Top News
The State of GenAI Adoption 2025
Ultimately, when it comes to AI, the tech is the easy part. Leadership and change management are the hard bits. Navigating these tidal waves of AI requires strong leadership and a focused approach to change management to foster a culture of experimentation, manage risk, and redefine the agency’s value proposition for the AI era.
Unpacking Florida’s Immigration Trends
As demographers —that is, people who count people— we’ve noticed that this conversation has proceeded largely without the benefit of a clear description of Florida’s immigrant population.
Inclusion as Strategy: How Organizational Inclusion Drives Business Growth
In today’s increasingly complex market landscape, traditional DEI (Diversity, Equity, Inclusion) is going through an enormous transformation. While well-intentioned, many of these efforts remain siloed within HR or compliance, disconnected from business outcomes and vulnerable to shifting political and regulatory headwinds. By Santiago Solutions Group
Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research has surveyed 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
AI and the future of multicultural market segmentation
Are AI tools inclusive? We're halfway through 2025 and one thing is undeniable: AI is no longer on the horizon, it is in the room. For the market research industry, this has come faster than most expected. What felt like an existential threat just a year ago is now transforming how researchers approach everything from segmentation to recruitment to data analysis. By Mario X. Carrasco
More Than a Pun: How the “Gene/Jean” Platform Could Tap Gen Z’s Self-Identity
Beyond the noise and debate, the conversation that matters is about bold, memorable creative that sells. At its core, marketing is about connecting products to people in ways that resonate deeply and drive business results. The “Gene/Jean” concept holds real potential — not just as a clever pun, but as an invitation for consumers to share their unique genes and jeans, expressing pride in their heritage, identity, and style. Fully realized, this kind of inclusive platform could genuinely celebrate diversity. By Gabriela ‘Gaby’ Alcantara-Diaz, founder and President, Semilla Multicultural
Featured News
- The State of GenAI Adoption 2025
- Unpacking Florida’s Immigration Trends
- Inclusion as Strategy: How Organizational Inclusion Drives Business Growth
- Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
- AI and the future of multicultural market segmentation
- More Than a Pun: How the “Gene/Jean” Platform Could Tap Gen Z’s Self-Identity
- The Chief Marketing Officer is quietly being replaced.
- AI vs. mani-pedis
- Content Creators vs Influencers – Similarities and Differences
- d expósito & Partners Launches résonant, a PR and Social Practice Rooted in Cultural Dexterity
- 2025 Back-to-School Survey – Sharpening pencils and budgets [REPORT]
- Ban the Binary: Why Brand and Demand Must Be Built Together
- Why Culture—not AI—will Define the Next Decade of Agency Success
- Significant Drop in Share of Young Adults Achieving Four Milestones: Moving Out of Parental Home, Marriage, Work and Having Kids
- The Hidden Signals in Every Cross-Border Transfer: Culture, Connection, and Consumer Insight
- For The Culture: How Multicultural Gen Z Creators Are Shaping Brand Narratives [REPORT]
Latest News
Auto ad spend shifts into high gear [REPORT]
This report is built from exclusive data shared by auto marketers, agencies, and media partners—highlighting how the industry is refining strategy and doubling down on performance-driven channels in the second half of the year.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
Crowd React Media Releases Second Annual State of Spanish-Language Media 2025 [REPORT]
Now in its second year, the State of Spanish-Language Media report reveals how U.S. Hispanic audiences are engaging with media in 2025 and how they’re leading the way. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, the study highlights how cultural identity, platform loyalty, and content preferences are shaping the media landscape across radio, TV, podcasts, streaming, and digital.
AI Is Giving Spanish a New Voice — A Creative Experiment by Four Cats.
Creative team Four Cats, founded by Alena and Vicent Llopis, introduces “The Sound of Spanish Through AI”, an AI-generated video that captures the emotional richness of Spanish as spoken across different countries, cultures, and accents.
Canela Media Appoints José Molina as Chief Financial Officer
Canela Media a leading technology, innovation and data driven multicultural media company, today of José Molina to the role of Chief Financial Officer. He will be based in Miami and report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala.
