Magazines

In this role, Torres will work with Siempre Mujer’s Editor-in-Chief María Cristina Marrero to direct the brand’s content and design on all platforms, and increase the brand’s visibility and relevance among today’s young Latinas.

NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.

Meredith Corporation announced tit will launch Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers.

WSJ. Magazine, The Wall Street Journal’s glossy luxury lifestyle publication, announced the launches of WSJ. Magazine Brasil and WSJ. Magazine América Latina.

Consumers are increasingly “going mobile,” but U.S.-based Hispanics in particular have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of mobile device activities, according to a new PwC US report titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.”

Siempre Mujer magazine announced that the first-ever Siempre Mujer Cover Contest.   Presented by The Lincoln Motor Company, the contest will give the magazine’s readers an opportunity to shine, while highlighting the talent, passion and beauty of Latinas around the country.

Vanidades and Cosmopolitan en Español, both publications of Televisa Publishing + Digital, announced they joined forces with Unilever to offer Divina Latina, the ultimate in-store shopping program at CVS geared for today’s discerning Hispanic female.

Meredith Corporation publisher of Siempre Mujer and Ser Padres magazines announced that it had rebranded its Hispanic business unit as Meredith Hispanic Media (MHM), reflecting the company’s diverse Hispanic offerings across multiple media channels.

With the rise of new technologies and cross-screen marketing, the advertising arena is beginning to embrace an omnichannel approach. While this movement has been derided in the past for its call to tear down functional and channel-specific execution silos, today’s technological advances are forcing a rethink of omnichannel marketing approaches – attracted to the informed, consistent dialogue it creates with targeted audiences across multiple screens.

AMG Strategic Advisors and Univision Communications Inc. have released findings from the Hispanic The Why? Behind The Buy research report analyzing Hispanic grocery shopping behavior and spending trends. The Hispanic The Why? Behind The Buy reveals important insights into the behavior and buying patterns of Hispanic consumers and provides actionable tips to help consumer packaged goods (CPG) brands and retail marketers better appeal to this important demographic.

This benchmark study was designed to explore the impact of social media on the magazine reading experience among traditional print and digital magazine readers (age 18-34) who are social media users.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.