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Research Finds $113T Unseen Wealth Creation Engine Making Latinos “non-traditional wealth bankers” instead of “underbanked”

According to a new report issued by Finhabits, Latino wealth has grown 12% annually for the past 10 years and the rate is 2x Non Latino Whites and has the potential of reaching $113T by 2050. Finhabits sees that 90,000 Latinos inside their fintech ecosystem are saving 6.5% of their salary regardless of income. Latino is an Everyday Saver and at that rate, even with lower household income, are accomplishing the industry recommended norm in savings.  By: Ana Ceppi, SeniorMarCom advisor with 10+ years of Financial services and HealthCare experience and Founder of Factivist LLC

The People-First Advertising Lessons of the Hollywood Strikes

The full impact of the ongoing Hollywood writers' and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.

Americans’ Dismal Views of the Nation’s Politics [REPORT]

Americans have long been critical of politicians and skeptical of the federal government. But today, Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon.

Marketers Balance the Promise and Peril of Generative AI

While juggling concerns such as the volatile economy and the increasingly complex management of customer relationships, marketers now have the added responsibility of figuring out how to harness the power of the hottest technology around — generative AI — while confronting the myriad challenges it presents. AI has ignited great enthusiasm among many brand managers who envision it as a vehicle to make their work more efficient, innovate new kinds of ad content, and improve the all-important customer experience. Yet making it a part of their day-to-day operations remains a work in progress.

New CMO Council report examines relationship between marketing and finance [REPORT]

According to the report, economic headwinds have arrived, and chances are marketers aren't prepared; only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition.

Some employees are destroying value. Others are building it. Do you know the difference?

More than half of employees report being relatively unproductive at work. New research into six types of employees shows how companies can re-engage workers while amplifying the impact of star performers.

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Latest News

How to Improve Marketing’s Value Within the Organzation

Though the scope of marketing has expanded considerably over the last ten years, CMOs and their teams still don't seem to be getting the respect they deserve in the C-suite. This episode explores this strange phenomenon and also offers a series of key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.

2020 Census Data for Nearly 1,500 Detailed Race and Ethnicity Groups, Tribes and Villages

The U.S. Census Bureau released 2020 Census population counts and sex-by-age statistics for 300 detailed race and ethnic groups, as well as 1,187 detailed American Indian and Alaska Native (AIAN) tribes and villages.

Underrepresentation For Hispanic Audiences In Consumer Data Sets

Truthset released results detailing how the overall data industry is currently underrepresenting the Hispanic population in the United States.

Luis Miguel Messianu, Richard Edelman and Peter Lerma launch MEL

MEL (Messianu/Edelman/Lerma) launched as a minority-owned and Hispanic-led, full-service communications agency. The independent entity will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens enabling it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.

Worried About the End of the Cookie? Turn to Your Own Data

As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world.

Ally celebrates Hispanic Heritage Month

In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community.

Public Has Mixed Views on the Modern American Family [REPORT]

Trends in marriage and fertility along with shifting social norms and important legal changes have reshaped the American family.

The Latest Case for Spanish-language Media and News, Courtesy of The Smithsonian

I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in journalism, ¡De última hora!: Latinas Report Breaking News. The exhibit explores the relationship between Spanish-language TV and American history through the collective experiences of seven Latina journalists, including Ilia Calderón, Dunia Elvir, Marilys Llanos, Gilda Mirós, Lori Montenegro, María Elena Salinas and Blanca Rosa Vílchez. These Latinas have paved the way and serve as role models and mentors for future generations of Latina journalists in American media.  by Daisy Expósito-Ulla

Why long-term marketing drives business longevity

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next quarterly read-out, short-term sales can easily distract teams from thinking about what really drives success: long-term growth.

US Retail Sales Up 2.9% in August, But Ad Spending By Retailers Likely Up ~5%

Retail sales data historically took on outsized importance in the imaginations of practitioners within the advertising industry. Advertising by retailers has never been unimportant – spending on advertising by retailers, including food services and drink places amounts to 20% of total advertising expenditures in the United States, according to the most recently available data from a sample of tax returns included in IRS data. But as a percentage of economy-wide receipts, these businesses only account for 17% of all turnover.

Why Brands Need a Culture Stack

For brands struggling to sustainably reinvent themselves, I offer a new construct, the Culture Stack. The Culture Stack brings process and capabilities together to form an operating ethos that meets the most critical needs of today's marketers.

Over-emphasis on activation and tactics limits marketing effectiveness

Creating a Global Culture of Marketing Effectiveness finds that while overall marketing effectiveness culture is performing acceptably – scoring 6.5 out of 10 – Process, the glue that pulls together the three other key elements (People, Focus, and Data & Tools), scores just 5.7.

A Major Shift Is Coming to the Digital Ad Industry: Are You Prepared?

The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation. Over the past two decades, the focus of digital advertising has been on targeting individuals to deliver increasingly personalized and relevant ads. This has created a vast and intricate infrastructure for tracking people's online behavior.

Telemundo and NBCUniversal’s Hispanic Heritage Campaign “Be The Next Story Told” Honors and Celebrates the Culture and Contributions of Latinos in the U.S.

With Hispanic Heritage Month kicking off this week, Telemundo and NBCUniversal are celebrating with an energizing new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long.

The Latest on Talent & Employee Trends

According to a poll conducted by Morning Consult, on behalf of BSR, social policies on a state-level, and brand advocacy in relation to social issues are important considerations for people thinking about relocating for employment.

The Importance of All-Party Data in a Cookieless World

Why brands need to leverage third-, second-, first-, and zero-party data to overcome a shifting marketing landscape

Global Influencer Marketing Spend Surged 22% in 2022 to $29B, Pacing for 17% Growth in ’23, Fueled by Rising Interest in Popular Agents of Fashion, Entertainment & Sports

Global influencer marketing spending grew 21.5% in 2022 to $29.14 billion and is on pace to rise 16.9% in 2023, fueled by a growing number of brand marketers investing in a multiplying number of macro and micro influencers using social media channels to espouse products and brands among their peers, according to new research by PQ Media.


Warner Bros Discovery U.S. Hispanic adds CNN en Español to its portfolio which includes Discovery en Español, Discovery Familia and Hogar de HGTV.

Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts

App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences.  The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver a more targeted, relevant message within their ads to these audiences.

Black, Hispanic and Latina Women Report Increased Confidence in Investing Knowledge and Build Generational Wealth

Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities.

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