Top News

Innovation And Technology Will Lead Brand Growth [REPORT]

July 04, 2020

A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new ANA report.

Case Study: Measuring The Effectiveness Of Influencer Marketing Beyond Likes And Shares [REPORT]

July 04, 2020

As brands and agencies still struggle to understand the real impact of Influencer campaigns beyond likes and shares, Nielsen’s Influencer Brand Effect is an important third-party measurement tool that helps marketers assess the effectiveness of their Influencer strategy in delivering brand KPIs.

'Latinx' And Gender Inclusivity

July 04, 2020

Latinx was originally formed in the early aughts as a word for those of Latin American descent who do not identify as being of the male or female gender or who simply don't want to be identified by gender. More than likely, there was little consideration for how it was supposed to be pronounced when it was created. Nevertheless, people have attempted to assign some pronunciations to it. The most common way to pronounce Latinx is the same way you would Spanish-derived Latina or Latino but pronouncing the "x" as the name of the English letter X. So you get something like \luh-TEE-neks\.

Plotting the course for 5G innovation [REPORT]

July 04, 2020

Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.

Leading with Purpose: The Power of PR in 2020 [PODCAST]

July 03, 2020

Learn from 2020 PRWeek Hall of Femme recipient Natalie Boden, founder and president of BODEN, about the power of PR and how brands can build trust, reputation and drive market growth in 2020.

2020 Hispanic Market Overview [REPORT - DOWNLOAD for FREE]

July 03, 2020

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Overview - titled “The Reopening of Hispanic Marketing”

more top news
Real Talk: Should We Just Stop Using the Word ‘Latinx?’


100 Most Valuable Global Ranking reveals growing power and influence of technology [REPORT]


Anticipating Consumer Needs - Today & Tomorrow [REPORT]


Latino Podcast Listener 2020 [REPORT]


The Trials of Facebook


REQUIEM FOR THE TOTAL MARKET …WE HARDLY KNEW THEE [INSIGHT]


The End Of Total Market—It’s Time To Try A New Approach


Forget 'The Agency of the Future.' Fix 'The Agency of Today'


Digital Media Trends [REPORT]


How the LGBTQ+ community fares in the workplace


Understanding organizational barriers to a more inclusive workplace


Which small businesses are most vulnerable to COVID-19—and when


Organizing for Success


This Year, Next Year: U.S. Mid-Year Forecast [REPORT]


The Total Market Approach Isn’t Just Offensive, It’s Dangerous


Latest News

The Intersection of Social Media and Influencer Marketing
July 02, 2020

The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?
July 02, 2020

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure advertising and user behavior and how campaigns and websites will be optimized.

Telemundo Deportes FIFA WOMEN’S WORLD CUP 2023 in Australia and New Zealand
July 02, 2020

Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup™, looks ahead to the 2023 tournament as Australia and New Zealand win bid to host the event.

Why Does Multicultural Expertise Matter In Marketing Research?
July 01, 2020

Many factors come into play when choosing a market research vendor. Some of the most common are methodological expertise, pricing, and, most importantly, data quality. However, when a multicultural research need comes up, rarely do corporate researchers vet their vendor’s multicultural expertise. So, should it be a prerequisite for getting the job? Absolutely, and here’s why.

Long-term brand growth requires building perceived differentiation
July 01, 2020

Last week I posted about an update of the Mastering Momentum analysis, which found that brands which over-performed across different stages of the buyer lifecycle grew an average of 48%. The time frame used for the analysis was an interval of three years, making it one of few studies to study brand growth over a longer period of time.  by Nigel Hollis

vCalle Ocho Live on October 4, 2020
July 01, 2020

Organizers from Carnaval Miami announced that the iconic Calle Ocho Music Festival 2020 that was previously cancelled in March will return this year on October 4th as Calle Ocho Live (www.CalleOchoLive.com) #CalleOchoLive, a live stream and broadcast TV Hispanic Heritage Month-themed extravaganza that will feature major music artists, a variety show and many creative surprises.  

