#WeAre21 reaches NYC Subways
November 1, 2022
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system through October 29, 2022.
The digital art exhibit appears in digital display boxes along the #4 and the D train line, leading up to Yankee Stadium. Those traveling the subway to attend the Yankees playoff games were able to view the campaign’s customized artwork over the weekend.
Last month, on September 15th, the PRCDA (Puerto Rico Convention District Authority) hosted a press conference with Puerto Rican Governor Pedro Pierluisi to announce the #WeAre21 Campaign 2022, in commemoration of the 50th anniversary of Roberto Clemente’s 3000th hit and unexpected passing while embarking on a humanitarian mission for the people of Nicaragua. Several events and activations have already taken place in both New York and Puerto Rico, with more to come through the remainder of 2022.
In Puerto Rico, in addition to the flagship ticketed exhibit inside El Museo del Deporte Puerto Rico in Guaynabo, the #WeAre 21 Traveling Exhibit opened inside the Puerto Rico Convention Center on September 8, 2022 through October 28th, 2022. Next, the exhibit will be opening inside La Princesa in Old San Juan beginning December 1, 2022 and will remain open through December 31, 2022. The traveling exhibit is open free of charge to the public. The exhibit features Clemente artifacts, images, and videos celebrating his life and historical impact. More info about the exhibit may be found at WeAre21Exhibit.com Note: The ticketed exhibit in Guaynabo offers free tickets to students and seniors as well.
PRDCA commissioned Play Media Group to produce a new documentary, “3000 Razones,” which premiered September 30th to celebrate the Great One’s achievement of reaching the milestone of 3000 hits and being the first Latino to be elected into the National Baseball Hall of Fame. It features interviews of many of the personalities in the life of Roberto Clemente. A promotional countdown to the “3000 Razones” premiere at El Distrito featured flashmob dancers and special appearances by Clemente impersonator Brian Diaz. The flashmob performances were held on ten separate occasions. The DRD is planning to take the documentary to ballparks throughout the island and present it to youth baseball leagues throughout Puerto Rico, to inspire and educate future generations by increasing the awareness of the life and accomplishments of “The Great One.” The campaign will announce when 3000 Razones will be available to be seen in the U.S.
In New York, a special supplement featuring Marcano’s artwork on the cover appeared in the New York Daily News in both print & digital on September 9. The multi-page supplement appeared in the newly relaunched Viva Magazine. It featured exclusive photographs from the NY Daily News archives, as well as an article regarding the life & times of Roberto Clemente by the NYDN Managing Editor Robert Dominguez.
Discover Puerto Rico and Rums of Puerto Rico sponsored Citifield on September 15 (Clemente Day) during the NY Mets vs Pittsburgh Pirates game with in-stadium signage. They also sponsored the FoxTV WNYW broadcast of the game. Prior to the game, adjacent to Citifield at Terrace on the Park, DominoUSA hosted a VIP #WeAre21 Domino Tournament, which was limited to 100 players. Players received entry into the tournament, field level tickets to the Mets vs Pirates game, a commemorative jersey, and an official poster.
As part of the campaign, a limited series of special edition #WeAre21 commemorative products were created. A portion of the proceeds from the sale of these items will go to benefit the DRD and the artist, Pablo Marcano. Currently, fans may purchase custom #WeAre21 dominos, domino board inserts, jerseys, t-shirts, posters, and decals. Additionally, special edition products will also be released, starting off with 300 seragraph prints hand-numbered by the artist, Pablo Marcano. Items may now be purchased at weare21exhibit.com/shop and include free shipping.
“We are proud to have led a number of governmental and private entities that worked together to commemorate the Puerto Rican Icon in the 50th Anniversary of his 3,000 hit,” stated Mariela Vallines, Executive Director of the Puerto Rico Convention District Authority. “It was an honor to connect his name and his homeland of Puerto Rico to millions throughout our universe,” she concluded.
“Without the collective strategic alliance and effort of the Government of Puerto Rico, private agencies and corporations, this historic commemorative endeavor would have been impossible to be achieved successfully,” stated Richy Miranda Cortese, VP of Business Development at 21 Events.
Sponsors for the various activities include Discover Puerto Rico, Rums of Puerto Rico, the Puerto Rico Tourism Company (PRTC), Rums of Puerto Rico, the City of Guaynabo, Banco Popular PR, Pueblo Supermarkets, The District, and the DRD.
Strategic partners, producers, and media allies for these events include HypeSmack, Quadrant Two PR, Zaida Colon PR, NY Mets, MLB Network, FoxTV WNYW, Domino USA and New York Daily News’s Viva Magazine..
About #WeAre21 Campaign
The #WeAre21 Campaign 2022 was created by the PRCDA (Puerto Rico Convention District Authority) in collaboration with several organizations, and supported via several sponsors and media outlets. The purpose of the campaign is to commemorate the 50th anniversary of Roberto Clemente’s 3000th hit and unexpected passing while embarking on a humanitarian mission for the people of Nicaragua. Several events and activations are taking place in both New York and Puerto Rico between September and December, 2022.