Health

Beautiful Beast – Cardiac Risk Index

In 2023, Argentina was facing a period of severe stress and uncertainty. The situation was so volatile that it seemed like every day brought news of the decreasing value of money, political maneuvers, and other factors that were causing widespread concern among the people. This has only been made worse by the upcoming presidential elections, which have added to the uncertainty and left many feeling anxious and worried.

Health-Conscious Audiences struggle with Connecting Pharma Messaging Across Channels [REPORT]

MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all other channels as the most trusted source of health information, regardless of respondents’ age. The study found ads showed in an HCP office earned up to +16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

Republica Havas expands Health & Wellness Division

Republica Havas is expanding Republica Havas Health with an executive appointment poised to empower the division’s rapid growth.

Film from Cancer Research campaign reminds US to be on time

Cancer is the leading cause of death among Hispanics, and to raise awareness around this statistic, cancer treatment and research institution Memorial Sloan Kettering Cancer Center partnered with Miami-based creative agency Alma to produce and launch a bilingual Public Service campaign that promotes the importance of cancer screenings. The campaign includes a short film, Late, which premiered on February 4 on World Cancer Day, a global event where cancer awareness takes center stage.  

Acento Unveils “The Gift of Life” – A Holiday Initiative to Combat the Opioid Overdose

This holiday season, cross-cultural advertising agency Acento is embracing the spirit of giving with a life-saving ornament. Recognizing the human and social vulnerability highlighted this year by the Fentanyl crisis, Acento is taking a unique approach to holiday gifting with The Gift of Life - an initiative to create awareness and action for accidental opioid overdoses.

Americans’ Trust in Scientists, Positive Views of Science Continue to Decline [REPORT]

A new Pew Research Center survey finds the share of Americans who say science has had a mostly positive effect on society has fallen and there’s been a continued decline in public trust in scientists.

How Race, Age and Gender Shape Attitudes Towards Mental Health [REPORT]

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.

Latin Media, Artists, Content Creators Unite at Promesa y Esperanza Seminar to Support St. Jude Children’s Research Hospital

More than 250 attendees spanning Spanish-language media, celebrities and content creators gathered last weekend for the St. Jude Promesa y Esperanza® seminar in support of the mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.

74% of American Workers are Moderately or Highly Concerned About Their Workplace Well-Being [REPORT]

The fourth annual Workplace Wellness Survey examined worker attitudes towards employment-based benefits in the workplace, as well as a broad spectrum of financial well-being, employment-based health insurance and retirement benefit issues.

GOYA CARES releases new docufilm to raise awareness of child trafficking  [VIDEO]

Goya Cares released VICTIMS, now streaming on GoyaCares.com, a revealing documentary based on actual events that shows the heartbreaking epidemic of human trafficking in the world, and the disturbing moments that a family faces when trying to recover their daughter.

Healthcare The Final HISPANIC Frontier

The COVID-19 pandemic should have been a wake-up call. It wasn’t. Covid laid it bare for all to see, and it’s very troubling that the Healthcare Industry doesn’t seem to have gotten the memo. The chronic underinvestment in Hispanic healthcare outreach is affecting the nation’s preparedness for the future. It's time for the industry to have a moment of reckoning and address this significant deficit before it's too late to make amends.  By Pedro de Córdoba - Vice President, Client Solutions / eContent DIGITAL

Income, Poverty and Health Insurance Coverage in the United States: 2022

The U.S. Census Bureau announced that real median household income in 2022 fell in comparison to 2021. The official poverty rate of 11.5% was not statistically different between 2021 and 2022. The Supplemental Poverty Measure (SPM) rate in 2022 was 12.4%, an increase of 4.6 percentage points from 2021. This is the first increase in the overall SPM poverty rate since 2010. Meanwhile, 92.1% of the U.S. population had health insurance coverage for all or part of 2022 (compared to 91.7% in 2021). An estimated 25.9 million or 7.9% of people did not have health insurance at any point during 2022, according to the 2023 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). That compares to 27.2 million or 8.3% of people who did not have health insurance at any point during 2021.

Fundamental Behaviors Amongst Diverse Consumers, Prompting a New Era in Healthcare Marketing [REPORT]

Health and wellness advertising agency THE 3RD EYE, released its exclusive report "Defining Health & Wellness, And The Barriers to Change".

New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms.

WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE

As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media - the TV shows, movies, and social media content we consume. Media can profoundly shape our perceptions about people, influencing access to healthcare and the presence of biases and disparities.  by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen

REPUBLICA HAVAS presents “oBko,” The New Project from The Alzheimer’s Association

For the project, we transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña” , broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories.

For Colorectal Cancer Awareness Month, the Colon Cancer Coalition invites the country to Talk Sh!t to save lives

Created in conjunction with BeautifulBeast, an independent cross-cultural agency, “Talking Sh!t Saves Lives” lives predominantly on Twitter, with the support of radio PSAs, digital videos, social posts, and electronic billboards across the nation.

Republica Havas promotes Managing Directors

Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director.

Food Insecurity Highest Among Latinos in Rural Communities [REPORT]

UnidosUS and Knorr released a report examining hunger and food insecurity among Latinos living in rural communities. "Not Enough Food on the Dinner Table: A Look into Food Insecurity among Hispanics/Latinos Living in Rural Communities in the United States" reflects the findings of a mixed methods needs assessment among 16 community members and 23 community leaders throughout the country conducted between February and March 2022 that explored food insecurity and lack of nutritious meals in rural Latino communities.

What Happens When Your Career Becomes Your Whole Identity

Many people with high-pressure jobs find themselves unhappy with their careers, despite working hard their whole lives to get to their current position. Hating your job is one thing – but what happens if you identify so closely with your work that hating your job...

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