Paving Our Path Forward: Innovating Linear Ad Delivery for the Future, Now!
June 30, 2020

When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn’t surprising, but it undersells the significance that ads have in consumers’ lives.

Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising
June 30, 2020

IPG Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms being funded by advertising. IPG Mediabrands’ MRPs are a call to action for companies to hold themselves to higher standards more broadly when it relates to brand safety and brand responsibility matters, not just in media.

Four Steps to Building an Identity-Based Marketing Strategy
June 27, 2020

Why an identity-based approach is the future of marketing in a post-cookie world

The New Formula Fueling Modern Marketing
June 27, 2020

Why EQ, AI, and creativity are the most crucial factors in the new era of marketing

Why Belonging at Work is Crucial During Crisis
June 26, 2020

The new report, The Power of Belonging: What It Is and Why It Matters in Today's Workplace, measures employees' sense of belonging and finds that White men score higher than female employees and employees of other races or ethnicities. Among those groups, Black women and Asian women score the lowest.

How to Overcome Your Fear of Making Mistakes
June 26, 2020

The Covid-19 crisis and its fallout — including recession, layoffs, and uneven economic pain — as well as recent protests over police brutality and demands for racial justice have presented many of us with challenges that we’ve not encountered before. The high-stakes and unfamiliar nature of these situations have left many people feeling fearful of missteps. No one can reduce mistakes to zero, but you can learn to harness your drive to prevent them and channel it into better decision making. Use these tips to become a more effective worrier.

65 and Older Population Grows Rapidly as Baby Boomers Age
June 26, 2020

The U.S. Census Bureau released estimates showing the nation’s 65-and-older population has grown rapidly since 2010, driven by the aging of Baby Boomers born between 1946 and 1964.

No More Digital Dilly-Dallying
June 25, 2020

As the pandemic catapults online marketing, B2B brands have an opportunity to advance long-awaited digital objectives

2020 Digital Video Advertising Spend Report: Putting COVID in Context [REPORT]
June 25, 2020

2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains relatively stable, driven by Connected TV (CTV).  According to IAB’s U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context, CTV is largely responsible for the sector’s resilience and was least impacted by COVID-19.

NBCUniversal Telemundo Enterprises adds to team
June 25, 2020

NBCUniversal Telemundo Enterprises announced it has named Karen Barroeta as Executive Vice President of Production and Development at Telemundo Global Studios, effective July 6. In this newly created role, Barroeta will report directly to Marcos Santana, President of Telemundo Global Studios, and will be responsible for leading the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. Barroeta will also oversee the alternative content team and identify projects for pilots, behind the scene productions and digital capsules.

EstrellaTV adds Chisme En Vivo Entertainment News Magazine Show
June 25, 2020

Estrella Media, Inc. announced that its EstrellaTV television network recently debuted Chisme En Vivo, a one-hour entertainment news magazine show, to headline its afternoon programming lineup leading into primetime.

ColorComm launches ColorCommCon to Connect Change Makers, Activists, and C-Suite Executives
June 25, 2020

ColorCommCon is a full day of professional and personal development designed to help multicultural consumers become better prepared to meet the complex demands of today's dynamically changing world.  Keynotes, panels and 1:1 fireside chats will be presented by top executives and thought-leaders in communications, marketing, business, media, D&I, and more.

To grow, brands must invest across the buyer lifecycle
June 24, 2020

What do marketers need to focus on in order to regain momentum? We assess how experience, exposure and activation can be optimised.  by Nigel Hollis

Stacie de Armas, Vice President, Strategic Initiatives & Consumer Engagement, Nielsen [PODCAST]
June 24, 2020

COVID-19 continues to take a drastic and broad impact on the global economy and touches everyone on the personal level, impacting their consumption and purchasing habits. On this webinar, we invite Stacie De Armas, Vice President, Strategic Initiatives & Consumer Engagement, Nielsen, as she shares their latest data and insights on patterns of Hispanic's shopping and media consumption habits during this time.