Media
Canela Media announces New Partnerships, Data Product, Content and Advertising Solutions
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America.
Estrella Media introduces ‘Authentically Latino inherently American’ content
Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity.
Nueva Network’s Top Syndicated Shows, El Show De Alex ‘El Genio Lucas’ & Chiquibaby Show to Air Live From the White House on Cinco De Mayo
Nueva Network announced that its nationally syndicated premium radio shows, El Show de Alex "El Genio" Lucas and Chiquibaby Show, will broadcast live from the White House on Monday, May 6, 2024.
Telemundo presents “LA PARADA PUERTORRIQUEÑA” live from San Juan, PR
On Saturday, May 18, beginning at 3:30 pm ET/12:30 pm PT, Telemundo Puerto Rico / WKAQ and Junte Boricua will lead the first “Parada Puertorriqueña” in San Juan, Puerto Rico. Telemundo-owned stations serving Orlando, Tampa and Fort Myers, Fla., along with their digital properties, and Telemundo's regional streaming news (FAST) channels, will also join the extensive live coverage of the event.
The Record: U.S. audio listening trends
Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting.
CTV Could Be a Game Changer for Struggling DTC Brands
DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward first-party data due to privacy concerns.
TelevisaUnivision and Shopsense AI anounce Spanish-Language Partnership for Retail Media Experience on Linear and Streaming Platforms
TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards on Thursday, April 25, airing live on Univision, UNIMÁS, Galavision and ViX.
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
How would you answer? What percent of sales are driven by each element? Answers should add up to 100%.
Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations [REPORT]
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A companion report accompanies the directory and features proprietary analysis into the Hispanic radio market.
NBCUNIVERSAL TELEMUNDO ENTERPRISES powers up Telemundo Studios
NBCUniversal Telemundo Enterprises unveiled a new structure for Telemundo Studios designed to boost its scripted content offering to meet Latinos’ growing demand for culturally relevant storytelling across linear and streaming platforms. The announcement was made by Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
MediaCo acquires Estrella Media’s Content and Digital Operations
MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games – and the EstrellaTV app. The transaction closed on April 17, 2024.
EDYE’S Preschool Ecosystem expands to broadcast TV
HITN-TV announced that, on the 5th anniversary of the successful launch of EDYE, its SVOD preschool streaming service, HITN has decided to expand the ecosystem with the launch of a linear channel for Pay TV, as well as programming blocks for broadcast television.
NBCUNIVERSAL TELEMUNDO ENTERPRISES extends “NUESTRAS FINANZAS” national campaign
NBCUniversal Telemundo Enterprises is once again spearheading the initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy.
Entravision Ignites Phoenix Airwaves with Launch of Fuego 106.7 FM
Entravision Communications Corporation announces the highly-anticipated launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix. As a vibrant celebration of culture and music, Fuego 106.7 FM emerges as the premier destination for the dynamic and thriving Latino community in Phoenix and surrounding areas.
ACA Marketing COO Sean Valadez to Speak at FORO ALOOH “Entre Dos Mundos” Conference in Mexico
ACA Marketing, the leading provider of outdoor advertising solutions for the Latin music industry, is pleased to announce the participation of COO Sean Valadez at the prestigious “Foro ALOOH!” organized by the Latin American Association of Outdoor Advertising.
¡Tú Cuentas! Cine Youth Fest Opens Submissions for 2024 Edition
¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers.
NTERTAIN acquires Latino Film Festival
NTERTAIN and The Latino Film Festival announce their merger with the launch of The NVISION Film & Music Festival.
Launch of El Barrio Sessions: A New Online Content Series
Belongó, formerly known as the Afro Latin Jazz Alliance, announces the launch of El Barrio Sessions, an exciting new online content series featuring captivating performances and insightful interviews from established and emerging musicians.
AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics
A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital.
reVolver Podcasts and Cisneros Media Distribution join forces
reVolver Podcasts announced its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form. This collaboration marks a significant leap forward in digital entertainment, promising diverse and compelling content for audiences worldwide.
