State of Spanish-Language Media 2024: Audio [REPORT]

This comprehensive study interviewed over 500 Spanish-language media consumers in the United States, ensuring gender and age demographics align with the 2020 Census data. Key insights from the report highlight significant trends in radio, podcast, and music streaming consumption among Spanish-language media audiences.

Will Multicultural Gen Z Revitalize Hispanic Radio?

At the recent Hispanic Radio Conference, I participated in a panel discussion where industry experts and enthusiasts gathered to ponder the future of Hispanic radio. The enthusiasm in the room was infectious, underscoring a collective belief that the industry is on the brink of a significant transformation. The key takeaway was clear: to capture the hearts and minds of Gen Z, Hispanic radio must innovate while staying true to its cultural roots.  By Mario Carrasco

Radio and Trust Go Hand in Hand

Katz surveyed 1,000 adults across the country to pose a simple question about a not so simple issue - media trust. Respondents were asked, "How trustworthy do you find the following sources of information?" with regards to radio, television, newspapers, magazines, and social media. Our simple probe into the minds of consumers turned up some encouraging news for the radio industry and advertisers.

Futbol de Primera Announces On-Air Talent for Copa America Radio Broadcast

Futbol de Primera announced its lineup of on-air talent for the highly anticipated Copa America 2024 coverage. As fans across the Americas prepare for this premier soccer event, Futbol de Primera is committed to delivering comprehensive, insightful, and exciting commentary to enhance the listener experience.

The Power of La Radio! [REPORT]

Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio.

If You Can Dream It, Radio Can Measure It

There is a misperception in the advertising community that an audio ad's influence on a consumer's purchase journey can't be measured to the same degree as ads that run on digital media. This inaccuracy is grounded in radio's broadcast nature, which makes attaching a digital pixel for tracking individual listeners from exposure to purchase an impossibility.

THE END OF AN ERA : Eduardo Caballero passes – se te extraña

Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry passed in 2023. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.

Nueva Network’s Top Syndicated Shows, El Show De Alex ‘El Genio Lucas’ & Chiquibaby Show to Air Live From the White House on Cinco De Mayo

Nueva Network announced that its nationally syndicated premium radio shows, El Show de Alex "El Genio" Lucas and Chiquibaby Show, will broadcast live from the White House on Monday, May 6, 2024.

Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting

How would you answer? What percent of sales are driven by each element? Answers should add up to 100%.

Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations [REPORT]

BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A companion report accompanies the directory and features proprietary analysis into the Hispanic radio market.

MediaCo acquires Estrella Media’s Content and Digital Operations

MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games – and the EstrellaTV app. The transaction closed on April 17, 2024.

Entravision Ignites Phoenix Airwaves with Launch of Fuego 106.7 FM

Entravision Communications Corporation announces the highly-anticipated launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix. As a vibrant celebration of culture and music, Fuego 106.7 FM emerges as the premier destination for the dynamic and thriving Latino community in Phoenix and surrounding areas.

AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics

A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital.

FDP RADIO to broadcast CONCACAF Nations League Matches from Dallas, Texas

FDP announced its exclusive broadcasts of the highly anticipated Concacaf Nation's League matches, live from Dallas, TX. The semifinals and final, plus the play-in for Copa America promises to deliver moments of drama as the nation’s battle for glory in the heart of Texas.

Washington Nationals & Costa Media Team Up for Spanish-language Radio broadcasts in DC

The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting, and player interviews.

SBS Entertainment, LA Musica and Mega 97.9 announce live Regional Mexican Music concert: MEGABASH MX

SBS Entertainment (SBSE), La Musica and Mega 97.9 FM La Mega unveiled today its Mexican live music concert brand, Mega Bash MX, featuring the biggest names in Regional Mexican music. The event is scheduled to take place on Friday, June 21st at the UBS Arena in Belmont Park, New York featuring Banda MS, Luis R. Conriquez, Grupo Marca Registrada, Majo Aguilar and Tony Aguirre.

Entravision Inaugurates State-of-the-Art News Facility in Las Vegas

Entravision Communications Corporation announced the opening of its new state-of-the-art news facility in Las Vegas. This milestone underscores the Company's three decade commitment of empowering the Latino community through trusted news and resources.

TelevisaUnivision 2024 Upfront

The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace this powerful force as a priority investment for 2024.

NAB announces Hispanic Media Coalition to Increase Voter Participation

The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for the 2024 national elections.

ONE OF OUR OWN – K.C. Community Radio Host Killed in Chiefs Parade Shooting

Lisa López has been a private mobile DJ for more than 15 years. As Kansas City Community Radio — 100kw KKFI-FM —notes, López played for all types of crowds, so she has plenty of music knowledge.  López was a co-host of KKFI’s “Taste of Tejano,” joining in March 2022 to co-host with Tommy Andrade and Monica Frias McGee.  By Adam Jacobson

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