Top News
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Prescribing Cultural Relevance: A Comprehensive Guide to Hispanic Marketing in the Pharmaceutical Industry
The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences.
Major Strategic Disconnect Today Between Elected Leaders and Hispanic Voters
TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts.
MediaCo promotes René Santaella to Chief Growth & Innovation Officer
MediaCo Holding Inc. announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and improved monetization performance across MediaCo’s entire portfolio.
In Latin America, when violence rises, women’s economic opportunities fall
Imagine deciding whether to work, study, or commute not based on opportunity, but on fear. Across Latin America and the Caribbean (LAC), high levels of crime and insecurity shape everyday economic decisions in ways that rarely show up in headline labor statistics. While violent crime affects both women and men, its economic consequences vary. Women experience violence differently, and those differences translate into unequal access to work, income, and economic autonomy. A growing body of evidence shows that violent crime acts as a structural barrier to women’s labor market participation.
Immigration will play an essential role in shaping the future of US economic growth
Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%, while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected to fall even further this year.
Featured News
- Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
- Prescribing Cultural Relevance: A Comprehensive Guide to Hispanic Marketing in the Pharmaceutical Industry
- Major Strategic Disconnect Today Between Elected Leaders and Hispanic Voters
- MediaCo promotes René Santaella to Chief Growth & Innovation Officer
- In Latin America, when violence rises, women’s economic opportunities fall
- Immigration will play an essential role in shaping the future of US economic growth
- Memory Protects Freedom – What Exiles Teach Us About America
- Insights on Entravision’s change in Leadership ….
- Understanding Generation Alpha
- Entravision Aanounces New Leaders for its US Media Business
- Family Caregiving in an Aging America. [REPORT]
- FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – Part 3
- Black History Month Isn’t Gone. It’s Just Quiet.
- Nielsen Launches Mobile Survey To Modernize Radio Measurement.
- Telemundo Releases “Somos Más” – The Official Anthem of its FIFA World Cup 2026™ Coverage. [VIDEO]
- Telemundo Unveils Most Extensive Spanish-language FIFA World Cup™ Presentation in Broadcast Television History as It Marks 100-day Countdown to FIFA World Cup 2026™
Latest News
MEL named AOR for Centenario Tequila
Centenario Tequila has appointed Miami based MEL as their AOR agency in the USA.
America’s Fastest-Growing Consumer: Radio at the Center of Growth
In a previous Sound Answers release, we explored how radio earns the trust of Hispanic consumers. It's a connection built on culture, community, language, and daily habit. That relationship remains strong. But the larger market reality tells a more urgent story.
Price premiums are the ultimate measure of successful professional relationships. Holding Companies have failed to achieve them
Clients pay extremely well for improved growth and performance. Fees paid to consultants prove this theory. Madison Avenue's pricing is commodity-like, indicating the ineffectiveness of agency work. By Michael Farmer is Professor of Branding & Integrated Communications at The City College of New York.
Telemundo Leads as the Most-Watched Spanish-Language Network in Primetime Year‑to‑Date Across Key Demos
Telemundo reinforces its leadership in 2026, wrapping up the February broadcast month as the #1 Spanish‑language network in Monday–Sunday primetime year‑to‑date among both Adults 18–49 and total viewers, according to Nielsen.
MediaCo’s EstrellaTV Aanounces Spanish-language Broadcast and Streaming Schedule for COMBATE GLOBAL 2026 Season
MediaCo Holding Inc. announced the official U.S. Spanish-language broadcast and streaming schedule for the COMBATE GLOBAL 2026 season on EstrellaTV, giving fans a clear destination to watch every moment of the Mixed Martial Arts (MMA) fight action live across television and digital platforms.
The New American Child
Through my work on the Immigrant Archive Project, I have interviewed thousands of immigrants about the lives they left behind—and the ones they built here. But some of the most revealing interviews I have ever conducted took place much closer to home. I interviewed my parents, and I interviewed my three daughters. What emerged was not simply a family story. It was a generational arc that explains how America renews itself. By Tony Hernandez
THE 2028 GLOBAL INTELLIGENCE CRISIS
What follows is a scenario, not a prediction. This isn’t bear porn or AI doomer fan-fiction. The sole intent of this piece is modeling a scenario that’s been relatively underexplored. This artilcle requires Brain Power
Many U.S. Counties Had High Poverty Rates Over 20 Years
In 309 or almost 10% of U.S. counties, mostly in the South, poverty rates stayed at 20% or more for two decades, according to the recently released American Community Survey (ACS) 5-year estimates.
Latina Fandom Report. [REPORT]
Latina fans do not experience culture in isolation. They experience it collectively. They share recommendations in group chats. They bring products into family conversations. They turn brand discovery into communal validation. Culture does not stop with them, it moves through them.
Branding: last names vs lame names
When it comes to brand names, Italians do it better. Ferrari, Lamborghini, Prada, Armani, Versace, Gucci, Buitoni, Ferrero, Barilla, Bulgari, Ferragamo, Fendi, Benetton, Zegna, Ducati, Lavazza, Campari, Peroni. They just use their last names. By Gonzalo López Martí - LMMiami.com
Lotus Los Angeles Announces Expansions at Lotus Communications / KFWB
Lotus Communications announced major expansions at its Los Angeles cluster, highlighted by the addition of longtime on-air personality Myra Berenice to the PM Drive 2pm -6pm at KFWB.
NETWORK AUDIO SALES LEADER JIM LYKE RETURNS TO SBS TO SPEARHEAD AIRE NETWORK’S NATIONAL & DIGITAL REVENUE EXPANSION
Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Jim Lyke as Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks.
Amancio Victor Suarez passes ….
A proud Cuban and pioneering entrepreneur, Amancio Suarez played a defining role in shaping the voice and spirit of the Cuban exile community in Miami. He was the owner of the radio facility that became WAQI-AM “Radio Mambí,” which under his leadership grew into one of the most influential Spanish-language talk radio stations in the United States and a powerful voice for the Cuban-American community. He later founded Radio Ritmo, further expanding his impact on Spanish-language broadcasting and strengthening the cultural and civic presence of the community.
The Future Of AI Marketing Looks A Lot Like Its Past
Twenty years ago, the CMO Council was warning about fragmented data, misaligned teams, weak measurement and fragile trust. Sound familiar? Those same failures are now being scaled at machine speed. By Tom Kaneshige - Chief Content Officer: CMO Council
CTV surpasses linear TV in US consumption, but mobiles environments still underutilized
𝗔𝗿𝗲 𝘄𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝗿𝗲𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗿𝗲𝗲𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? By Harry BrowneH - VP - TV, Audio & Display Innovation at Tinuiti
TelevisaUnivision & reVolver Podcasts expand partnership
TelevisaUnivision and reVolver Podcasts announced the expansion of their strategic partnership beyond the 34% ownership stake that TU already holds in the Spanish-Language podcast company in the U.S.
Watching the Index: Hispanic Sampling in a Sensitive Climate
Of the three ethnicities Nielsen tracks in both PPM and diary worlds, Black, Hispanic, and Other, the one that tends to spend the most time with radio is the Hispanic congregation. While every market is different, Hispanics tend to be heavier radio users. It is important that samples for both PPM and diary are effectively balanced for all three ethnicities. Remember, you pay Nielsen for sample, not ratings.
In the United States, language tells a powerful story about culture, identity, and opportunity.
While 247.7 million Americans report speaking only English at home, tens of millions maintain other languages within their households ; preserving heritage across generations. By Grace Agostino
