Research
AI Is a Growth Engine, Not a Cost Cutter
Generative AI has the potential to transform marketing—not just by making existing processes faster or cheaper, but by enabling entirely new kinds of creativity, deeper connections, and new services for consumers that were never before possible. But if AI is viewed only as a way to cut costs and reduce headcount, we will choke off the far greater opportunity: to fuel growth, creativity, and innovation that benefit both sides of the client/agency partnership.
Reaching Latinx Consumers: Insights on Ad Engagement & Personalization
In fact, Latinx consumers are very receptive to ads that reflect their interest and behaviors. More than two-thirds (67%) agree digital technology makes it easier to find products and services that are the right fit for them. Even more telling, 46% say they like it when ads show offers or discounts based on their online activity. When done right, personalization can change the narrative from invasive to helpful.
The State of GenAI Adoption 2025
Ultimately, when it comes to AI, the tech is the easy part. Leadership and change management are the hard bits. Navigating these tidal waves of AI requires strong leadership and a focused approach to change management to foster a culture of experimentation, manage risk, and redefine the agency’s value proposition for the AI era.
Unpacking Florida’s Immigration Trends
As demographers —that is, people who count people— we’ve noticed that this conversation has proceeded largely without the benefit of a clear description of Florida’s immigrant population.
Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research has surveyed 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
Significant Drop in Share of Young Adults Achieving Four Milestones: Moving Out of Parental Home, Marriage, Work and Having Kids
Moving out of the parental home, getting a job, tying the knot and having kids used to be the most common pathway to adulthood, with almost half of 25- to 34-year-olds having experienced all four milestones in 1975.
For The Culture: How Multicultural Gen Z Creators Are Shaping Brand Narratives [REPORT]
If your brand isn't co-creating with Gen Z, it's falling behind, That is not a provocation - - it's a survival strategy
Crowd React Media Releases Second Annual State of Spanish-Language Media 2025 [REPORT]
Now in its second year, the State of Spanish-Language Media report reveals how U.S. Hispanic audiences are engaging with media in 2025 and how they’re leading the way. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, the study highlights how cultural identity, platform loyalty, and content preferences are shaping the media landscape across radio, TV, podcasts, streaming, and digital.
Survey: How Marketers Are Tackling Their Agency Management Models
From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies. Their responses reveal what matters most to clients when selecting new agency partners, the most popular agency roster constructions, and whether roster sizes are expected to grow over time.
Search advertising claims nearly a quarter (22%) of media budgets and expands reach to social and video platforms
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026.
The limits of AI in Marketing Mix Modelling
In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need for context and emotional intelligence, this piece unpacks the strengths and limitations of AI in MMM. Discover why hybrid intelligence – the fusion of machine efficiency and human insight – is the key to navigating today’s complex marketing challenges with trust and effectiveness.
Early bird insights: The secret to soaring ad effectiveness
The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact
IPSOS GENERATIONS REPORT 2025 [REPORT]
Too much generational analysis remains grounded in stereotypes and loaded with cultural baggage. Age groups are far from monolithic – as the growing evidence base about the different outlooks of Gen Z men and women illustrates.
MEGA 97.9FM NEW YORK AMONG THE TOP 10 MOST LISTENED-TO RADIO STATIONS IN THE U.S.
Mega 97.9FM (WSKQ-FM), the flagship Spanish-language station of Spanish Broadcasting System, Inc. (SBS) in New York, has been recognized in the latest Inside Radio report as one of the Top 10 radio stations with the highest cumulative audience (cume) across the United States, according to Nielsen data for Fall 2024 and Winter 2024-25.
The Secret of Meaningful Brands
Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers.
Podcast Listening Grows as Video Redefines the Podcast Landscape [REPORT]
Edison Research’s The Podcast Consumer 2025 charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts.
Americans’ Views on Who Influences Health Policy and Which Health Issues To Prioritize [REPORT]
Americans are in the midst of ongoing discussion and debate about which health issues are most pressing and who should play a role in addressing them. According to a new Pew Research Center survey, a solid majority of U.S. adults (69%) say health insurance companies have too much influence on public debates about health policy.
What Brands Get Wrong About the New America, Navigating Cultural Nuance [PODCAST]
In this episode of The New Mainstream podcast, Julia Glidden, Group President, U.S. Public Affairs and Ruth Moss, SVP, Senior Client Officer at Ipsos North America unpack the findings from the newly released “Know the New America” report that explores how political, cultural, and economic shifts are transforming the consumer and business landscape.
America’s Best Shopping Destinations
A new study has identified the states with the most top-rated shopping malls in America. The research, conducted by Digital Directory Express, analyzed data on the top 400 shopping malls across the U.S., evaluating both the number of high-ranking malls per state and individual mall ratings based on consumer reviews.
TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics
More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising
