Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel.

MANÁ Launches First-Ever Local Social Impact Initiative as Part of Second Leg of U.S. tour

Following decades of world-wide service and advocacy, MANÁ, Latin America's most influential band, has announced the launch of their first ever local social impact initiative as part of the second leg of their wildly successful US tour. The band will donate a portion of proceeds from their México Lindo y Querido tour to chosen local organizations providing need-based services and advocating for structural change in markets. A total of 11 local organizations were chosen, along with four national advocacy and voter registration partners: Latino Victory Foundation, PoderLatinx, Mi Familia Vota and Mamas Con Poder.

2023 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

The Hispanic Organization of Latin Actors announces 22nd Hola Awards

The Hispanic Organization of Latin Actors (HOLA), announced the return of the HOLA Awards Gala Benefit to New York City. The 22nd annual ceremony will take place Monday, October 16th at the legendary The Players NYC Club House in Manhattan. The gala benefit honors top Latino and Hispanic talents who have shown excellence in film, television, and theater.

NFL expands Hispanic focused music partnership

The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season.

At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture

Music is and will always be an essential element of culture, but seldom is a music genre so pervasive it changes the cultures around it.

National Hispanic Network of Volunteers HLX+ Launches

As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more.

2022 LDC U.S. Latino GDP Report [REPORT]

As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the U.S. Latino GDP would be the fifth largest GDP in the world, larger than the GDP's of the United Kingdom, India or France.

Soccer’s Next Frontier: Latinas

With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight.  By Natalie Boden - CEO and Founder, BODEN

Arguments for and against linguistic purity and its implications for marketing to Hispanics in the US.

Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the Spanish language in its separate and pure form, however, using an informal naturally evolved form of the Spanish language can benefit marketers by providing emotional appeals to reach a wider audience and bridge the cultural gap.  By Stephanie Snopek - Center for Hispanic Marketing Communication, School of Communication at Florida State University  

Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers

By Gaby Alcantara Diaz - Semilla According to Ipsos' findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of these households being raised in middle-class backgrounds, nearly one in four grew up in poverty. Nevertheless, they have achieved upward mobility, with their household spending surpassing their non-Hispanic white counterparts by 16% annually. In total, Hispanic households possess a staggering $12.8 trillion in net worth.

What Do CFOs Want from CMOs?

There's a growing urgency for marketing leaders to learn how to speak the language of finance

Examining the Racial and Ethnic Diversity of Adults and Children

The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population?

Significant Educational Strides by Young Hispanic Population

The nation’s fast-growing Hispanic population made dramatic strides in educational attainment in recent decades — especially among younger age groups.

THE END OF AN ERA : Eduardo Caballero passes

Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry has passed. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.


The Latin Recording Academy® announced that, for the first time in the history of the organization, the 24th Annual Latin GRAMMY Awards® will be held at the Conference and Exhibition Centre (FIBES), in Sevilla, Spain.

CMO Tenure Study: An Expanded View of CMO Tenure and Backgrounds

As with prior years, this report tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. The expanded data set, which includes a more diverse set of companies with broader industry representation, reflects the increasingly multifaceted nature of marketing today.

Shakira to receive Latin Woman of The Year Award

Telemundo announced that Grammy Award-winning singer and songwriter Shakira will be honored with the 2023 Woman of the Year Award at Billboard Mujeres Latinas en la Música. Hosted by Ivy Queen and Jacqueline Bracamontes, the first-ever Latin Women in Music event will take place at Watsco Center in Miami, FL, to be taped on Saturday, May 6, 2023 and air on Sunday, May 7, 2023 at 9 PM/8 CT on Telemundo and Universo. The show will also stream simultaneously on the Telemundo app and on Peacock.

Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards

Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever "Nos Inspiras Tú," and Mattress Firm "Hablemos de tu Descanso” and also won the Mosaic Talent in Advertising Content Creation.

NBCUNIVERSAL Telemundo Enterprises celebrates anniversary of TELEMUNDO ACADEMY

NBCUniversal Telemundo Enterprises celebrated five years of growth and expansion of its multimedia career mentorship and student development program, Telemundo Academy. To mark the occasion, the company announced a new partnership with the Hispanic Association of Colleges and Universities (HACU), an international organization representing more than 500 colleges and universities in the U.S., Puerto Rico, Latin America, and Spain committed to Hispanic higher education success.

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