Top News
Immigration will play an essential role in shaping the future of US economic growth
Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%, while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected to fall even further this year.
Memory Protects Freedom – What Exiles Teach Us About America
After conducting thousands of hours of immigrant oral histories through the Immigrant Archive Project, I have noticed a quiet pattern in the stories of political refugees. Whether they came from Cuba, Vietnam, Nicaragua, Iran, or the former Soviet Union, many arrived in the United States carrying something that people born inside stable democracies rarely have to develop. A deep awareness of how fragile freedom can be. By Tony Hernandez - The Immigrant Archive
Insights on Entravision’s change in Leadership ….
Thoughts from Maria Martinez-Guzman - President of Entravision Media; and Eduardo Maytorena - President of Entravision Audio.
Understanding Generation Alpha
I have a front row seat to Generation Alpha. They’re my daughters. Ruby was born in 2010 and Sophia in 2012, placing them at the beginning of the first generation born entirely in the 21st century. The name “Generation Alpha” was coined by Australian social researcher Mark McCrindle. After Gen Z, we ran out of letters in the Latin alphabet, so he moved to the Greek alphabet. Alpha. A beginning. It fits. By David Morse
Entravision Aanounces New Leaders for its US Media Business
Entravision announced three promotions in its US Media leadership team:
- Maria Martinez-Guzman to President of Entravision Media;
- Eduardo Maytorena to President of Entravision Audio; and
- Winter Horton to Chief Revenue Officer
Family Caregiving in an Aging America. [REPORT]
As the U.S. population ages, the need for caregivers among older adults is on the rise. There’s growing evidence that family members are increasingly taking on these roles.
Featured News
- Immigration will play an essential role in shaping the future of US economic growth
- Memory Protects Freedom – What Exiles Teach Us About America
- Insights on Entravision’s change in Leadership ….
- Understanding Generation Alpha
- Entravision Aanounces New Leaders for its US Media Business
- Family Caregiving in an Aging America. [REPORT]
- FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – Part 3
- Black History Month Isn’t Gone. It’s Just Quiet.
- Nielsen Launches Mobile Survey To Modernize Radio Measurement.
- Telemundo Releases “Somos Más” – The Official Anthem of its FIFA World Cup 2026™ Coverage. [VIDEO]
- Telemundo Unveils Most Extensive Spanish-language FIFA World Cup™ Presentation in Broadcast Television History as It Marks 100-day Countdown to FIFA World Cup 2026™
- MEL named AOR for Centenario Tequila
- Mediaco adds to executives to team
- America’s Fastest-Growing Consumer: Radio at the Center of Growth
- Price premiums are the ultimate measure of successful professional relationships. Holding Companies have failed to achieve them
- Telemundo Leads as the Most-Watched Spanish-Language Network in Primetime Year‑to‑Date Across Key Demos
Latest News
MediaCo’s EstrellaTV Aanounces Spanish-language Broadcast and Streaming Schedule for COMBATE GLOBAL 2026 Season
MediaCo Holding Inc. announced the official U.S. Spanish-language broadcast and streaming schedule for the COMBATE GLOBAL 2026 season on EstrellaTV, giving fans a clear destination to watch every moment of the Mixed Martial Arts (MMA) fight action live across television and digital platforms.
The New American Child
Through my work on the Immigrant Archive Project, I have interviewed thousands of immigrants about the lives they left behind—and the ones they built here. But some of the most revealing interviews I have ever conducted took place much closer to home. I interviewed my parents, and I interviewed my three daughters. What emerged was not simply a family story. It was a generational arc that explains how America renews itself. By Tony Hernandez
THE 2028 GLOBAL INTELLIGENCE CRISIS
What follows is a scenario, not a prediction. This isn’t bear porn or AI doomer fan-fiction. The sole intent of this piece is modeling a scenario that’s been relatively underexplored. This artilcle requires Brain Power
Many U.S. Counties Had High Poverty Rates Over 20 Years
In 309 or almost 10% of U.S. counties, mostly in the South, poverty rates stayed at 20% or more for two decades, according to the recently released American Community Survey (ACS) 5-year estimates.
Latina Fandom Report. [REPORT]
Latina fans do not experience culture in isolation. They experience it collectively. They share recommendations in group chats. They bring products into family conversations. They turn brand discovery into communal validation. Culture does not stop with them, it moves through them.
