Radio

TelevisaUnivision 2024 Upfront

The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace this powerful force as a priority investment for 2024.

NAB announces Hispanic Media Coalition to Increase Voter Participation

The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for the 2024 national elections.

ONE OF OUR OWN – K.C. Community Radio Host Killed in Chiefs Parade Shooting

Lisa López has been a private mobile DJ for more than 15 years. As Kansas City Community Radio — 100kw KKFI-FM —notes, López played for all types of crowds, so she has plenty of music knowledge.  López was a co-host of KKFI’s “Taste of Tejano,” joining in March 2022 to co-host with Tommy Andrade and Monica Frias McGee.  By Adam Jacobson

Chip Ehrhardt named Chief Sales Officer Lazer Media

Lazer Media announced the promotion of Chip Ehrhardt to the position of Chief Sales Officer. Ehrhardt will take charge of overseeing the sales efforts for the company.

Radio Ink’s Hispanic Radio Conference Develops First-of-Its-Kind Hispanic Radio Alliance

At last year's year’s Radio Ink Hispanic Radio Conference, which took place June 14-15 in Miami, a common theme was the fact that Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued. For example, according to Nielsen “94% of all Latinos ages 18 and over listen to AM/FM radio on a monthly basis, compared to 59% of all streaming music services.” This led to calls for the establishment of a new grassroots local coalition aimed at bringing awareness of the importance of Hispanic radio among advertisers and agencies up and down Main Street and beyond. This new entity, which is represented by key stakeholders across several parts of the industry, will be called the Hispanic Radio Alliance.

Nueva Network renews nationally syndicated “CHIQUIBABY SHOW”

Nueva Network, a Spanish Language media company, announced they renewed their Affiliation and Sales agreement with “Chiquibaby Show.” The nationally syndicated show airs in over 100 US Spanish Language Radio Stations across the US.

The Board of Directors of Spanish Broadcasting System (SBS) Vote for Raúl Alarcón to Assume the Title and Responsibilities of President of the Corporation

In the recent departure of Albert Rodriguez - President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System.

AM/FM Radio Advertising Generates Significant Sales And Profit Growth

Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI.

Nueva Network renews Los Jefes nationally syndicated sports show with Alvaro Morales

Nueva Network, a Spanish Language media company, 100% Minority Owned and Operated announced today they renewed their Affiliation and Sales agreement with ESPN’s sports commentator Alvaro Morales and his radio show “Los Jefes.”

Solmart Media acquires Tampa-St. Petersburg-Clearwater Market Full Power AM Radio Station with FM Radio Translator

A Regional Mexican format now greets listeners of WTWD 910 AM, licensed to Plant City and its 102.1 FM translator licensed to Lakeland.

SBS President/COO Albert Rodriguez Announces Resignation

Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness

A major new study finds the lower the audio word count per minute, the greater the brand standout, which in turn increases campaign web response.

Radio Works to Drive Business Forward

Tapping into radio's loyal, attentive, and social audience yields a boost to the bottom line

Entravision appoints Jack Randall as Executive Vice President of Political and Strategic Sales

Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector.

New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.

Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.

AM/FM Radio Ratings Continue To Beat TV Among Persons 18-49

According to Nielsen’s Total Audience Report from Q3 2022, AM/FM radio ratings accomplished something few could have foreseen when they beat TV among persons 18-49.

Why Radio Can’t Afford To Ignore The Multicultural Majority

This week, the Hispanic Marketing Council unveiled It’s Time: The Growing Power of the Multicultural Majority. This research reveals that non-Hispanic whites (NHW) between the ages of 13 and 49 are now more influenced by Hispanic, Black, and Asian cultures than ever before. This pivotal shift has important implications for radio, audio, and audio advertising industries as they navigate an increasingly multicultural audience.  Courtesy of Radio Ink

Spanish Broadcasting System files $64M lawsuit against default buyer of its Mega TV Operations

The lawsuit alleges that after nearly a year of discussions, negotiations, due diligence and the execution of numerous purchase agreements and extensions, VOZ failed to close the transaction after a series of deceptive delays, resulting in significant financial, legal and reputational harm to SBS.

The pace of progress 2024 Media Trends [REPORT]

In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

Google honors Raoul A. Cortez’s 118th Birthday with a Doodle

Google's Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country.  This was the beginning of our US Hispanic Media Industry.    

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