Top News
“Brands and Politics”
You can say that in today’s environment brands are running naked in the marketing forest! Every day ushers in a new 'culture war' as societal progress meets resistance. Brands are being cancelled and called out by minority yet vocal communities, divided in their values from both the alt-right and liberal left. With societal issues now purposefully being made political, what does this widening ideological gulf mean for the future of brands? Is the marketing industry totally out of touch with consumers and the realities of the day? Or are we at an inflection point where the industry can help bridge the gap across the dissenting voices? By Luis Miguel Messianu - President-Chief Creative Officer - MEL (Messianu/Edelman/Lerma)
AIMM honors Industry Leaders
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the esteemed recipients of the second annual AIMM Trailblazer Awards, recognizing industry leaders who remain steadfast in their commitment to advancing inclusive marketing, even amidst a challenging environment. The 2024 honorees have been chosen for their exceptional contributions and ongoing dedication to creating a more inclusive marketing landscape.
Latinos are Leading America’s Economy— With or Without Your Support
Data doesn’t lie. U.S. Latinos now generate an astounding $3.6 trillion GDP, making us the 5th largest economy in the world, bigger than India, the U.K., and France. And we’re not slowing down. Our GDP is growing faster than any other country except China, positioning us to surpass Germany by 2027 and reach $5.7 trillion by 2029. Yet, despite this staggering economic power, Latinos remain grossly underrepresented in leadership, media, boardrooms, and investments. By Beatriz Acevedo - CEO/Cofounder SUMA.
Baby Boomers’ big digital shift
Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’.
A Profile of the Nation’s Hispanic-Owned Businesses
About 7.1% of the nation’s 5,681,118 employer firms (businesses with at least one paid employee) in the United States were Hispanic-owned in 2021 and the construction sector had the largest number of Hispanic-owned businesses, according to the U.S. Census Bureau.
Featured News
- “Brands and Politics”
- AIMM honors Industry Leaders
- Latinos are Leading America’s Economy— With or Without Your Support
- Baby Boomers’ big digital shift
- A Profile of the Nation’s Hispanic-Owned Businesses
- Pablo Buffagni – Un poquito de humor negro argentino
- Shakira Joins Forces with Code.org and Amazon to Expand Computer Science Education for Hispanic Youth
- FOX News Media to launch FOX Noticias on FOX Deportes
- Alfredo Richard of NBCUniversal Telemundo Enterprises, a PRWeek Hall of Fame honoree!
- Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should
- TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO
- A CMO tip: streamline the to-do list to get more done
- Microsoft selects BODEN Agency as PR AOR for Hispanics
- Kamala Harris Leads Among Latino Voters, but Republicans Gain Favorability as Election Day Nears
- 2024 Hispanic Content Report – Available for download for FREE
- Put Your Money Where Your Campaign Is: Hispanic Voters Are the Key To the 2024 Election
Latest News
Unlocking the Potential of Radio in MMM
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend).
Women’s Sports Could Be a Net Win for Marketers
Trinity Rodman, No. 8, and Sophia Smith, No. 11, of the United States women's national soccer team, look on during the first half of a game against Columbia at Snapdragon Stadium on October 29, 2023, in San Diego, Calif. Women’s soccer is one of a bevy of women’s sports that are attracting a growing number of passionate fans, with a wide array of brand advertisers following suit.
TelevisaUnivision Consumer Strategy & Insights Delivers Critical Research About Spanish-Speaking Voters in Key Battleground States
TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish at home. The majority, 62%, reside in immigrant households with themselves, their parents or grandparents, or someone in the household being an immigrant.
Fortune or fiction? The real value of a digital and AI transformation in CPG
A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts.
AI Report 2024 [REPORT]
ThinkNow is increasing its reach into Latin America. The market research company has expanded its Spanish language panel offerings to Argentina and Colombia, further solidifying its dominant position in LatAm markets.
How to Launch (Or Re-Launch) a Brand
A brand's (re)launch is a down payment on future growth. It's the fuel that keeps a business thriving, engaging customers and building relevance. That's why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut.
