Sports

Telemundo Deportes announced its coverage plans for the 2021 NFL season, beginning Thursday, September 9 at 8 p.m. ET, live on Universo, TelemundoDeportes.com and the Telemundo Deportes app with NFL Kickoff 2021 featuring Tom Brady and the Super Bowl-champion Tampa Bay Buccaneers facing Dak Prescott and the Dallas Cowboys.

Titled Juegos Paralímpicos Tokyo 2020, the specials will air on Saturday, August 28 and Sunday, September 5 and will focus on Hispanic athletes and accomplishments by women competing in the Games.

The Chicago Red Stars of the National Women’s Soccer League (NWSL) and Univision Chicago, part of Univision Communications Inc. announced a first-time partnership.

Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Russia, the 11th edition of the premier beach soccer tournament that brings together 16 teams from around the world to compete in the Russian capital of Moscow, promising the best action and atmosphere. 

Premier League season kicks off this weekend across Telemundo platforms, beginning this Friday, August 13 with newly promoted Brentford hosting Arsenal at 3 p.m. ET, live on Universo. Coverage begins at 2:30 p.m. ET with a special La Liga Premier Extra pre-game show.

Combate Global, LLC and Univision Communications Inc. announced that Univision has acquired a significant equity stake in the premier Hispanic Mixed Martial Arts (MMA) sports franchise.

Telemundo Deportes will produce Spanish-language Olympic video content for Peacock, including TYM Olímpico, an Olympics-themed collection from Titulares y Más, that will be available on the streaming platform.

On today’s episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal’s streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision’s Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Fútbol de Primera Radio and Verizon announced a multiyear, multiplatform media and marketing agreement, that names Verizon as an official broadcast partner of FDP Radio’s exclusive broadcasts of the FIFA World Cup Qatar 2022, as well as the 2021 Concacaf Gold Cup, the 2022 Concacaf World Cup Qualifiers, and the Mexican National Team U.S. tour and international friendly matches.

The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports by the media and the disproportionate level of brand sponsorship spend allocated to men’s sports. This situation changes, however, during a two-week period every two years when the eyes of the world focus on the Olympics, the only global sporting event characterized by true gender parity.

This summer, the crack of the bat and the roar of the crowd will echo throughout neighborhood fields and Major League Stadiums. On July 2, “¡Pleibol! In the Barrios and the Big Leagues/En los barrios y las grandes ligas,” a bilingual exhibition, will open at the Smithsonian’s National Museum of American History.

Univision unveiled TUDN’s coverage of the 2021 Concacaf Gold Cup

As consumers continue seeking more from brands than just products and services, the premise of brand promise has grown increasingly central to many core business strategies. And as brands look to showcase their individual promises, U.S. sports fans should be a key audience.

Entravision Communications Corporation announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL in both the 2021 and 2022 seasons.

Professional sports have attracted a significant amount of investment capital over the past five years. More than half of the deals have been acquisitions of teams, leagues, or media partnerships; the rest have focused on related aspects of the sports ecosystem, such as online betting, fitness hardware and software, and technology that supports digitally enhanced fan experiences.

Telemundo Deportes will present the most extensive live Spanish-language coverage of the Olympics Women’s and Men’s soccer competitions.  Telemundo and Universo will present most matches live, including both gold-medal matches. All games televised will also be available on TelemundoDeportes.com and the Telemundo Deportes app. Live coverage will be complemented by daily highlights, recaps and re-air of select matches.

Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the U.S., introduced its team of experts and Olympic athletes who will present the exclusive Spanish-language multimedia coverage of the Tokyo Olympics.

Telemundo Deportes announced it will present exclusive Spanish-language coverage of Super Bowl LVI, live on Telemundo on February 13, 2022 from Los Angeles, CA. This will mark the first time ever that a Super Bowl will be televised on a Spanish-language broadcast network in the U.S.

HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil.

When live sports returned in the middle of last year after being sidelined due to the pandemic, fans and TV networks reveled in a very slight return to a sense of normalcy. That said, a return without fans at live events presented a unique challenge for sponsors, given the on-site activations they host across sports leagues.