LATINATION MEDIA brings on Monica Collins as VP of Business Development to Drive Multicultural Brand Growth

LatiNation Media, the independent Latino-owned, English-language connected media network, has named multicultural media executive Monica Collins Vice President of Business Development. In the role, Collins will lead strategic partnerships and brand collaborations designed to help advertisers authentically connect with LatiNation’s bilingual and English-first Latino audiences. She will work across LatiNation’s LATV broadcast cable network, the LatiNation app, and its digital platforms.

“Monica brings both strategic depth and a powerful understanding of culture and identity to our team,” said Gisella Fu-Ripp, Senior Vice President of Sales at LatiNation Media. “Brands are looking for meaningful ways to connect with Latino audiences, and Monica has a strong track record of building partnerships that deliver both authenticity and results. She will play a key role in driving revenue through strategic partnerships and innovative brand collaborations, while developing impactful solutions as we continue to expand LatiNation’s multiplatform media offering and deepen our partnerships with brands seeking cultural relevance at scale.”

Collins brings extensive experience in multicultural media, brand strategy, and partnership development. Most recently, she held leadership roles at My Code, where she worked with Fortune 500 advertisers to create high-impact campaigns reaching diverse audiences at scale. Earlier in her career, she held positions at Azteca America (Azteca U.S.) and Entravision, helping brands navigate the rapidly evolving Latino and digital media landscape.

At LatiNation, Collins will work across the company’s growing ecosystem—including its digital network, social platforms, and original programming—to expand partnerships that reflect the voices, identities, and cultural influence of modern Latino audiences.

An Asian-Ecuadorian immigrant and U.S. citizen, Collins brings both a global and personal perspective to the multicultural media landscape. Her work centers on helping brands move beyond translation and toward a deeper understanding of cultural nuance and audience identity.

“Multicultural audiences are not niche—they’re shaping the future of the American consumer,” said Collins. “At LatiNation, we’re helping brands move beyond surface-level representation and into real cultural connection through storytelling, partnerships, and media environments that truly resonate.”