By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit
Karina Dobarro, SVP, Managing Director, Multicultural & International Brand Strategy at Horizon Media is being honored this year at the 18th Annual Hispanic Television Summit with the award for Executive Leadership in Hispanic Television and Video. Dobarro will accept her award, presented by Broadcasting & Cable and Multichannel News during the Annual Hispanic Television and Video Awards Ceremony starting at 12 noon p.m. ET on Monday, September 21. The ceremony comprises Day 1 of the four consecutive day virtual presentation of the Summit, which is the premier annual event for those in the busines of TV for Hispanic audiences, worldwide.
The award recognizes Karina for the contributions she has made professionally through her role as a “media decision maker” where she is responsible for increasing and sustaining media commitments through Horizon’s multicultural practice, which she built over the past six years. The practice supports nearly 30 brands. Dobarro said, “My job brings me great personal satisfaction. I see our team’s role not only as strategic advisors but as advocates of Hispanic consumers and media.” She added, “I believe in collaboration and partnership. I believe together, we are stronger.”
Upon learning that she was selected, Dobarro said, “I’m honored. This recognition reinforces the work our Horizon Multicultural team does to advance Hispanic marketing and inclusive media practices.” Dobarro has had an admirable career. She was initially hired to build the multicultural practice and was given the added opportunity to lead the international network relationship. She also developed the business plan for a new entity that became 305 Worldwide, Horizon’s multicultural content and creative agency. Today, she is also leading an agency wide effort called “Project Embrace” to advance inclusive media practices by empowering employees with new diversity trainings and tools.
Dobarro added, “The racial justice movement has brought light to the lack of diverse talent and inclusive practices within the advertising industry. We see a shift where minority segments are at the forefront of marketing conversations.” She closed by saying, “I am hopeful that this is not just a trend, but a true movement for our advertising industry.”
The award ceremony and the entire Hispanic Television Summit can be experienced for free. For more information or to register, please go www.falltvevents.com/2020/HispanicTV