impreMedia’s El Diario unveils new look
June 6, 2014
impreMedia unveiled a new and greatly enhanced reader experience for its iconic brand, El Diario daily newspaper. Tthe new editorial approach embraces and highlights the brand’s century-long mission of empowerment through information and civic engagement with a renewed commitment to better address the needs of the Latino community and continue to serve as “El Campeón de los Hispanos” (The Champion of Hispanics).
“El Diario has been an integral part of our readers’ lives and of the Latino experience in Greater New York for over a century,” said Hernando Ruiz-Jiménez, General Manager of El Diario and Executive Vice President of impreMedia. “This more modern and engaging El Diario, is intended to super-serve the readers’ experience, while integrating it into the multiplatform environment that we provide. It positions El Diario to be an even more visible and prominent presence in the 21st-century media landscape.”
The new look of this flagship publication reflects impreMedia’s commitment to invest in its core brands and increase reader engagement. The new El Diario provides an even more compelling reader experience and reflects the integration of social media into every page.
The following new attributes are featured in the new El Diario:
- An emphasis on five key editorial and service-oriented categories that readers can use to enhance their daily life – News; You and Your Family; Money and Jobs; Sports; and Entertainment; tips and recommendations, useful guides and how-to’s;
- New and more flexible content structure – More topics and issues of interest to the New York Latino community, including education, immigration, health, housing, small business, jobs, news about their native Latin American countries and communities, and much more;
- An enhanced sports section – Covering soccer (fútbol) around the world, New York’s professional sports teams, and area youth athletics;
- A new format – Evident on each page and incorporating social media commentary, reflecting the way readers digest information on digital and mobile platforms. Readers will see more coverage and stories across multiple platforms that will be accessible wherever they are;
- A new cover design – Prominently featuring vivid, engaging photographs and a new logo.
“We’re excited to offer our readers a new and enhanced El Diario that is much closer to our reader and the community,” added Juan Varela, Vice President of Content for impreMedia. “This new editorial approach reflects features that they have told us they want and provides the resources and tools they need to enrich and improve their lives today and in the future.”
