Industry
2024 Top Agencies in the World by Revenue
Agency Mania Solutions have released their 2024 edition of the Top 15 Agencies in the World.
The importance of reaching out to Hispanics to get out to vote.
Kathy Whitlock, VP Strategy & Insights interviewed Teri Arvesu, SVP of Social Impact and Sustainability at TelevisaUnivision to talk about the importance of reaching out to Hispanics to get out to vote.
Flipping the script: Working men disrupt gender constructs [REPORT]
Many organizations have invested in making work better for women, yet gaps continue to persist. But according to research1 from Deloitte's DEI Institute™, today's corporate environment doesn't fully support working men in achieving success on their terms either. Fortunately, disrupting gender constructs at work can not only help determine the true wants and needs of workers, but the barriers in the way.
#Transcreation #MAGA #AI
We LOVE a portmanteau in the corporate world. By Gonzalo López Martí - Creative Director
2024 Work Relationship Index Expectations of work have changed [REPORT]
The modern workforce is made up of billions of people, each of whom has a specialized and unique relationship with work. But work is not really working right now. While leaders and employees’ expectations for work have continued to change, work itself has not. Over the past year, the world’s workspaces, company culture, tools, and leadership styles have not yet evolved to keep pace with workers’ newfound needs. This year’s HP Work Relationship Index (WRI) uncovers that to improve the world’s relationship with work, our attention should be on the worker – a worker who wants to be treated as an individual, rather than simply as part of a collective workforce. Put simply: To improve society’s relationship with work, the future of work needs a fundamental shift. This was a presentation at the 2024 Association of National Advertisers Master's in Marketing Conference
The Hispanic Association on Corporate Responsibility’s Annual Corporate Inclusion Index Report
The newly released 2024 HACR Corporate Inclusion Index™ (CII) Report reveals that American corporations still have significant strides to make in fully including Hispanics at all levels—from employment and corporate boards to supplier partnerships and philanthropic contributions. The report aggregated data from 84 participating corporations, mostly Fortune 500 companies.
Cultura Decoded: Redefining Hispanic Heritage [REPORT]
Hispanic Heritage Month may have ended, but the power and influence of the Hispanic community continue to shape our culture. I'm excited to share with you our latest report, where we analyzed 400K digital conversations from the Hispanic community, to explore evolving perceptions of cultural heritage. The study reveals how heritage is deeply intertwined with identity, connection, and resilience, far beyond just food and music.
The Advertising Media Spend – H1 2024 [REPORT]
According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before.
Hispanic/Latino Americans Turn to Nontraditional Health Information Sources, More Than Any Other Racial Group [REPORT]
Findings from a new national survey of 2,530 Americans conducted by M Booth Health reveals the outsize impact that nontraditional sources of health information have on the decisions of the largest racial/ethnic minority group in the United States. The data, available in a new report – Chosen Circles: How Hispanic/Latino Americans Navigate Health Decision-Making – show how, in the face of systemic barriers and a shortage of culturally relevant health information, Hispanic/Latino Americans are taking control of their health care decisions.
Must see TV
If you happen to be gainfully employed in a multiethnic workplace in the fields of entertainment, media, advertising, marketing, streaming and the like, trust me: you gotta see The Morning Show on Apple TV+. By Gonzalo López Martí- Creative Director
Embracing Heritage: What It Truly Means to Be Hispanic in America
As Hispanic representation in the United States grows, it becomes increasingly important to understand this community's diverse experiences and values. According to Pew Research, 45% of Hispanics living in the U.S. are third-generation, making it crucial for brands and organizations to recognize the evolving identity of this vibrant audience. But what does being Hispanic mean to those who live it daily? By Maria Lucia Parra - I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
Entravision Names Juan Navarro Chief Revenue Officer
Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales.
2024 Deloitte Holiday Retail [REPORT]
There’s a notable shift toward experiences this season. Our ConsumerSignals data has shown over the last year and a half that consumers surveyed are favoring experiences over goods. The trend is coming through with holiday shoppers as well, as spending on experiences is expected to increase 16% this year.
Steady Sales Growth Expected for 2024 Holiday Season
The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year.
Global Experiential Marketing to Finally Outpace Pre-Pandemic Spending in 2024, Rising 10.5% to Reach $128.35 Billion, Compared with $121.87 Billion in 2019
Global experiential marketing, including both the consumer (B2C) and business-to-business (B2B) sectors, grew 9.7% in 2023 to $116.14 billion, and while this performance left the industry below the pre-pandemic spending level of $121.87 billion in 2019, experiential marketing will surpass pre-COVID spending this year. Global experiential marketing spending is expected to grow 10.5% in 2024 to $128.35 billion, according to new research from PQ Media.
Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes [REPORT]
MAGNA announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. The MAGNA Media Trials study – “Beyond the Prescription” – reveals how pharma ads influence patient behavior, improve health management, and offer untapped opportunities for brands.
Hispanic homeowners narrow home value gap to smallest margin on record
Zillow research shows Hispanic homeowners making strides in narrowing the home value gap with white homeowners over the past two years, regaining ground lost during the pandemic. The gap is now the narrowest ever observed.
“Brands and Politics”
You can say that in today’s environment brands are running naked in the marketing forest! Every day ushers in a new 'culture war' as societal progress meets resistance. Brands are being cancelled and called out by minority yet vocal communities, divided in their values from both the alt-right and liberal left. With societal issues now purposefully being made political, what does this widening ideological gulf mean for the future of brands? Is the marketing industry totally out of touch with consumers and the realities of the day? Or are we at an inflection point where the industry can help bridge the gap across the dissenting voices? By Luis Miguel Messianu - President-Chief Creative Officer - MEL (Messianu/Edelman/Lerma)
AIMM honors Industry Leaders
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the esteemed recipients of the second annual AIMM Trailblazer Awards, recognizing industry leaders who remain steadfast in their commitment to advancing inclusive marketing, even amidst a challenging environment. The 2024 honorees have been chosen for their exceptional contributions and ongoing dedication to creating a more inclusive marketing landscape.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
