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Latinas Leading Survey [WE need your participation]

We need less than 5 minutes of your time to answer this survey.  Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.

As Marketers Experiment with Gen AI, New Applications Emerge

The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI's most apparent initial applications — copywriting, research, and image generation. But as this year unfolded, a shift occurred. Marketers began to recognize and harness less obvious applications of gen AI, marking a significant evolution that we can expect to carry forward.

Spotlight: Uncovering agency use of generative AI [VIDEO]

WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) on partners’ use of AI, reflecting mounting concerns around the reputational and legal risks associated with its use.

What CMOs Need to Know About Agencies [VIDEO]

Razorfish’s Chief Strategy Officer Nic Chidiac spoke with Steve Olenski for The CMO Whisperer podcast to discuss the ins and outs of an agency relationship, how to effectively use AI, and what the changing role of a CMO means.

Parents’ Mindsets on the Internet and Digital Media

National PTA released the results of a national survey and listening sessions exploring parents' mindsets on the internet and digital media. The survey and listening sessions, which included parents and guardians with children in grades K-12 in public schools, were conducted by Edge Research. National PTA commissioned the research as part of the five-year anniversary of the association's PTA Connected initiative.

Among young U.S. workers without a college degree, men and women hold very different types of jobs

In the United States, young men and women who have a four-year college degree often work in some of the same professions. But there is considerably less professional overlap among young men and women without a college degree, according to a new Pew Research Center analysis of government data.

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Latest News

Total Wireless launches New Look

Total Wireless has unveiled a new brand look and feel, including a proprietary shade of teal developed specifically for Total, a rich blue, and bright yellow, combined with red to signify its parent company, Verizon. The distinctive color palette is designed to enhance the brand’s identity, stand out from the competition, and reflect the energy and vibrancy of the communities it serves. This new brand identity will roll out in a 360 campaign, inclusive of out-of-home, digital, and retail.

Louis Maldonado of d expósito & Partners on Data-Driven Decisions

What will it take to have your work make it to the winners' circle? ANA's Judges' Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good versus award worthy submission.  In this segment, Denise McDevitt, SVP of award programs at ANA connects with Louis Maldonado, partner and managing director at d expósito & Partners' regarding his role on the 2024 ANA Multicultural Excellence Awards Jury.

4 issues plaguing the CFO-CMO Relationship — and how to solve them

As the marketing resource paradox continues to grow ever more severe, the disconnect between the roles of the CMO and the CFO also continues to widen.

Comcast’s Central Division taps Javier Garcia as New Senior Vice President, Sales & Marketing

Comcast has announced the appointment of Javier Garcia to its Central Division senior leadership team as the Senior Vice President of Sales & Marketing, headquartered in Atlanta, Georgia. In this role, Garcia will lead the Division’s sales and marketing functions, overseeing brand and product marketing, sales, and customer retention strategies for Comcast’s largest operating Division, spanning 12 states.

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.

2024 Hispanic TV Programming Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers.  Enjoy

2024 Hispanic Market Overview Report- DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE

2023 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

2023 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.  Additionally, we are celebrating the 25th Anniversary of the Association of National Advertiser's - ANA Multicultural Conference.

Will Multicultural Gen Z Revitalize Hispanic Radio?

At the recent Hispanic Radio Conference, I participated in a panel discussion where industry experts and enthusiasts gathered to ponder the future of Hispanic radio. The enthusiasm in the room was infectious, underscoring a collective belief that the industry is on the brink of a significant transformation. The key takeaway was clear: to capture the hearts and minds of Gen Z, Hispanic radio must innovate while staying true to its cultural roots.  By Mario Carrasco

Casanova//McCann Named One of the Best Places to Work in Orange County

The awards program was created in 2009 and is a project of the Orange County Business Journal in partnership with Workforce Research Group.

Cannes Lions 2024: Takeaways for Modern Marketers [VIDEO]

Bain partners share insights from CMOs at Cannes Lions including topics such as generative AI, marketing experimentation, and more.

BrandZ Most Valuable Global Brands 2024 [REPORT]

The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon.

Balancing long-term and short-term [INSIGHT]

As marketing mix modelling (MMM) grows in popularity and modelling techniques become more powerful, it can be tempting to focus on short-term results. Brand marketers and their partners often find it attractive to look just at the impact that comes in the 13 weeks (or quarter year) post-campaign, putting the results into an optimization engine and using that as a basis for future campaign planning.

New Benchmark Shows We’re Making Progress with Programmatic

ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made!

Radio and Trust Go Hand in Hand

Katz surveyed 1,000 adults across the country to pose a simple question about a not so simple issue - media trust. Respondents were asked, "How trustworthy do you find the following sources of information?" with regards to radio, television, newspapers, magazines, and social media. Our simple probe into the minds of consumers turned up some encouraging news for the radio industry and advertisers.

FELICIDADES – the MOST Multicultural Women’s US Gymnastic Team to represent the USA at the 2024 Paris Olympics

Felicidades, the MOST Multicultural US Women’s Gymnastic Team to represent the USA at the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey and Hezly Rivera made the women's team and are heading to Paris.  Go Latina Power!

The voice of our industry was heard in Cannes.

Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) launched its campaign to call attention of Corporate America. AIMM had a number of successful meetings and "charlas" and We Are All Humans had a presence as well. We are proud of these efforts. And we need to continue! Following is our recap.

AIMM highlights the importance of Hispanics & Multicultural Consumers at Cannes

As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion.

HISPANICS INCREASE PRESENCE AT THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Latinos gained greater representation than ever at this year's Cannes Lion International Festivity of Creativity. In a major breakthrough, the number of Latino Jury presidents accounted for 20% of all jury Presidents, leaping from 0 to 6 out of 29 juries from the previous year.

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