Content
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
Canela Media enters partnership with Futbol Sites
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
Quality of Spanish-Language and International TV Content is Key
The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. When considering password-sharing and promotional bundles, over 8 in 10 Latinx have access to at least one SVOD. Netflix, Amazon Prime, Disney+, Peacock, and HBO Max top the list of most popular subscription streaming services among Latinx, with over half having access to each.
What Brands Misunderstand About Influencers
The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.
Eli Vazquez named EVP of Telemundo Deportes
NBCUniversal Telemundo Enterprises announced Eli Velazquez, Executive Vice President of Sports, will assume leadership of Telemundo Deportes, the network’s award-winning sports division, reporting to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.
FUSE MEDIA presents 2023-24 Programming line-up at GROWTHFRONTS
Fuse Media announced its 2023-24 Upfront strategy at The Alliance for Inclusive and Multicultural Marketing’s (AIMM) “Diverse Owned and Targeted Media GrowthFronts.” With an expanded roster of DEI-focused channels to provide advertisers with unparalleled opportunity to connect with young, multicultural consumers, and a programming lineup that champions this audience, Fuse Media holds a truly unique place in the media landscape.
Canela Media celebrates International Women’s History Month
Canela Media will be celebrating International Women’s History Month this March with special programming across all its verticals, including Canela.TV, Canela Kids, Canela Music and Canela Deportes.
Carlos Moreno joins MundoNow as Senior Executive Producer
MundoNow announced the appointment of Carlos Moreno to Senior Executive Producer. In addition to his excellent coverage of breaking news that affects the Hispanic community, Mr. Moreno will also spearhead content creation around two critical, yet underserved platform verticals: MundoMejor, an original series of inspirational stories that focus on the good in this world, and MundoPride, an LGBTQ+ bilingual news and culture portal that will focus on Latino stories centered on living life proud. Moreno will be based in Denver, Colorado, where he will closely monitor stories and news from across the U.S.
NUESTRA.TV premieres “CUBA SUENA” and adds 2 fast channels
Nuestra.TV’s latest programing expansion, which includes the premiere of the exclusive docu-series “Cuba Suena” as well as FAST channels Flou Caribeño and Flou Cine. The new programming is now available to watch on Nuestra.TV.
Telemundo to introduce new music specials and content
Telemundo and Billboard announced an expanded partnership for 2023, underscoring the importance of live events and music specials on the network and across all its platforms. Under the new agreement, the companies will collaborate to present the first ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry, complimenting the most prestigious awards show in Latin music, the Billboard Latin Music Awards. The companies will also collaborate throughout the year to bring viewers broader multi-platform offerings with new content and formats that will appeal not only to the core musical audience, but also offer more variety catering to different demographics.
Canela Media announces new season of “Secretos De Villanas’ along with an all-new Spin-Off Series, ‘Secretos De Protagonistas’ for 2023
Canela Media announced a second season of its highly successful original reality series ‘Secretos de Villanas’, as well as an all-new spin-off series ‘Secretos de Protagonistas’, both of which are slated to premiere in 2023.
2022 Hispanic Content, Data & Social Report – Available for download FREE
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
Hollywood Diversity Report 2022 [REPORT]
The 2022 Hollywood Diversity Report: Part 1 examines relationships between diversity and the bottom line in a Hollywood context still distorted by the virus. It considers the top 200 theatrical and all major streaming, English-language film releases in 2021, ranked by global box office and total household ratings, in order to document the degree to which women and people of color are present in front of and behind the camera.
FIRST WEEK OF FIFA WORLD CUP QATAR 2022 PROPELS TELEMUNDO AND PEACOCK TO RECORD CONSUMPTION
On the strength of compelling matchups, world-class football, and the return of the United States, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022 has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
Hyundai Joins Disney 100 Years of Wonder Celebration as First Official Sponsor
Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100. The celebration, which honors the rich legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923, is anticipated to be the largest cross-company global celebration in the 100-year history of The Walt Disney Company.
TelevisaUnivision and New ProdCo Marciano Media Group announce partnership on animated Series REGGAETOONS for ViX
TelevisaUnivision and New ProdCo Marciano Media Group (MMG) have partnered to bring the upper-preschool animated series REGGAETOONS to ViX.
2/3 of Latinas Influencers feel underrepresented in marketing campaigns [REPORT]
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators.
Enrique Guillen named Chief Content Officer at Estrella Media
Estrella Media announced that Enrique Guillen has joined the company as its Chief Content Officer. Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group.
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability [REPORT]
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency.
NUESTRA.TV launches
Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon.
