Top News
HMC HONORS THE HOME DEPOT AS 2026 HMC MARKETER OF THE YEAR
The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at the 2026 HMC Annual Summit on April 23 in New York City.
MediaCo Alina names Falcón News Strategy Senior Advisor
MediaCo Holding Inc. announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms.
Telemundo launches Café Golazo,
Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide.
El Quinto Partido to debut on Canela.TV
Canela Media announced the premiere of its new original series, El Quinto Partido (The Fifth Match) a Canela Deportes Original docu-series, premiering on May 15th, ahead of the biggest soccer event this summer.
The Quiet Retreat: Why Brands Are Still Investing in Multicultural Consumers, Just Not Publicly
Over the last year, I’ve noticed something interesting. Several brands have publicly scaled back, rebranded, or quietly dismantled their multicultural marketing efforts. Some announced it. Others simply removed the language from their websites, shifted titles internally, or reallocated visible budgets. And yet. Behind closed doors, those same brands are still investing in multicultural research. By Mario Xavier Carrasco - Multicultural Insights Leader @ ThinkNow
When Bad Bunny’s Half Time Show Doesn’t Feel Like “For You” But Having Arnold As Your “Neighbaaa” Does, And What It Means for Advertising
When Bad Bunny lit up the 2026 Super Bowl halftime show, the performance was vibrant, proud, and deeply rooted in Latin Caribbean culture. It reminded me of moments I’d experienced in San Juan (the music, the energy, the homes, the colors), but I still didn’t feel fully connected. It felt like watching someone else’s cultural celebration, impressive, but not mine. That moment reminded me how advertising works. By Edwige Winans - Multicultural Insights
Featured News
- HMC HONORS THE HOME DEPOT AS 2026 HMC MARKETER OF THE YEAR
- MediaCo Alina names Falcón News Strategy Senior Advisor
- Telemundo launches Café Golazo,
- El Quinto Partido to debut on Canela.TV
- The Quiet Retreat: Why Brands Are Still Investing in Multicultural Consumers, Just Not Publicly
- When Bad Bunny’s Half Time Show Doesn’t Feel Like “For You” But Having Arnold As Your “Neighbaaa” Does, And What It Means for Advertising
- The AI Culture War: Battleground for Cultural Competence
- AHA Report [REPORT]
- Univision Returns to Puerto Rico on WSTE Canal 7
- The Ten Principles of Roberto Madan -Lessons on leadership, resilience, and legacy from a century of life
- La Opinion to celebrate 100 Years !!!!!!!
- A Jobless Boom – Anatomy of the jobless economic boom
- FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 4
- Unlocking Latino Fandom for Brand Growth. [WEBINAR]
- Audio today 2026 – How America listens. [REPORT]
- Marcelino Miyares: Cuban-American broadcaster, marketer, producer and professor dies in Miami
Latest News
Pablo Rosas named Head of Strategy at MEL
Miami based MEL has announced that Pablo Rosas has joined MEL as Head of Strategy. As a great human who brings outstanding strategic chops to the agency, we have no doubt Pablo will be a big part of continuing to elevate the work we do for clients.
Censo Económico 2022: ¿Qué nos dicen los datos sobre Puerto Rico? [WEBINAR…. HOY]
El seminario web ofrecerá un panorama general del Censo Económico 2022 de las Islas territorios de los Estados Unidos, destacando los hallazgos clave para Puerto Rico. Los participantes explorarán los datos de manera descriptiva, incluyendo la cantidad de establecimientos, ingresos, empleados y nómina. La sesión también incluirá una breve explicación sobre los códigos NAICS y una demostración de cómo utilizarlos para buscar datos relevantes de los distintos sectores industriales. Se realizarán comparaciones con Censos Económicos de las Islas territorios anteriores para identificar tendencias y cambios en la economía de Puerto Rico. Los participantes obtendrán conocimientos prácticos sobre cómo acceder a los datos del Censo Económico. Miércoles 18 de marzo de 2026 Tiempo: 11:00 - 12:00 p.m. ET
Hispanic Sentiment Study 2025 – The Latina Edition. [REPORT]
This report represents a specific intersectional analysis derived from the 2025 Hispanic Sentiment Study. While the broader study examines the multifaceted experience of the Hispanic/Latino community in the United States, this "Latina Edition" provides a deeper dive into the specific lived experiences and sentiments of Hispanic women.
