Top News

May 14, 2021

The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.

May 14, 2021

The streaming wars were underway well before the arrival of COVID-19, but the global health crisis dramatically accelerated video streaming adoption and has forever altered our media diets. Once the domain of a handful of high-profile startups, the streaming market is now rife with hundreds of services to choose from, and the content they offer has become a staple part of our video viewing habits.

May 14, 2021

A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television's annual upfront marketplace.  

May 14, 2021

In partnership with Enrique Santos, iHeartMedia’s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences.

May 13, 2021

NBCUniversal Telemundo Enterprises unveiled its 2021-2022 programming lineup bolstering its position as the leading multiplatform content creator for today’s Latino.

May 13, 2021

U.S. consumers purchased barbecue-related consumer packaged goods (CPG) items at a faster clip this past April than they did over the same period in 2019, according to new analysis from NCSolutions (NCS). Also, consumers spent more in April 2021, compared to March 2021, than is typical at this time of year on a range of barbecue-focused products.

Latest News

May 12, 2021

Over half of supply chain organizations have improving diversity, equity and inclusion (DEI) as an objective or goal, but only a quarter have formal targets according to the Supply Chain Diversity, Equity and Inclusion Survey by Gartner, Inc. and the Association for Supply Chain Management (ASCM).

May 12, 2021

There’ve been quite a few headlines recently about agency employees being overworked to the point it affects their mental health. In this week’s post, I want to explore how that connects to agency new business and what can be done to address it.  By Mark Duval - The Duval Partnership

May 12, 2021

Nielsen has responded to the Media Rating Council (MRC)’s Monday news release regarding a confirmed understatement by as much as 6% of the Total Usage of Television (TUT) by Persons 18-49 during the ratings measurement company’s February 2021 measurement period.  By Adam Jacobson / Radio TV Business Report

May 11, 2021

Let's talk about planning. Even better, let's be clear what we mean by the word, then let's talk about it.  By Brian Jacobs / The COG

May 11, 2021

The new report details how the self-reliant buyer and a chaotic, digital-first customer journey have flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. Yet scarce resources, mediocre data skills, and a skeptical CEO threaten to undermine marketing’s efforts.

May 11, 2021

HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX. Tecate USA will also be a partner of LIGA BBVA MX's other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil.

May 11, 2021

Hemisphere Media Group, Inc. has announced that Pasiones, WAPA América and CentroAméricaTV will be fully distributed across Cox Communications’ (“Cox”) national footprint, joining their sister network, Cinelatino, also fully carried by Cox across the U.S.

May 08, 2021

Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly?  By Mark Duval - The Duval Partnership

May 08, 2021

As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media environment accelerate.   

May 08, 2021

Brands are still adjusting to this new landscape — a misstep can place a company in negative light and damage brand perception and loyalty. Porter Novelli recently conducted a study and published its finding in a report about U.S. corporate cancel culture and consumer behavior.

May 08, 2021

The Bauhaus school of art, popular in the 1920s, is emblematic of the period’s growth and innovation. One hundred years later, its view on innovation is just as relevant, as brands and society deal with an unprecedented rate of change.

May 07, 2021

The holy grail of today’s workplace is high employee engagement. According to Gallup’s oft-cited research on the topic, just about one-third of U.S. employees are engaged on the job. That number drops to 13% worldwide, and has held steady for years. Many companies are investing heavily to identify what leads to high engagement in order to motivate employees, thereby increasing their happiness and productivity.

May 07, 2021

Kanal D Drama exclusively presents the series “La Trampa del Amor” (Afili Aşk) for the Hispanic audience in the U.S. As of May 10th, its thousands of U.S. fans of Turkish dramas will be able to enjoy this fun romantic comedy, only on Kanal D Drama.

May 06, 2021

Hispanic-targeted LATV is right in the thick of it, offering a platform self-described as “The Latino Voices Redefining Culture.”  By Adam Jacobson - Radio TV Business Report

May 06, 2021

NBCUniversal Telemundo Enterprises announced the creation of Telemundo Streaming Studios, a studio exclusively dedicated to serving the growing Latino streaming audiences in the US and around the world.

May 06, 2021

The Good Report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

May 06, 2021

With changing business dynamics and increasing layers of complexity, expectations of the CPO role have increased. Insights from Deloitte’s 2021 Global CPO Survey suggest that building capabilities focused on agility is CPOs’ best bet to meet and exceed them.

May 05, 2021

When live sports returned in the middle of last year after being sidelined due to the pandemic, fans and TV networks reveled in a very slight return to a sense of normalcy. That said, a return without fans at live events presented a unique challenge for sponsors, given the on-site activations they host across sports leagues.

May 05, 2021

Estrella Jalisco is partnering with the world's first LGBTQ+ mariachi band, Mariachi Arcoiris, bringing families free performances and encouraging open conversations about machismo culture, inclusivity, and identity — with a refreshing cerveza in hand.

May 05, 2021

Trust matters. BrandZ data show that trust is highly correlated with brand preference and equity for all types of brands. Brands that are highly trusted see stronger growth over time.