Top News

Language and So Much More

September 26, 2020

I often get asked whether brands should use Español or English to reach U.S. Hispanic consumers. The answer is both or a mix, but it’s more complex than just language. Latinos are one of the most diverse minority groups in this country — the market includes some 20 national identities. While we enjoy similar values and traditions, understanding cultural nuances affords brands an authentic connection to us, regardless of language.  By Jorge A. Plasencia

1 Out of 5 Auto Buyers is Latino… Talk about Growth Driver!

September 26, 2020

Every night, as 5 full time virtual students/workers get ready to take their car out for a spin, I think the auto industry is really missing the growth of the Hispanic consumer.  I did say 5 adults… 4 cars… one house… and during COVID our cars are our escape strategy.  By Ana Ceppi

The Minority-Majority Shift. Two Decades That Will Change America. The Surge Of Multiracial Families

September 26, 2020

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment.  By Isaac Mizrahi - Co-President of ALMA

2020 Hispanic Content, Data & Social Marketing Report - Available for Download - FREE

September 26, 2020

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

Cross-Screen Measurement Isn’t the Future; It’s Already Here

September 26, 2020

Once upon a time, TV was linear, with a handful of channels, and the standard unit of measurement was the gross rating point (GRP), which dictated advertising costs and set CPMs. The GRP, the only measurement available, reported on age and gender demographic impressions culled from panels. Brands advertising on television relied on it to place their broadcasting spend accordingly.

Shaping the Consumer of the Future

September 26, 2020

Covid-19 has changed the developed markets of Europe and the US more quickly and more dramatically than what would have been imaginable during the early weeks of 2020. It has changed how and where people spend their time, what they think and feel, and it has spurred massive shifts in what people buy and how they buy it.

more top news
Annual Hispanic Television & Video Awards Ceremony [VIDEO]


Who is Hispanic?


ANA’s Alliance for Inclusive and Multicultural Marketing Challenges Entertainment Industry to Recognize Cultural Authenticity and #SeeALL with Star Studded Emmy PSA


The Ongoing Impact of COVID-19 on Latino-Owned Businesses [REPORT]


The Pandemic That Affects Our Industry Can be Healed


Open Letter to Apple


MAGNA US Advertising Forecast - September 2020


Closing the Hispanic leadership gap: Why it's in everyone's best interest


The Existential Challenge for Business [REPORT]


Inequalities Persist Despite Decline in Poverty For All Major Race and Hispanic Origin Groups


Brand Leaders Are Seeking More Media Cohesion [REPORT]


DIEGO LUNA, STAR OF NETFLIX’S NARCOS: MEXICO AND ROGUE ONE: A STAR WARS STORY TO RECEIVE AWARD FOR OUTSTANDING ACHIEVEMENT AT THE HISPANIC TELEVISION SUMMIT


Let The Cola Wars Begin- En Español!


Young Latinos: A Generation of Change [REPORT]


Navigating the New Video Landscape


Latest News

How advancing women’s equality can add $12 trillion to global growth [REPORT]
September 25, 2020

A McKinsey Global Institute report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality. The public, private, and social sectors will need to act to close gender gaps in work and society.

Disinformation and Hate Speech Harm BIPOC [REPORT]
September 25, 2020

Over the past several months, you’ve heard us say over and over: online hate turns into harm in real life. From advocating for the ban of white supremacists on social media platforms, to leading an advertising boycott against Facebook for profiteering off of hate, NHMC is as committed as ever to eliminating hate online. This year we’ve also ramped up our policy work to stop misinformation campaigns and to protect Latinx Digital Rights and the sanctity of our democracy.

John Leguizamo (Critical Thinking) [VIDEO]
September 25, 2020

ctor, director, producer, writer and Latinx activist, John Leguizamo joins Jack and Mike this week to discuss his directorial feature debut, 'Critical Thinking.' Based on the true story of a group of Brown and Black Miami chess-students, who with the guidance of their teacher (Leguizamo), forged together a friendship that would propel them from the bottom of the rankings to the National Chess Championship.

Marla Skiko Stresses The Importance of Data at Hispanic Television Summit
September 24, 2020

Tuesday’s keynote interview guest at the 18th annual Hispanic Television Summit was Marla Skiko, the U.S. and global head of media for the Ford Motor Company.  She was interviewed by Court Stroud, a media specialist who is a co-host of a podcast and a contributing writer on the topic. Hispanic television media and advertising was the focus of Tuesday’s virtual sessions, at this summit presented by Broadcasting & Cable and Multichannel News.  By Joe Schramm, Schramm Marketing Group

Marketers Struggle to forge Future of Consumer Experience [REPORT]
September 24, 2020

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions

Estrella Media and Sony Music Latin partner on Tengo Talento, Mucho Talento
September 24, 2020

Estrella Media announced that it has partnered with music giant Sony Music Latin for the production of a special edition of its hit talent search show Tengo Talento, Mucho Talento. The new season of Tengo Talento, Mucho Talento Edición Especial.

