Insights on Entravision’s change in Leadership ….

Thoughts from Maria Martinez-Guzman - President of Entravision Media; and Eduardo Maytorena - President of Entravision Audio.

Understanding Generation Alpha

I have a front row seat to Generation Alpha. They’re my daughters.  Ruby was born in 2010 and Sophia in 2012, placing them at the beginning of the first generation born entirely in the 21st century. The name “Generation Alpha” was coined by Australian social researcher Mark McCrindle. After Gen Z, we ran out of letters in the Latin alphabet, so he moved to the Greek alphabet. Alpha. A beginning. It fits.  By David Morse

Entravision Aanounces New Leaders for its US Media Business

Entravision announced three promotions in its US Media leadership team:

• Maria Martinez-Guzman to President of Entravision Media;
• Eduardo Maytorena to President of Entravision Audio; and
• Winter Horton to Chief Revenue Officer

Family Caregiving in an Aging America. [REPORT]

As the U.S. population ages, the need for caregivers among older adults is on the rise. There’s growing evidence that family members are increasingly taking on these roles.

FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – Part 3

We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.

Black History Month Isn’t Gone. It’s Just Quiet.

This Black History Month feels unusually quiet. By Pepper Miller - Cultural Insights Strategist & Trust Steward 

Nielsen Launches Mobile Survey To Modernize Radio Measurement.

After years in the making, Nielsen is taking radio audience measurement into the mobile era with the official launch of its Nielsen mobile survey (mSurvey), beginning with the Spring 2026 survey period. The new platform complements the traditional Diary service by allowing respondents to report listening electronically on their smartphones, expanding participation and improving accuracy.

Telemundo Releases “Somos Más” – The Official Anthem of its FIFA World Cup 2026™ Coverage. [VIDEO]

Telemundo officially releases “Somos Más,” the anthem for the network’s coverage of the FIFA World Cup 2026™, bringing together global music stars Carlos Vives, Emilia, Wisin and Xavi for the first time. The song, now available on all major music streaming platforms, captures the spirit of unity and celebration that defines the World Cup.

Telemundo Unveils Most Extensive Spanish-language FIFA World Cup™ Presentation in Broadcast Television History as It Marks 100-day Countdown to FIFA World Cup 2026™ 

With 100 days to go until the kickoff of FIFA World Cup 2026™ on June 11, 2026, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., unveiled its most expansive coverage plan ever—featuring 700 hours of programming highlighting a fully live on-site presence at all 104 matches, coupled with dedicateddailyshows and an unprecedented streaming and digital footprint. The network celebrated the key milestone with the release of its official World Cup song “Somos Más” and the launch of a new phase of its marketing campaign on the road to the World Cup.

MEL named AOR for Centenario Tequila

Centenario Tequila has appointed Miami based MEL as their AOR agency in the USA.

Mediaco adds to executives to team

MediaCo adds Jason Corelli and Victor Guzman to key positions.

America’s Fastest-Growing Consumer: Radio at the Center of Growth

In a previous Sound Answers release, we explored how radio earns the trust of Hispanic consumers. It's a connection built on culture, community, language, and daily habit. That relationship remains strong. But the larger market reality tells a more urgent story.

Price premiums are the ultimate measure of successful professional relationships. Holding Companies have failed to achieve them

Clients pay extremely well for improved growth and performance. Fees paid to consultants prove this theory. Madison Avenue's pricing is commodity-like, indicating the ineffectiveness of agency work. By Michael Farmer is Professor of Branding & Integrated Communications at The City College of New York. 

Telemundo Leads as the Most-Watched Spanish-Language Network in Primetime Year‑to‑Date Across Key Demos

Telemundo reinforces its leadership in 2026, wrapping up the February broadcast month as the #1 Spanish‑language network in Monday–Sunday primetime year‑to‑date among both Adults 18–49 and total viewers, according to Nielsen.

MediaCo’s EstrellaTV Aanounces Spanish-language Broadcast and Streaming Schedule for COMBATE GLOBAL 2026 Season

MediaCo Holding Inc. announced the official U.S. Spanish-language broadcast and streaming schedule for the COMBATE GLOBAL 2026 season on EstrellaTV, giving fans a clear destination to watch every moment of the Mixed Martial Arts (MMA) fight action live across television and digital platforms.

The New American Child

Through my work on the Immigrant Archive Project, I have interviewed thousands of immigrants about the lives they left behind—and the ones they built here.  But some of the most revealing interviews I have ever conducted took place much closer to home. I interviewed my parents, and I interviewed my three daughters. What emerged was not simply a family story. It was a generational arc that explains how America renews itself.  By Tony Hernandez

THE 2028 GLOBAL INTELLIGENCE CRISIS

What follows is a scenario, not a prediction. This isn’t bear porn or AI doomer fan-fiction. The sole intent of this piece is modeling a scenario that’s been relatively underexplored.  This artilcle requires Brain Power

Many U.S. Counties Had High Poverty Rates Over 20 Years

In 309 or almost 10% of U.S. counties, mostly in the South, poverty rates stayed at 20% or more for two decades, according to the recently released American Community Survey (ACS) 5-year estimates.

Latina Fandom Report. [REPORT]

Latina fans do not experience culture in isolation. They experience it collectively. They share recommendations in group chats. They bring products into family conversations. They turn brand discovery into communal validation. Culture does not stop with them, it moves through them.

Behind the Game

How Marketing Made Sports a Global Business.  By Maiver Yepes