Top News

June 22, 2021

As media channels grow more complex, companies can open a view into the data as a first step to owning their marketing destiny.

June 22, 2021

Our purpose as a firm is to help create positive, enduring change in the world. In a year of unprecedented challenges, we came together to deliver on our purpose.

June 22, 2021

The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany.

June 22, 2021

Pasiones has announced the U.S. premiere of Lazos de Sangre (also known as Broken Pieces or Paramparça) one of the most successful Turkish television series to date.

June 19, 2021

As the LGBTQ community has grown its footprint, there is no doubt that digital connectivity is perhaps the single most influential factor in the advancement of the LGBTQ community.

June 19, 2021

In a time of crisis, younger generations hold true to their ideals and demand accountability

Latest News

June 19, 2021

More people are now looking for the type of immersive and intimate experience that radio has long provided

June 18, 2021

As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival?  By Mark Duval - The Duval Partnership

June 18, 2021

Radio’s weekly reach is now at its highest levels since March 2020, and has grown during each of the past four months. In May 2021, radio’s weekly reach surpassed 122 million weekly listeners, within 2 million of where it was before the lockdown precautions took effect last year.

June 17, 2021

Spanish Broadcasting System, Inc. announced that it has named Albert Rodriguez to the position of President of SBS, succeeding Raúl Alarcón, who has served in that capacity since 1985.

June 17, 2021

Spectrum focuses on the experiences of Black and Latinx LGBTQ communities with content topics ranging from consumer insights, highlights of queer media,  culture, perspectives from members of the community.

June 17, 2021

Entravision Communications Corporation announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL in both the 2021 and 2022 seasons.

June 17, 2021

Customer expectations are much higher in 2021. Today’s empowered consumers know who they are, expect brands to understand their needs, and use their social currency to influence perception in favor of or against brands. Enlightened brands listen, build intelligence, and use those insights to make products more attractive to buyers.

June 16, 2021

An increasingly complex digital landscape can easily spiral out of control

June 16, 2021

Agencies waste resources when they send out proposals too soon or incorrectly. In this post, I’ll explore strategic considerations around sending proposals outside of formal RFPs. When and why should you send a proposal—or not? If you send one, what are some important things to keep in mind?  By Mark Duval - The Duval Partnership

June 16, 2021

CNN en Español unveiled its new programming for 2021-2022, and the Sunday night primetime lineup Domingo de Gigantes. With this new programming lineup, the network is poised to reinvent news sponsorship and will offer commercial partners a unique, 360° TV and Digital sales opportunity across all its platforms.

June 15, 2021

Lopez Negrete Communications has been awarded two of the nation’s most prestigious public relations honors: a Silver Anvil in the Content Marketing for Government category and a Bronze Anvil in the Creative Tactics category as a result of their “YES! to Census 2020” campaign and murals created for the City of Houston and Harris County.

June 15, 2021

How do brands appeal to today’s consumers? Is bricks-and-mortar retail going to come back after the pandemic? How have retailers responded to recent discussions around racial tensions and inequality?

June 15, 2021

The ANA announced the launch of a new website portal designed to address the growing need for purpose-driven marketing by encouraging connections between ANA members’ brands and nonprofit organizations.

June 12, 2021

The industry is headed in the wrong direction when it comes to protecting consumers

June 12, 2021

Miami Based ALMA Agency has been selected as the General & Hispanic AOR for Riviana Foods.

June 11, 2021

Both members of unmarried, opposite-sex couples living together were more likely than opposite-sex married couples to be employed, according to estimates from the U.S. Census Bureau’s 2010 and 2020 America’s Families and Living Arrangements annual tables packages.

June 11, 2021

The summer of 2021 will be vitally important, as students and families try to recover from the isolation, trauma, and learning loss the pandemic caused. Yet a new study that looks in-depth at summer learning in 2019 and 2020 finds that Latinx student participation in programs remains low, despite some recent growth and remarkably high parent satisfaction. Just 44% of Latinx families with children report that their child was involved in a summer learning program in 2019 – an increase from 39% in 2013 and 29% in 2008. But while 2.7 million Latinx children took part in a structured summer experience in 2019, nearly 4.4 million more would have been enrolled if a program were available to them, their parents said.

June 11, 2021

Consumer habits shifted dramatically in March 2020 in response to stay-at-home orders and the shuttering of offices across the nation amid the COVID-19 pandemic. There were reports of people traveling less, workers gaining unprecedented freedom to work from anywhere and consumers ordering more products online.  But did these lifestyle changes affect industries in the same way?

June 10, 2021

Marketers have always been pressured to deliver measurable returns on their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. And to deliver, marketers should focus on balanced strategies that re-elevate upper-funnel, brand-building efforts that work in tandem with conversion-focused efforts.

June 09, 2021

Seven crucial elements of a first-party and data-centric advertising strategy