Branding: last names vs lame names
When it comes to brand names, Italians do it better. Ferrari, Lamborghini, Prada, Armani, Versace, Gucci, Buitoni, Ferrero, Barilla, Bulgari, Ferragamo, Fendi, Benetton, Zegna, Ducati, Lavazza, Campari, Peroni. They just use their last names. By Gonzalo López Martí - LMMiami.com
Lotus Los Angeles Announces Expansions at Lotus Communications / KFWB
Lotus Communications announced major expansions at its Los Angeles cluster, highlighted by the addition of longtime on-air personality Myra Berenice to the PM Drive 2pm -6pm at KFWB.
NETWORK AUDIO SALES LEADER JIM LYKE RETURNS TO SBS TO SPEARHEAD AIRE NETWORK’S NATIONAL & DIGITAL REVENUE EXPANSION
Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Jim Lyke as Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks.
Amancio Victor Suarez passes ….
A proud Cuban and pioneering entrepreneur, Amancio Suarez played a defining role in shaping the voice and spirit of the Cuban exile community in Miami. He was the owner of the radio facility that became WAQI-AM “Radio Mambí,” which under his leadership grew into one of the most influential Spanish-language talk radio stations in the United States and a powerful voice for the Cuban-American community. He later founded Radio Ritmo, further expanding his impact on Spanish-language broadcasting and strengthening the cultural and civic presence of the community.
The Future Of AI Marketing Looks A Lot Like Its Past
Twenty years ago, the CMO Council was warning about fragmented data, misaligned teams, weak measurement and fragile trust. Sound familiar? Those same failures are now being scaled at machine speed. By Tom Kaneshige - Chief Content Officer: CMO Council
CTV surpasses linear TV in US consumption, but mobiles environments still underutilized
𝗔𝗿𝗲 𝘄𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝗿𝗲𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗿𝗲𝗲𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? By Harry BrowneH - VP - TV, Audio & Display Innovation at Tinuiti
TelevisaUnivision & reVolver Podcasts expand partnership
TelevisaUnivision and reVolver Podcasts announced the expansion of their strategic partnership beyond the 34% ownership stake that TU already holds in the Spanish-Language podcast company in the U.S.
Watching the Index: Hispanic Sampling in a Sensitive Climate
Of the three ethnicities Nielsen tracks in both PPM and diary worlds, Black, Hispanic, and Other, the one that tends to spend the most time with radio is the Hispanic congregation. While every market is different, Hispanics tend to be heavier radio users. It is important that samples for both PPM and diary are effectively balanced for all three ethnicities. Remember, you pay Nielsen for sample, not ratings.
In the United States, language tells a powerful story about culture, identity, and opportunity.
While 247.7 million Americans report speaking only English at home, tens of millions maintain other languages within their households ; preserving heritage across generations. By Grace Agostino
Complexity is fear.
Complexity is fear. It's hiding behind layers so as not to omit an opinion. By Jose-Guillermo DIAZJ - Founder & Chief Vision Architect // Miami Ad School Punta CanaFounder & Chief Vision Architect
CMO “AI Blind Spot” as 65% Expect Role Disruption, Yet Only 32% Say Significant Skill Changes Are Needed
Marketing Leaders Face a Widening AI Literacy Gap as AI Shifts From Productivity Tool to Growth Capability.
Canela Media and LiveRamp Make it Easier for Advertisers to Reach U.S. Hispanic Audiences via OTT
Canela Media announced a new strategic partnership with LiveRamp, the leader in data collaboration. Through the scale and interoperability of LiveRamp's data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela's proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance.
Abrupt Leadership Shakeup at Entravision
The company that has swiftly morphed into a digital advertising solutions operation with a global scale has parted ways with its President/COO after more than two decades with the Spanish-language radio and TV station owner. It ends one of the longest leadership tenures in U.S. Hispanic radio. By Cameron Coats / Radio Ink
How do President Trump’s Executive Orders on DEI apply a company? Impact on Hispanic Marketing?
Some of President Trump’s actions apply only to the federal government, but several of his executive orders impact the private sector. EO 14173, for example, applies to all companies in the private sector and has additional implications and requirements for federal contractors and grantees.
