Top News
U.S. Latino GDP surpasses Japan to become the World’s 4th largest GDP. Rapid growth pushes U.S. Latino GDP to $4.4 trillion in 2024. [REPORT]
According to the 2026 U.S. Latino GDP Report, set for full release in May, Latino GDP reached $4.4 trillion in 2024. The total economic output (GDP) of U.S. Latinos now represents the fourth largest GDP in the world. Already larger than India’s and Great Britain’s, as demonstrated in the 2025 report, the economic output of U.S. Latinos is larger than the GDP of Japan for the first time.
urVETTED launches to Bring Cultural Intelligence and Inclusion Validation to Marketing Performance
urVETTED, the gold standard in culture and inclusion validation, announced its launch, introducing a new category of cultural intelligence to help brands, agencies, and media companies better measure and connect with diverse audiences. Founded by industry veterans Carlos Santiago, Gilbert Davila, Lisette Arsuaga, and Karla Lucia the company introduces a data-led framework for evaluating creative, creators, media, and AI-generated content.
2025 State of Latino Entrepreneurship. [REPORT]
In its 11th year, the State of Latino Entrepreneurship (SOLE) Report examines the experiences, strategies, and operating conditions of Latino/a-owned businesses across the country. Drawing on data from the 2025 SLEI Survey of U.S. Business Owners, the report identifies key trends shaping today’s entrepreneurial landscape, including comparisons with White-owned firms. Based on input from more than 10,000 employer firms (defined as businesses with at least one paid employee beyond the owner), this report provides data-driven insights into similarities and differences in firms’ experiences, access to resources, and growth aspirations. It marks the first time the analysis integrates quantitative data and qualitative insights at this scale.
Teens’ Experiences on TikTok, Instagram and Snapchat. [REPORT]
Teens largely turn to TikTok, Instagram and Snapchat for fun and connection. But experiences around messaging, screen time and cyberbullying vary. And what teens say about how these sites impact their mental health
Celia Cruz enters the 2026 Rock & Roll Hall of Fame……
One of the best selling Latin artists of all time, Celia Cruz’s powerful music was the sound of freedom post-Cuban Revolution, shaping and popularizing the Afro-Cuban genre.
From Basement Windows to Boardrooms, Rossana Rosado’s Bronx Attitude Is a Masterclass in Rising Up
Long before she ever stepped into New York’s corridors of leadership, Rossana Rosado listened to the world from a Bronx basement apartment — absorbing its rhythms, its struggles and its stories through ground-level windows. That vantage point would shape her life — and her legacy.
Featured News
- U.S. Latino GDP surpasses Japan to become the World’s 4th largest GDP. Rapid growth pushes U.S. Latino GDP to $4.4 trillion in 2024. [REPORT]
- urVETTED launches to Bring Cultural Intelligence and Inclusion Validation to Marketing Performance
- 2025 State of Latino Entrepreneurship. [REPORT]
- Teens’ Experiences on TikTok, Instagram and Snapchat. [REPORT]
- Celia Cruz enters the 2026 Rock & Roll Hall of Fame……
- From Basement Windows to Boardrooms, Rossana Rosado’s Bronx Attitude Is a Masterclass in Rising Up
- Spanish Broadcasting System, Inc. promotes Richard D. Lara to Chief Operating Officer to Advance Strategic Execution and Operational Efficiency and continues as General Counsel
- Winning the Global Game: Why Multiculturalism is the New MVP in Sports Marketing
- Jingles, rhyme, puns, wordplay.
- 2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
- Sueño Incompleto: A History of the Latino Wealth Gap in the U.S. [REPORT]
- Navigating the Future of PR, Marketing & Content Creation in 2026: Trends, Insights, and Predictions
- Chiquis to Host Star-Studded 2026 Billboard Latin Women in Music, Airing Live on Telemundo April 23 at 9pm/8c
- Four Media Industry Leaders Partner to Launch ShowUp Studios
- Nielsen appoints Roberto Ruiz to lead Measurement Science
- Teleonce appointment sof Ivelisse Cortés Kercadó as Digital Sales Manager
Latest News
Telemundo Rolls Out New World Cup Campaign Spots and Telemundo’s Official World Cup Song “Somos Más” Behind-the-Scenes as 60-Day Countdown to FIFA World Cup 2026™ Begins
With 60 days to go until the kickoff of FIFA World Cup 2026™ on June 11, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., today released two new marketing spots as part of its World Cup campaign followed by the release of a behind-the-scenes video showcasing the making of its official World Cup song, “Somos Más” on Monday, April 13.
Canela Media expands Canela Audience Solutions (CAS) with New Data Capabilities and Expanded Activation
Canela Media, announced the continued evolution of Canela Audience Solutions (CAS), its proprietary first-party deterministic data platform designed to help brands reach U.S. Hispanic audiences with greater precision, scale, and cultural relevance regardless of language.
