Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

Agencies are in the service business. But you wouldn’t know it by calling a dozen agencies. Many of them will let your call ring until it rolls over to a general mailbox. And once you leave a message in that abyss, who knows whatever happens to it after that? Maybe someone will get back to you in a couple of business days? What kind of first impression is that?  By Mark Duval - The Duval Partnership

Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.

Advertisers and marketers share a common goal: to understand the consumer path to purchase after seeing an ad or hearing about a brand.

U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.

Marcela Gómez, the founding partner of the Culture Shift Team, talks about the importance of culture and innovation and the future of multicultural marketing on this episode of The New Mainstream podcast. As the head of CST’s multicultural marketing and public relations division, Marcela has worked with universities, public utilities, packaged goods companies, consumer, corporate, nonprofit, and business-to-business clients in transportation, education, government, banking, and health care.

With sustainability top of mind for many consumers, brands will need to improve communication to better connect with their customers’ values.

You can’t deem yourself a thought leader. The market does that for you, and it only does that for you after you prolifically share ideas and stories that make people pause, follow, and share. Thought leaders also must have the experience -- the cred -- to validate their ideas. And finally, they should have a healthy mix of humility and pride.  by Mariela Azcuy