Nissan thrills sports fans with first in-culture, in-language Latino ‘big game’ experience

Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.

With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and culture unite.

Broadcast from the iconic Caesars Palace on the Las Vegas strip, a special pre-kickoff performance presented by Nissan will air on Univision at 4:00 p.m EST on Feb. 11, featuring Puerto Rican singer, rapper and songwriter, Myke Towers. During the live telecast, a 60-second commercial created by Nissan’s advertising partner TBWA\Chiat\Day New York and award-winning Argentine American Director Ariel Danzinger will air, starring SNL’s breakout Cuban and Dominican star Marcello Hernandez and Mexican-American band Grupo Frontera.

Today, Hernandez sat down with the hosts of Despierta America, the #1 Spanish-language morning show, to talk about this year’s big game, and shared an exclusive preview of the full ad for the show’s viewers for the first time.

The ad retells the story of Hernandez as he embarks on a dramatic and unexpected adventure while test-driving the latest Nissan Pathfinder. From the dealership to the mountains, desert and beach, Hernandez and a Nissan salesperson pick up different family members. As Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family, from Abuela to Hermana, Sobrina and Tio.