Research
How Hispanic consumers are influencing the media landscape [REPORT]
Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage.
Income Gap Between Householders With College Degrees and Those With High School Degrees but No College Widened Over Last Two Decades
Median household income in the United States for householders age 25 and over was $85,580 in 2024 — marking an 18% increase from 2004. However, the income gap between those with college degrees and those with high school degrees but no college widened over the last two decades.
The Cost of Homeownership Continues to Rise
The median monthly owner costs for U.S. homeowners with a mortgage increased to $2,035 in 2024 from $1,960 (inflation-adjusted) in 2023, according to new American Community Survey (ACS) 1-year estimates released today by the U.S. Census Bureau.
How CTV Delivers the Personalized Experiences Diverse Audiences Demand [REPORT]
LG Ad Solutions released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect.
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S. [REPORT]
Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds. In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that same report found.
Global Entertainment & Media Outlook 2025-2029
Driving growth through innovation in a rapidly evolving media and technology landscape
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio
Ad industry perceptions of media audiences are often completely opposite reality. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.” By Pierre Bouvard
2025 State of AI in Social Media Study, Unveiling 96% of Professionals Use AI Daily
Metricool, a global social media management platform, released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI tools in their social media workflows, with 72.5% relying on them daily. The findings underscore how AI has become a core tool in the day-to-day work of social media managers, marketers, creators, and agencies.
Census Bureau Releases New Educational Attainment Data
The U.S. Census Bureau released the Educational Attainment in the United States: 2024 table package examining the education level of adults age 18 and older by age, sex, race, nativity and other demographic and social characteristics. Data are based on statistics from the Current Population Survey Annual Social and Economic Supplement.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
The Art of Asking the Right Question: The Skill of Tomorrow
In an age where information is abundant and artificial intelligence is at our fingertips, the greatest skill isn’t simply knowing where to look—it’s knowing what to ask.
National Hispanic Heritage Month: 2025
National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically significant as September 15 is the anniversary of independence in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The designated period is also a nod to those from Mexico and Chile, which celebrate their independence September 16 and September 18, respectively.
How Americans View Journalists in the Digital Age [REPORT]
As Americans navigate an often-overwhelming stream of news online – some of it coming from nontraditional news providers – what it means to be a journalist has become increasingly open to interpretation.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings... By Andrew Tindall
U.S. Unauthorized Immigrant Population Reached a Record 14 Million in 2023 [REPORT]
The number of unauthorized immigrants in the United States reached an all-time high of 14 million in 2023 after two consecutive years of record growth, according to a new Pew Research Center estimate. The increase of 3.5 million in two years is the biggest on record. Data from 2023 is the most recent available for developing a comprehensive and detailed estimate.
New Research Designed To Help Marketers Better Under The Evolving Latino Community
We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of Hispanic Publications. The NAHP is the oldest & largest Latino media organization in the USA, representing over 770 Latino newspapers, magazines, podcasts, websites, enews, and more, and weekly reaches a unique audience of 15.4 million across the USA. The research will be presented by Kirk Whisler President of LatinoLYTICS and Anita Grace, MBA, CEO of Grace Multicultural.
MAGNA Media Trials and The Shade Room Reveal How Black Culture Shapes Modern Brand Strategy [REPORT]
Black culture has long been the driving force behind what’s next —setting trends across music, food, fashion, technology, and more. Today, MAGNA Media Trials, in partnership with The Shade Room, the most engaged media platform covering Black culture, releases “Cultural Capital: What Black Culture Means for Modern Brands,” a global study that explores how Black culture influences consumer behavior and what it means for brands aiming to connect with today’s consumers.
HISPANIC SENTIMENT STUDY 2025 [REPORT]
Over the past few years, we've seen seismic shifts in how Latinos see themselves, how they feel about their place in society, and what they expect from brands, employers, and the country at large. With this wave of the study, following those from 2018 and 2023, we now have a clearer, deeper understanding of the Latino sentiment journey: where we've been, where we are, and where we’re headed.
AI Is a Growth Engine, Not a Cost Cutter
Generative AI has the potential to transform marketing—not just by making existing processes faster or cheaper, but by enabling entirely new kinds of creativity, deeper connections, and new services for consumers that were never before possible. But if AI is viewed only as a way to cut costs and reduce headcount, we will choke off the far greater opportunity: to fuel growth, creativity, and innovation that benefit both sides of the client/agency partnership.