We’ve Come a Long Way, Baby: The Future of Leadership Is Female—and Latina
When I was a teenager, I challenged my junior high school so girls could wear pants. I burned bras in protest for women’s rights. And when I entered corporate America, the few women in the room weren’t executives—they were secretaries. A pinch in the ass, harassment and unnecessary setbacks were considered “the norm. ”That wasn’t ancient history. It was my lifetime." By Liz Castells-Heard, Founder, CEO and Chief Strategy Officer, INFUSION by Castells
MediaCo’s Sigma Audio Networks launches InterWave Digital Audio Network
Sigma Audio Networks announced the launch of InterWave, a new digital audio network designed to connect advertisers with multicultural audiences across premium digital audio environments at scale.
Telemundo’s Longest-Running Super Series, El Señor de los Cielos, Kicks Off Production on Iconic Tenth Season
Production is officially underway on the tenth season of Telemundo’s Emmy-winning franchise, El Señor de los Cielos (The Lord of the Skies), led by renowned actor Rafael Amaya reprising his iconic role as Aurelio Casillas. Joining Amaya is a stellar returning cast, including Carmen Aub as Rutila Casillas, Isabella Castillo as Diana Ahumada, all set to bring another explosive chapter to life as the series kicks off this landmark season.
The Infinite Dial 2026. [REPORT]
The Infinite Dial is the longest-running survey of digital media consumer behavior in America
- The annual reports in this series have covered a wide range of digital media and topics since 1998
- The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more
Inclusion & Representation as a Growth Engine for the Next Era of Agencies. [REPORT]
Agency leaders are operating in a market defined by demographic transformation, cultural acceleration and rising consumer expectations. Yet at the moment of greatest visibility into consumer data and identity-driven shifts, many agencies are retreating from sustained investment in inclusion and representation.
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
MediaCo appoints Neida Gotay as Vice President, Integrated Sales
MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales.
Rest Launches “Late Night Mistakes” Campaign During Sleep Awareness Week to Save Your Sleep (And Your Credit Card) from the 3 A.M. Doom-Scroll
To intercept this late-night madness, Rest, an AI-powered, Cognitive Behavioral Therapy for Insomnia (CBT-I)-inspired sleep program is launching its bold "Late Night Mistakes" campaign. Created in partnership with independent creative agency BeautifulBeast, the initiative subverts preachy, daytime wellness marketing by turning late-night e-commerce into a direct point of intervention. By hijacking live shopping streams and 2 a.m. social feeds - the exact environments where exhausted consumers make their worst choices - the campaign intercepts the doom-scroll to offer a proven behavioral health solution instead of another impulse buy.
Don’t waste the agency pitch Q&A session…
The pitch Q&A session is one of the most important interactions that agencies have with a prospect during a formal review. The client gets to see how the agency team handles themselves. The agency has an opportunity to gather critical information that can shape how they arrive at the most compelling recommendations.
What Is The New Majority? Who They Are and Why They Matter
The New Majority is made up of the 192 million Americans under 45: Millennials, Gen Z, and Gen Alpha. They now represent 56% of the U.S. population and are the most diverse, digitally native, and soon-to-be, economically influential consumer bloc in the country. They are the "new general market." By Jacqueline Hernández and Jack Rico
MEL named AOR from BrandsMart USA.
Miami based MEL agency has been awarded the AOR responsibilities for BrandsMart USA. The agency will handle brand strategy, creative and content.
“How much should we spend on marketing?”
“How much should we spend on marketing?” - - If that’s the question, the answer is usually wrong. By Rick Ramos - Fractional CMO
“Is software dead?
That's the question on everyone's mind. It's what is being whispered in boardrooms, on X, and across investor calls right now. Having built businesses in communications, marketing, and media, I've seen lots of disintermediation before. (cable fragments and ends the broadcasters' monopoly, the internet, Google and search advertising, social media and programmatic advertising, and now AI and the collapse of the creative/distribution stack), and we reinvented, survived, and thrived through it all. With AI agents cranking out code faster than ever, SaaS stocks getting hammered, and headlines screaming 'SaaSpocalypse,' it's easy to buy the panic. By Tony Dieste
LATINATION MEDIA receives 2026 GLADD Media Award
LatiNation Media’s critically acclaimed series, Living y Ready, was the recipient of a GLAAD Media Award in the category of Outstanding Online Journalism – Video or Multimedia // Periodismo digital sobresaliente: vídeo o multimedia. The moving series is grounded in first-account stories from HIV-positive people of color and their loved ones. The special provides an unprecedented look into the HIV-positive community and its many nuances.
Why Your Marketing Isn’t Working (And What to Fix First)
If your marketing isn’t delivering results, the problem may not be your ads, content, or social media strategy. It may be your brand positioning strategy.
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
