide is an annual reference guide to provide media agencies with a baseline and additional insight to effectively assign budgets during advanced planning stages. DOWNLOAD REPORT HERE.

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