Top News
2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
There are audiences, and there are fans. Fans represent a segment of consumers seeking long-term, consistent relationships with the intellectual property, artists, teams, and franchises they love.1 And while the media and entertainment industry is largely optimized around moments—blockbuster movie premieres, live sporting events, video game releases, and TV season launches—fandom isn’t experienced on the same schedule. Fans are willing to move across formats, platforms, and experiences during those big moments and in the “off-season,” in search of a continuity that they can’t experience otherwise. These fans may be signaling that the off-season isn’t a lull; it’s an opportunity.
Global Media Usage Up 0.3% in ’25, Minus Mega Sports Events, Fewer Elections in Top Markets; Growth Surge Expected in ’26 on Olympics, World Cup & Political Spend
Global consumer media usage, including all digital and traditional media channels, rose only 0.3% in 2025 to an average of 57.65 hours per week (HPW), following strong growth of 2.1% in 2024. Decelerating growth in 2025 was due primarily to the lack of major international sporting events and fewer federal elections in the top 20 global markets versus 2024, according to new research released by PQ Media.
WHERE THE MOMENTUM REALLY LIVES – 68.5 MILLION STRONG. BUILT FOR SCALE. BUILT FOR THE FUTURE.
This map isn’t just demographics.
Acculturation getting Fuzzy …..
In U.S. Hispanic segmentation models, the acculturation model is still being widely used without overlaying the Generation Model. By Begonia Martinez - Project Based: Moderator/Qualitative Researcher:Generation Z and U.S. Hispanic|Brand Consultancy
Doing Business: U.S. vs. Latino (Mexican) Approach
After working in business on both sides for many years, I’ve noticed something important. By Félix J. Medina - Winning the Latino Market
HMC ANNOUNCES 2026 STRATEGIC EXCELLENCE AWARDS SHORTLIST AS PROGRAM MARKS 20-YEAR MILESTONE
The Hispanic Marketing Council (HMC) announced the short list for the 2026 Strategic Excellence Awards Powered by Collage Group, the industry’s only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking and effectiveness in engaging Latino audiences and driving business growth.
Featured News
- 2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
- Global Media Usage Up 0.3% in ’25, Minus Mega Sports Events, Fewer Elections in Top Markets; Growth Surge Expected in ’26 on Olympics, World Cup & Political Spend
- WHERE THE MOMENTUM REALLY LIVES – 68.5 MILLION STRONG. BUILT FOR SCALE. BUILT FOR THE FUTURE.
- Acculturation getting Fuzzy …..
- Doing Business: U.S. vs. Latino (Mexican) Approach
- HMC ANNOUNCES 2026 STRATEGIC EXCELLENCE AWARDS SHORTLIST AS PROGRAM MARKS 20-YEAR MILESTONE
- The 2026 World Baseball Classic: How National Pride Unlocks Revenue
- Slow Growth Impacts Nation’s Largest Counties Hardest
- The United States at 250: How the Country Has Changed in the Past 50 Years
- Entravision Relaunches Politics Con Acento with Expanded TV and Digital Distribution
- LATINATION MEDIA unveils ‘CULTURA AT FULL VOLUME’ at 2026 IAB Newfronts
- Bespoke Beats AI: The Human Edge Still Matters
- Spicy Thinking.
- ‘Open Agentic Commerce’ and the end of ads – Agents are killing ads. Open protocols and a 28-year-old status code are about to replace them.
- Three Flags, One Beautiful Game!
- When Cultural Icons Are Questioned, Brands Should Navigate Cesar Chávez Day with Courage and Care
Latest News
Modern Measurement = Modern Media Decisions
Big move from Nielsen—but here’s why brands and agencies should actually care: Radio measurement is getting a long-overdue upgrade for how people live today. By Grace Agostino
John Sosa joins Talento Unlimited for NYLFF 2026 Sponsorship Team
Talento Unlimited announced an alliance with SOSA Consultancy, led by industry veteran John C. Sosa. The partnership combines Talento’s proven track record in authentic brand activations and measurable engagement with Sosa’s deep bicultural expertise servicing blue-chip brands across various categories and sectors. Together, they are redefining how brands connect with today’s premiere film festival platform, designing ambitious, culturally fluent experiences for the upcoming September 2026 event. Talento Unlimited is led by Hispanic marketing industry leader Cristy Clavijo-Kish.
HMC HONORS THE HOME DEPOT AS 2026 HMC MARKETER OF THE YEAR
The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at the 2026 HMC Annual Summit on April 23 in New York City.
MediaCo names Alina Falcón News Strategy Senior Advisor
MediaCo Holding Inc. announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms.
Telemundo launches Café Golazo,
Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide.
El Quinto Partido to debut on Canela.TV
Canela Media announced the premiere of its new original series, El Quinto Partido (The Fifth Match) a Canela Deportes Original docu-series, premiering on May 15th, ahead of the biggest soccer event this summer.
