Monique Delarosa will lead the charge as the first VP of Marketing Science & Analytics at ALMA, focusing on answering two basic questions for clients: “Why should I invest in multicultural marketing?” and “What is the return I’m getting from these investments?” Monique, a Dominican-American via New York City, packs over 15 years of expertise in marketing strategy and analysis, with experience in almost every sector from retail to travel to pharma. She joins the agency from the client side at Citibank, where she was Chief Marketing & Analytics Officer for the Sears Credit Card portfolio. Previously, she helped develop methodologies to address client needs for Sapient Nitro on the agency side, and also led strategy and analysis initiatives for GE Capital, JP Morgan Chase, and KeyBank.
“Establishing a Marketing Science & Analytics practice will only enhance the thoughtful consideration Alma leverages to drive brand growth and produce what's already considered Best in Class Marketing,” says Monique of her new role. “I'm both excited and proud to play in Alma's evolution of Multicultural Marketing.”