Top News
Canela Media enters partnership with Futbol Sites
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
Majority of White-Collar Workers Don’t Feel Generative AI Is Immediate Threat to Their Jobs; Want to Be Upskilled
U.S. white collar professionals do not see emerging tech like generative AI as an immediate threat to their jobs but also desire more opportunities to upskill in AI—including generative AI—from their current employers, according to a recent survey conducted by KPMG LLP, the U.S. audit, tax, and advisory firm.
The world of ‘ands’: Consumers set the tone
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these trends?
What is social media?
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.
Audio Fuels the Funnel
How performance-driven brands deploy audio to conquer the full marketing funnel
Messi to amplify USA Soccer ¡ PUNTO !
Lionel Messi has agreed to join Inter Miami, this is a pinnical moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News.
Featured News
- Messi to amplify USA Soccer ¡ PUNTO !
- 2023 telecom industry outlook [REPORT]
- Why Can’t We Connect with People as Strongly as We Do with Our Devices?
- Does a Purpose Help Brands Grow?
- Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers
- 2023 HMC – Hispanic Market Guide explores Inclusivity, Intersectionality, Trust, Bingeability in Entertainment, Media Consumption & More …. [DOWNLOAD REPORT HERE]
- Agencies: Catching Up On Key Industry Financial Trends
- Six Conclusions About In-House Agencies
- Consumer Spending Remains Strong [REPORT]
- Latest 2023 dentsu ad spend re-forecast shows: Digital reaches maturity in the marketing mix [REPORT]
- Nearly a Third Reporting Two or More Races Were Under 18 in 2020
- What Do CFOs Want from CMOs?
- Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS
- The New Latino Consumer: The impact of Afro-Latinos in the Hispanic/Latino consumer market
- Roman To Support Lara At TelevisaUnivision
- 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023
Latest News
NBCUNIVERSAL begins promotion for the 2024 Paris – Olympic & Paralympic Games
NBCUniversal announced in May that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of Paris 2024.
ANA Releases Updated Media Buying Contract Template
The Association of National Advertisers (ANA) has updated its services agreement template for advertisers to use when contracting with media buying agencies as part of the trade group’s ongoing efforts to increase transparency between clients and agencies.
‘Trends have lost all meaning’
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit's head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track.
ESTRELLATV wins two 2023 Telly Awards for `TENGO TALENTO, MUCHO TALENTO’
EstrellaTV won two 2023 Bronze Telly Awards for its award-winning entertainment talent competition series, Tengo Talento, Mucho Talento (Season 26) in the categories of Television Series, Reality, and Television Series, Cultural. The Telly Awards are the world’s largest honor for video and television across all screens.
BETTY EN NY returns to Telemundo
Telemundo announced the return of one of the most beloved characters on Hispanic television with a new airing of Betty en NY beginning this coming Monday, June 5th at 9pm/8c.
Summer TV Advertising May Boost Share of Voice By As Much as 36%
Effectv released the results of new research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice.
How many shows must one buy to reach the majority of weekly podcast listeners in the U.S.?
When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts targeting niche audiences that can really pay off for the right advertiser. If, for instance, one is selling small-batch, high-end whiskey, one can advertise on shows for people who are interested in such.
Hispanic Population Is Younger But Aging Faster Than Non-Hispanic Population
While younger than the non-Hispanic population, the Hispanic or Latino population has aged faster over the past decade, according to 2020 Census data.
Staying ahead: How the best CEOs continually improve performance
Like everything about the CEO role, the dynamics at play are as much about the institution as they are about you.
5 Benefits of CTV Advertising
CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today.
ESTRELLATV launches `CINE ESTRELLATV’ and `CINE DE FAMILIA’
EstrellaTV kicks off its summer weekend programming with the debut of two Sunday movie series, Cine EstrellaTV starting this Sunday, May 28 at 9 p.m./8 p.m. CT, and Cine de Familia, on Sunday, June 4 at 9 p.m./8 p.m. CT. The series will continue on Sundays throughout the summer, with Cine de Familia on the first Sunday of every month, and Cine EstrellaTV on all other Sundays.
OPEN announces the appointment of Vergara as Managing Director for US Market
Open - Marketing and Communications Studio - announces the appointment of Millie Vergara as Managing Director to lead the operations in the United States and actively collaborate on client campaigns worldwide.
WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE
As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media - the TV shows, movies, and social media content we consume. Media can profoundly shape our perceptions about people, influencing access to healthcare and the presence of biases and disparities. by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen
No Turning Back: AI Is the Future of Social Media
Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the Internet, and in the coming years it's going to shape social media, and the way people use it, more than any other variable.
Ready for Launch: How Gen AI Is Already Transforming Marketing
For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks.
Share of U.S. Coupled Households Declined in 2020
Coupled households are still the most common type of households but their share declined to 53.2% in 2020, down from 55.1% in 2010 and 56.9% in 2000.
2023 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2023 Hispanic TV Programming Report for our readers. Enjoy
2023 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2023 Hispanic Market Overview – titled “A Call For Full Inclusion”
Jesus Lara To Lead Radio and TV at TelevisaUnivision
In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.
Republica Havas Hits New Record with 23 Telly Awards
Republica Havas Group, a communications company that includes Republica Havas Creative, Republica Havas Media and Republica Havas Health, is the recipient of 23 Telly Awards – the agency’s biggest win to date of this prestigious annual recognition.
