Hearst Magazines announced that the first stand-alone issue of Cosmopolitan for Latinas will hit newsstands nationwide on May 1.
Michelle Herrera Mulligan, formerly the managing editor of LasFabulosas.com, is the magazine’s editor-in-chief. Donna Kalajian Lagani, SVP, publishing director and chief revenue officer of Cosmopolitan, will oversee the brand’s advertising and marketing efforts.
“Cosmopolitan for Latinas is the definitive voice of today’s bilingual Latina who is sexy, stylish and intelligent, and wants to see herself reflected in the pages of a women’s lifestyle magazine,” said Herrera Mulligan. “We talk to our readers like a best Latina girlfriend, and cover everything from fashion, food, relationships and careers in a fresh and engaging way.”
“We are taking a pioneering role in delivering compelling media to an audience who isn’t having their needs currently met by what’s out there in the marketplace,” said Kalajian Lagani. “We are uniquely positioned to reach these fun, fearless women, and are confident that they will respond enthusiastically to the premiere issue.”
“Launching new businesses that address the ever-changing needs of consumers is something that we do especially well,” said David Carey, president of Hearst Magazines. “Cosmopolitan for Latinas aligns with the mindset and interest of a growing demographic eager for content tailored specifically for her.”