American Families Approach 2024 with Cautious Optimism

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?

The economic state of Latinos in America: Advancing financial growth

Financial-services revenues from Latinos may grow by up to $93 billion by 2030. To get more of that market, institutions would need to tailor their offerings.

The Hispanic Financial Journey

Adsmovil, in collaboration with Publicis Media and ThinkNow, announced the findings from their latest research study: "Embrace the Collective: The Hispanic Financial Journey." This comprehensive study provides a fresh perspective on the financial behaviors of the Hispanic community as compared to the non-Hispanic market, offering invaluable insights across acculturation levels and age groups, including Millennials, Generation X, and Baby Boomers.

LOLA- The AI assistant for Immigrants

Leap Financial, a financial services technology company focused on the specific needs of immigrants and their families abroad, has launched, an AI assistant that coaches recently arrived immigrants to the U.S. as well all next-gens who may struggle to get fully integrated.

US holiday shopping 2023: Consumer caution and retailer resilience

After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?

Paths to Prosperity Research – Finds Consumers Resilient Though Pressures Mounting [REPORT]

Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2.  However, prolonged inflation and the resumption of federal student-loan payments are clear economic stressors for middle-income households.

Hispanics On Track to Reach $113T in Collective Wealth by 2050 [REPORT]

Finhabits, a financial technology platform that more than 680,000 U.S. Hispanics use to invest and access financial education, has released a new report on Hispanics' growing wealth and investing behaviors. The report, "Power in Numbers: The $113 Trillion Unseen Hispanic Wealth Opportunity," offers an in-depth look at the impact of the country's fastest-growing demographic on the financial sector, as well as its own financial well being.


Last year’s LDC U.S. Latino GDP Report reflected a U.S. Latino economy valued at $2.8 trillion in GDP. This year’s report shows the U.S. Latino economy has continued its remarkable growth and is now a $3.2 trillion economy. It is, in fact, growing two and a half times faster than the non-Latino equivalent.

Research Finds $113T Unseen Wealth Creation Engine Making Latinos “non-traditional wealth bankers” instead of “underbanked”

According to a new report issued by Finhabits, Latino wealth has grown 12% annually for the past 10 years and the rate is 2x Non Latino Whites and has the potential of reaching $113T by 2050. Finhabits sees that 90,000 Latinos inside their fintech ecosystem are saving 6.5% of their salary regardless of income. Latino is an Everyday Saver and at that rate, even with lower household income, are accomplishing the industry recommended norm in savings.  By: Ana Ceppi, SeniorMarCom advisor with 10+ years of Financial services and HealthCare experience and Founder of Factivist LLC

New CMO Council report examines relationship between marketing and finance [REPORT]

According to the report, economic headwinds have arrived, and chances are marketers aren't prepared; only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition.

Black, Hispanic and Latina Women Report Increased Confidence in Investing Knowledge and Build Generational Wealth

Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities.

US Consumer Confidence

Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains

Despite Economic Uncertainty, Now Is the Time to Invest in Advertising

In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business.

First Quarter Showed Challenges of Bringing Inflation Under Control

Slower-but-continued growth in gross domestic product and other economic indicators during the first quarter showed the difficulty of bringing inflation under control, National Retail Federation Chief Economist Jack Kleinhenz said in the May issue of NRF’s Monthly Economic Review.

The Return of the Store, Coming in 2023

This will be the year that brick-and-mortar stores make a real comeback in the retail landscape. Shopping is changing and stores are an integral part of the new dynamic.

Seven Reasons Why The Hispanic Segment Can Beat The Recession

As a new year starts, we return to our work routine, facing the prospect of a recession. Some believe it will be a mild one, while others are more pessimistic. Nonetheless, most experts believe the country will face an economic slowdown, and consequently, brands may reassess their marketing investments as they will act more cautiously on where to invest their resources in 2023.  By Isaac Mizrah - CEO of Alma Agency

Black and Hispanic/Latino entrepreneurs see strong growth, but fewer long-term business opportunities

Despite ongoing systemic barriers and other external challenges, Black and Hispanic/Latino entrepreneurs continue to experience revenue growth, according to the 2022 EY Entrepreneurs Access Network Survey produced by Ernst & Young LLP (EY US).

Hispanics’​ Love for Fintech Grows — Do Traditional Banks Stand a Chance?

Fintech is on fire and Hispanics, are adding fuel to the flame, according to the latest research report by Plaid (Fintech Effect 2021). The report showcases how the pandemic has accelerated fintech adoption, growing from 58% usage in 2020 to 88% usage in 2021. That’s a 52% increase in one year!  By Karla Fernandez Parker - Advertising Executive, Senior Leadership, and Multicultural Marketer


Marketing during a recession: Finding the upside of an economic downturn

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable.

What is inflation?

Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take a commonly consumed item and compare its price from one period with another.

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