ColorCommCon is a full day of professional and personal development designed to help multicultural consumers become better prepared to meet the complex demands of today’s dynamically changing world. Keynotes, panels and 1:1 fireside chats will be presented by top executives and thought-leaders in communications, marketing, business, media, D&I, and more.
The Festival Iberoamericano de Creatividad, FIAP, announced that it has postponed their 2020 event and will be reschedule for 2021.
The Hispanic Radio Conference has been postponed and is now scheduled for October 15-16 at the Intercontinental at Doral. “Due to the current situation and out of concern for our attendees, sponsors, and staff, we have decided this a prudent and well advised move
The ANA announced the launch of a new national conference that will address the growing and often controversial discipline of influencer marketing. The new event, called the 2019 ANA Influencer Marketing Conference, will be held next month on November 20–21 in New York City.
Get highlights from day one of the 2019 ANA Masters of Marketing Conference in one minute.
Get the highlights from industry leaders in one minute at day two of the 2019 ANA Masters of Marketing Conference.
Get highlights from day three of the 2019 ANA Masters of Marketing Conference in one minute.
NGL Collective, the independent Latinx media and entertainment company co-founded by actor, John Leguizamo, announced its acquisition of Hispanicize Media Group (HMG), producers of Hispanicize, the largest and most iconic event of its kind which features a roster of top Latinx celebrities and influencers each year, owned and operated digital properties and proprietary social AI technology. NGL Collective’s acquisition of HMG rounds out NGL’s robust cross-platform Latinx offering spanning media, production, social and live events delivering advertisers the most comprehensive set of Latinx marketing tools in the industry.
The Culture Marketing Council Annual Summit has come and gone in the blink of an eye and yet I’m exhausted. Sure I’m out of shape and the older I get the tougher it is to travel, but as I sat down to put my thoughts together about what transpired over the last two days I realized that I’m tired because of the overwhelming amount of information I’ve had the privilege to absorb in such a short period of time. This year the organizers outdid themselves yet again. The content of the conferences and the opportunities to meet new people were next to none. Sadly, there was an almost absolute lack of representation at CMC. Let me explain. By Marcos Cline-Márquez / Altered.LA
HOT TOPICS IN DEEP-DIVE RESEARCH SESSIONS: at CMC ANNUAL SUMMIT: Microculturalism, Social Media Behavior and TECH Trends
Brands and multicultural marketing leaders expect business-building research and cultural insights from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) upon which to base their culture-driven campaigns and grow market share. This year, the CMC will kick off its Annual Summit in Dallas on Monday, June 10, with a series of research deep dives to provide a knowledge framework for subsequent sessions throughout the conference. Kantar, Twitter and GroupM Multicultural tackle the phenomenon of microculturalism, culture-driven social media behaviors, and technology trends impacting effective marketing strategies to
PUBLICIS CHIEF GROWTH OFFICER AND TOP CREATIVE DIRECTORS DISCUSS INNOVATION AND CREATIVITYAT 2019 CMC ANNUAL SUMMIT
The Culture Marketing Council: The Voice of Hispanic Marketing pulls out the stops when it comes to delivering high-caliber content and featuring the biggest players in the multicultural industry as speakers—and the innovation and creativity tracks at the 2019 Annual Summit taking place at the Statler Hotel in Dallas on June 10-12 is also gearing up to be a show stopper.
As the only conference for multicultural marketing leaders developed by multicultural marketing experts, the CMC Annual Summit delivers more top-level content and compelling conversation with its dynamic panel discussions. The Culture Marketing Council: The Voice of Hispanic Marketing will bring together C-suite leaders from top agencies and marketing associations, celebrated creative directors and pop culture experts for a series of powerful panels, taking place June 10-12 at the Statler Hotel in Dallas and covering topics critical to connecting with today’s complex and multicultural mainstream.
Simona Rabsatt Butler is director, procurement of marketing and supplier diversity at Quicken Loans. She will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference in Phoenix. The ANA’s group EVP Bill Duggan recently interviewed Rabsatt Butler on the benefits of supplier diversity.
MATCH.COM, SOUTHWEST AIRLINES & ULTA AMONG BRANDS SHARING CULTURE-DRIVEN BEST PRACTICES AT CMC ANNUAL SUMMIT
Advanced Auto Parts, Google, Match.com, Pollo Campero, Southwest Airlines and ULTA are among the brands to share their culture-driven best practices that are innovating and inspiring the marketing world at the CMC Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.
CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials
King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens today, according to new Digital Lives Study data from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments.
The Culture Marketing Council: The Voice of Hispanic Marketing opened registration today for its 2019 Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.
ANA celebrates 20 Years of Multicultural and Diversity Conferences
When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.” By Rochelle Newman-Carrasco – EVP, Hispanic Strategy Walton Isaacson
Disclaimer: this is just my personal POV. Off the top of my head. I took some mental notes here and there but this is just what stuck in my mind, which I’m hereby hastily putting together for your perusal. Congrats to Gilbert Dávila and team for once again putting together a marquee of first-rate talent coordinated with clockwork care. By Gonzalo López Martí – Creative director, etc / LMMiami.com