Multicultural Marketing in 2024: Change is Here, Opportunity Awaits  [REPORT]

The past year has been a roller coaster ride for multicultural marketing practitioners. From the recent Supreme Court ruling on affirmative action to increased scrutiny of diversity, equity and inclusion (DEI) initiatives, companies are carefully assessing how these factors will impact their multicultural marketing budgets. ThinkNow shares this curiosity and has recently surveyed corporate decision-makers in multicultural marketing and multicultural consumer research, aiming to understand how they are strategically navigating the current landscape.

National Puerto Rican Day Parade launches 2024 Scholarship Program

The National Puerto Rican Day Parade (NPRDP) is now accepting applications for its 2024 National Scholarship Program.  

ACA Marketing marks milestone: Over 150 Out-of-Home Latin Music Campaigns Across Six Continents in 2023

The Latin music industry has experienced a remarkable expansion, becoming a global cultural phenomenon, setting new milestones, and captivating audiences worldwide. As part of this extraordinary journey, out-of-home advertising (OOH) has emerged as a pivotal element in the success of Latin music marketing strategies.

A Stronger Nation: New Federal Data Show More Adults Earning College Degrees

Lumina Foundation released the annual Stronger Nation report, highlighting results in its online data visualization tool for tracking working-age adults with degrees and other credentials of value.

The Ins and Outs Of Election 2024 Audience Targeting

Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020.

The Chronicle of Higher Education Announces Two Diversity in Media Scholarships for College Students

The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship.

How Can We Return So Much Support and Love?

I am in a difficult situation. How can I respond to over 7,000 impressions, hundreds of e-mails, phone calls and countless messages? Since we announced our 25th Anniversary people from our Hispanic Market industry and friends from the Multicultural world have reached out to express gratitude and support, among them the folks from AIMM and HMC. It should be me thanking all of you for being out there and being part of the industry conversation.  Gene Bryan - CEO / HispanicAd

HispanicAd celebrates 25th Anniversary of Service

25 years ago we began publishing to serve the US Hispanic advertising, marketing, media, public relations and research industries.

2023 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

Enrique Iglesias and Infuencer Media join force

Diamond-certified GRAMMY® Award-winning recording artist and songwriter Enrique Iglesias and music rights platform Influence Media Partners (Influence Media) have announced a new major partnership deal. Influence Media and Iglesias are partnering on the rights management of his pre-2021 recorded music rights including his independent masters and the Universal recorded music royalties along with Name, Image, and Likeness ("NIL") rights to expand future licensing opportunities.

Records of Trailblazing Latino Journalist Association Find Home at USC Libraries

The USC Libraries have acquired the records of CCNMA: Latino Journalists of California, the trailblazing professional association fostering diversity within the news media for more than a half century.

BEHIND THE CAMERA: Creativity and Investment for Latin America & the Caribbean [REPORT]

This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates and 21st-century skills. We include conversations with emerging creators, producers, entertainment executives, as well as with members of film associations and institutions. Our goal is to kickstart a conversation on the potential of this strategic sector and explore the challenges faced by its workforce. For this purpose, it is necessary to understand where professionals train, how they join a production, and which technical skills are in greatest demand. With 2025 in sight, our region must invest in training and make the most of the opportunities presented by this growing industry.

Entravision appoints Jack Randall as Executive Vice President of Political and Strategic Sales

Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector.

Addressable Advertising: A Guide to Political Advertising in 2024

When then-presidential candidate Eisenhower broadcast the first political ad spot campaign in 1952, it marked the beginning of television's reign as the go-to advertising medium for reaching key voters en masse. While "I Like Ike" may be catchy, the traditional TV media landscape that helped Eisenhower clinch the White House is now long gone.

U.S. Population Projected to Begin Declining in Second Half of Century

The U.S. population is projected to reach a high of nearly 370 million in 2080 before edging downward to 366 million in 2100. By 2100, the total U.S. resident population is only projected to increase 9.7% from 2022, according to the latest U.S. Census Bureau population projections released today. The projections provide possible scenarios of population change for the nation through the end of the century.

ANA’S AIMM Research reveals Consumers want Brands to commit & not back down from Diversity & Inclusion Practices [INFOGRAPHIC]

If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found a new report in which more than 9,000 consumers were surveyed.

Why we practice radical candor in providing pitch feedback

One of the great frustrations for agencies for agencies, beyond coming second is the lack of constructive feedback during and at the end of the pitch process. In my agency experience working on new business pitches, the quality of feedback was poor at best and non-existent at worst. Something that still occurs today, with the industry filled with memes on the internet of poor feedback, such as “It was so close, you came a close second”.

Why do we have leaders?

Leadership is all about enhancing and enabling people to develop to their fullest potential by developing their abilities and empowering them to become their best versions. Here is why.

Have you ever wondered about the intricacies of human error?

Understanding its various forms can be pivotal in preventing mishaps.  By Paul Hylenski

The Management Zoo.

Avoiding toxic people (as well as not being one!) is essential for your organization’s and team’s success. Which of these 10 types do you recognize?  Welcome to the Management Zoo.  By Jeroen Kraaijenbrink

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