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The Truth About Modern Familias

“Family” is the cornerstone to unlocking Hispanic culture in marketing. Yet there are very few quantitative studies out there that dissect exactly what family means and how culture is passed down within today’s modern familias.

Hispanics’ Consumer confidence is slightly stronger in 2023

Hispanics in the United States feel more optimistic about their financial situations as they go into 2023. The fourth quarter Hispanic Consumer Sentiment Index (HCSI) is at 85.3, which is 11 points higher compared to the third quarter score of 74.3.

How Coca-Cola Uses Marketing Experimentation as a Superpower [VIDEO]

Kelly Edwards sits down with Coca-Cola's Romain Mallard to discuss how marketing experimentation is transforming the brand.

Reckitt CMO says virtual studio models are key to ad sustainability

Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, sustainability and corporate affairs officer in April last year. Since then, he has implemented a number of new processes to accelerate the performance of the hygiene and health giant’s brands globally, including the launch of a Marketing Centre of Excellence and a new brand purpose agenda.

2023: A defining year for CTV

When considering the future of media-focused technology, it’s always important to look past the hype and assess where audiences are migrating and what kinds of inventory are available. Based on that criteria, there’s one technology that piques my interest: CTV (Connected TV), which witnessed a surge in growth throughout the pandemic when people were locked indoors with more exposure to IP-based devices.

Food Insecurity Highest Among Latinos in Rural Communities [REPORT]

UnidosUS and Knorr released a report examining hunger and food insecurity among Latinos living in rural communities. "Not Enough Food on the Dinner Table: A Look into Food Insecurity among Hispanics/Latinos Living in Rural Communities in the United States" reflects the findings of a mixed methods needs assessment among 16 community members and 23 community leaders throughout the country conducted between February and March 2022 that explored food insecurity and lack of nutritious meals in rural Latino communities.

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Latest News

National Network of Multicultural and LGBTQ PR Agencies Expands to Ten Major Markets

Five independently-owned and operated public relations firms operating in seven markets nationwide have joined The Change Agencies, the national network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019.

ESTRELLA MEDIA adds KUDF CHANNEL 14.1 In Tucson

Estrella Media has added KUDF’s primary channel in Tucson, AZ, to its EstrellaTV network affiliate group.

Telemundo Global Studios presents its production & development slate for 2023

Under the umbrella “The Telemundo Edge,” Telemundo Global Studios presented its slate of originals set to go into production and development this year at an event held last night as part of the Content Americas trade market

Winning With a Template

In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person in the new business role. We are often asked by agencies how they can best prepare a customized written response without building everything from the ground up each and every time. Below I’ll highlight three tips to help optimize your new business approach so you’re not reinventing the wheel for every race.

Kanal D Drama premieres El Pecado del Amor

Kanal D Drama premieres the family drama El Pecado del Amor (Love & Sin) on January 25 on its linear channel and through the Kanal D Drama app in for the U.S. Hispanic market.

HRN Hispanic Radio Network’s Clark Logan named to Radio Ink’s Hispanic Radio Conference Advisory Panel

Clark Logan, President of HRN Hispanic Radio Network has joined Radio Ink’s Hispanic Radio Conference Advisory Panel. This year marks the 14th annual Radio Ink Hispanic Radio Conference, which will be held in Miami on June 14 and 15.

Representative content drives bingeability across streaming platforms

If there’s one thing audiences want when they tune in to watch a program, it’s to see stories and experiences they can relate to. That’s the basic premise of representation, and it can have a direct impact on viewership. It can also fuel an audience’s appetite to watch more content—a critical component to success in an ever-growing landscape of content choice.

A Tribute to Argentine Creativity

It’s so great to be from Argentina these days, as we have been in the news a lot lately – for positive reasons this time. We finally won our third World Cup title, and Lionel Messi indisputably crowned himself as the best player in the world. Last week we also won Best Foreign Film at the Golden Globes for the film “1985,” which chronicled the true story of how a public prosecutor, a young lawyer, and their inexperienced legal team dared to prosecute the heads of Argentina’s bloody military dictatorship.  By Roxana Lissa - Multicultural Marketing / Hispanic Market PR Consultant

2022 Holiday Sales Grew 5.3% to $936.3 Billion

Retail sales during 2022’s November-December holiday season grew 5.3% over 2021 to $936.3 billion, falling short of the National Retail Federation’s forecast amid continuing inflation and high interest rates, NRF said today. While holiday growth was less than expected, sales for the year grew 7% over 2021 to $4.9 trillion, meeting NRF’s forecast of between 6% and 8% growth for the year.

What Happens When Your Career Becomes Your Whole Identity

Many people with high-pressure jobs find themselves unhappy with their careers, despite working hard their whole lives to get to their current position. Hating your job is one thing – but what happens if you identify so closely with your work that hating your job...

FTC Proposes Rule to Ban Noncompete Clauses, Which Hurt Workers and Harm Competition

The Federal Trade Commission proposed a new rule that would ban employers from imposing noncompetes on their workers, a widespread and often exploitative practice that suppresses wages, hampers innovation, and blocks entrepreneurs from starting new businesses. By stopping this practice, the agency estimates that the new proposed rule could increase wages by nearly $300 billion per year and expand career opportunities for about 30 million Americans.

U.S. Discretionary Retail Spending Fell By 2% in 2022

Total unit sales of U.S. discretionary general merchandise in 2022 were 7% lower than the prior year, and sales revenue fell 2%, according to The NPD Group.

The Hispanic Marketing Council 2023 Annual Summit Returns in Person to New York City April 26-27, 2023

The HMC Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise, is back in person in New York City on April 26 to 27. This day-and-a-half conference packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market.

CIRCULO CREATIVO USA announces 2023-2024 Leadership

Círculo Creativo USA announced that Virgilio Flores has been chosen as its new president for the 2023-2024 period.

NBCUNIVERSAL TELEMUNDO ENTERPRISES and U.S. Soccer Federation announce multi-year media rights

NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation announce a multimedia rights agreement that will make Telemundo the new exclusive Spanish-language home of the Women’s and Men’s National Teams across all platforms, including Peacock, in the United States.

How long does it take for CPG ad spend to pay back?

At a time when there’s pressure to cut marketing budgets for short term gain, Jon Webb, Managing Partner at Gain Theory explains why this can sacrifice revenue and profit both immediately and in the future.

The future of audience measurement: an echo from the past

Our industry finds itself on the cusp of an inflection point as the VOD businesses that disrupted the linear TV model diversify their operations, which is interestingly a familiar pattern we can trace back in tim

How should marketers use media channels for brand building?

The rise of social media platforms means a growing cornucopia of media channels available to consumers and marketers. While more traditional media channels such as print, television, and point-of-sale continue to serve brands well, in today’s landscape it’s vital for brands to stay up to date with new and emerging media channels as well as optimise the use of traditional channels. Achieving this can be both difficult and time-consuming.

Mirror Digital Announces Key Promotions In Branded Content Division

Mirror Digital is elevating its leadership within the company’s growing branded content division.

Canela Media announces new season of “Secretos De Villanas’ along with an all-new Spin-Off Series, ‘Secretos De Protagonistas’ for 2023

Canela Media announced a second season of its highly successful original reality series ‘Secretos de Villanas’, as well as an all-new spin-off series ‘Secretos de Protagonistas’, both of which are slated to premiere in 2023.

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