Legal Issues and Business Considerations When Using Generative AI in Digital Advertising [REPORT]

The IAB Legal Affairs Council Generative AI Working Group has published its white paper, Legal Issues and Business Considerations When Using Generative AI in Digital Advertising. This new, comprehensive whitepaper addresses the legal and business issues concerning the creation, training, and implementation of generative AI in digital advertising.

Cannes Lions International Festival of Creativity – Bringing Hispanic Consumers to the Forefront

The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in driving our inclusion and progress.   Everyone we need to reach and persuade in marketing is there.  This year we are more united and organized as a community there. We feel the strength of our mission and agenda. We have a full program and great partners.  By Claudia Romo Edelman

The State of Latinas in Corporate America 2024

The last five years of Lean In’s research on the state of women at work reveal a disturbing trend: Latinas face the steepest climb up the corporate ladder and end up the most underrepresented of all groups of employees in the C-suite. Despite these barriers, Latinas remain highly ambitious and increasingly committed to advancing.

Consumers Remain ‘Willing to Spend’ Even as Growth Slows

Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending.

Sofia Vergara launches ¡DÍOS MIO! Coffee

Sofía Vergara announced her foray into the coffee industry with the launch of ¡DÍOS MIO! COFFEE, available on now. Originating from the mountains of Colombia, where coffee is more than a drink, it is an expression of passion and authenticity, ¡DÍOS MIO! COFFEE evokes the traditions and flavors of the country while celebrating the female coffee growers behind the brand. The name, translating to "My God!", is a common expression used by Latinos when discovering the perfect taste and flavor.

The State of the American Middle Class [REPORT]

The share of Americans who are in the middle class is smaller than it used to be. In 1971, 61% of Americans lived in middle-class households. By 2023, the share had fallen to 51%, according to a new Pew Research Center analysis of government data.

Amid Compound Volatility, Americans Optimistic About Their Own Personal Finances, But Less Optimistic About U.S. Economy’s Growth Prospects [REPORT]

Americans are more optimistic about their personal financial situations than the growth prospects of the U.S. economy over the next year, while exhibiting various degrees of enthusiasm, comfort and skepticism in the forces shaping the consumer experience, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.

A look at small businesses in the U.S.

Most U.S. adults (86%) say small businesses have a positive effect on the way things are going in the country these days, according to a recent Pew Research Center survey. Small businesses, in fact, receive by far the most positive reviews of any of the nine U.S. institutions we asked about, outranking even the military and churches.

Stark Underrepresentation of Latino/a Professionals in Venture Capital

Latino/a individuals make up less than 2 percent of investors in venture firms with over $100 million in assets under management, according to new research released by SomosVC. Issued as part of the annual "State of Latino/a VCs" report, the findings highlight the significant gaps in representation for Latino/a professionals in the field, given that they comprise nearly one-fifth of the total U.S. population.

American Families Approach 2024 with Cautious Optimism

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?

The economic state of Latinos in America: Advancing financial growth

Financial-services revenues from Latinos may grow by up to $93 billion by 2030. To get more of that market, institutions would need to tailor their offerings.

The Hispanic Financial Journey

Adsmovil, in collaboration with Publicis Media and ThinkNow, announced the findings from their latest research study: "Embrace the Collective: The Hispanic Financial Journey." This comprehensive study provides a fresh perspective on the financial behaviors of the Hispanic community as compared to the non-Hispanic market, offering invaluable insights across acculturation levels and age groups, including Millennials, Generation X, and Baby Boomers.

LOLA- The AI assistant for Immigrants

Leap Financial, a financial services technology company focused on the specific needs of immigrants and their families abroad, has launched, an AI assistant that coaches recently arrived immigrants to the U.S. as well all next-gens who may struggle to get fully integrated.

US holiday shopping 2023: Consumer caution and retailer resilience

After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?

Paths to Prosperity Research – Finds Consumers Resilient Though Pressures Mounting [REPORT]

Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2.  However, prolonged inflation and the resumption of federal student-loan payments are clear economic stressors for middle-income households.

Hispanics On Track to Reach $113T in Collective Wealth by 2050 [REPORT]

Finhabits, a financial technology platform that more than 680,000 U.S. Hispanics use to invest and access financial education, has released a new report on Hispanics' growing wealth and investing behaviors. The report, "Power in Numbers: The $113 Trillion Unseen Hispanic Wealth Opportunity," offers an in-depth look at the impact of the country's fastest-growing demographic on the financial sector, as well as its own financial well being.


Last year’s LDC U.S. Latino GDP Report reflected a U.S. Latino economy valued at $2.8 trillion in GDP. This year’s report shows the U.S. Latino economy has continued its remarkable growth and is now a $3.2 trillion economy. It is, in fact, growing two and a half times faster than the non-Latino equivalent.

Research Finds $113T Unseen Wealth Creation Engine Making Latinos “non-traditional wealth bankers” instead of “underbanked”

According to a new report issued by Finhabits, Latino wealth has grown 12% annually for the past 10 years and the rate is 2x Non Latino Whites and has the potential of reaching $113T by 2050. Finhabits sees that 90,000 Latinos inside their fintech ecosystem are saving 6.5% of their salary regardless of income. Latino is an Everyday Saver and at that rate, even with lower household income, are accomplishing the industry recommended norm in savings.  By: Ana Ceppi, SeniorMarCom advisor with 10+ years of Financial services and HealthCare experience and Founder of Factivist LLC

New CMO Council report examines relationship between marketing and finance [REPORT]

According to the report, economic headwinds have arrived, and chances are marketers aren't prepared; only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition.

Black, Hispanic and Latina Women Report Increased Confidence in Investing Knowledge and Build Generational Wealth

Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities.

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