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April 14, 2021

Grupo Televisa, S.A.B. (“Televisa”), and Univision Holdings, Inc. (together with its wholly owned subsidiary, Univision Communications Inc., “Univision”), announced a definitive transaction agreement in which Televisa’s content and media assets will be combined with Univision to create the largest Spanish-language media company in the world: Televisa-Univision (the “Company”).

April 14, 2021

To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don't perpetuate negative or false stereotypes.

April 14, 2021

A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement, as they cast a wider audience net by quickly grabbing attention and re-engaging those who have previously rejected the brand. In addition, the study found environment to be key when leveraging interactive ads: legitimacy and site quality can be the difference between people interacting with these ad formats or not.

April 14, 2021

Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly?  By Mark Duval - The Duval Partnership

April 14, 2021

Multicultural is the new mainstream. Is health marketing ready to seize the moment?

April 10, 2021

The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences

Latest News

April 10, 2021

sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.  

April 10, 2021

The U.S. Postal Service celebrates America's love of coffee with the issuance of four new stamps. Whether milky, dark as night, sweetened, flavored or highly concentrated, many coffee drinks have one thing in common — they begin with espresso.

April 09, 2021

The Kiwanis Club of Little Havana announced the loss of its longtime Director of Business Development & Marketing, the beloved Teresa Callava, who passed away peacefully surrounded by family on April 7, 2021, at the age of 64, after a long and hard-fought battle with cancer.

April 09, 2021

Black and Hispanic workers remain underrepresented in the science, technology, engineering and math (STEM) workforce compared with their share of all workers, including in computing jobs, which have seen considerable growth in recent years.

April 09, 2021

Hispanic consumers are gaining more confidence in the nation's economic outlook and their own finances as COVID-19 vaccines become widely available and government support helps hard-hit households recover from the devastating pandemic.

April 09, 2021

New data from USAFacts paints a portrait of who is getting vaccinated for COVID-19 in the US — a portrait that’s uneven, varying by state, age, sex, and race. This is just some of the data available in the new Vaccine Tracker, part of the expanded COVID-19 Data Hub at USAFacts.org.

April 09, 2021

HRN Media Network has inked a deal for their afternoon network talent Erazno Y LA Chokolata with two top 10 market stations, powerhouse WLEY-FM, Chicago and KMVK, Dallas.

April 08, 2021

Decisions make or break companies and careers. Or so it would seem. News feed headlines are filled with attention-grabbing accounts of how companies were elevated or destroyed by the decisions of their leaders. They are lauded or villainized for how a single decision eventually turned out. We perpetuate the myth of a solitary decision maker, working a data-driven process to arrive at the right decisions. But that picture is not true and not helpful to business decision makers seeking to lead thriving and lasting enterprises.

April 08, 2021

A few years ago, the concept of autonomous vehicles captivated consumers. While the technology has progressed tremendously, most self-driving experiences are still limited to driver assistance, partial automation, or conditional automation. Innovation develops over time.

April 08, 2021

LIONS has announced that Cannes Lions 2021 will be fully digital, running as Cannes Lions Live, from 21-25 June. The event in Cannes, France, will not take place this year.

April 08, 2021

To create awareness during April, National Child Abuse Prevention Month, Amigos For Kids, a nonprofit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, is launching a new nationwide campaign titled “Victims.” The goal of the campaign is to help raise awareness of the impact child abuse and neglect can have on children and their communities.

April 07, 2021

Universo announced the premiere of a new weekly children’s show, Club Mundo Kids, on Sunday, April 11 at 10:30AM/9:30CT, which will offer preschoolers and young kids the opportunity to explore a range of topics, from the environment and wildlife to space exploration, sports and other relevant issues. 

April 07, 2021

Telemundo announced exclusive coverage surrounding the Latin American Music Awards (Latin AMAs) 2021, with two special programs around the highly anticipated awards show.

April 07, 2021

Estrella Media presents two spring sales presentations in May – the Estrella Media IAB NewFronts presentation and the Estrella Media Upfront experience.

April 07, 2021

The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. As Hispanics continue to fuel U.S. cultural and demographic shifts—with the 18-and-under-segment already a multicultural majority—Hispanic strategies and insights are more important than ever.

April 05, 2021

SBS has signed an agreement naming Katz Media Group its media representation company.  By Adam Jacobson- Editor-in-Chief / Radio + Television Business Report

April 03, 2021

The report describes the distribution of public transportation commuters across different transit modes and summarizes key geographic, demographic and historical trends. About 5% of all U.S. workers in 2019 commuted by public transportation.

April 03, 2021

Sitecore revealed that nearly three in five (59%) of U.S. marketers wanted to quit their jobs at least once in the past year, and 79% found the pandemic to be the most challenging time in the history of their careers.

April 02, 2021

Fewer executives see near-term return to normal as COVID-19 vaccination strategies take time to ramp up.

April 02, 2021

Hemisphere Media Group, Inc. announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.