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Spanish Broadcasting System to receive Multimillion Dollar settlement from Voz Media

Spanish Broadcasting System, Inc. ("SBS" or "the Company") (OTC Pink: SBSAA) announced that it had reached a multimillion dollar out-of-court settlement with VOZ Media regarding VOZ's default of its $64 Million acquisition of the SBS Mega TV division.

Lights, Camera, Action! [REPORT]

Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding their cinema habits. Join us as we unravel the data, uncover the trends, and explore the preferences shaping the media landscape for this growing demographic.

2023 State of Hispanic Homeownership [REPORT]

In 2023, the Hispanic homeownership rate reached 49.5 percent, a key milestone. Despite facing what has been reported as the least affordable housing market on record, Latinos added a net gain of 377,000 owner-households, the largest single-year gain since 2005, almost 20 years. While rapidly rising interest rates and low housing inventory were the biggest barriers to homeownership growth last year, resiliency remained. Hispanic homebuyers were willing to relocate to more affordable areas, utilized co-borrowers in their financing, and took advantage of local and specialized programs to make homeownership possible.

Retail Industry Continues to be Largest Private-Sector Employer [REPORT]

The retail industry supported 55 million full-time and part-time jobs in 2022, accounting for 26% of total U.S. employment, according to a new report released today by the National Retail Federation. The figures are up from 52 million jobs and 25% of total U.S. employment in 2018. Conducted by PwC, The Economic Contribution of the U.S. Retail Industry examines the direct, indirect and induced contribution of the retail industry to the U.S. economy.

How Marketing Agencies Can Ensure “Zoom Fidelity” with Media

If you're doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don't exactly line up?

ESTRELLATV brings‘ EL HORMIGUERO’ to U.S. Audiences

EstrellaTV is premiering the leading global Spanish-language talk and variety show El Hormiguero on Monday, April 8. The series will air Monday through Friday at 8 p.m./7 p.m. CT, and will be available on the EstrellaTV app. El Hormiguero is hosted by Pablo Motos.

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Latest News

“EL TOQUE DE AARÓN” new season

Warner Bros. Discovery U.S. Hispanic announced the renewal of its partnership with GroupM, COCINA (a unit of MECENAS), and beloved celebrity chef and Executive Producer Aarón Sánchez, for a highly anticipated second season of EL TOQUE DE AARÓN.

Entravision Mobile Growth Solutions renames as Adwake

Entravision announced the unveiling of Adwake, the new brand name for its expanded mobile app promotion business division. Adwake, formerly known as Entravision Mobile Growth Solutions (MGS), seamlessly integrates MGS with the acquisition of BCNMonetize that took place in May 2023, featuring an even more robust supply and operations structure, and an innovative product-oriented approach.

Nékter Juice Bar and Tajín collaborate on a Fusion of Freshness and Flavor

Nékter Juice Bar has collaborated with Tajín, the top-selling chili lime seasoning in the U.S. and Mexico, on three new limited time menu offerings that fuse freshness with flavor, bringing together Nékter’s real, wholesome ingredients with Tajín’s bold and unique blend of mild chili peppers, lime and sea salt for a refreshing and zingy taste sensation like no other.

Consumer Products Report 2024: Resetting the Growth Agenda

The consumer products industry is used to finding a way through periods of uncertain demand. In the last couple of decades alone, unflappable executive teams have steered consumer packaged goods companies (CPGs) through two of the most unstable periods of modern times: the 2007–08 global financial crisis and the Covid-19 pandemic.

Boden: Women History Month

This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.

Global Ad & Marketing Growth Slowed to 4% in ‘23, As Brands Cut Budgets on Inflation & Recession Fears; Media Spend to Rise 8% in ’24 on Record Political & Olympics Spend

Global advertising and marketing spending grew at a decelerated 4% in 2023 to $1.631 trillion, but total media spending is projected to grow at a more robust 7.7% in 2024, as inflation and recession fears have subsided and a quadrennial windfall of ad & marketing investments is expected from political campaigns in 15 of the top 20 US markets, as well as record media spend related to the Paris Summer Olympics, according to new researchby PQ Media.

