By Joe Schramm, Schramm Marketing Group
Andrés Cantor, Gene Bryan, d expósito & Partners to receive Pioneer in Hispanic TV Awards at Hispanic TV Summit on Sept. 21
(Image credit: Future)
The honorees in the first class to receive the Rafael Eli Pioneer in Hispanic TV Award have shared their thoughts about what the award means to them personally, and reflections of the man for whom the award is named.
Rafael Eli was the co-producer of the annual Hispanic Television Summit and a partner at Schramm Marketing Group. He lost his battle with coronavirus in April. He will be remembered on Monday, Sept. 21, during the Hispanic Television & Video Awards ceremony during this year’s virtual version of the summit. The ceremony kicks-off with a memorial video about Rafael Eli’s career, narrated by Cristina Saralegui, the Spanish-language talk show legend.
Rafael Eli, Hispanic TV Pioneer, Dies of Covid Pneumonia
The summit is a keystone event in Fall TV 2020, a series of virtual events that kicked off Sept. 8 with the News Tech Summit and continues until Oct. 2. Other events during this period are the Advanced Advertising, Streaming TV and Audience Measurement summits. For more please visit the Fall TV 2020 site.
The Rafael Eli awards are presented in three different categories — media, creativity and talent — by Broadcasting+Cable and Multichannel News in recognition of individuals who are pioneers in the Hispanic TV industry. The recipients this year had personally known Rafael. They are Andrés Cantor, sports commentator for Telemundo Deportes (talent); Gene Bryan, publisher of HispanicAd.com and CEO of Hispanic Media Inc. (media); and the team of executives at d expósito & Partners (creativity), including Daisy Exposito-Ulla, chairman, CEO; Jorge Ulla, partner, chief ideation officer; Gloria Constanza, partner, chief contact strategist; Fernando Fernandez, partner, chief client officer; John Ross, partner, chief financial officer; Louis Maldonado, partner, managing director; and Paco Olavarrieta, chief creative officer.
(Image credit: Future)
Andrés Cantor is Telemundo’s Emmy award-winning voice of soccer, and a veteran television sportscaster, widely known to U.S. fans in both Spanish and English. Originally from Argentina, Cantor got his start while still in high school as a U.S.-based contributing reporter for what was then Argentina’s most popular sports magazine. In the 1980s, at his first television audition, he was required to conduct a live sportscast. The station owner was so impressed with his soccer knowledge, and his enthusiastically inspired “play-by-play,” that he was hired on the spot. Cantor’s recognizable, long-winded “gooooal” made its TV debut shortly thereafter. Today, Andres Cantor is the most recognized voice of soccer in the country and has been featured on multiple TV shows, including a recurring role as himself on The Simpsons.
“I was introduced to Rafael Eli when he was at AT&T and involved with their sponsorship of Major League Soccer. Later, I worked directly with him when he was at Schramm, and promoting international soccer matches,” Cantor said. “I am honored get this award named for Rafael. It seems appropriate. He was a pioneer in soccer marketing, and I am being recognized as a pioneer of soccer television.”