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Media Comparisons Study 2023

The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement.

Podcast Reach Among 13-34s in the U.S.

It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts

U.S. Recession Unlikely and Expects Slight Growth in 2023

A recession is unlikely and the economy is expected to see slight growth in 2023 as consumers continue to cope with inflation and high interest rates, National Retail Federation Chief Economist Jack Kleinhenzy.

The Hispanic Marketing Council 2023 Annual Summit Returns in Person to New York City April 26-27, 2023

The HMC Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise, is back in person in New York City on April 26 to 27. This day-and-a-half conference packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market.

More Adults Earning College Degrees

Lumina Foundation released an updated A Stronger Nation, the foundation's online tool for tracking the share of working-age adults with degrees or other credentials of value. The national post-high school education rate among adults 25 to 64 years old reached 53.7 percent in 2021, an increase of nearly 2 percentage points since 2019 when the percentage was 51.9.

Training NextGen BIPOC Youth for STEAM Careers Can Close the Wealth Gap [PODCAST]

On this episode of The New Mainstream podcast, Dr. Hassan Brown, founder of Career Catalyst, talks about his journey into ed tech and the importance of training the next generation of BIPOC youth for STEAM careers.

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HPRA Miami 2023-25 Board of Directors Announced

The Hispanic Public Relations Association (HPRA) Miami Chapter announced its board of directors for the 2023-2025 term with a renewed commitment to serving as the premier organization for public relations professionals in South Florida.

Estrella Media adds ket execs to Music Division

Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company's Estrella Media Music Entertainment (EMME) division.

How to onboard your new agency for greater success

The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next can determine the eventual success or failure of the relationship.

Entravision debuts new Morning Show – La Bronca Mañana

Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles.

Spicy Herdez Traditions YouTube Ads Use Flavor, Heavy Bass, Heritage, and Iconic Neon Imagery to Appeal to Latinx Consumers

In a recent study, State of Consumer Engagement 2022, Horowitz Research illuminates consumer perceptions of media representation and the impact on brand consideration.

Estrella TV to launch ‘BUENAS NOTICIAS’

EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere a new weekly news magazine series “Buenas Noticias” on Sunday, February 5 at 6:30 p.m./5:30 p.m. CT.

Reckitt CMO says virtual studio models are key to ad sustainability

Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, sustainability and corporate affairs officer in April last year. Since then, he has implemented a number of new processes to accelerate the performance of the hygiene and health giant’s brands globally, including the launch of a Marketing Centre of Excellence and a new brand purpose agenda.

2023: A defining year for CTV

When considering the future of media-focused technology, it’s always important to look past the hype and assess where audiences are migrating and what kinds of inventory are available. Based on that criteria, there’s one technology that piques my interest: CTV (Connected TV), which witnessed a surge in growth throughout the pandemic when people were locked indoors with more exposure to IP-based devices.

National Network of Multicultural and LGBTQ PR Agencies Expands to Ten Major Markets

Five independently-owned and operated public relations firms operating in seven markets nationwide have joined The Change Agencies, the national network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019.

ESTRELLA MEDIA adds KUDF CHANNEL 14.1 In Tucson

Estrella Media has added KUDF’s primary channel in Tucson, AZ, to its EstrellaTV network affiliate group.

Telemundo Global Studios presents its production & development slate for 2023

Under the umbrella “The Telemundo Edge,” Telemundo Global Studios presented its slate of originals set to go into production and development this year at an event held last night as part of the Content Americas trade market

Winning With a Template

In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person in the new business role. We are often asked by agencies how they can best prepare a customized written response without building everything from the ground up each and every time. Below I’ll highlight three tips to help optimize your new business approach so you’re not reinventing the wheel for every race.

Kanal D Drama premieres El Pecado del Amor

Kanal D Drama premieres the family drama El Pecado del Amor (Love & Sin) on January 25 on its linear channel and through the Kanal D Drama app in for the U.S. Hispanic market.

HRN Hispanic Radio Network’s Clark Logan named to Radio Ink’s Hispanic Radio Conference Advisory Panel

Clark Logan, President of HRN Hispanic Radio Network has joined Radio Ink’s Hispanic Radio Conference Advisory Panel. This year marks the 14th annual Radio Ink Hispanic Radio Conference, which will be held in Miami on June 14 and 15.

The missing conversation

Agencies are a vital part of any effective marketing organization but all too often the right questions aren’t always asked in these partnerships.

Representative content drives bingeability across streaming platforms

If there’s one thing audiences want when they tune in to watch a program, it’s to see stories and experiences they can relate to. That’s the basic premise of representation, and it can have a direct impact on viewership. It can also fuel an audience’s appetite to watch more content—a critical component to success in an ever-growing landscape of content choice.

2023 Edelman Trust Barometer [REPORT]

The 2023 Edelman Trust Barometer reveals that business is now viewed as the only global institution to be both competent and ethical. Business now holds a staggering 53-point lead over government in competence and is 30 points ahead on ethics. Its treatment of workers during the pandemic and return to work, along with the swift and decisive action of over 1,000 businesses to exit Russia after its invasion of Ukraine helped fuel a 20-point jump on ethics over the past three years. Business (62 percent) remains the most and only trusted institution globally.

Lopez Negrete Communications and Hyundai Motor America create First Branding Campaign Aimed at Both Hispanic and General Markets

Lopez Negrete Communications and Hyundai Motor America announce first-of-its-kind anthemic brand work aimed at showing that no matter how far apart we might be, how different we may be, where we go or where we came from, it is the miles we spend together that are worth treasuring. The Las Millas que Nos Unen or The Miles that Unite Us campaign was originally created for the Hispanic market, but Hyundai observed its emotional relevance resonating across all audiences and selected it for the general market as well.

A Tribute to Argentine Creativity

It’s so great to be from Argentina these days, as we have been in the news a lot lately – for positive reasons this time. We finally won our third World Cup title, and Lionel Messi indisputably crowned himself as the best player in the world. Last week we also won Best Foreign Film at the Golden Globes for the film “1985,” which chronicled the true story of how a public prosecutor, a young lawyer, and their inexperienced legal team dared to prosecute the heads of Argentina’s bloody military dictatorship.  By Roxana Lissa - Multicultural Marketing / Hispanic Market PR Consultant

2022 Holiday Sales Grew 5.3% to $936.3 Billion

Retail sales during 2022’s November-December holiday season grew 5.3% over 2021 to $936.3 billion, falling short of the National Retail Federation’s forecast amid continuing inflation and high interest rates, NRF said today. While holiday growth was less than expected, sales for the year grew 7% over 2021 to $4.9 trillion, meeting NRF’s forecast of between 6% and 8% growth for the year.

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