AI Can Save Time, But It’s Not Saving Advertising

By James Avery

Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won’t necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.

Yes, AI can be a helpful and innovative tool to minimize time on mundane tasks. It can empower us to work smarter and make data-driven decisions that can lead to more effective advertising campaigns. However, let’s take a moment to reflect on this question: When did we stoop to a new level of forfeiting the human element necessary for creative ideation in favor of robotic algorithms?

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Courtesy of Association of National Advertisers