Soccer’s Next Frontier: Latinas

With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight.  By Natalie Boden - CEO and Founder, BODEN

What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?

Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market?  By Xavier Mantilla

THE END OF AN ERA : Eduardo Caballero passes

Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry has passed. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.

U.S. Soccer Foundation renews partnership with Telemundo

The U.S. Soccer Foundation is extending its partnership with NBCUniversal Telemundo Enterprises as the official Spanish-language media partner for the second year. The announcement will be shared today at the “Unstoppable Women in Sports: Changing the Game Together” event at Telemundo Center as part of the network’s ongoing celebrations of Women’s History Month under this year’s campaign: “Change the Game” (Cambia el Juego). The renewed partnership spotlights the organizations’ long-standing commitment to encourage Latino girls and boys to live healthy and happy lives through soccer, especially in under-resourced communities.

Telemundo Deportes names Commentary Team in Celebration of 100-Day Countdown to FIFA World Cup Qatar 2022

Telemundo Deportes announced an expanded lineup of experts joining its commentary team as it kicks off the 100-day countdown to the start of the tournament this fall, airing live exclusively in Spanish on Telemundo, Universo and Peacock.


Telemundo Deportes expanded its Spanish-language sports programming lineup adding the 147th Preakness Stakes to its comprehensive roster of live sporting events. Coverage will be presented live this Saturday, May 21, beginning at 6:30 p.m. ET on Universo, and Telemundo Deportes App.

Breaking the bias against women’s sport: the impact of equal opportunity for athletes, fans and sponsors

Gender equity in sports still has a long way to go, but research from Nielsen Sports highlights the extent to which fans want change sooner rather than later.

Coyotes announce partnership with Univision Arizona

The Arizona Coyotes announced a partnership with Univision Arizona to broadcast a Coyotes Game of the Week on radio in Spanish.

Estrella TV to present ‘NACIONES MMA’

EstrellaTV has finalized a distribution agreement with new MMA fight series, Naciones MMA, bringing the series to the network.

Telemundo kicks off countdown to FIFA World Cup – Qatar 2022

Telemundo kicked off its one-year countdown to the FIFA World Cup Qatar 2022, with a preview of its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world.

How data can elevate the viewing experience for sports fans [REPORT]

There are endless resources available to sports fans when it comes to staying up-to-date on their favorite athletes, teams and sporting events. With that in mind, finding the most up-to-date information that piques their interest—without having to leverage multiple devices or visit multiple platforms—can be cumbersome.

Daddy Yankee owns Puerto Rico Baseball Team Santurce Cangrejeros

Daddy Yankee will join Chairman Thomas Axon and President Justo Moreno as owners of the team, which is based in San Juan and hosts its home games in the Hiram Bithorn Stadium.

Marissa Solis named SVP Global Brand and Consumer Marketing at NFL

Marissa Solis the veteran marketing expert that helped Pepsico market many of their products as Sr. Vice President – Core Brands, Partnerships, and Media at Frito Lay.  Previously Ms. Solis also was the Vice President/General Manager – Hispanic Business Unit, Pepsico North America Beverages.

Special Olympics launches First-Ever Fitness Campaign aimed at Hispanic Athletes With Intellectual Disabilities

For the first time in its over 50-year history, Special Olympics launched a fitness campaign aimed at Hispanic athletes with intellectual disabilities. The campaign, Escuela de Fuerza, which translates to School of Strength, drops at a key moment during the pandemic when many athletes with intellectual disabilities are working out from home to avoid public spaces.

Boston Red Sox on WCCM, LatinX 103.7

LatinX 103.7 FM WCCM, of Costa Media Boston – the Boston Red Sox Spanish-language Station – will begin airing the American League Championship Series starting this Friday, October 15. All games will be aired LIVE on WCCM 103.7 FM and 1490 AM.

Andres Cantor Honored with 2020 Winner of The Colin Jose Media Award

Telemundo Deportes’ lead commentator Andres Cantor was honored during the National Soccer Hall of Fame celebrated this past Saturday, October 2 in Frisco, Texas. Cantor was honored after been named the recipient of the 2020 Colin Jose Media Award, which honors journalists whose careers have made significant long-term contributions to soccer in the United States.

Univision’s TUDN official Spanish-Language Radio Partner of Major League Baseball

Univision’s TUDN and Major League Baseball announced a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico.

Fútbol: Only the Beginning of Hispanic Marketing in Media [WEBCAST]

Whether you call it fútbol or soccer, there’s no denying the sport’s importance within Hispanic culture.

Telemundo Deportes converge of FIFA FUTSAL WORLD CUP LITHUANIA 2021

Telemundo Deportes presents exclusive coverage of the FIFA Futsal World Cup Lithuania 2021, the ninth edition of the quadrennial international futsal championship that brings together 24 teams from around the world. T

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