Research
Latest Economic Report Reveals Persistent Wealth Gap for Latinas Despite $1.3 Trillion Contribution to U.S. Economy [REPORT]
On Latina Equal Pay Day, LatinoProsperity released a landmark report, Latina Wealth in America: Breaking Barriers, Building Futures, exposing persistent barriers tied to the depth of the Latina wealth gap.
Predictions 2026: Marketing Agencies Resign Their Agency
Once singularly focused client partners, marketing agencies are forgoing their franchise to act as agents on behalf of clients. Instead, they will become marketing purveyors that operate across several business modes: vendors that execute programs; merchants that resell software and media; affiliates that contribute capabilities to larger, matrixed organizations; and partners that deliver client-centric marketing services. With each consolidation, acquisition, or PE investment, marketing agencies’ vision moves further away from being providers of agnostic services and creators of culture to purveyors of enterprise platforms and orchestrators of strategy and execution. Put simply, your agencies will no longer act solely as your agents but also as owners of products/solutions, resellers of technology partnerships, and developers of emerging capabilities.
Tariffs at the Checkout: How U.S. Consumers Are Reacting to Price Pressure
Most U.S. consumers believe they are shouldering the cost of tariffs, and many are changing what, where and how they shop. L.E.K. Consulting’s research shows that nearly half are already paying more than they think is acceptable, with apparel, durable goods and beauty products most at risk.
In the gen AI economy, consumers want innovation they can trust
Deloitte’s 2025 Connected Consumer Survey reveals that, by pairing strong data responsibility with bold innovation, tech companies can win greater trust, loyalty, and spending
AD Club of NY Innovator: Stacie de Armas
Stacie de Armas is a pioneering media and entertainment executive driving transformative change in inclusive audience measurement and insights.
How Parents Manage Screen Time for Kids [REPORT]
From YouTube to smartphones to tablets, tech is part of kids’ lives. AI chatbots are part of the mix now, too. While parents strive to manage screens, 42% say they could do better
HMC Unveils New Study on U.S. Hispanic Beauty and Skincare: Belleza Latina Young Latinas have shifted from high-glam ideals toward a more natural skincare approach that blends cultural heritage with global influence
Skincare is taking center stage for U.S. Latinas. According to a new Hispanic Marketing Council (HMC) study, Belleza Latina: Uncovering What’s Shaping U.S. Hispanic Beauty & Skincare, nine in 10 Latinas ages 18 to 34 say clear, healthy skin is extremely important to them. In fact, 56% say their skincare routine is a source of confidence, and nine in 10 indicate they will pass on their beauty rituals to younger family members. And, when it comes to makeup, these young women are opting for a more simplified look, but 76% tap into the Latina “beauty trinity” of defined brows, lashes, and lips.
‘ELECTION OUTLOOK’ REPORT: 2026 MIDTERMS PROJECTED TO BE THE MOST EXPENSIVE IN HISTORY
Assembly North America released its 2026 Election Outlook Report, predicting the most expensive midterms in U.S. history. Built using Assembly’s proprietary Assembly Market Intensity Index (AMII), the report forecasts a record $10.1 billion in political advertising spend during the 2025–2026 cycle — a 15% increase from the last midterms in 2022.
The State of the Hispanic-American Consumer 2025 [REPORT]
As the Hispanic population continues to shape the America's cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever.
TV DECONSTRUCTED: INSIDE HISPANIC TV VIEWING [REPORT]
The ARF DASH TV Universe Study captures in detail how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 offer a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15% of US households.
2024 New Foreign-Born Population by Generation Data Tables
The Census Bureau released new data tables from the 2024 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). These tables provide information on employment status, education, occupation, household income, poverty status, race, age and sex, and other social and economic statistics for the foreign-born population by generation.
2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth [REPORT]
The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad spend, opportunities, and challenges for 2025. It provides revised market- and channel-level forecasts for 2025, plus insights into how buyers expect the imposed/proposed tariffs to affect ad spend.
Gen Z Sees AI Automating 20% of Their Future Full-Time Jobs but Are Confident in Ability to Adapt to AI Advancements in Their Field
Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields, according to a new survey from KPMG LLP, the U.S. audit, tax and advisory firm.
Income, Poverty and Health Insurance Coverage in the United States: 2024
The U.S. Census Bureau today announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023.
Social Media and News Fact Sheet
Digital sources have become an important part of Americans’ news diets – with social media playing a crucial role, particularly for younger adults. Overall, about half of U.S. adults (53%) say they at least sometimes get news from social media, roughly stable over the last few years.
How religious is your state?
Pew Research Center’s 2023-24 Religious Landscape Study was designed to paint a statistical portrait of religion in all 50 states and the District of Columbia.
Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9%
Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion [REPORT]
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
