Industry
Spanish Broadcasting System (SBS ) Readies A Chapter 11 Bankruptcy Filing
Spanish Broadcasting System — the company founded in 1983 by Raúl Alarcón Jr. — has moved forward with a restructuring support agreement that sees it intend “to commence voluntary Chapter 11 cases” under U.S. bankruptcy code in a Delaware court.
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 5
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
BeautifulBeast strengthens account leadership with Melisenda Barajas as Group Account Director
BeautifulBeast announced that Melisenda Barajas has joined the agency as Group Account Director, further strengthening the agency’s account leadership with a seasoned marketer known for strategic thinking, deep client empathy, and a proven ability to connect business goals with meaningful brand work.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Global Media Usage Up 0.3% in ’25, Minus Mega Sports Events, Fewer Elections in Top Markets; Growth Surge Expected in ’26 on Olympics, World Cup & Political Spend
Global consumer media usage, including all digital and traditional media channels, rose only 0.3% in 2025 to an average of 57.65 hours per week (HPW), following strong growth of 2.1% in 2024. Decelerating growth in 2025 was due primarily to the lack of major international sporting events and fewer federal elections in the top 20 global markets versus 2024, according to new research released by PQ Media.
Doing Business: U.S. vs. Latino (Mexican) Approach
After working in business on both sides for many years, I’ve noticed something important. By Félix J. Medina - Winning the Latino Market
Bespoke Beats AI: The Human Edge Still Matters
We’re living through a bit of a tech gold rush. Everywhere you turn, automation is being pitched as the shortcut to success. AI can write, analyze, and produce fast. Really fast. And yes, we use it too. At L2L, we see AI for what it is: a powerful tool that helps us think sharper and move faster. But we also know where it falls short. Because at the end of the day, AI can simulate, but it can’t feel. And that still matters more than people think. By Mindy Figueroa - L2L Founder & CEO
John Sosa joins Talento Unlimited for NYLFF 2026 Sponsorship Team
Talento Unlimited announced an alliance with SOSA Consultancy, led by industry veteran John C. Sosa. The partnership combines Talento’s proven track record in authentic brand activations and measurable engagement with Sosa’s deep bicultural expertise servicing blue-chip brands across various categories and sectors. Together, they are redefining how brands connect with today’s premiere film festival platform, designing ambitious, culturally fluent experiences for the upcoming September 2026 event. Talento Unlimited is led by Hispanic marketing industry leader Cristy Clavijo-Kish.
The Ten Principles of Roberto Madan -Lessons on leadership, resilience, and legacy from a century of life
In the world of Hispanic marketing, Roberto Madan was widely respected as one of the early figures who helped shape how a major American company engaged with the U.S. Hispanic market. At McDonald’s, he was more than a successful owner-operator. He was part of a small group of pioneering Hispanic leaders who helped the company understand that reaching Hispanic consumers required more than translating advertisements. It required cultural understanding, trust, and long-term commitment to a community that was rapidly becoming one of the most important forces in the American marketplace. The immmigrant Archive Project
La Opinion to celebrate 100 Years !!!!!!!
The icon Los Angeles Spanish-Language newspaper La Opinion will be celebrating 100 Years of service to the Los Angeles Hispanic Community. Felicidades. HispanicAd
A Jobless Boom – Anatomy of the jobless economic boom
Artificial intelligence will undoubtedly have a significant impact on the structure of the economy and the future of work. Much of the public conversation has focused on the risks of displacement, often framing the issue in binary terms: either AI augments labor or it replaces it. I suspect the reality will be more paradoxical. We may be entering a period of extraordinary economic growth alongside meaningful reductions in labor demand across large portions of the knowledge economy. In other words, a jobless boom. By Francisco (Tony) Navarro-Sertich - Driving AI & Agentic Platform Shifts
Marcelino Miyares: Cuban-American broadcaster, marketer, producer and professor dies in Miami
Marcelino Miyares, the Cuban-American entrepreneur who left an important mark among Latino residents of the burgeoning Chicago area, both through his pioneering, independent Channel 60 and his multicultural ad agency, O.M.A.R., died in Miami, Florida last week.
We’ve Come a Long Way, Baby: The Future of Leadership Is Female—and Latina
When I was a teenager, I challenged my junior high school so girls could wear pants. I burned bras in protest for women’s rights. And when I entered corporate America, the few women in the room weren’t executives—they were secretaries. A pinch in the ass, harassment and unnecessary setbacks were considered “the norm. ”That wasn’t ancient history. It was my lifetime." By Liz Castells-Heard, Founder, CEO and Chief Strategy Officer, INFUSION by Castells
Inclusion & Representation as a Growth Engine for the Next Era of Agencies. [REPORT]
Agency leaders are operating in a market defined by demographic transformation, cultural acceleration and rising consumer expectations. Yet at the moment of greatest visibility into consumer data and identity-driven shifts, many agencies are retreating from sustained investment in inclusion and representation.
MediaCo promotes René Santaella to Chief Growth & Innovation Officer
MediaCo Holding Inc. announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and improved monetization performance across MediaCo’s entire portfolio.
Immigration will play an essential role in shaping the future of US economic growth
Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%, while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected to fall even further this year.
Insights on Entravision’s change in Leadership ….
Thoughts from Maria Martinez-Guzman - President of Entravision Media; and Eduardo Maytorena - President of Entravision Audio.
Entravision Aanounces New Leaders for its US Media Business
Entravision announced three promotions in its US Media leadership team:
- Maria Martinez-Guzman to President of Entravision Media;
- Eduardo Maytorena to President of Entravision Audio; and
- Winter Horton to Chief Revenue Officer
