From eyeballs to eardrums.

By Gonzalo López Martí - Creative Director

• I never thought I’d say this: super productions are losing steam.
• I love explosions, car chases, and CGI as much as the next guy.
• Problem is, blockbusting, thrill-seeking, pulsating acrobatics &/or sophisticated special effects have become a tired trope.

U.S. Metro Areas Experienced Population Growth Between 2023 and 2024

The population of U.S. metro areas collectively continued to increase in 2024, growing slightly faster than the nation, according to recent U.S. Census Bureau population estimates.

How Does the ‘Fractional CMO’ Measure Up?

What do a plumbing company in Texas, a construction firm in Colorado, and HVAC and roofing companies in South Carolina have in common? All four have the same CMO or, more accurately, "fractional CMO," who reports to each firm's CEO and manages the marketing team on a part-time basis while working remotely. "I work 10 to 15 hours per client at the beginning, but once we set the strategy and things are moving, my time drops back to four or five hours a week," says Ben Finklea, founder and CEO of Volacci, which places fractional CMOs at organizations in need and who has worked with companies such as e-MDs, Fast Company, and Yeti Coolers. "I'm just there to make sure that the marketing teams are getting done what they're supposed to get done."

2025 Hispanic Market Overview Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”

Internet Advertising Revenue Report: Full Year 2024 [REPORT]

Just released: IAB/PwC Internet Advertising Revenue Report: Full Year 2024. The digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors.

How To Be A Creative’s Favorite Strategist

This was inspired by a conversation with Dominique Monet and others in the 4As Jr. Strategy Collective about what it really takes to be a strategist creatives trust—and want in the room. It’s a distillation of what I’ve seen work—and not work—when trying to build real partnerships.

2025 Top 50 Global Retailers

The National Retail Federation today announced the 2025 Top 50 Global Retailers. Conducted by Kantar, the list ranks the leading international retailers based on their revenue throughout 2024.

Multicultural Marketing Isn’t Optional, It’s a Business Imperative [PO

In this episode of The New Mainstream podcast, Hernan Tagliani, President and Founder of Tagliani Multicultural, explores how shifting demographics are redefining marketing and explains why brands that fail to invest in multicultural marketing risk being left behind.

Retail Sales Grew in March But Consumers Are ‘Not Feeling Great’ as Tariffs Rise

Data released by the U.S. Census Bureau showed retail sales grew in March even though consumers continued to worry about the impact of rising tariffs.

TV or Digital: What’s winning global audiences?

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While this digital surge has significantly impacted viewing habits, traditional media has proven resilient—especially broadcast television, which continues to draw substantial audiences for live sports, popular series, and local news.

Agencies & Marketing can work better with Procurement

Strategic Sourcing teams (aka “procurement”) play a vital and often misunderstood role in many companies vis-à-vis the relationships with marketing services firms.

Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting

Over the last six years, the Cumulus Media | Westwood One Audio Active Group has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors:

• Brand
• Creative
• Reach
• Recency
• Targeting

The Power of Household Identity in the New TV Era [REPORT]

Blockgraph, the privacy-first data collaboration platform designed to fuel the future of connected TV advertising, and the American Association of Advertising Agencies (“the 4As”) released new research report titled, “Reconvening in the Home: The Power of Household Identity in the New TV Era”. Ahead of this year’s upfronts, the research offers a strategic roadmap, revealing how household identity will increasingly play a central role in shaping upfront negotiations, outcome-based guarantees, multi-screen media planning, and performance-based measurement.

Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn't simply about deciding who is ideal, but also who should be excluded.

The 2025 U.S. Latino GDP Report [REPORT]

The 2025 U.S. Latino GDP Report represents the 8th vintage of an annual series of reports which document the large and rapidly growing economic contribution of Latinos living in the United States. It is also the 29th full-length report that the Latino GDP team has produced as part of an ambitious research initiative which analyzes the contributions of Hispanic males and females across various geographies, including targeted states and major metropolitan areas.

Seven Marketing Strategies For An Uncertain Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat

Tackling the Media Mix: How Advertisers Can Overcome Fragmentation in 2025

TV advertising is more fragmented than ever, which has increased complexity for advertisers to get the media mix right. Viewers are consuming content across a fragmented ecosystem that spans linear TV, virtual cable, and streaming platforms, each with its own set of challenges and opportunities. To capture audience attention in 2025, advertisers must rethink their approach — balancing reach with precision, embracing multi-layered strategies, and leveraging emerging opportunities to maximize performance.

Owned Media Strategy in 2025: Tips, Trends & Tactics

Owned media channels have always offered excellent opportunities for public relations (PR) professionals to connect with their audiences. But as traditional advertising costs rise, consumer behaviors change and third-party data access shrinks, your owned media strategy matters more than ever. Let's explore how you can build an owned media program that drives real business results.

Performance versus Brand: Can Values Unlock Success in Both?

For years, marketers have wrangled with the balance between brand and performance marketing; between building long-term equity and driving immediate conversions. Which one is more important? While long-term customer relationships are critical, it only matters if your brand has the revenue to move forward today. Too often, this industry conversation is framed as an either-or trade-off.

Latinas in advertising: The untapped powerhouse agencies can’t afford to ignore [REPORT]

As a Latina who has worked in the Hispanic marketing industry for over 20 years, I have spent my career uncovering the potential of our market. And let me be clear—the opportunity is massive. The U.S. Hispanic market represents a $2.7 trillion economic force. Latinos account for 51% of the country’s population growth, and we are one of the most influential and affluent consumer groups. Even more striking? We are young—58% of U.S. Hispanics are under the age of 34.