U.S. Online Audio Listening Grows and Podcast Habits Reflect a Return to Work and School [REPORT & INFOGRAPH]
Seventy-three percent of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021. This jump was primarily driven by listeners age 35+, as the number of those age 35+ who listen to online audio monthly increased by 13% year over year. Weekly online audio listening also rose to 67% of the U.S. 12+ population, up from 62% in 2021.
Agua Media announces the launch of its podcast network, specifically targeting the New American Mainstream.
Univision Noticias and Uforia announced the launch of “Univision Reporta,” a one-of-a-kind Spanish-language podcast, just the latest in innovative programming offered by the leading Spanish-language media and content company in the world and part of its strategy to continue to expand its news division.
Pod Digital Media (PDM) announced it has acquired exclusive rights to the Latino & Latina Podcasters Network. Pod Digital Media will now add 50 Latina, Latino, Latinx, and LGBTQ+ hosted and produced podcasts.
As it celebrates its one-year anniversary, Pitaya Entertainment has established itself as one of the players in the Latino podcast space and is the fastest-growing podcast network for Latinos in the U.S.