EPMG partners with impreMedia to launch the 2014 Multiplatform World Cup Program

EPMG announced they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.

“Earlier this year, we released data from our custom Nielsen study that stated the top two Spanish-language newspapers in LA reach 79% of all Latinos in the area on a seven-day basis,” said Trevor Hansen, CEO, EPMG. “Imagine that level of engagement, but across 20 different markets. This is the massive reach that our partnership with impreMedia can deliver.”

The partnership will command one of the largest World Cup footprints, with a combined print circulation of over 2 million and more than 9 million unique visitors online. Advertisers can leverage 28 of the strongest Spanish-language publishers in the country, with reach in Los Angeles, Dallas, Houston, Miami, Chicago, New York and 14 other markets. The in-depth sports coverage will run 16 consecutive weeks through June 18, 2014.
“We are thrilled to partner with EPMG on this multiplatform World Cup solution,” said Fernando Lang, vice president of sales, impreMedia. “We’re excited to leverage our set of publishers, as well as other top Spanish-language publications in the country, to provide a scalable solution for advertisers trying to reach the market.”

 

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