The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
Health
Advancing Latino Health Equity Through Community Health Workers [PODCAST]
In this episode of The New Mainstream podcast, Mariza Hardin, Co-Founder, Head of Strategy and Operations, and Erik Cardenas, Co-Founder, CEO of Zócalo Health, share the importance of promotoras (community health workers) in improving health care outcomes for Latino communities.
The Model Minority Myth is Hurting Asian Americans’ Mental Health
Statistically, Asian Americans are doing well collectively when it comes to educational and financial attainment. However, our data shows they lag other ethnic groups in seeking mental health services when n
Republica Havas Health launches
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.
Hispanics Prioritize Health Tech and Value Health Advertising More Despite Facing Greater Health Inequities
A new research study by Klick Health and ThinkNow reveals significant cultural differences in the way Hispanics deal with their health – reinforcing the need for cross-cultural marketing programs by healthcare companies targeting this growing population segment.
State of Sleep in America 2022 [REPORT]
Researchers and medical experts across the world consistently agree that when it comes to your overall health and wellbeing, sleep matters. Yet, Americans often compromise quality sleep for the sake of work, personal to-do lists or other factors, despite common knowledge of its importance to our health.
Americans’ Trust in Scientists, Other Groups Declines [REPORT]
Americans’ confidence in groups and institutions has turned downward compared with just a year ago. Trust in scientists and medical scientists, once seemingly buoyed by their central role in addressing the coronavirus outbreak, is now below pre-pandemic levels.
Most Americans Look to Medical Professionals for Trusted Information on Social & Societal Issues, After Family [REPORT]
The Ad Council released a benchmark new study unveiling America’s most trusted messengers, where they have the most impact in driving change for social and societal issues and how they fit into the larger trusted messenger ecosystem.
Six Hispanic Healthcare Insights for Successful In-Culture Marketing
As Latinos welcomed the New Year, the traditional “Salud!” was the quintessential closing to every family’s wishful holiday toast. And while the pandemic has certainly made public health concerns top-of-mind for most, it’s no secret that health and wellness have always been high priorities for U.S. Hispanics, who rank the importance of their health higher than non-Hispanics.
Latinos See U.S. as Better Than Place of Family’s Ancestry for Opportunity, Raising Kids, Health Care Access [REPORT]
For many Latinos, the United States offers a chance at a better life than the place their Latino ancestors came from in several ways.
Addressing the unprecedented behavioral-health challenges facing Generation Z
Nearly two years after the COVID-19 pandemic began in the United States, Gen Zers, ranging from middle school students to early professionals, are reporting higher rates of anxiety, depression, and distress than any other age group. The mental-health challenges among this generation are so concerning that US surgeon general Vivek Murthy issued a public health advisory on December 7, 2021, to address the “youth mental health crisis” exacerbated by the COVID-19 pandemic.
ThinkNow Smart Fitness: The Rise of Connected Fitness and Community [REPORT]
Special Olympics launches First-Ever Fitness Campaign aimed at Hispanic Athletes With Intellectual Disabilities
For the first time in its over 50-year history, Special Olympics launched a fitness campaign aimed at Hispanic athletes with intellectual disabilities. The campaign, Escuela de Fuerza, which translates to School of Strength, drops at a key moment during the pandemic when many athletes with intellectual disabilities are working out from home to avoid public spaces.
Telemundo announced partnership with National Hispanic Medical Association
NBCUniversal Telemundo Enterprises announced a year-long partnership with the National Hispanic Medical Association (NHMA) to support continued COVID-19 vaccination efforts and advance health-related programs for the Hispanic community.
Half of U.S. Teens are Concerned About Experiencing Anxiety in Returning to Regular Activities [REPORT]
Following a year that included remote learning and disruption of daily life, 47% of teens express concern about falling behind in school and 43% report they are concerned about mental health challenges as a result of the pandemic. Additionally, as much as one-third of teens are anxious about returning to in-person learning.
Do You Have Margin in Your Life?
Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.
Spanish-Language Survey Respondents Report Greater Pandemic Hardships
The pandemic has disproportionately affected certain groups, who were hit by record unemployment, mental health challenges and the accumulation of debt. Among Hispanics (of any race), the repercussions were even greater for those who responded to surveys in Spanish rather than in English.
Toyota harnesses Power of Mobility to Scale Up COVID-19
To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding. The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.
NBCUNIVERSAL awards Grants to Non-Profits
The Comcast NBCUniversal Foundation and NBCUniversal Local, division of NBCUniversal, announced $3.475 million in Project Innovation grants will be presented to 100 non-profits in 11 markets.
Health marketing’s cultural closeup
Multicultural is the new mainstream. Is health marketing ready to seize the moment?
Cancer Research Institute named SociedAd as Hispanic Marketing & PR AOR
sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.