Engaging Hispanic Consumers: Cultural Depth and Strategic Connection
Hispanic consumers are a vital demographic in the U.S., blending traditional values with modern influences. To truly connect with this dynamic group, brands need to go beyond surface-level engagement and tap into the depth of their cultural and personal identities. By Sylvia Vidal - Senior VP of Insights
The importance of being bilingual
Bilingual people seem to have a lower incidence of Alzheimer's disease and dementia. Or so claim them neurologists. By Gonzalo López Martí - Creative Director
@WhateverPuertoRico Celebrates Hispanic Heritage Month with a Re-Brand, and a New Ambassador Program
In the spirit of Hispanic Heritage Month, @WhateverPuertoRico, the renowned platform dedicated to showcasing the vibrant culture and diversity of the Island, proudly announces its rebrand. With a fresh new look, an ambassador program, an unwavering commitment to authentic storytelling, and a community of over 599k followers on Instagram and Facebook, @WhateverPuertoRico invites both locals and the global community to experience the true essence of Puerto Rican culture and celebrate the uniqueness of Hispanic Heritage.
Podcasting in the Latino Audio Universe
People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States.
Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]
In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How to be in Podcasts,” offers a playbook on how brands can maximize their impact in the podcast realm.
Celebrate Latino Excellence: NFL’s “Por La Cultura” Campaign Launches Powerful New Spot!
The NFL released a powerful 60-second spot as part of its “Por La Cultura” campaign, which celebrates Latino players, coaches, and staff while celebrating Latino excellence and sharing authentic stories of the community.
Harnessing AI-Powered Synthetic Sample to Enhance Diversity in Market Research
Once seen as an industry resistant to change, market research has embraced transformative technologies in recent years, with AI leading in reshaping traditional methods. Yet, diversity in the data remains elusive, presenting both an opportunity and challenge for researchers. As the founder of ThinkNow, a company at the forefront of multicultural insights, I’ve witnessed firsthand how critical accurate representation is in understanding diverse consumer behavior. By Mario Carrasco - Co-Founder & Principal
Latino Voter Engagement on the Rise as Economic Concerns Dominate according to Week 3 of 2024 National Latino Tracking Poll
Entravision, alongside AltaMed Health Services and BSP Research, has released the third wave of findings from the 2024 National Latino Tracking Poll.
Norsan Media launches 3 Radio Stations in Orlando
Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape.
PEPSICO to acquire Siete Foods
PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods ("Siete") for $1.2 billion.
𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗟𝗮𝘁𝗶𝗻𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗧𝗲𝗿𝗺𝘀
The search for a unifying Latino identity in America has evolved significantly. By Mercedes Sullivan - VP, HR Storefront
How do you feel when companies send you direct marketing materials in Spanish without checking if that’s your preferred language first?
Many companies are incorporating Spanish-language marketing into their strategies to better connect with Hispanic audiences. However, while this can foster a sense of inclusion, it can alienate certain groups if not done thoughtfully. A recent study conducted by Ingenium Research involving 158 Hispanic consumers across the U.S. reveals how Spanish-language marketing is perceived based on language dominance and age. These findings highlight the importance of understanding the diversity within the Hispanic market and language's impact on marketing efforts. By Maria Lucia Parra- I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
Exploring the Growing Influence of the Hispanic Market in the U.S. [REPORT]
The U.S. Hispanic market has evolved into one of the most significant and dynamic consumer segments for American businesses. With over 63.5 million Hispanics comprising 19.1% of the U.S. population, the demographic is both large and influential. Beyond sheer numbers, the unique cultural values, preferences, and trends within this group offer businesses immense growth potential. ThinkNow's "Hispanic Market Today" report explores how the Hispanic community is reshaping the demographic landscape and creating new opportunities for companies across industries.
TelevisaUnivision to release “Hispanic Communities: Powering a New American Economy” Series
WorkingNation and TelevisaUnivision to drive awareness of the systemic barriers faced by the country's Latino workforce, such as disparities in education, wage gaps, and discrimination.