Celebrating 25 wonderful years of Círculo Creativo

Celebrating 25 years for Círculo Creativo is a significant milestone in the organization's journey. It marks a quarter-century of dedication to promoting creativity and excellence within the U.S. Hispanic advertising landscape.  By Luis Miguel Messianu- Founder- First President – Current Co-Chairman

Latinos in Hollywood: Amplifying voices, expanding horizons

There are about 62 million Latinos in the United States; globally, the heritage of more than 650 million people falls into the broad “Latino” category. US Latinos account for more than $3 trillion of GDP, which would make them the fifth largest economy in the world if they were a country. Beyond this economic power, they are also avid consumers of Hollywood’s narratives and punch well above their weight in supporting the film and TV industry. Compared with a population share of 19 percent, US Latinos account for 24 percent of box office ticket sales and 24 percent of streaming subscribers. To put this into even sharper contrast, US Latinos see films 3.3 times a year, per capita, compared with 2.9 for Asian-Americans and 2.3 for White Americans.

A CMO’s Agency Wake-Up Call [REPORT]

This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from "which agencies should I hire?" to "how can I operate to embolden agencies to succeed?" and supercharge their marketing efforts.

Global Perceptions of Progress on Gender Equality [REPORT]

Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world.  The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%.  The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found much the same results. Across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions, encompassing equal rights, political empowerment, workforce/economic participation, educational attainment, health, and societal perceptions.

Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans

In this episode of The New Mainstream podcast, Jesus Chavez, co-founder and CEO of CABRA Sports, delves into Latino sports fandom, exploring the strategies and cultural insights driving the industry’s evolution.

For Diversity in Advertising to Stick, It Must Be Considered in More Places

Corporate diversity, equity, and inclusion (DEI) goals are encountering challenges due to economic pressures and a recent Supreme Court ruling to cease affirmative action. Consequently, certain companies with a short-term perspective are diminishing their emphasis on DEI, and this trend is extending to DEI in advertising. The repercussions are evident in recent data from Paramount, which finds a significant decline in the percentage of Black and Hispanic individuals represented in advertising.

Understanding how audiences connect with news media ahead of the 2024 U.S. elections

2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to understand how voters are consuming media and how things may have changed since the last elections. With political campaigns buying up valuable ad inventory in the U.S., all advertisers can benefit from understanding how audiences stay connected as ad prices rise, especially on news programming.

Saved by Lionel Messi: Documentary reveals how grandmother survived Hamas attack by mentioning Messi’s name. 

Esther Cuño, a 90-year-old Argentinian, was forced into posing for a viral picture with Hamas gunmen amid the destruction of her community in Nir Oz.  Eight of her extended family members were abducted to Gaza. Esther claims that mentioning she hailed from the same country as Lionel Messi spared her life. Her narrative is featured in a new Spanish-language documentary about the Hamas attacks of October 7, 2023.

TelevisaUnivision launches New Live Local News Programs in Atlanta, Los Angeles, Phoenix and Tucson on UniMás

TelevisaUnivision announced the launch of new live local news programs catered to the local communities in Atlanta (GA), Los Angeles (CA), and Phoenix and Tucson (AZ), starting on March 5, 2024.

Marketers Need a Sharper Antenna for Programmatic Advertising

Forty-four thousand websites. That's the number of sites media buyers use in their programmatic ad buying, according to the "ANA Programmatic Media Supply Chain Transparency Study." Talk about overkill. The report, which was released in December 2023, says that marketers should tap between 75 and 100 trusted programmatic media sellers who in turn can provide access to thousands of websites to optimize their investments. So why such a disconnect?

Attention beyond views for creative effectiveness

The marketing industry is almost unanimous in their belief that attention plays an important role in advertising success, and the vast majority believe that attention has an important influence on creative effectiveness. However, despite the strong belief that attention matters, there is still a disconnect with how attention is being measured.

Warner Bros. Discovery’s U.S. Hispanic launches “JUNTOS EN ACCIÓN”

Warner Bros. Discovery’s U.S. Hispanic and Omnicom Media Group (OMG) announced a partnership to launch JUNTOS EN ACCIÓN, a renovation reality series hosted by celebrity couple Carlos Ponce and Karina Banda alongside design guru Daniela Nares.

How Does Diversity in Social Networks Impact Survey Response?

There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop to declining social capital — the strength of people’s friendship networks and community ties.

Telemundo Reigns #1 Spanish-Language Broadcast Network in Weekday Primetime

Telemundo ranked as the #1 Spanish-language broadcast network in weekday primetime last week, fueled by the latest seasons of La Casa de los Famosos and El Señor de los Cielos. According to Nielsen, the network delivered an average of 444,000 adults 18-49, 166,000 adults 18-34 and over 1.3 million total viewers in 7pm-11pm primetime.

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