Health
Latin Media, Artists, Content Creators Unite at Promesa y Esperanza Seminar to Support St. Jude Children’s Research Hospital

More than 250 attendees spanning Spanish-language media, celebrities and content creators gathered last weekend for the St. Jude Promesa y Esperanza® seminar in support of the mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.
74% of American Workers are Moderately or Highly Concerned About Their Workplace Well-Being [REPORT]

The fourth annual Workplace Wellness Survey examined worker attitudes towards employment-based benefits in the workplace, as well as a broad spectrum of financial well-being, employment-based health insurance and retirement benefit issues.
GOYA CARES releases new docufilm to raise awareness of child trafficking [VIDEO]

Goya Cares released VICTIMS, now streaming on GoyaCares.com, a revealing documentary based on actual events that shows the heartbreaking epidemic of human trafficking in the world, and the disturbing moments that a family faces when trying to recover their daughter.
Healthcare The Final HISPANIC Frontier

The COVID-19 pandemic should have been a wake-up call. It wasn’t. Covid laid it bare for all to see, and it’s very troubling that the Healthcare Industry doesn’t seem to have gotten the memo. The chronic underinvestment in Hispanic healthcare outreach is affecting the nation’s preparedness for the future. It's time for the industry to have a moment of reckoning and address this significant deficit before it's too late to make amends. By Pedro de Córdoba - Vice President, Client Solutions / eContent DIGITAL
Income, Poverty and Health Insurance Coverage in the United States: 2022

The U.S. Census Bureau announced that real median household income in 2022 fell in comparison to 2021. The official poverty rate of 11.5% was not statistically different between 2021 and 2022. The Supplemental Poverty Measure (SPM) rate in 2022 was 12.4%, an increase of 4.6 percentage points from 2021. This is the first increase in the overall SPM poverty rate since 2010. Meanwhile, 92.1% of the U.S. population had health insurance coverage for all or part of 2022 (compared to 91.7% in 2021). An estimated 25.9 million or 7.9% of people did not have health insurance at any point during 2022, according to the 2023 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). That compares to 27.2 million or 8.3% of people who did not have health insurance at any point during 2021.
Fundamental Behaviors Amongst Diverse Consumers, Prompting a New Era in Healthcare Marketing [REPORT]

Health and wellness advertising agency THE 3RD EYE, released its exclusive report "Defining Health & Wellness, And The Barriers to Change".
New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms.
WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE

As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media - the TV shows, movies, and social media content we consume. Media can profoundly shape our perceptions about people, influencing access to healthcare and the presence of biases and disparities. by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen
REPUBLICA HAVAS presents “oBko,” The New Project from The Alzheimer’s Association

For the project, we transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña” , broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories.
For Colorectal Cancer Awareness Month, the Colon Cancer Coalition invites the country to Talk Sh!t to save lives

Created in conjunction with BeautifulBeast, an independent cross-cultural agency, “Talking Sh!t Saves Lives” lives predominantly on Twitter, with the support of radio PSAs, digital videos, social posts, and electronic billboards across the nation.
Republica Havas promotes Managing Directors

Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director.
Food Insecurity Highest Among Latinos in Rural Communities [REPORT]

UnidosUS and Knorr released a report examining hunger and food insecurity among Latinos living in rural communities. "Not Enough Food on the Dinner Table: A Look into Food Insecurity among Hispanics/Latinos Living in Rural Communities in the United States" reflects the findings of a mixed methods needs assessment among 16 community members and 23 community leaders throughout the country conducted between February and March 2022 that explored food insecurity and lack of nutritious meals in rural Latino communities.
What Happens When Your Career Becomes Your Whole Identity

Many people with high-pressure jobs find themselves unhappy with their careers, despite working hard their whole lives to get to their current position. Hating your job is one thing – but what happens if you identify so closely with your work that hating your job...
Health Insurance by Race and Hispanic Origin

The U.S. Census Bureau released a brief on health insurance coverage and the rate of uninsured in the United States by race and Hispanic origin. The brief uses 2021 American Community Survey (ACS) 1-year estimates to describe how health care coverage — whether people have health insurance as well as the type of coverage they hold — varies across groups.
Growth in U.S. Population Shows Early Indication of Recovery Amid COVID-19 Pandemic

After a historically low rate of change between 2020 and 2021, the U.S. resident population increased by 0.4%, or 1,256,003, to 333,287,557 in 2022, according to the U.S. Census Bureau’s Vintage 2022 national and state population estimates and components of change.
The Hispanic Healthcare Opportunity

MediaPost.com reported that according to the CDC, we are currently experiencing the worst flu season in over a decade. A new report from advertising intelligence company MediaRadar found that various over-the-counter (OTC) drug brands had increased their ad spend for cold and cough medicine in September and October by over 1000% to connect with consumers. By Roberto Orci
3 Challenges Hispanic Women Face in Healthcare

Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises me. By Diana Brooks - Chief Vision Officer / THE 3 EYE
Health Insurance by Race and Hispanic Origin

The U.S. Census Bureau released a brief on health insurance coverage and the rate of uninsured in the United States by race and Hispanic origin. The brief uses 2021 American Community Survey (ACS) 1-year estimates to describe how health care coverage — whether people have health insurance as well as the type of coverage they hold — varies across groups.
Dr. Aliza Lifshitz, renowned physician, communicator, and founder of Vida y Salud, passes away

Dr. Aliza Lifshitz passed away on Saturday, November 5, 2022, in Los Angeles, California.
Continued Hesitancy for Clinical Trial Participation Among Minorities

Sensis completed its first survey on diversity in medical research and found minorities grossly underrepresented in clinical trials. Even though the FDA will require 15% diversity in federal drug trials for approval, African Americans and Hispanics are the least likely to take part according to research conducted by Sensis.