2026 Top 50 Global Retailers
The National Retail Federation today announced the 2026 Top 50 Global Retailers. Conducted by Kantar, the list ranks the leading international retailers based on their retail revenues throughout 2025. As the largest global retailers continue to expand outside of retail revenues, this list focuses only on retail-specific revenues and not overall organizational revenue.
2026 Local Ad Forecast: Total Spend to Reach $184.5 Billion
BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1% year-over-year growth compared with 2025. The increase over the prior estimate of $181.7 billion is driven by stronger-than-expected performance in mobile (particularly social), video, and streaming, political ad spend, and advertising technology.
U.S. Population Aging as Nation Turns 250
The nation turns 250 this year and Americans’ median age — the age at which half of the population is younger and half is older — continues to rise, climbing from 39.2 in 2024 to 39.4 in 2025.
The Quiet Power of a Positive Outlook
Uncertainty no longer knocks—it lives with us. It sits in our newsfeeds, our plans, our silences. The world feels like it’s constantly shifting under our feet, and some days it’s hard to tell what will change next, or how. Yet, somewhere in all this noise, there is still a whisper worth listening to: we remain in charge of how we see the world. By Luis Miguel Messianu
AI, unemployment, and the paradox of progress
The belief that technology will turn a few solipsistic individuals into money-hoarding multitasking renaissance men and women with multiple abilities, while putting millions out to pasture in the process, has been disproven by history once and again. By Gonzalo López Martí
Spanish Broadcasting System (SBS ) Readies A Chapter 11 Bankruptcy Filing
Spanish Broadcasting System — the company founded in 1983 by Raúl Alarcón Jr. — has moved forward with a restructuring support agreement that sees it intend “to commence voluntary Chapter 11 cases” under U.S. bankruptcy code in a Delaware court.
Northgate González Market launches “FAMILIA FÚTBOL”
Northgate González Market is betting on something no brand can buy for the World Cup: CULTURE. With Familia Fútbol, the Southern California grocery chain is launching a fully integrated campaign built not on sponsorship rights, but on nearly five decades of connection with Latino families and fútbol fans. The campaign debuts April 8 across broadcast, streaming, and digital channels with activations running through the World Cup Final on July 19, 2026.
Great American Media partners with Minivela to develop and distribute micro-drama slate for U.S. Hispanic and Latin American Audiences
Great American Media announced a micro drama development, distribution, and marketing partnership with Minivela, the first vertical shorts platform created specifically for U.S. Hispanic and Latin American audiences. The alliance will power the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling, set to debut later this year.
What’s Broken in Hispanic/Latino Research and What It’s Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what that costs brands. By Marta Villanueva - President and Founder at NuThinking, Inc.
Missing Latino Culture Is Missing the Market
For decades, African Americans have shaped culture, driving trends, defining language, and setting the standard for what is considered cool. Today, we are seeing a meaningful shift. Latino culture is stepping into that same shared spotlight, not as a replacement, but as an equally powerful force shaping what comes next.
Sigma Audio Networks expands National Platform with Don Cheto and HOT 97 Mornings with Mero
Sigma Audio Networks, powered by MediaCo Holding Inc., announced a significant expansion of its national audio platform, adding two leading multicultural franchises: Don Cheto and HOT 97 Mornings with Mero.
National Pork Board enlists actor Paulina Chávez to Celebrate Pork’s Flavor, Cultural Roots Amongst Hispanic Gen Z, Millennials
The National Pork Board (NPB) announced the launch of “Explora Todo El Gusto Del Pork™,” a nationwide consumer brand campaign designed to drive long-term demand for pork by engaging Hispanic Gen Z and Millennial consumers, a segment that represents roughly 40% of the 68 million Hispanic population in the U.S., and one of pork’s most important and fastest-growing customer bases.
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 5
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
Estamos Bien to Somos America: How Bad Bunny Elevated Culture as a Channel at the Halftime Show. [INFOGRAPHIC]
After months of spirited conversation and speculation, Bad Bunny’s performance at the Super Bowl LX’s halftime show made one thing clear: for brands to grow, they need to build relationships with the consumers of tomorrow today.
BeautifulBeast strengthens account leadership with Melisenda Barajas as Group Account Director
BeautifulBeast announced that Melisenda Barajas has joined the agency as Group Account Director, further strengthening the agency’s account leadership with a seasoned marketer known for strategic thinking, deep client empathy, and a proven ability to connect business goals with meaningful brand work.
TelevisaUnivision and Nielsen agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio
TelevisaUnivision and Nielsen announced a new, multi-year measurement and data agreement covering all of TelevisaUnivision’s properties, including national and local broadcast, cable, streaming, radio. Under the agreement, TelevisaUnivision will continue to leverage Nielsen’s suite of media intelligence solutions.
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
