How do brands appeal to today’s consumers? Is bricks-and-mortar retail going to come back after the pandemic? How have retailers responded to recent discussions around racial tensions and inequality?

The ANA announced the launch of a new website portal designed to address the growing need for purpose-driven marketing by encouraging connections between ANA members’ brands and nonprofit organizations.

The industry is headed in the wrong direction when it comes to protecting consumers

Miami Based ALMA Agency has been selected as the General & Hispanic AOR for Riviana Foods.

Both members of unmarried, opposite-sex couples living together were more likely than opposite-sex married couples to be employed, according to estimates from the U.S. Census Bureau’s 2010 and 2020 America’s Families and Living Arrangements annual tables packages.

The summer of 2021 will be vitally important, as students and families try to recover from the isolation, trauma, and learning loss the pandemic caused. Yet a new study that looks in-depth at summer learning in 2019 and 2020 finds that Latinx student participation in programs remains low, despite some recent growth and remarkably high parent satisfaction. Just 44% of Latinx families with children report that their child was involved in a summer learning program in 2019 – an increase from 39% in 2013 and 29% in 2008. But while 2.7 million Latinx children took part in a structured summer experience in 2019, nearly 4.4 million more would have been enrolled if a program were available to them, their parents said.

Consumer habits shifted dramatically in March 2020 in response to stay-at-home orders and the shuttering of offices across the nation amid the COVID-19 pandemic. There were reports of people traveling less, workers gaining unprecedented freedom to work from anywhere and consumers ordering more products online.  But did these lifestyle changes affect industries in the same way?

Marketers have always been pressured to deliver measurable returns on their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. And to deliver, marketers should focus on balanced strategies that re-elevate upper-funnel, brand-building efforts that work in tandem with conversion-focused efforts.