Multicultural Agency INFUSION Has Another First With Virtual Shoots
September 23, 2020

INFUSION has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to keep up with increased Client work demands and new business pitches accelerated by ‘Black and Brown lives matter’ and the 2020 Census which underscore the Multicultural marketing business imperative.

Hispanic Public Relations Association (HPRA) Launches Texas Chapter
September 23, 2020

The Hispanic Public Relations Association (HPRA) announces the launch of its newest chapter, HPRA Texas.

‘Tis the Season for Customer Intelligence
September 23, 2020

While summer is still winding down, advertisers are shifting focus to executing holiday media plans. This season is typically the most important time of year for many businesses, yet early data expects this year’s retail sales to decline amidst the ongoing upheaval from the novel coronavirus (COVID-19), along with the challenges of digital disruption overall.

Boden inducted into the 2020 PRWeek Hall of Femme
September 22, 2020

Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. This award is the highest accolade in the communications profession and recognizes professionals who have transformed the industry and who serve as a source of inspiration to the next generation of PR leaders.

How to Manage Advertising Production’s Bigger Picture
September 22, 2020

Five steps to establishing a strategic production-spend management program

Leaders in News, Programming, Sports and Cable Are Lauded at the Hispanic TV and Video Awards as Hispanic Television Summit Kicks-off
September 22, 2020

The 18th Annual Hispanic Television Summit kicked off Monday with a virtual ceremony celebrating the leadership within the Hispanic television industry.  By Joe Schramm, Schramm Marketing Group

The Keys to Direct-to-Consumer Success
September 19, 2020

Traditional brands can learn a few lessons from the DTC sector

Six problem-solving mindsets for very uncertain times
September 18, 2020

Great problem solvers are made, not born. That’s what we’ve found after decades of problem solving with leaders across business, nonprofit, and policy sectors. These leaders learn to adopt a particularly open and curious mindset, and adhere to a systematic process for cracking even the most inscrutable problems. They’re terrific problem solvers under any conditions. And when conditions of uncertainty are at their peak, they’re at their brilliant best.

The Impact of COVID-19 on Hispanic Consumers
September 18, 2020

The COVID-19 crisis has completely altered what daily life looks like both here in the United States and throughout the world. No longer can people simply go about their lives – there is heightened concern surrounding health and safety as this virus makes its way through society.  By Lauren Lootens / Florida State University

Americans See Skepticism of News Media as Healthy, Say Public Trust in the Institution Can Improve [REPORT]
September 17, 2020

No more than half of U.S. adults feel confident in the news media or think other Americans feel this wayIn a year filled with major news stories – from impeachment to a contentious election, from a global pandemic to nationwide protests over racial injustice – Americans continue to have a complicated relationship with the news media.

2020 in Hindsight: How This Year is Changing the Media Buyer/Seller Dynamic
September 17, 2020

The greatest shift may be in how the buy side and sell side interact. Sellers of premium inventory have historically owned something very valuable that advertisers needed: eyeballs. And they still do. But now, that is not enough. There is greater onus on the sell side to deliver on a product or service that appeals to cautious and under-funded advertisers and agencies. This is where things get interesting.

ROMINA ROSADO, TELEMUNDO’S CONTENT EXEC SHARES PANDEMIC-RELATED TRENDS IN PROGRAMMING AND MORE, AT THE HISPANIC TELEVISION SUMMIT
September 17, 2020

How the pandemic has impacted TV viewing among Hispanics is a topic that Romina Rosado, the SVP of entertainment and content for NBCUniversal Telemundo Enterprises is prepared to address during her keynote interview Thursday, September 24 at the upcoming Hispanic Television Summit.  By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership
September 16, 2020

The ability to measure AM/FM radio’s ability to drive viewership to TV premieres and events is now exceptionally accurate. Nielsen’s “Promo Effect” study uses the 80,000-person Portable People Meter panel.  By Pierre Bouvard

Dr. Seuss teams up with Pinta
September 16, 2020

Marketing firm Pinta will support Dr. Seuss Enterprises within the Latinx market in the U.S. with a robust program inclusive of advertising, digital, influencer and PR. The expansion within the Latinx market is the latest move by Dr. Seuss Enterprises, as they continue to recognize the significance of reaching these consumers, while furthering its presence on a global scale.