Top News

July 29, 2021

When it comes to the involvement of historically under-represented groups in entertainment and media, we are seeing forward progress.

July 29, 2021

Brands and consumers continue to bounce back after a very difficult 2020, and interest in many pre-pandemic routines are on the rise. For many marketers, that means it’s time to re-engage with consumers in ways that aren’t in some way connected to the COVID-19 pandemic. And as they think about their campaigns and tactics, new Nielsen research highlights the risks associated with leaning too heavily into strategies focused on short-term sales.

July 29, 2021

In this episode Fran connects with Diego Naranjo Digital Media Director, WOW MKTG regarding his career journey, digital transformation and what's next. Diego also shares his advice for the younger generation.

July 29, 2021

Combate Global, LLC and Univision Communications Inc. announced that Univision has acquired a significant equity stake in the premier Hispanic Mixed Martial Arts (MMA) sports franchise.

July 29, 2021

Options for brands looking to minimise disruption resulting from the demise of the cookie in digital advertising.

July 28, 2021

Thanks to a fast-paced market and unprecedented change, marketing executives are under pressure to drive more ROI

Latest News

July 28, 2021

Whether you’re a country or a company, brand reputation is crucial. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break.

July 28, 2021

Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. 

July 27, 2021

Carmen DiRienzo was a seasoned media executive and attorney with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial vision and spirit.

July 27, 2021

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.

July 27, 2021

To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.

July 27, 2021

iHeartMedia Tampa and Jacksonville announced that iHeartMedia Orlando’s Acción 97.9 - La Primera En Noticias will simulcast in both markets, effective immediately.

July 24, 2021

The projection is split between traditional and digital media but shows that the divide is narrowing, with traditional advertising only eight percent ahead of digital mediums that include mobile, online, over-the-top, email, and traditional media’s online ventures

July 23, 2021

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we've learned and contemplate the possibility the creative briefs are over.

July 23, 2021

Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.

July 23, 2021

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

July 23, 2021

Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.

July 22, 2021

Only seven will carry home the prestigious award. And, the only place winners will be announced is at the live and in-person Hispanic Radio Conference, scheduled for September 22-23 in Miami, Fla.

July 22, 2021

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

July 22, 2021

Over the past decade, radio broadcasters have brought increased content to owned digital channels to give listeners the opportunity to engage new channels. And today, we see that the broadcasters that have adapted their content and platform strategies to include digital channels are reaping the benefits of engaging audiences of all age groups.

July 22, 2021

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable  (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.

July 21, 2021

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

July 21, 2021

The mission of the Georgia Latino International Film Festival is to build awareness of independent films and film as an art form; provide educational opportunities for students and Georgia Latino filmmakers; and create opportunities for the Georgia communities to experience high-quality Latino films.

July 21, 2021

LATIVO TV, a subscription video-on-demand (SVOD) service, is set to launch in the United States in fall 2021.

July 20, 2021

Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.

July 20, 2021

Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F