Television
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
Canela Media unveils ‘Verano de Gloria’ Lineup
Canela Media announced its upcoming ‘Verano Canela’ lineup for 2024, which includes content from the Cine de Oro collection with exclusive Mexican movie classics on Canela.TV, such as ‘Escuela de Vagabundos’ with Pedro Infante, the newly added Turkish novela ‘La Dama Rebelde,’ the original Canela movie co-production ‘Mi Perfecto Ex’ with Mark Tacher, Marjorie de Sousa and Rodrigo Guirao, refreshing music and videos in ‘Summer Hits’ from Canela Music, and all the excitement of soccer in ‘Verano de Gloria’ on Canela Deportes and amplified coverage through our exclusive partnerships with MARCA and FutbolSites.
Nominees for 2024 Premios Juventud, the Summer’s Hottest Bash, Set to Air on July 25 Live from Puerto Rico
Univision announced the nominees for the 21st edition of Premios Juventud, with music stars Carín León, Maluma, and Peso Pluma leading with seven nominations each. Returning to heat up the summer in Puerto Rico, the season's hottest party celebrates the bold and entrepreneurial spirit of youth under the theme "Atrévete a Más."
The Power of La Radio! [REPORT]
Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio.
Cleaning the CTV Ecosystem
It's an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem.
Cut Through The Fragmented TV Streaming Landscape [REPORT]
MAGNA Media Trials and Roku released new research that explored how brands and viewers can find their way in the increasingly fragmented TV viewing landscape. The report called “From ‘Power On’ to ‘Power Off’ Understanding the Streaming TV Experience” shed light on viewers’ mood, motivations, pain points, and journey to content, as well as what this new landscape means for advertisers.
Canela.TV to feature Classic Films from the Golden Age of Mexican Cinema
Canela Media announced that more than 100 films from the Golden Age of Mexican Cinema will find their home exclusively on Canela.TV. Throughout the year, these iconic films will be released in Spanish and available to stream for free, starting on June 13. The ‘Cine de Oro’ collection is the latest in Canela Media’s ongoing efforts to preserve Latino culture--in which classic Mexican films and their iconic stars play an integral role--providing authentic and relevant content for generations of viewers.
The Upfront Is Dead, Long Live the Upfront
In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amid a backdrop in which today's digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks and advertisers. With only three major broadcasters holding the reins to America's visual diet, the competition for ad slots (particularly those in prime time) was fierce. Highly coveted inventory was scarce; securing it early was not just advantageous but imperative.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
A look at how CTV reach and viewership trends shift across generations
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records.
Canela Media appoints Luis Romero as EVP of Sales
Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences.
TelevisaUnivision Showcases the Power of its Culture Platform at 2024-2025 Upfront
TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale.
Telemundo rises to the “NEXT LEVEL”
NBCUniversal Telemundo Enterprise revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed build on the network’s recent dominance in primetime as the most watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by U.S Latinos for U.S Latinos. Next week at its upfront presentation, Telemundo will invite advertisers to take their brands to the “Next Level,” featuring content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media.
NBCUNIVERSAL and Pluto TV launching Telemundo streaming news channels
NBCUniversal and Pluto announced NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels begin launching on Pluto TV this month.
Demand Grows for Spanish-Language Content on SVODs and FAST Platforms
Horowitz just released findings from FOCUS Latinx Volume I: Subscriptions 2024, an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
TelevisaUnivision’s Roman To Succeed Evenson At TVB
The individual who serves as EVP of Local Media Sales at TelevisaUnivision has been elected to serve as Vice Chair of the Television Bureau of Advertising (TVB).
THE END OF AN ERA : Eduardo Caballero passes – se te extraña
Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry passed in 2023. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.
With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Many of you might remember the bad old days of 20 to 25 years ago, when interactive media made up around 2 to 3 percent of all advertising dollars spent across the media spectrum. Can you imagine such a huge spending event as NewFronts at that time? We didn't even call our media segment "interactive" then, maybe because most buyers didn't yet understand that the "pull" was more valuable than the "push." Search changed all of that soon enough, upending direct marketing. And then it wasn't long before everyone started talking about big data becoming the new gold rush.
Canela Media announces New Partnerships, Data Product, Content and Advertising Solutions
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America.
Estrella Media introduces ‘Authentically Latino inherently American’ content
Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity.
