More Adults Earning College Degrees
Lumina Foundation released an updated A Stronger Nation, the foundation's online tool for tracking the share of working-age adults with degrees or other credentials of value. The national post-high school education rate among adults 25 to 64 years old reached 53.7 percent in 2021, an increase of nearly 2 percentage points since 2019 when the percentage was 51.9.
Seven Reasons Why The Hispanic Segment Can Beat The Recession
As a new year starts, we return to our work routine, facing the prospect of a recession. Some believe it will be a mild one, while others are more pessimistic. Nonetheless, most experts believe the country will face an economic slowdown, and consequently, brands may reassess their marketing investments as they will act more cautiously on where to invest their resources in 2023. By Isaac Mizrah - CEO of Alma Agency
The AXIS Agency launches Brand + Diversity Consulting
The Axis Agency announced it has launched Brand + Diversity Consulting (BDC), a strategic consulting practice dedicated to helping brands solve the biggest equity gaps that continue to affect multicultural populations. BDC will specialize in the healthcare, finance, and education sectors, where the need is greatest.
2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD
HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.
2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.
LABOR-BASED FEES REMAIN DOMINANT FORM OF AGENCY COMPENSATION [REPORT]
Labor-based fees remain the most dominant form of ad agency compensation, but marketers are using fixed, or output-based fees with increasing frequency, according to a new ANA study.
AIMM’s Power Up! Growth Through Inclusive Marketing [REPORT]
This CMO Guide for Modern Marketing Leaders makes an indisputable argument about where growth is coming from... Multicultural and Inclusive audiences! Which makes these diverse audiences the #1 priority for marketers, for whom growth reigns supreme. Power Up! relies on the latest industry studies, proprietary data and a host of other insights and metrics.
Hollywood Diversity Report 2022 [REPORT]
The 2022 Hollywood Diversity Report: Part 1 examines relationships between diversity and the bottom line in a Hollywood context still distorted by the virus. It considers the top 200 theatrical and all major streaming, English-language film releases in 2021, ranked by global box office and total household ratings, in order to document the degree to which women and people of color are present in front of and behind the camera.
“INCLUSION” voted ANA 2022 Marketing Word of the Year
According to the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), inclusion is “the act of being seen, heard, understood, and respected for who we are as individuals and within a group, structure, or system.” AIMM defined diversity as “understanding and recognizing each other’s unique qualities, perspectives, and similarities that shape who we are as an individual or in a group.”
FIRST WEEK OF FIFA WORLD CUP QATAR 2022 PROPELS TELEMUNDO AND PEACOCK TO RECORD CONSUMPTION
On the strength of compelling matchups, world-class football, and the return of the United States, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022 has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
Are brand buyers loyal, habitual, or just accidental?
The other day, I came across this post on LinkedIn from Ethan Decker asking if buyers were brand loyal or brand habitual. The post references data from a survey of UK shoppers by Bain which finds that on average across a range of different product categories people buy different 3 brands. Ethan uses the data to assert that we are not brand loyal, we a brand habitual. I am not going to deny that habits have a huge amount of influence, particularly when it comes to low risk, repeated purchases. By Nigel Hollis
Marketing Relationship Survey: Agency-Client Relationship in 2022
For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.
The economic state of Latinos in the US: Determined to thrive
The economic state of Latinos in the US: Determined to thrive US Latinos are a driving force of the US economy and account for the fastest-growing portion of US GDP.
Multicultural Americans Believe the American Dream is Still Reachable [REPORT]
Findings from a new study reveal that multicultural Americans have strong faith in the “American Dream.” In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers.
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. His book, Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand is out now.
Guide to diversity and representation in media planning and buying [REPORT]
Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focuson Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or areas of concern.
National Brands Kickstart Local Demand [REPORT]
When local businesses stumble, a national brand’s revenue tumbles. A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue.
Raquel “Rocky” Egusquiza joins The Latin GRAMMY Cultural Foundation® As Executive Director
The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Raquel “Rocky” Egusquiza as Executive Director of the organization, effective immediately.
Marketing to Bicultural Latinx Consumers [PODCAST]
In this episode of The New Mainstream podcast, Silvia Li Sam, founder of Slam Media Lab (Slam), talks about her experience as a Peruvian Chinese American and how marketers must leverage research to understand the complexities of the Latinx consumer market.