Top News

September 16, 2021

In our "Industry Spotlight Series", we are highlighting Greg Knipp - Chief Executive Officer at Dieste and Dieste Health.

September 16, 2021

According to several local sources in Miami, FL, Univision Communications has big plans on moving their Head Quarters to Miami.

September 16, 2021

Univision Communications Inc. announced that Univision, UniMás and Galavisión are available on YouTube TV. 

September 16, 2021

NBCUniversal and Telemundo join forces to commemorate Hispanic Heritage Month with the launch of a robust company-wide campaign in English and Spanish under the banner “Come With Us” (“Juntos Imparables”).

September 16, 2021

The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.  By Adam Jacobson - Radio TV Business Report

September 16, 2021

Univision Communications Inc. will commemorate Hispanic Heritage Month with a multiplatform campaign that celebrates the extraordinary values, achievements and contributions of Latinos in America.

Latest News

September 15, 2021

Edelman Trust Barometer special analysis of the Hispanic community reveals that while the U.S. Latinx community is optimistic about their economic future and is more trusting of institutions, they are also deeply concerned about the realities of the past year. They were severely impacted by Covid redundancies, which saw unemployment reach 15 percent among Latinx, the highest of any group, and yet, they remain optimistic about American institutions. This is particularly true for government, as they are the only group to trust government more than business. More than any other audience segment, they expect action from the brands they buy and the employers they work for and are ready to take action themselves if things don’t change.

September 15, 2021

Being successful in a "virtual world" is more than just finding space to put your laptop and an available power outlet. As the majority of marketing teams around the globe transitioned to working remotely, whether "for now" or "forever," this transformation has created new challenges for both individuals and managers when it comes to effective time management and productivity practices.

September 15, 2021

Will digital ad spending continue chipping away at non-digital budgets? Corey's interest is piqued by a new finding that shows 30% of businesses think they need more digital marketing.

September 15, 2021

In honor of Hispanic Heritage Month, the annual four-week long celebration beginning on September 15th, Hemisphere Media Group, Inc. (HMTV) is marking the occasion by recognizing the distinct yet interconnected histories, cultures, and contributions of the nation’s largest minority group.

September 14, 2021

What’s next and what’s now for new business?

September 14, 2021

POD and Zelle chose Captura Group, to collaborate with them to develop a Spanish language integrated campaign that resonated with Hispanics, a key target segment for the brand.

September 14, 2021

PepsiCo has launched a creative and public relations efforts for its new multi-year platform aimed at strengthening Hispanic-owned small businesses.

September 11, 2021

There’s a better chance for success when brands integrate events programming across the organization

September 11, 2021

The 9th Annual Día de los Muertos at Hemisfair returns this Fall to downtown San Antonio for an expanded, in-person outdoor gathering on Saturday, October 23, and Sunday, October 24.

September 10, 2021

ThinkNow announced the launch of its Cross-Cultural Council. This one-time think tank brings together some of the most innovative brands to lend their experience and expertise to improving multicultural marketing and advertising industry wide.

September 10, 2021

90% of Americans say the internet has been essential or important to them, many made video calls and 40% used technology in new ways. But while tech was a lifeline for some, others faced struggles

September 10, 2021

Allied Global Marketing announced that it is combining its existing teams focused on the African-American, Hispanic, AAPI and LGBTQ+ audiences into one group, Allied Multicultural.

September 10, 2021

Telemundo Deportes presents exclusive coverage of the FIFA Futsal World Cup Lithuania 2021, the ninth edition of the quadrennial international futsal championship that brings together 24 teams from around the world. T

September 10, 2021

Languages provide a window into culture and history. They’re also a unique way to map the world – not through landmasses or geopolitical borders, but through mother tongues.

September 09, 2021

You have all read the reports and opinions. You might even think it yourself. Since the start of the pandemic, I have heard and read what has almost became a mantra – ‘this is marketing’s time!’

September 09, 2021

The Capability Gap found that the role of media leadership is expanding. New responsibilities are being included within the remit, with a growing focus on brand safety but also the ethical dimension of media investment. More than simply being tasked with placing investments that deliver a positive ROI for the brand, media leaders now also need to consider whether these are the right choices for the environment, consumers and society at large.

September 08, 2021

Helping to prevent a breach — and protecting proprietary data — is mission-critical for brand managers

September 07, 2021

2020 was a tough year for the U.S. economy.

September 07, 2021

The Media Rating Council (MRC) announced that the MRC Board of Directors has voted in favor of the following actions:•To suspend the MRC accreditation of Nielsen’s National Television service.•