The wealthiest American consumers, those in homes with at least $100,000 annual incomes, have long been difficult for marketers to reach through traditional media like TV and radio, but “Affluent Consumers in a Digital World,” a study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads.
Interactive
Double-Digit Growth of Local Search in Online Portals and Internet Yellow Pages.
As online search activity continues to grow in usage and intensity, new data show local searches now account for 13 percent of all core search activity on top web search portals as of January 2011. Internet Yellow Pages (IYP) and local search sites also exhibited strong growth with 5.6 billion local searches in 2010, a 15 percent increase over 2009.
The Seven Performance Metrics that Matter Most.
In an era of constantly evolving technologies and platforms, companies need a bulletproof game plan for measuring their digital marketing programs. But standing in their way is a big challenge, according to Digital Impact: The Two Secrets to Online Marketing Success, a new book written by eMarketer CEO and co-founder Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup.
US Online Ad Spend poised to Grow 20% in 2011
Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels.
Internet Radio Audience gives Marketers more Targeting Opportunities.
Radio is now an interactive medium, engaging millions of consumers online and via mobile devices every week. Thanks to saturation levels of broadband and internet access, consumers’ tastes in music, news, talk and entertainment can be satisfied by a plethora of radio stations and streams on all manner of devices.
For Small-Business Marketers, Are Fewer Channels Better?
Finding new customers is the greatest business challenge for small businesses, according to a February 2011 survey by Bredin Business Information, and small businesses are turning to a wide variety of online marketing channels to do so.
Young Affluents Ditch Traditional Media
Affluents’ relationship with traditional media is a bit of a mixed bag, according to February 2011 data released by The Affluence Collabrorative. And among the younger members of the wealthy set, that mix may be turning more negative than positive.