The Quiet Retreat: Why Brands Are Still Investing in Multicultural Consumers, Just Not Publicly
Over the last year, I’ve noticed something interesting. Several brands have publicly scaled back, rebranded, or quietly dismantled their multicultural marketing efforts. Some announced it. Others simply removed the language from their websites, shifted titles internally, or reallocated visible budgets. And yet. Behind closed doors, those same brands are still investing in multicultural research. By Mario Xavier Carrasco - Multicultural Insights Leader @ ThinkNow
When Bad Bunny’s Half Time Show Doesn’t Feel Like “For You” But Having Arnold As Your “Neighbaaa” Does, And What It Means for Advertising
When Bad Bunny lit up the 2026 Super Bowl halftime show, the performance was vibrant, proud, and deeply rooted in Latin Caribbean culture. It reminded me of moments I’d experienced in San Juan (the music, the energy, the homes, the colors), but I still didn’t feel fully connected. It felt like watching someone else’s cultural celebration, impressive, but not mine. That moment reminded me how advertising works. By Edwige Winans - Multicultural Insights
The AI Culture War: Battleground for Cultural Competence
Artificial intelligence has reshaped how marketing works. It analyzes massive datasets in seconds, streamlines workflows, surfaces patterns humans might miss, and generates ideas at unprecedented speed. But beneath the excitement lies an uncomfortable truth. Artificial Intelligence is becoming the most influential storyteller in marketing without understanding the people it represents. And that should concern all of us. This is not a theoretical disconnect, but one that is happening now. At scale! Largely unnoticed, it has real consequences for how cultures are seen, heard, and engaged. By Donnie Broxson - CEO & Cultural Intelligence Leader
AHA Report [REPORT]
The AHA Report explores how cultural identity influences the purchasing behaviors of Affluent Hispanic Americans (AHA)—the most underexplored opportunity for U.S. luxury growth.
Univision Returns to Puerto Rico on WSTE Canal 7
TelevisaUnivision announced the return of its flagship network in the United States, Univision, to Puerto Rico. The network’s Spanish-language programming will air on WSTE Canal 7 beginning Monday, March 23, the local affiliate will deliver direct broadcast presence on the island.
The Ten Principles of Roberto Madan -Lessons on leadership, resilience, and legacy from a century of life
In the world of Hispanic marketing, Roberto Madan was widely respected as one of the early figures who helped shape how a major American company engaged with the U.S. Hispanic market. At McDonald’s, he was more than a successful owner-operator. He was part of a small group of pioneering Hispanic leaders who helped the company understand that reaching Hispanic consumers required more than translating advertisements. It required cultural understanding, trust, and long-term commitment to a community that was rapidly becoming one of the most important forces in the American marketplace. The immmigrant Archive Project
La Opinion to celebrate 100 Years !!!!!!!
The icon Los Angeles Spanish-Language newspaper La Opinion will be celebrating 100 Years of service to the Los Angeles Hispanic Community. Felicidades. HispanicAd
A Jobless Boom – Anatomy of the jobless economic boom
Artificial intelligence will undoubtedly have a significant impact on the structure of the economy and the future of work. Much of the public conversation has focused on the risks of displacement, often framing the issue in binary terms: either AI augments labor or it replaces it. I suspect the reality will be more paradoxical. We may be entering a period of extraordinary economic growth alongside meaningful reductions in labor demand across large portions of the knowledge economy. In other words, a jobless boom. By Francisco (Tony) Navarro-Sertich - Driving AI & Agentic Platform Shifts
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 4
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
Unlocking Latino Fandom for Brand Growth. [WEBINAR]
Latino audiences already sit at the center of U.S. soccer fandom, bringing higher avidity, deeper emotional investment, and stronger cultural connection to the game. As Hispanic influence and purchasing power continue to grow, understanding how this audience experiences the World Cup — and sports more broadly — is becoming a real brand advantage.
Audio today 2026 – How America listens. [REPORT]
In the era of constant digital scrolling and fragmented attention, it’s easy for marketers to be lured by the “new and next.” We often prioritize platforms based on how easily we can track a click, sometimes forgetting that ease of measurement doesn’t always equal effectiveness. While digital channels dominate the conversation, there is a legacy powerhouse that continues to outperform nearly every other medium in the one metric that matters most: actual human reach.
Marcelino Miyares: Cuban-American broadcaster, marketer, producer and professor dies in Miami
Marcelino Miyares, the Cuban-American entrepreneur who left an important mark among Latino residents of the burgeoning Chicago area, both through his pioneering, independent Channel 60 and his multicultural ad agency, O.M.A.R., died in Miami, Florida last week.
Pablo Rosas named Head of Strategy at MEL
Miami based MEL has announced that Pablo Rosas has joined MEL as Head of Strategy. As a great human who brings outstanding strategic chops to the agency, we have no doubt Pablo will be a big part of continuing to elevate the work we do for clients.
Censo Económico 2022: ¿Qué nos dicen los datos sobre Puerto Rico? [WEBINAR…. HOY]
El seminario web ofrecerá un panorama general del Censo Económico 2022 de las Islas territorios de los Estados Unidos, destacando los hallazgos clave para Puerto Rico. Los participantes explorarán los datos de manera descriptiva, incluyendo la cantidad de establecimientos, ingresos, empleados y nómina. La sesión también incluirá una breve explicación sobre los códigos NAICS y una demostración de cómo utilizarlos para buscar datos relevantes de los distintos sectores industriales. Se realizarán comparaciones con Censos Económicos de las Islas territorios anteriores para identificar tendencias y cambios en la economía de Puerto Rico. Los participantes obtendrán conocimientos prácticos sobre cómo acceder a los datos del Censo Económico. Miércoles 18 de marzo de 2026 Tiempo: 11:00 - 12:00 p.m. ET
