Latinos in Sports launches

Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami’s Formula 1 weekend. Through his company ImpactX Sports Group, Xavier A. Gutierrez—president and CEO of the Arizona Coyotes NHL club and the only Latino currently leading a major American sports team—created the venture with Pedro A. Guerrero—CEO of Guerrero and publisher of Hispanic Executive, the leading English language media brand highlighting Hispanic business leadership.

“Sports are critically important to culture, commerce, and community; and by any measure Latinos are driving the future growth of this industry,” said Gutierrez, Founder of ImpactX Sports Group. “There is a dearth of impactful events, content, and research shining a spotlight on these trendlines, and Pedro is the perfect partner to join me in filling that void.”

“The Latino community is the driving engine of the American economy, and sports is a thriving industry where Latinos are leading both on the field and in the executive ranks,” said Guerrero, publisher of Hispanic Executive. “Xavier has a history of using his position to elevate others, and we are excited to partner on this platform that promotes a shared mission to elevate the incredible work already being done, and inspire future generations of Latinos.”