Media Planning
Demystifying AI in Media Planning and Buying
The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.
Maximizing Agency Success: Leveraging Media for Growth
In today's fast-paced digital advertising world, agencies are under increasing pressure to deliver faster results with tighter client budgets and higher expectations for measurable outcomes. Forced to manage this reality, but also pursue growth, media can prove to be a viable method for agencies to level up their capabilities, strengthen client relationships and accelerate growth.
Influyente Announces Launch of the Hispanic Media Alliance
The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members of the Hispanic Media Alliance represent a range of channels including print publications, radio, podcast, social influencers, OTT/CTV, and digital media with audience reach that runs from national to hyperlocal.
2025 Predictions: The Year Digital Advertising Reinvents Itself
As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and collaboration. Here's what lies ahead for advertisers navigating this pivotal moment.
2024 Programmatic Benchmark Study [REPORT]
The Association of National Advertisers (ANA) announced findings from its 2024 Programmatic Transparency Benchmark Study, marking another step in empowering brands towards full visibility into their programmatic supply chain. This latest analysis included Connected TV (CTV), highlighting the sector’s rapid growth and providing a more comprehensive view of the totality of programmatic media buying.
Global Advertising Forecast Projects 9.5% Growth in Total 2024 Advertising Revenue [REPORT]
GroupM, WPP’s media investment group, published the topline findings of its End-of-Year Global Advertising Forecast for 2024. The report, which analyses advertising investments over the last 12 months and shares projections for 2025 and beyond, finds that strong performance of the largest sellers of advertising and increased digital expansion have propelled growth in global advertising investment to 9.5% this year. The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion.
Media Innovation to Propel the Global Ad Market Towards the Trillion Mark
The winter update of MAGNA’s “Global Ad Forecast” reveals that media owners’ net advertising revenues (NAR) reached $933 billion in 2024, growing +10.3% over 2023. This is in line with MAGNA’s mid-year prediction (+10.0%) and a significant acceleration on the global growth recorded in 2023 (+6.4%). +10.3% is the strongest growth rate observed by MAGNA in 25 years (excluding the post-COVID surge in 2021 of +23%).
Do Marketers Have the Time & Resources to Boost Efficiency and Performance?
According to a recent McKinsey & Company study, marketers believe that they are being asked to "do more, with less." Further, many survey respondents feel ill-equipped to deliver on the expanded expectations of the marketing departmen
The future of media agencies: Is long-overdue innovation on its way?
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
National Healthcare Marketing’s “Purpose-led Campaign of the Year/Gold Award” goes to d expósito & Partners
In a win reflecting strong reception and successful results among the broader audience in today’s America, and competing with specialized global, national and regional ad agencies, d expósito & Partners walked away with a coveted and unexpected English-language honor, the “Purpose-led Campaign of the Year/Gold Award,” at this year’s Healthcare Marketing/Impact Awards, co-sponsored by Ad Age.
Two-thirds (65%) of marketers expect business conditions to improve next year
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s Marketer's Toolkit 2025.
From TV to Twitch: Navigating the Evolving Media Landscape
In this episode of The New Mainstream podcast, Marcela Doria, VP of Insight for WBD Latin America/U.S. Hispanic, sheds light on how the shift to digital impacts data, consumer relationships, and media consumption across the U.S. and Latin America market.
ANA unveils Loyalty Marketing Report highlighting growing Importance, Challenges, and Fraud Concerns
The Association of National Advertisers (ANA) and HUMAN Security (HUMAN) have released a new report on loyalty marketing, revealing the increasing significance of loyalty programs for brands in the current marketing landscape. Loyalty marketing, which rewards customers for repeat purchases or interactions with a brand, has become a key strategy for companies seeking to deepen customer relationships and drive long-term value.
After Transforming Advertising, AI Is Coming for Marketing
Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing performance while reducing operational burdens.
the year of impact 2025 MEDIA TRENDS [REPORT]
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
CTV Takes the Lead: 78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
Media Reactions 2024 U.S. insights [REPORT]
Discover key U.S. insights on the top-ranking media brands and channels and learn how to navigate today’s complex media environment.
Explorando la mentalidad puertorriqueña actual [REPORT]
Un estudio sindicalizado y herramienta, que permite a las marcas comprender las audiencias en términos de uso de medios, compra de productos, uso de servicios y variables actitudinales. Permitiendo crear perfiles de consumidores por variables psicográficas y estilo de vida.
TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO
EDO has released a report revealing that ads airing in the Spanish-language media environment have outperformed ads on English-language TV by 31% in the past year — a 24% increase over the previous period.
