Top News

Cannes LIONS Live 2021: Measuring Progress Toward Better Latinx Representation in Content [VIDEO]

July 29, 2021

When it comes to the involvement of historically under-represented groups in entertainment and media, we are seeing forward progress.

The Importance of Balanced Marketing Strategies [VIDEO]

July 29, 2021

Brands and consumers continue to bounce back after a very difficult 2020, and interest in many pre-pandemic routines are on the rise. For many marketers, that means it’s time to re-engage with consumers in ways that aren’t in some way connected to the COVID-19 pandemic. And as they think about their campaigns and tactics, new Nielsen research highlights the risks associated with leaning too heavily into strategies focused on short-term sales.

The Digital Evolution [PODCAST]

July 29, 2021

In this episode Fran connects with Diego Naranjo Digital Media Director, WOW MKTG regarding his career journey, digital transformation and what's next. Diego also shares his advice for the younger generation.

Univision acquires equity stake in Combate Global

July 29, 2021

Combate Global, LLC and Univision Communications Inc. announced that Univision has acquired a significant equity stake in the premier Hispanic Mixed Martial Arts (MMA) sports franchise.

How brands can respond to the consequences of a cookie-free world

July 29, 2021

Options for brands looking to minimise disruption resulting from the demise of the cookie in digital advertising.

Why CMOs Are Going All-In on Marketing Operations

July 28, 2021

Thanks to a fast-paced market and unprecedented change, marketing executives are under pressure to drive more ROI

more top news
Repercussion Marketing 2021


CMOs—Multicultural Marketing Investments Deserve A New Resource Allocation Methodology


The State of Global Media [Video]


How to Find Your Agency's Next New Biz Pro


The intentional omission of Hispanic Marketing from the Multicultural Conversation


The State of Marketing Budgets 2021 [REPORT]


How Marketers Sharpen Their Personalization Playbook


2021 Hispanic Market Overview Report- DOWNLOAD for FREE


2021 Fortune/Deloitte CEO Survey [REPORT]


The Latino Podcast Listener Report 2021 [REPORT]


The Over-Correction in Multicultural Marketing in 2021 & Beyond


2021 Trends & Emerging Growth Pockets [REPORT]


4 Steps to Building an Agile Marketing Organization [REPORT]


Debunking the Myth that Brand Building Doesn’t Drive Sales


Hispanic Marketing NEXT: does the term Multicultural Marketing ostracizes Hispanic Marketing?


Latest News

The Reputation of 100 Major Brands in the U.S. [INFOGRAPH]
July 28, 2021

Whether you’re a country or a company, brand reputation is crucial. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break.

Cookieless Approach For Audience And Outcomes Measurement In The U.S.
July 28, 2021

Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. 

Carmen DiRienzo passes
July 27, 2021

Carmen DiRienzo was a seasoned media executive and attorney with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial vision and spirit.

We Are Rebuilding Digital Advertising: Marketers, Your Choices Matter
July 27, 2021

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.

Decoding CTV Measurement: An In-depth Look at Reach, Frequency and ROI [REPORT]
July 27, 2021

To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.

iHeartMedia Tampa and Jacksonville launch Acción News
July 27, 2021

iHeartMedia Tampa and Jacksonville announced that iHeartMedia Orlando’s Acción 97.9 - La Primera En Noticias will simulcast in both markets, effective immediately.

U.S. Local Ad Forecast – Expects Revenues from Traditional and Digital to Hit $142B
July 24, 2021

The projection is split between traditional and digital media but shows that the divide is narrowing, with traditional advertising only eight percent ahead of digital mediums that include mobile, online, over-the-top, email, and traditional media’s online ventures

Do we still need a creative brief? [PODCAST]
July 23, 2021

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we've learned and contemplate the possibility the creative briefs are over.

Home broadband adoption, computer ownership vary by race, ethnicity in the U.S.
July 23, 2021

Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.

The Most Innovative Companies in 2021
July 23, 2021

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

Do You Have Margin in Your Life?
July 23, 2021

Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.

RadioInk Medallas de Cortez Finalists Named
July 22, 2021

Only seven will carry home the prestigious award. And, the only place winners will be announced is at the live and in-person Hispanic Radio Conference, scheduled for September 22-23 in Miami, Fla.

The Top 100 Companies of the World: The U.S. vs Everyone Else
July 22, 2021

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

Are you tuned into young listeners?
July 22, 2021

Over the past decade, radio broadcasters have brought increased content to owned digital channels to give listeners the opportunity to engage new channels. And today, we see that the broadcasters that have adapted their content and platform strategies to include digital channels are reaping the benefits of engaging audiences of all age groups.

The Gauge Shows Seasonality, Sports and Streaming Content Drive Shifts in Viewing
July 22, 2021

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable  (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.

Around the World with ... Social Media Moderation: Keeping marketers and influencers in check [PODCAST]
July 21, 2021

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Georgia Latino International Film Festival
July 21, 2021

The mission of the Georgia Latino International Film Festival is to build awareness of independent films and film as an art form; provide educational opportunities for students and Georgia Latino filmmakers; and create opportunities for the Georgia communities to experience high-quality Latino films.

LATIVO TV launching
July 21, 2021

LATIVO TV, a subscription video-on-demand (SVOD) service, is set to launch in the United States in fall 2021.

Univision announces new C-Suite, pending Univision/Televisa merge
July 20, 2021

Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.

Building brand equity: is there a recipe for media effectiveness?
July 20, 2021

Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F