TelevisaUnivision Appoints John Farrell as Head of Partnerships
TelevisaUnivision announced the appointment of John Farrell as Head of Partnerships, a newly created role that unifies the company’s global content distribution, platform relationships, corporate development, and international growth initiatives. Reporting to TelevisaUnivision CEO Daniel Alegre, Farrell will lead the company’s end-to-end distribution strategy across linear, digital, streaming, and emerging platforms to deepen strategic partnerships, drive revenue growth, and expand the company’s global footprint.
EFECTIVA, a new media brand from d expósito & Partners, is launched in New York City
EFECTIVA: A New American Media Agency with Gloria Constanza At the Helm. She is one of the great figures of the Multicultural Media arena in general and a legendary leader in the creation and architecture of our media landscape in the U.S. Hispanic Market in America. Elevated to the “Hall of Fame” of the Hispanic Marketing Council (HMC), Gloria Constanza has been, alongside Daisy Expósito-Ulla and a strong team, both at Bravo and at dex, a media guru whose hands have touched the success of many iconic brands, as well as the U.S. Census on more than one opportunity, serving to confirm the strength of our numbers. I love the art of the media game, and I admire her for her talent hidden behind her modesty. And at Hispanicad.com we are proud to celebrate her new venture. Gloria Constanza is now once again a protagonist as the birth of A New American Media Agency is announced. ¡Buena suerte, Gloria! Our industry is better because of people like you. Here’s the story of EFECTIVA.
READ ME IF YOU ARE A CMO…
These trends speak volumes. CFOs are taking the CEO seat and CMOs need to pay attention.
Radio’s Not Dying. It’s Just Forgotten How to Brag.
Radio didn’t die. It just got embarrassed. Embarrassed that it wasn’t TikTok. Embarrassed that it didn’t come with dashboards, lookalike audiences, or shiny programmatic buzzwords. Embarrassed that it was… well, radio. So it started apologizing. Apologizing for not being digital. Apologizing for not being social. Apologizing for still being, inconveniently, human-powered and effective. That stops now. By James Roman - Chief Growth Officer & Founder | Full-Funnel Strategy, Bold Media, and Growth That Sticks
WHEN DID “BRAND” BECOME A FOUR-LETTER WORD?
Not long ago, “brand” was the heartbeat of every CMO’s agenda.
Survey: How Marketers Are Tackling Their Agency Management Models
From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies. Their responses reveal what matters most to clients when selecting new agency partners, the most popular agency roster constructions, and whether roster sizes are expected to grow over time.
Search advertising claims nearly a quarter (22%) of media budgets and expands reach to social and video platforms
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026.
Sydney Sweeney’s genes.
By Gonzalo López Martí - Creative Director Fashion marketers are accomplished baiters (apologies for broaching the obvious). Calvin Klein was playing the bait card when social media was barely a figment in the imagination of science fiction writers. Needless to say, mainstream Madison Avenue creatives such as yours truly have tried to get our clients to borrow a page from the garment industry baitbook for years.
The limits of AI in Marketing Mix Modelling
In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need for context and emotional intelligence, this piece unpacks the strengths and limitations of AI in MMM. Discover why hybrid intelligence – the fusion of machine efficiency and human insight – is the key to navigating today’s complex marketing challenges with trust and effectiveness.
Early bird insights: The secret to soaring ad effectiveness
The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact
La Pluma del Circulo – Gabriela Diaz ”Coffee at Five”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Gabriela Diaz ”Coffee at Five”
Greg Knipp – CEO of Dieste passes ….
Most unexpectedly, our dear friend and colleague has passed. Greg Knipp was the Chief Executive Officer of Dieste and Dieste Health. He will be missed. Descansa en Paz
Avoid these 3 agency pitch mistakes
Most agencies want more at-bats. More opportunities. And they are confident that they can win if they just get a chance to get into the room with the prospect.
The CEO’s role as chief storyteller
To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most.
