Even outside car, twice the amount of listening time in the U.S. is spent with AM/FM radio compared to streaming audio

Part three of our series on the strengths of AM/FM deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van - but you get the idea.

Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History

In 2018, AM/FM radio’s 18-49 average audience was 63% the size of live and time-shifted TV. Things have changed quickly. According to Nielsen’s Q3 2022 Total Audience Report, AM/FM radio’s persons 18-49 average audience is now +3% greater than television.  By Pierre Bouvard - Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group.

Polito Vega, ‘El Rey de la Radio’ passes

Polito Vega was a radio icon in New York City, for decades he was the most recognizable voice on the Spanish language airwaves ... Andando !!!!!!!

AM/FM Radio is the #1 Ad-Supported Audio Source for All Ages in the U.S.

The Infinite Dial, with support from Amazon Music, Wondery, and ART19; and yes, it showed the dominance of digital audio – but radio has a stronghold in many spaces, including in-car listening and among ad-supported audio choices.

Yes, Your Audio Campaign Can Be Measured!

Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides!

Entravision debuts new Morning Show – La Bronca Mañana

Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles.

HRN Hispanic Radio Network’s Clark Logan named to Radio Ink’s Hispanic Radio Conference Advisory Panel

Clark Logan, President of HRN Hispanic Radio Network has joined Radio Ink’s Hispanic Radio Conference Advisory Panel. This year marks the 14th annual Radio Ink Hispanic Radio Conference, which will be held in Miami on June 14 and 15.

AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM

AM/FM radio works for personal care brands. In a first of its kind study, in partnership with NCSolutions, the Cumulus Media | Westwood One Audio Active Group® unveiled results from a men’s personal care brand sales effect study.

Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio

The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.”

Entravision Announces the Unexpected Passing of Chairman and Chief Executive Officer Walter F. Ulloa

Entravision, a leading global advertising solutions, media and technology company, announced that Walter F. Ulloa, the Company’s Chairman and Chief Executive Officer, passed away of a sudden heart attack on December 31, 2022. He was 74 years old.

Culturally focused Audio Ads drive relevance & favorability [REPORT]

MAGNA Media Trials, MAGNA’s proprietary research offering, and Identity, Mediabrands’ cultural consultancy arm, collaborated with SXM Media on a study, released, on multicultural audiences, including AAPI, Black/African American and Hispanic/Latino audiences. The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth. The study also highlights what levers brands should pull or avoid to connect with diverse audiences more authentically.

Rabassa named VP and GM for Salem Media Group in Miami

Salem Media Group, Inc. announced the appointment of long-time Miami broadcast executive Monica Rabassa as Vice President and General Manager of its soon to be acquired cluster of radio stations in Miami.

SPANISH BROADCASTING SYSTEM First-Ever Report Shows Added Value Of Investing In Hispanic-Owned and Targeted Radio [REPORT]

Spanish Broadcasting System, Inc.  announced the release of a comprehensive report and marketer’s guide to investing in premium, Hispanic-owned and targeted audio content. Brands that consistently advertised on Hispanic-owned and Hispanic-targeted radio stations on between 2017-2021 showed an average return on advertising spend (ROAS) that was 12% higher than brands that did not invest.

Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth

Marketers often dismiss audio advertising by noting solemnly, “We need sight, sound, and motion.” The implication: video ads generate substantially greater creative effectiveness, increased brand equity lift, and larger sales effect than an audio ad.  By Pierre Bouvard

AM/FM Listening: Over the Air vs. Streaming

It’s time to check in on a data point we presented three years ago as part of our now-annual Top 10 Findings countdown. Finding #9 from our 2019 list was “AM/FM Listening is almost exclusively over-the-air...still.” At the end of 2019, 92% of AM/FM listening by those in the U.S. age 13+ was done over the air, versus eight percent to the AM/FM streams.

Albert Rodriguez – President & COO of Spanish Broadcasting System is inducted into the American Advertising Federation (AAF)

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced that Albert Rodriguez, President & Chief Operating Officer has been inducted to the American Advertising Federation (AAF). The fundamental purpose of the AAF is to protect and promote the well-being of the advertising industry and unite professionals of all disciplines and career levels to deliver creative business solutions. With the induction into the AAF, Mr. Rodriguez has demonstrated his leadership abilities in the field of technology and advertising. Througout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues.

AM/FM Radio Still Dominates when Reaching U.S. Hispanics, Offers Unmatched Value to Advertisers [REPORT]

A new analysis from Nielsen looks at the rapidly evolving and expanding audio media landscape, inclusive of terrestrial (AM/FM) radio, streaming audio platforms and podcasting. While the increased enthusiasm and listenership of the newer digital audio formats have consumed much of the marketing and advertising industry’s attention, the findings show AM/FM radio still dominates the audio landscape. These data serve as a powerful reminder to advertisers of the unique value radio brings to their media strategies and channel mixes.

TelevisaUnivision selects Nielsen ONE for cross-platform measurement

Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December.

Mason adds additional duties as VP General Manager of SBS Chicago Radio Station

Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & optimize revenue.

Entravision Announces Exclusive Network Representation of “El Show de Erazno y La Chokolata”

Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show in Los Angeles, El Centro, Palm Springs, Monterey, Stockton, Modesto, Sacramento, Reno, Las Vegas, Phoenix, Albuquerque, Denver, Aspen, El Paso, and McAllen.

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