Nékter Juice Bar and Tajín collaborate on a Fusion of Freshness and Flavor

Nékter Juice Bar has collaborated with Tajín, the top-selling chili lime seasoning in the U.S. and Mexico, on three new limited time menu offerings that fuse freshness with flavor, bringing together Nékter’s real, wholesome ingredients with Tajín’s bold and unique blend of mild chili peppers, lime and sea salt for a refreshing and zingy taste sensation like no other.

Available from March 14 to May 29, 2024, at more than 200 Nékter Juice Bars across the country, the three new, handcrafted menu offerings are an invigorating convergence of nutrition and flavor that will energize guests all day long:

• A perfect balance of sweet, sour and spicy, Nékter’s new Pineapple Tajín Smoothie is a tantalizing taste experience, made with Nékter’s housemade Cashew Milk, Pineapple, Agave, Tajín Chamoy Sauce and Tajín Classico Seasoning.
• A refreshing pick-me-up any time of day, the new Tajín Chamoy Frozen Cucumber Lemonade is a zingy blend of Cucumber, Lemon, Agave, and Tajín Chamoy Sauce.
• An ideal healthy and tasty “on-the-go” snack, the new Tropical Tajín Fruit Cup offers freshly sliced Pineapple and Cucumber drizzled with Tajín Classico Seasoning and Tajín Chamoy.

This new Nékter x Tajín collaboration comes as Nékter continues to redefine the juice bar experience drawing on menu innovation and flavor exploration to nourish America’s intensifying desire to fuel their days with plant-based, nutrition-forward foods.

“Partnering with Tajín on these three new, handcrafted and made-to-order menu offerings embodies Nékter Juice Bar’s commitment to delivering nutrition-forward menu options with a new, bold and refreshing flavor experience,” said Alexis Parra, co-founder and Chief Visionary Officer, Nékter Juice Bar. “As a brand that works to inspire healthier living, we are always looking to innovate and bring in new flavors to tantalize taste buds while also delivering powerful nutrients from real, wholesome ingredients. Tajín, with its massive and devoted fan following around the globe, was the perfect choice to deliver a new and delicious flavor profile that we know our guests will crave and enjoy.”

Inspired by the rich culinary traditions of Mexico, with a taste that’s impossible to describe but easy to enjoy, Tajin’s Classico Seasoning is a unique blend of 100% natural chili peppers, lime and sea salt that makes everything “More Bueno.” Tajín’s Fruity Chamoy Hot Sauce is Made with 100% natural chilies, lime juice, sea salt, and a touch of apricot.

“We are delighted to introduce this new offering in partnership with Nékter Juice Bar,” shared Juan Carlos Limon, Brand Manager for Tajin. “Tajín and Nékter fans are in for a real treat as they enjoy these innovative menu items, adding to the more than 1001+ ways to enjoy Tajín.”