Research
Tops of 2024: Sports
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed along—in person, watching live and across social media. 2024 also saw record U.S. viewership for annual sporting events and leagues, such as Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, and women’s sports, especially the WNBA. To better understand the power of sports to connect fans, platforms and brands, we looked at some of the big trends that shaped the U.S. sports media landscape this year.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.
2024 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE
Majority of News and Sports Audio is Consumed via AM/FM Radio
Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio.
Marketing Course for 2025 [REPORT]
Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast - "25 Trends on the Horizon in '25." The 2025 report maps out the trends that leaders from across Horizon's portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape.
Demystifying AI in Media Planning and Buying
The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.
SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing [REPORT]
According to SeeHer's recent report, "Driving Impact: A Best Practice Guide for Representing Women in Health and Wellness Marketing," women hold a sizeable amount of economic power in the U.S., with 85 percent of purchase decisions being made by women. Yet only 16 percent of women say the media portrays them accurately "all the time."
Net International Migration Drives Highest U.S. Population Growth in Decades
The U.S. population grew by nearly 1.0% between 2023 and 2024, according to the new Vintage 2024 population estimates released today by the U.S. Census Bureau.
New 2024 Population Estimates Show Nation’s Population Grew by About 1% to 340.1 Million Since 2023
Following historically low growth at the height of the COVID-19 pandemic, the U.S. population grew substantially by almost 1% since 2023, outpacing average annual growth since 2000 and signaling a significant turnaround from the meager population gains at the start of this decade.
Building Multigenerational Wealth: Addressing Financial Literacy Gaps in Hispanic America
A 2023 Pew Research Center survey reveals that financial literacy is essential for upward mobility. However, significant gaps persist across racially and ethnically diverse groups, with Hispanic households facing some of the most prominent challenges in accessing financial education, despite growing interest. While 72% of upper-income Americans report knowing “at least a fair amount” about personal finances, confidence and knowledge remain uneven—particularly for Hispanic households, where opportunity meets unmet need. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc.
How Does Length of Time in US Affect Hispanic Consumers
There are significant differences in how Hispanic consumers behave in the marketplace depending on how long they have lived in the United States. This is because the length of time a Hispanic individual has spent in the United States often influences that individual’s acculturation level, although the two are not synonymous. Acculturation generally refers to the process of someone reverting from their own personal culture, to accept practices of the dominant culture in some shape of form (Berry, 2006). Acculturation is not the abandonment of one’s individual culture fully, but instead, it refers to adopting aspects of a different culture into the individual’s personal identity. The levels of acculturation for Hispanic consumers is often broken down into four categories, and each category of consumer has a slightly unique behavior. By Camille Ashe - Florida State University
Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020 [REPORT]
Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.
My Voice Matters: Inclusive Marketing Excellence [REPORT]
This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented.
What U.S. Latinos Say About ‘Machismo’ [REPORT]
For Hispanics living in the United States, conversations about gender can include discussions of “machismo,” a concept that generally captures ideas, behaviors and expectations related to men and masculinity that is sometimes attributed to Spanish-speaking cultures.
Teens, Social Media and Technology 2024 [REPORT]
Amid national concerns about technology’s impact on youth, many teens are as digitally connected as ever. Most teens use social media and have a smartphone, and nearly half say they’re online almost constantly, according to a new Pew Research Center survey of U.S. teens ages 13 to 17 conducted Sept. 18-Oct. 10, 2024.
2025 Predictions: The Year Digital Advertising Reinvents Itself
As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and collaboration. Here's what lies ahead for advertisers navigating this pivotal moment.
Most Americans Feel Good About Their Job Security but Not Their Pay [REPORT]
Younger and lower-income workers are among the least satisfied with their jobs; majorities say it would be hard to find the kind of job they’d want if they were looking today
Earning trust as gen AI takes hold: 2024 Connected Consumer
In this fifth edition of Deloitte’s Connected Consumer study,1 we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, use of generative AI, and trust in tech companies.
