Business

Estrella Media signs multi-year Nielsen Local TV Measurement agreement

Nielsen and Estrella Media, Inc. announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix, and San Francisco.

Consumer Media Usage Growth Slowed to 1.6% in 2021 – Media Consumption to Grow Faster in 2022

Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation began to emerge, according to new research released by PQ Media.

Consumer Demand For Private Brands [REPORT]

Historically, consumers have navigated to store brands, also referred to as private brand or private label products, during challenging economic times. Current inflation and economic uncertainty would indicate that growth of private brands should be outpacing that of name brand products, but that’s not the case.

Reinforcing first-party data strategies is essential for securing consumers’ loyalty

By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a catalyst when it came to developing impactful campaigns and sustaining long-term business growth.

Become a World-Class CMO [CHECKLIST]

As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision.

Marketing Predictions 2022: Forging New Connections [eBOOK]

What does the future of marketing look like? CMOs face a perfect storm of budget cuts, operational disruption and social unrest. The ability to build new, vital connections with customers, employees and business partners is central to thriving across a range of unpredictable scenarios.

How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs

I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting.

2022 GRAMMYs Postponed

After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, the Recording Academy and CBS have postponed the 64th Annual GRAMMY Awards Show

Time to get serious in 2022 ……..

A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:

The 5 Biggest Threats To Agency New Business In 2022

The past couple of years have been a wild ride. However, even amid lingering concerns about Omicron and economic uncertainties, there’s a sense that the worst is behind us as we enter 2022.  by Mark Duval - The Duval Partnership

Challenges and opportunities for omnichannel marketers [REPORT]

In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more. Chief among the findings was a growing concern from industry leaders about the ongoing challenge of cross-platform measurement.

Sales and Marketing Alignment Fundamentals for Revenue Growth

As the process of buying and selling evolves, customer-facing roles change along with it. Sales and marketing teams have traditionally operated in silos, resulting in tension and preventing each team from fully executing their jobs.

Nation’s Teachers More Diverse but Still Lag Racial, Ethnic Makeup of Students

The racial and ethnic diversity of the nation’s 6.6 million teachers has increased since 1990 but has not caught up with the diversity of their students, according to a U.S. Census Bureau analysis of employment and population data.

Latinas Exiting the Workforce: How the Pandemic Revealed Historic Disadvantages and Heightened Economic Hardship [REPORT]

As baby boomers retire in record numbers, Latinas are poised to transform the U.S. labor force and catalyze economic growth. However, the pandemic has made clear that without considerable changes in job protection and safety-net programs, the economic potential of Latinas will be limited.

Reversing the decline in advertising effectiveness

Advertising has always battled for attention. But what if there were more than one type of attention? And what should we be doing as advertisers to capture it today?

The benefits of a bilingual brain [VIDEO]

It's obvious that knowing more than one language can make certain things easier -- like traveling or watching movies without subtitles. But are there other advantages to having a bilingual (or multilingual) brain?

60% of Global Consumers are Frustrated with Navigating Content on Streaming Video Services [REPORT]

Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture, and 44% of those surveyed indicate they spend more than six minutes searching for something to watch.

Do Americans really expect 2022 to be a better year? [REPORT]

Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries

12 predictions for 2022

From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.

Census Bureau Projects U.S. and World Populations on New Year’s Day

As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 332,403,650 on Jan. 1, 2022. This represents an increase of 706,899, or 0.21%, since New Year’s Day 2021, and 954,369, or 0.29%, since Census Day (April 1) 2020.

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