Television
Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo
Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
Trend spotlight: What The Gauge shows us about media convergence
If you’re like us, you live for the details. There’s nothing like diving into the data and spotting a new opportunity before anyone else. But it can also be incredibly helpful to take a step back from time to time and look at the bigger picture. And when we look at the data from the past few months, one trend stands out: Television is now a converged experience.
Family Broadcasting Corporation launches Univision affiliates in Indianapolis / South Bend
Family Broadcasting Corporation (FBC) announced today it has launched Univision on its primary signal of WHMB TV-40 in Indianapolis, Indiana, and WHME TV-46 in South Bend, Indiana.
Need to Know: What is co-viewing, and why should you care?
TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together.
Univision to debut “Ellas Soy Yo: Gloria Trevi,” bioseries
Univision announced that the bioseries Ellas Soy Yo: Gloria Trevi is set for its U.S. premiere on July 31 at 10 p.m. ET / 9 p.m. CT. This original and exclusive TelevisaUnivision production had a successful premiere on streaming service ViX and set a record on Las Estrellas in Mexico.
Annual Hispanic Television Awards Class of 2024 recognizing Sean Cunningham, Isabel Rafferty Zavala, and Michael Roca for Leadership in Hispanic Television and Chiqui Cartagena and Javier Saralegui as Pioneers of Hispanic TV
Five recipients of the prestigious 2024 Annual Hispanic Television Award have been announced in the Leadership and Pioneer categories. The awards will be presented by Future’s “Multichannel News” and “B+C” magazines, during a midday ceremony at the 22nd Annual Hispanic Television Summit on Wednesday, September 11, 2024, at etc. Venues, 360 Madison Avenue, in New York City. The Hispanic Television Awards recipients were selected by a panel of executives in Hispanic media, editors from B+C and Multichannel News and the Summit’s producer, Joe Schramm of Schramm Marketing Group. Schramm said, “I am thrilled to introduce our class for 2024. They each reflect a personal commitment to the sustained growth of this important segment of the television business.”
Canela.TV announces the integration María Alejandra Requena to Canela News
Canela.TV extends Canela News programming to 60 minutes with prominent presenter María Alejandra Requena.
Vme TV premieres Innovative Daily Finance Show
Vme TV announced the launch of an innovative financial entertainment show tailored specifically for the Hispanic community in the United States. This program will provide daily insights into the financial landscape, directly addressing the unique needs and interests of Latino viewers.
How to watch The Olympic Games on Telemundo
Telemundo, the exclusive Spanish-language home of the Olympic Games Paris 2024, presents its most comprehensive live coverage and unprecedented multiplatform offerings of the Summer Games of the XXXIII Olympiad starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 through August 11.
Univision & MoluscoTV join forces of multiplatform experience for Premios Juventud
Univision announced that fans will have exclusive access to behind-the-scenes activities at Premios Juventud with MoluscoTV and its main figure, Jorge Pabón "El Molusco," a renowned Puerto Rican radio host and influencer.
Canela Media unveils ‘Verano de Gloria’ Lineup
Canela Media announced its upcoming ‘Verano Canela’ lineup for 2024, which includes content from the Cine de Oro collection with exclusive Mexican movie classics on Canela.TV, such as ‘Escuela de Vagabundos’ with Pedro Infante, the newly added Turkish novela ‘La Dama Rebelde,’ the original Canela movie co-production ‘Mi Perfecto Ex’ with Mark Tacher, Marjorie de Sousa and Rodrigo Guirao, refreshing music and videos in ‘Summer Hits’ from Canela Music, and all the excitement of soccer in ‘Verano de Gloria’ on Canela Deportes and amplified coverage through our exclusive partnerships with MARCA and FutbolSites.
Nominees for 2024 Premios Juventud, the Summer’s Hottest Bash, Set to Air on July 25 Live from Puerto Rico
Univision announced the nominees for the 21st edition of Premios Juventud, with music stars Carín León, Maluma, and Peso Pluma leading with seven nominations each. Returning to heat up the summer in Puerto Rico, the season's hottest party celebrates the bold and entrepreneurial spirit of youth under the theme "Atrévete a Más."
The Power of La Radio! [REPORT]
Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio.
Cleaning the CTV Ecosystem
It's an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem.
Cut Through The Fragmented TV Streaming Landscape [REPORT]
MAGNA Media Trials and Roku released new research that explored how brands and viewers can find their way in the increasingly fragmented TV viewing landscape. The report called “From ‘Power On’ to ‘Power Off’ Understanding the Streaming TV Experience” shed light on viewers’ mood, motivations, pain points, and journey to content, as well as what this new landscape means for advertisers.
Canela.TV to feature Classic Films from the Golden Age of Mexican Cinema
Canela Media announced that more than 100 films from the Golden Age of Mexican Cinema will find their home exclusively on Canela.TV. Throughout the year, these iconic films will be released in Spanish and available to stream for free, starting on June 13. The ‘Cine de Oro’ collection is the latest in Canela Media’s ongoing efforts to preserve Latino culture--in which classic Mexican films and their iconic stars play an integral role--providing authentic and relevant content for generations of viewers.
The Upfront Is Dead, Long Live the Upfront
In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amid a backdrop in which today's digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks and advertisers. With only three major broadcasters holding the reins to America's visual diet, the competition for ad slots (particularly those in prime time) was fierce. Highly coveted inventory was scarce; securing it early was not just advantageous but imperative.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
A look at how CTV reach and viewership trends shift across generations
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records.
Canela Media appoints Luis Romero as EVP of Sales
Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences.
